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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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07/18/13
Marketplace Roundup

LeadDog Deportes, the new Hispanic sports marketing arm of LeadDog Marketing, announced it has signed Mexican footballer Rafa Márquez to a marketing representation contract. LeadDog Deportes will represent Márquez and The Rafa Márquez Foundation, which helps raise awareness for ...

Tags: Marketing and Sponsorship

07/17/13
Bancomer Becomes Liga MX Sponsor

Mexican bank BBVA Bancomer, which serves more than 20 million customers, on Tuesday announced its sponsorship of top Mexican football league Liga MX, which will now be known as Liga BBVA Bancomer. Liga MX has more than 75 million followers in Mexico and is also followed globally. BBVA Bancomer Mexic ...

Tags: Marketing and Sponsorship, North America

07/17/13
SPFL Out To Secure Commercial Deals

Scottish Professional Football League CEO Neil Doncaster is "confident of securing sponsorship deals for both the Scottish Professional Football League and the Scottish League Cup with the new season looming," according to the SCOTSMAN. Doncaster said that "talks are under way with a number of compa ...

Tags: Marketing and Sponsorship, United Kingdom

07/17/13
Dubai Wasps, Xodus Agree To Deal

The Dubai Wasps have become the first UAE rugby club to "surrender naming rights to a corporate sponsor after changing their name to Xodus Wasps," according to Paul Radley of THE NATIONAL. The three-year-old club has "agreed a deal with the energy consultants." First-team hooker and club&n ...

Tags: Marketing and Sponsorship, Middle East

07/17/13
Marketplace Roundup

Bundesliga club VfB Stuttgart has extended a number of partnership deals and also acquired two new sponsors. FANUC Robotics extended its partnership with the club for another two years. Spectra Gmbh & Co. KG extended its deal for another three years and also increased its investment. Long-term b ...

Tags: Marketing and Sponsorship

07/16/13
Russian Investors Save Sauber F1 Team

Russian investors "have rescued the financially-stricken Sauber team with a multi-million pound deal that could also put a Russian driver in a Formula One seat next season," according to Kevin Eason of the LONDON TIMES. Sauber announced on Monday morning that three institutions "have joined as inves ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Bwin, Juventus Agree To Three-Year Deal

Online gambling company Bwin.party has agreed to a three-year "digital sponsorship" deal with Italian football champions Juventus, its fourth partnership with a top European team, according to Keith Weir of REUTERS. Bwin had been shirt sponsor of Spain's Real Madrid for the past six season ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Europcar Extends French Cycling Deal

French cycling team Europcar has received "a boost at the Tour de France" after its main sponsor announced the extension of its current contract with the team, according to the AFP. Uncertainty surrounded the future of Europcar with reports suggesting the car rental company "was about to ...

Tags: Marketing and Sponsorship, Europe

07/16/13
Wasserman Media Acquires Ignite

Looking "to expand its global reach and augment the offerings of its consulting division with additional activation capabilities," Wasserman Media Group has acquired U.K.-based experiential marketing group Ignite, according to Terry Lefton in this week's SPORTSBUSINESSJOURNAL. Ignite’s clients ...

Tags: Marketing and Sponsorship

07/16/13
Jersey Slogan Could Become Costly

The decision of Swiss Super League side FC Zürich "to feature the slogan 'JA zum Stadion!' ('Yes to the stadium!') on its jersey will have consequences," according to Benedikt Widmer of BLICK. The club, which is still looking for a new title sponsor, "featured the slogan in its match against Th ...

Tags: Marketing and Sponsorship, Europe

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