William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
Upcoming Conferences and Events
Featured Story
Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
More Stories
Supercup Title Impacts Atletico's Sales
La Liga's Atletico Madrid has seen a 35% increase in sales at its official store to start the season, according to J. Casáñez of AS. A big reason is striker Radamel Falcao, who alone is selling 20% more shirts than he did last season. The Colombian "is a fan favorite" and accounts for ...
Tags: Marketing and Sponsorship, Europe, La Liga
Emirates Making Global Sports Push
Emirates Airlines has become "a new big spender" on the global sports marketing scene "looking to 'wow' sports fans and create new business," according to Darren Rovell of ESPN.com's Playbook blog. Those who visited the U.S. Open the past two weeks would have had "a hard time not stopping to take a ...
Public Enemy Adapts Ad For Paralympics
Public Enemy, the hip hop group whose music Channel 4 used in its "meet the superhumans" Paralympic Games spot, has "paid tribute to the Paralympians" by recutting its own music video for the track with footage from the ad, according to Loulla-Mae Eleftheriou-Smith of MARKETING MAGAZINE. Since the c ...
Intrust Super Extends Sponsorship
Platinum-rated industry fund Intrust Super has extended its naming rights sponsorship of Queensland’s premier rugby league competition -- the Intrust Super Cup -- through '15. Intrust Super CEO Brendan O’Farrell said he had exercised the extension option a year early, so the competition ...
Marketplace Roundup
German Hockey League (DEL) club EHC Red Bull Munich signed a new sponsorship deal with Danish fashion brand hummel. The new partnership includes ad space on boards at the Olympic Ice Sport Centre as well as various other promo events. Hummel will provide players and the coaching staff with training ...
São Paulo Agrees To Semp Toshiba Deal
Brasileiro club São Paulo has agreed to a R$53M ($26M) deal with electronics manufacturer Semp Toshiba through the end of '14, according to Gabriel Saraceni of LANCENET.com.br. The club had gone eight months without a primary sponsor but will now have the company's logo on the front and back ...
Tags: Brazil, Marketing and Sponsorship
MHP Extends Deal With BBL Club
German Basketball Bundesliga club Neckar Riesen Ludwigsburg expanded its sponsorship deal with Porsche subsidiary automotive process and IT consulting firm MHP after both parties had already agreed to a business partnership in August. MHP will become a second-tier premium sponsor and be featured on ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Bundesliga club FSV Mainz 05 signed a new sponsorship deal with heavy goods manufacturer Adolf Württh GmbH & Co. KG. The one-year deal includes ad space on boards behind both goals at the Coface Arena ( FSV Mainz 05 ). ... The Int'l Sports Agency AG "extended its sponsorship deal" with the ...
Rugby Lions Partner With Land Rover
British car brand Land Rover agreed to become an official global sponsor of the British & Irish Lions tour to Australia in '13. As part of the sponsorship, a range of Land Rover vehicles will provide essential support for the British & Irish Lions operations on tour, with vehicles being used ...
IMG Signs Deal With Russian Football
IMG has agreed to an exclusive three-year media rights deal with the Russian Football Premier League to market and distribute the league outside of Russia and has already secured contracts with more than 20 broadcasters including NHK in Japan, ESPN in Brazil and Polsat in Poland. The new agreement, ...
Tags: Marketing and Sponsorship, Russia, IMG
