Featured Story

New Zealand Rugby Union, Sky TV Sign 'Conditional' Deal For Broadcast Rights

Published in SportsBusiness Daily Global on 10 / 24 / 14

The New Zealand Rugby Union and Sky TV signed "a conditional five-year deal for broadcasting rights from 2016," according to Greg Stutchbury of REUTERS. A final agreement is expected to be signed off by the end of November. NZRU CEO Steve Tew said that no financial details were disclosed "due to the...

Read More

Tags: Media, Australia

More Stories

02/25/14
Marketplace Roundup

Basketball Bundesliga (BBL) club ratiopharm ulm has extended its shirt sponsorship deal with automotive service company Liqui Moly for another three years. The engine oil producer has been an exclusive partner of the club since '11 ( ratiopharm ulm ). ... BBL club Mitteldeutscher BC has agreed to a ...

Tags: Marketing and Sponsorship

02/24/14
Opel To Continue Football Sponsorships

German car brand Opel "has signed early contract extensions with Bundesliga clubs Bayer Leverkusen and SC Freiburg," according to EIFEL ZEITUNG. Opel, which is a subsidiary of General Motors, "will therefore again sponsor four Bundesliga clubs during the '14-15 season as it is certain that Freiburg ...

Tags: Marketing and Sponsorship, Europe

02/24/14
Adidas To Supply Euro Qualifiers Balls

UEFA and adidas on Friday announced an expansion of their partnership to include the Euro Qualifers from '14-17. With this announcement, adidas -- already an offficial Euro 2016 partner -- now acquires the rights to be the official match ball supplier of Euro Qualifiers for the next three years. The ...

Tags: Europe, Marketing and Sponsorship

02/24/14
Marketplace Roundup

The Williams F1 team announced a new partnership agreement with Brazilian bank Banco do Brasil. The Banco do Brasil logo will appear on the engine cover the Williams Mercedes FW36, the overalls worn by each driver and the kit worn by team personnel during the upcoming F1 season ( Williams ). ... Fin ...

Tags: Marketing and Sponsorship

02/21/14
Special Promotion For Schalke Fans

Bundesliga club FC Schalke has, together with pay-TV network Sky Deutschland, launched a promotion for its fans under the slogan "MITSPIELER GESUCHT! Mit Dir im Rücken ins Saisonfinale" ("Looking for teammates! With you on our backs in the season final"). Fans can buy a space for their picture ...

Tags: Marketing and Sponsorship

02/21/14
Lotus Agrees To Renault Engine Deal

The Lotus F1 team has "sealed a new contract to continue with Renault engines" for the next five years, according to Andrew Benson of the BBC. The announcement "was timed to coincide with the first public appearance" of the car at the second preseason test after missing the first test in Spain. The ...

Tags: Marketing and Sponsorship

02/21/14
Marketplace Roundup

German Hockey League (DEL) club Augsburg Panther has signed a deal with Ticketmaster to become the club's new ticketing partner. The long-term deal includes ticket distribution for all Panther games as well as marketing support starting with the '14-15 season ( Augsburg Panther ). ... Super Rugby si ...

Tags: Marketing and Sponsorship, Europe

02/20/14
ACB Baskonia Milking Lamar Odom Signing

A "quick look" at Spanish Basketball League (ACB) side Baskonia's website "makes it clear that Lamar Odom is not just another signing ," according to Sergio R. Viñas of EL MUNDO. Visitors to the site "immediately see a picture of Odom featuring the words, 'Welcome Lamar.'" The site's story o ...

Tags: Marketing and Sponsorship, Europe

02/20/14
Budweiser Unveils 'Rise As One' Campaign

Budweiser on Wednesday revealed "Rise As One," the brand's global creative campaign on behalf of its sponsorship of  the 2014 World Cup in Brazil. As the official beer sponsor, Budweiser has designed a holistic creative platform under the "Rise As One" thematic. Budweiser is present in more tha ...

Tags: Marketing and Sponsorship, South America

02/20/14
Marketplace Roundup

The Klitschko Management Group, the marketing agency of brothers Vitali and Wladimir Klitschko, "has teamed up with consulting firm Deutsche Markenarbeit." The cooperation's goal "is to pass along the expertise from the development of the Klitschko brand to others, who plan a career after their care ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug