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Paddy Power Betfair's Marketing Spend Up 31% Following Merger

Published in SportsBusiness Daily Global on 08 / 25 / 16

Paddy Power Betfair "has significantly boosted marketing spend" after creating one of the biggest gambling companies following the merger of the two brands this year, according to Shona Ghosh of CAMPAIGN LIVE. In its half-year results to the end of June , published on Wednesday, the company re...

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Tags: Marketing and Sponsorship, United Kingdom

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