Featured Story

Man City, Online Gaming Company Kai-Fa Yule K8.com Agree To Partnership

Published in SportsBusiness Daily Global on 06 / 22 / 17

Man City signed a new deal with online gaming company Kai-Fa Yule K8.com, according to Richard Bell of BDAILY. The agreement means K8.com is now the club's official betting partner in Asia. The multi-year partnership gets underway at the start of t...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

09/27/16
Schalke Partners With Leverage Agency

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship ...

Tags: Marketing and Sponsorship, Europe, North America

09/27/16
Hagen Searching For New Arena Partner

Basketball Bundesliga (BBL) club Phoenix Hagen "is looking for a new naming-rights partner for its home arena," according to Roman Gerth of SPONSORs. The club has yet to find a replacement for energy company Enervie, which ended its deal in '15. Phoenix Hagen Marketing & Sales Dir Martin Degen: ...

Tags: Marketing and Sponsorship, Europe

09/27/16
Oman FA Names Coke Official Sponsor

The Oman FA announced that Coca-Cola will sponsor its national team and the Qatar National Bank Group will be the official sponsor of His Majesty's Cup. Coca-Cola will also be a sponsor of a new season of the Copa Coca-Cola youth tournament. The three-year agreement will see the expansion of th ...

Tags: Marketing and Sponsorship, Middle East

09/27/16
ACB Club Zaragoza Changes Name

Spanish Basketball League (ACB) club CAI Zaragoza President Reynaldo Benito said that the team "will now be known as Tecnyconta Zaragoza," according to the EFE. Tecnyconta, a concrete manufacturer that is already a shareholder in the club, "will replace CAI as the team's principal sponsor. ...

Tags: Europe, Marketing and Sponsorship

09/27/16
Palmer Remembered As Trailblazer

The passing of golfer Arnold Palmer "has reminded the world of a true trailblazer in sports business," according to Bill Wilson of the BBC. Palmer, who died at the age of 87, "was the first sportsman to use his fame to build a business empire" through an array of commercial ventures. He pu ...

Tags: Marketing and Sponsorship

09/27/16
Marketplace Roundup

Kia Motors Company "has become a premium partner" of Serie A side Bologna for the '16-17 season. As part of the one-year commercial partnership, the carmaker "will have an advertising presence at the club's home ground, the Stadio Renato Dall'Ara, and it will provide vehicles to the club's direc ...

Tags: Marketing and Sponsorship

09/26/16
Haas F1, COTA Promote USGP On Twitter

The Haas F1 Team and Austin, Texas-based Circuit of the Americas have taken to social media over the weekend to promote the upcoming U.S. Grand Prix. The race in late October will not only mark COTA's fifth anniversary on the F1 calendar, but also the first home grand prix of an American-led team in ...

Tags: Marketing and Sponsorship, North America

09/26/16
Alcatel Inks Local Deal With Liverpool

Mobile phone maker Alcatel has turned to Liverpool "in a bid to overturn a lack of brand awareness in Australia," with its CEO claiming the partnership will "help lift its profile among fans of all English Premier League teams," according to Steve Jones of MUMBRELLA. Former Liverpool and England int ...

Tags: Marketing and Sponsorship, United Kingdom, Australia, New Zealand

09/26/16
Marketplace Roundup

South African construction company BuildNat  confirmed its association with South African cricket side Cape Cobras . BuildNat will be the team's headline sponsor in all three domestic formats for the next two years ( Cape Cobras ). Serie A side Udinese named manufacturer Vortice as a n ...

Tags: Marketing and Sponsorship

09/23/16
Man City Announces Ballr Partnership

Man City signed a new deal which will see live fantasy football app Ballr become an official partner in China, India, Indonesia, Thailand, Vietnam and Singapore. The deal begins ahead of the October launch of Ballr Football, the platform's latest offering. Ballr allows fans to connect, compete and c ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug