Hertz, British MotoGP Extend Deal FA Extends Partnership With Big Cola Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup Cricketer Dhawan A Brand In The Making
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Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '1306 / 20 / 13Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, in... Tags: Marketing and Sponsorship, Europe |
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Hyundai Extends A-League Deal
Football Federation Australia and Hyundai Motor Company Australia have announced that the automotive manufacturer's naming-rights partnership with the Hyundai A-League will continue for an additional four years until '16. Hyundai's partnership with the FFA extends across the whole of the sport, incl ...
FIFA Goes Retro To Promote World Cup
FIFA will "use retro sponsors’ ads for the first time in a campaign to promote the 2014 World Cup," according to Joseph & Bacon of MARKETING WEEK. FIFA will use "posters, logos and adverts from past World Cups to promote tickets and merchandise for the next World Cup in Brazil." The govern ...
Tags: Marketing and Sponsorship, Europe
Sky Media Network To Market Ozil
Sky Media Network will consult professional football player Mesut Özil with the selection of sponsors and advertising partners in the future. The focus of the partnership is on the development of a marketing and promotion strategy for the 41-time German football national team player and Real Ma ...
Tags: Europe, Marketing and Sponsorship
Marketplace Roundup
Big Bash League cricket club Sydney Sixers announced a partnership with the New South Wales Government for the upcoming Champions League in South Africa. The Sixers will sport the Sydney.com logo on their apparel for matches that will be broadcast across the world including in the U.K., U.S., Europ ...
NBA Signed Sponsor For Mexico Game
The NBA and financial institution BBVA Bancomer have agreed to a partnership that makes the banking group the official presenting partner of the NBA Mexico Game 2012. NBA Mexico Game 2012 presented by BBVA Bancomer will see Mexican-native Gustavo Ayon and the Orlando Magic take on the New Orleans Ho ...
Tags: Marketing and Sponsorship, North America, Europe, NBA
Irish FA Announce Deal With Precision
The Irish Football Association has announced sports training supplier Precision as the first official training aid supplier to the Northern Ireland football team. In association with local sports company Podium 4 Sport the partnership, which includes a three-year agreement, is the first of its kind ...
Tags: Europe, Marketing and Sponsorship
Changes On The Horizon For '13 WRC
The World Motor Sport Council has approved for the FIA to proceed with an agreement with The Sportsman Media Group and Red Bull Media House to become the new global promoters of the FIA World Rally Championship beginning in '13. FIA said in a statement: “The promoter will be responsible for in ...
FIS Sells All Sporsoring Packages
The Int'l Ski Federation (FIS) has already "sold all of its sponsoring and marketing packages for its Alpine World Ski Championships," according to KLEINE ZEITUNG. The FIS Alpine World Ski Championships "will be held in Schladming, Austria from Feb. 4-17." In addition, FIS revealed that shoe retaile ...
Tags: Marketing and Sponsorship, Europe
Vero To Lead Rio 2016 Communications
Vero communications and its Brazilian partner agencies have been called in by infrastructure and architecture firm AECOM to lead its communications around its work building the Rio 2016 Olympic Park, according to Lynsey Barber of PR WEEK. Vero’s Brazilian subsidiary MLA True Communications and ...
Tags: Brazil, Marketing and Sponsorship
Marketplace Roundup
FC Barcelona sponsor and watchmaker Seiko presented first team players and coaches with a special version of the Sportura watch. The Japanese company created the Seiko Sportura FC Barcelona, a specially designed model with an alarm and the Barça crest ( FC Barcelona ). ... Brasileiro club Flu ...
