Featured Story

National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

Read More

Tags: Leagues and Governing Bodies, Australia

More Stories

02/26/14
ManU Left With Quandry Over Rooney

Mario Balotelli is "the template from which Manchester United can set about making some serious money out of Wayne Rooney, to offset the many millions more they are paying out on his new salary," according to Ian Herbert of the London INDEPENDENT. One specialist in the field describes Balotelli as " ...

Tags: Marketing and Sponsorship, United Kingdom

02/26/14
Marketplace Roundup

German company Aurubis (formerly Norddeutsche Affinerie AG) is poised to sign a cooperation agreement with Bulgarian side PFC Ludogorets Razgrad "to provide a boost to the club's youth academy." In March "the company will sponsor trials with those selected joining the club's academy" ( INSIDE WORLD ...

Tags: Marketing and Sponsorship

02/25/14
Anheuser-Busch Launches World Cup Beer

In a "unique -- and bizarre -- convergence" of beer and football, Anheuser-Busch InBev "will launch a limited edition of its popular Brahma beer" made from barley grown on the football field where Brazil's iconic World Cup teams have trained for decades, according to Laurel Wentz of AD AGE. Brahma S ...

Tags: Marketing and Sponsorship, Brazil

02/25/14
Man City Teams Up With iON Cameras

Man City has signed a multi-year partnership deal with camera company iON to become the club's official global sports action camera partner. The deal, which was formally announced on Monday night, will see iON cameras being used for training, coaching and scouting at the Premier League outfit. In ad ...

Tags: Marketing and Sponsorship, United Kingdom

02/25/14
Adidas To Roll Out 'HomeCourt' Concept

Adidas "aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets ," according to Emma Thomasson of REUTERS. Adidas said in a statement that its "HomeCourt" concept, ...

Tags: Marketing and Sponsorship

02/25/14
Marketplace Roundup

Basketball Bundesliga (BBL) club ratiopharm ulm has extended its shirt sponsorship deal with automotive service company Liqui Moly for another three years. The engine oil producer has been an exclusive partner of the club since '11 ( ratiopharm ulm ). ... BBL club Mitteldeutscher BC has agreed to a ...

Tags: Marketing and Sponsorship

02/24/14
Opel To Continue Football Sponsorships

German car brand Opel "has signed early contract extensions with Bundesliga clubs Bayer Leverkusen and SC Freiburg," according to EIFEL ZEITUNG. Opel, which is a subsidiary of General Motors, "will therefore again sponsor four Bundesliga clubs during the '14-15 season as it is certain that Freiburg ...

Tags: Marketing and Sponsorship, Europe

02/24/14
Adidas To Supply Euro Qualifiers Balls

UEFA and adidas on Friday announced an expansion of their partnership to include the Euro Qualifers from '14-17. With this announcement, adidas -- already an offficial Euro 2016 partner -- now acquires the rights to be the official match ball supplier of Euro Qualifiers for the next three years. The ...

Tags: Europe, Marketing and Sponsorship

02/24/14
Marketplace Roundup

The Williams F1 team announced a new partnership agreement with Brazilian bank Banco do Brasil. The Banco do Brasil logo will appear on the engine cover the Williams Mercedes FW36, the overalls worn by each driver and the kit worn by team personnel during the upcoming F1 season ( Williams ). ... Fin ...

Tags: Marketing and Sponsorship

02/21/14
Special Promotion For Schalke Fans

Bundesliga club FC Schalke has, together with pay-TV network Sky Deutschland, launched a promotion for its fans under the slogan "MITSPIELER GESUCHT! Mit Dir im Rücken ins Saisonfinale" ("Looking for teammates! With you on our backs in the season final"). Fans can buy a space for their picture ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug