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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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07/16/13
Papa John's, Football League Partner

Papa John's, the NFL's official pizza sponsor, on Monday announced it has signed an agreement as the official pizza partner of the U.K.'s the Football League. It is the first U.K. sport sponsorship for Papa John's, the world's third-largest pizza company. The deal gives Papa John's exclusive ri ...

Tags: Marketing and Sponsorship, United Kingdom

07/16/13
Marketplace Roundup

FC Barcelona and Panasonic have signed a three-year sponsorship deal. The agreement will run until '16. Panasonic will obtain a series of rights, including among others brand association, the use of the Barça image and the benefits included in the sponsorship program. Panasonic thus acquires ...

Tags: Marketing and Sponsorship

07/15/13
Etihad Airways Sponsors D.C. Triathlon

Etihad Airways is the new official airline sponsor of Events DC's Nation’s Triathlon, "marking the Abu Dhabi-based firm’s first foray into sports sponsorship in the U.S. capital," according to GULF NEWS. The deal "will involve the airline supporting the Nation’s Triathlon through f ...

Tags: Marketing and Sponsorship, Middle East, North America

07/15/13
Golf In China Spreading In Popularity

The People’s Republic "might seem an unlikely incubator for golf prodigies," according to Brook Larmer of the N.Y. TIMES MAGAZINE. Chair Mao, after all, "banned the game in 1949 as so much bourgeois frippery and had the handful of golf courses that predated the Communist revolution plowed unde ...

Tags: Marketing and Sponsorship, China

07/15/13
Welsh Govt. To Sponsor Cardiff City

Premier League side Cardiff City "have renamed the Canton stand the Croeso stand as part of a sponsorship package with the Welsh Government," according to Steffan Rhys of WALES ONLINE. The £110,000 ($166,133) deal "will run from August 2013 to May 2014." The Welsh Government said that&nb ...

Tags: Marketing and Sponsorship, United Kingdom

07/15/13
Scottish Open Secures Sponsors Until '17

Aberdeen Asset Management and the Scottish Government "have extended their backing of the Scottish Open until 2017," according to Phil Casey of the SCOTSMAN. After three years at Castle Stuart, the event "will be staged at Royal Aberdeen next year before moving around some of the country’s top ...

Tags: Marketing and Sponsorship, United Kingdom

07/15/13
Marketplace Roundup

Bundesliga club Hannover 96 has extended its partnership with sports marketing company SPORTFIVE. The two parties agreed to extend their current contract, which was set to run through '14, until June 30, 2019. SPORTFIVE has been the club's marketing partner since '07. In addition, Hannover 96 extend ...

Tags: Marketing and Sponsorship

07/12/13
Özil Makes Adidas Personal Sponsor

Real Madrid and German int'l midfielder Mesut Özil "has abandoned Nike, which until now had been his personal sponsor," to sign a new contract with adidas , according to AS. The contract "is of a lengthy duration," according to adidas. Özil, 24, said, "During my conversations with adidas, ...

Tags: Marketing and Sponsorship, Europe

07/12/13
1860 Munich Close To Sign Deal With VW

Second Bundesliga club 1860 Munich "has reportedly signed a new title sponsorship deal with car manufacturer VW," according to Filippo Cataldo of the ABENDZEITUNG. 1860 Managing Dir Robert Schäfer "has reached a decisive breakthrough during his visit to Wolfsburg," where VW's headquarters are l ...

Tags: Marketing and Sponsorship, Europe

07/12/13
Louis Vuitton Wants Cup Refund

Longtime America's Cup sponsor Louis Vuitton, the "posh French retailer that has been a primary financial backer of the competition," wants $3M of its spend refunded "because so few teams have entered," according to Eric Young of the S.F. BUSINESS TIMES. A source said that the company's "initial spo ...

Tags: Marketing and Sponsorship, New Zealand, North America

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