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Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

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Tags: Marketing and Sponsorship, Europe

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Bancomer Becomes Liga MX Sponsor

Mexican bank BBVA Bancomer, which serves more than 20 million customers, on Tuesday announced its sponsorship of top Mexican football league Liga MX, which will now be known as Liga BBVA Bancomer. Liga MX has more than 75 million followers in Mexico and is also followed globally. BBVA Bancomer Mexic ...

Tags: Marketing and Sponsorship, North America

07/17/13
SPFL Out To Secure Commercial Deals

Scottish Professional Football League CEO Neil Doncaster is "confident of securing sponsorship deals for both the Scottish Professional Football League and the Scottish League Cup with the new season looming," according to the SCOTSMAN. Doncaster said that "talks are under way with a number of compa ...

Tags: Marketing and Sponsorship, United Kingdom

07/17/13
Dubai Wasps, Xodus Agree To Deal

The Dubai Wasps have become the first UAE rugby club to "surrender naming rights to a corporate sponsor after changing their name to Xodus Wasps," according to Paul Radley of THE NATIONAL. The three-year-old club has "agreed a deal with the energy consultants." First-team hooker and club&n ...

Tags: Marketing and Sponsorship, Middle East

07/17/13
Marketplace Roundup

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Tags: Marketing and Sponsorship

07/16/13
Russian Investors Save Sauber F1 Team

Russian investors "have rescued the financially-stricken Sauber team with a multi-million pound deal that could also put a Russian driver in a Formula One seat next season," according to Kevin Eason of the LONDON TIMES. Sauber announced on Monday morning that three institutions "have joined as inves ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Bwin, Juventus Agree To Three-Year Deal

Online gambling company Bwin.party has agreed to a three-year "digital sponsorship" deal with Italian football champions Juventus, its fourth partnership with a top European team, according to Keith Weir of REUTERS. Bwin had been shirt sponsor of Spain's Real Madrid for the past six season ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Europcar Extends French Cycling Deal

French cycling team Europcar has received "a boost at the Tour de France" after its main sponsor announced the extension of its current contract with the team, according to the AFP. Uncertainty surrounded the future of Europcar with reports suggesting the car rental company "was about to ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Wasserman Media Acquires Ignite

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Tags: Marketing and Sponsorship

07/16/13
Jersey Slogan Could Become Costly

The decision of Swiss Super League side FC Zürich "to feature the slogan 'JA zum Stadion!' ('Yes to the stadium!') on its jersey will have consequences," according to Benedikt Widmer of BLICK. The club, which is still looking for a new title sponsor, "featured the slogan in its match against Th ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Papa John's, Football League Partner

Papa John's, the NFL's official pizza sponsor, on Monday announced it has signed an agreement as the official pizza partner of the U.K.'s the Football League. It is the first U.K. sport sponsorship for Papa John's, the world's third-largest pizza company. The deal gives Papa John's exclusive ri ...

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