Featured Story

Betsafe Signs As Principal Partner Of Premiership Rugby Side Saracens

Published in SportsBusiness Daily Global on 07 / 21 / 17

Premiership rugby side Saracens announced online bookmaker Betsafe will be a principal partner and its official betting partner starting with the '17-18 season. The global sponsorship will run for the next three years, and will see Betsafe branding on the squad’s home and away shirts, as ...

Read More

Tags: Marketing and Sponsorship

More Stories

10/31/16
Gold Coast Looking For New Sponsor

Australian Football League side Gold Coast Suns said that the club is "well advanced in finding a new major sponsor" after Fiat decided not to renew its expiring contract with the club, according to Daniel Cherny of THE AGE. Fiat Chrysler Automobiles Australia "joined forces with the Suns as a ...

Tags: Marketing and Sponsorship, Australia

10/31/16
Welsh Rugby Signs Crabbie's

Crabbie's has been revealed as the official ginger beer for Welsh rugby, according to Sion Barry of WALES ONLINE. The U.K. drinks brand has signed up to a five-way joint agreement with the Ospreys, Scarlets, Cardiff Blues, Newport Gwent Dragons and the Welsh Rugby Union which will see Crabbie’ ...

Tags: Marketing and Sponsorship, United Kingdom

10/31/16
Marketplace Roundup

Golf will become an "even more inclusive sport " in New South Wales following a " landmark initiative encouraging people living with an intellectual disability to participate in the game." Golf clubs across the state will "host a series of play and learn days following a partnership with Golf NS ...

Tags: Marketing and Sponsorship

10/28/16
Port Adelaide Signs Ausgold Group

Australian Football League side Port Adelaide has entered into an agreement with the Ausgold Mining Group as the primary backer of its "Open to the World" campaign in '17, in addition to holding matchday sponsorship rights of the club’s game in Shanghai. Ausgold is a gold and copper-ore e ...

Tags: Marketing and Sponsorship, Australia

10/28/16
QPR Signs Three-Year Deal With Supacore

League Championship side Queens Park Rangers signed a three-year deal with Supacore. The deal sees the Melbourne-based compression brand become the first Australian apparel company to become the exclusive compression partner for an English Football League team. QPR players have already bee ...

Tags: Marketing and Sponsorship, United Kingdom

10/28/16
BCB Bans 'Raunchy' TV Ad

The Bangladesh Cricket Board has pulled a TV advert starring one of its batsmen for being "too raunchy," according to Nick Hoult of the London TELEGRAPH. Sabbir Rahman, who made his Test debut against England last week, "stars in an advert for a Bangladesh soft drink that has been running ...

Tags: Marketing and Sponsorship, Asia

10/28/16
Marketplace Roundup

Shell  and Dorna Sports  have announced a four-year extension to the energy company's title sponsorship of the Malaysia Motorcycle Grand Prix  at Sepang Int'l Circuit . Shell has been the title sponsor of the event in seven of the eight seasons since '09 ( MotoGP ).  VAF ...

Tags: Marketing and Sponsorship

10/27/16
Bridgestone Renews With FIS World Cup

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu ...

Tags: Marketing and Sponsorship, Europe

10/27/16
Alibaba To Invest $100M In Chinese Rugby

Alisports is going to invest $100M over the next 10 years in an effort to popularize rugby in China, World Rugby announced, according to James Porteous of the SOUTH CHINA MORNING POST. The company -- the sporting division of Alibaba -- "revealed its plans at a launch in Shanghai." The cash will ...

Tags: Asia, Marketing and Sponsorship

10/27/16
Charlton Signs Five-Year Deal With Hummel

League One side Charlton Athletic and Danish sports brand hummel agreed to a five-year partnership in which hummel will supply kits for Charlton's first team and academy teams, Charlton Athletic Community Trust and women's team, as well as a range of leisurewear. Starting with the '17-18 season, hum ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug