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Gaza Protestors Attack Israeli Premier League Side Maccabi Haifa In Austria

Published in SportsBusiness Daily Global on 07 / 25 / 14

Protesters against Israel's military offensive in Gaza attacked Israeli football players "at a friendly match in Austria on Wednesday evening, stopping play five minutes before the end," according to Georgina Prodhan of REUTERS. Salzburg police said on Thursday that around 20 people with flags and p...

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Tags: International Football, Europe

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11/07/13
Andy Murray Shuffles Management Team

British tennis star Andy Murray again shuffled his management team this week, bringing on board Lagardère for commercial deals. Lagardère replaces Mahesh Bhuphati, the highly ranked doubles player who briefly managed Murray’s commercial business. Simon Fuller’s XIX Entertai ...

Tags: Marketing and Sponsorship

11/07/13
London Was Landmark For Guerilla Marketing

With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it is time to "consider the state of ambush, or guerrilla, marketing in the sports world," according to David Atkinson o ...

Tags: Marketing and Sponsorship

11/06/13
Marketplace Roundup

Adidas on Wednesday denied its interest in "getting involved with a possible Lionel Messi transfer during the summer." Adidas said in a statement, "Adidas' relationships with its sponsored players are only for advertising. Any athletic decision is solely up to the athlete and his advisers. His tea ...

Tags: Marketing and Sponsorship

11/06/13
Entrepreneur Sees Potential In Chess

Can chess be "transformed into a money-spinning global spectator sport?" It is a question that will be much on U.S. media entrepreneur Andrew Paulson’s mind as "he settles down to watch the opening ceremony of the game’s latest world championship match in Chennai," India, according to Ja ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/13
Mercedes Partners With Aussie Masters

IMG announced Mercedes-Benz as a new senior partner and official vehicle of the Australian Masters for the '13 and '14 tournaments. The brand will also serve as the official vehicle for the 2013 ISPS HANDA World Cup of Golf, which will be staged the following week after the Australian Masters at Th ...

Tags: Marketing and Sponsorship, Australia

11/06/13
Adidas Factored Into Messi Contract

This summer, Lionel Messi sponsor adidas was willing to pay half of the €250M ($337M) buy-out clause "in Messi's Barcelona contract for him to sign with one of the top three teams it sponsors -- Chelsea, Bayern Munich and Real Madrid," according to Roger Torelló of MUNDO DEPORTIVO. Adida ...

Tags: Marketing and Sponsorship, Europe

11/06/13
PSG Partners With McDonald's

Ligue 1 Paris St. Germain announced a new, two-year partnership with McDonald's in the Ile de France region. The partnership will see McDonald's receive more visibility in the Paris St. Germain media. One of the biggest operations will be undertaken before the end of the year in more than 200 restau ...

Tags: Marketing and Sponsorship, Europe

11/06/13
Marketplace Roundup

The Rugby Football Union has extended its partnership with Gilbert Rugby for another seven years. Expanding its support for the game, the official and exclusive ball supplier of England Rugby will equip all levels and RFU competitions including All Schools ( RFU ). ... Global online cash payments pr ...

Tags: Marketing and Sponsorship

11/05/13
Unilever, ManU Announce Partnership

Unilever and ManU announced the signing of a three-year regional partnership in Southeast Asia. The new agreement will see Unilever become the club's official personal care and laundry partner in nine countries including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos ...

Tags: Marketing and Sponsorship, United Kingdom

11/05/13
Young Boys Sign Shirt Deal With Honda

Swiss Super League football club Young Boys Bern "has signed a new shirt sponsorship deal with Japanese car manufacturer Honda," according to BLICK. Young Boys "have been looking for a new shirt sponsor since home improvement chain Bauhaus ended its deal with the club at the end of last season." Due ...

Tags: Marketing and Sponsorship, Europe

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