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FIFA In Talks With Potential Sponsors Of Video Replay During World Cup

Published in SportsBusiness Daily Global on 01 / 23 / 18

A FIFA exec said that video replays will be used at the World Cup for the first time "and talks are underway with potential sponsor branding to appear when the technology is used," according to Rob Harris of the AP. Football's rule-making panel met Monday to "assess recent trials" ahead of...

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Tags: Marketing and Sponsorship, Russia

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