Featured Story

GAA Dir General Páraic Duffy Says Croke Park Unlikely To Sell Naming Rights

Published in SportsBusiness Daily Global on 04 / 17 / 15

Gaelic Athletic Association Dir General Páraic Duffy has "admitted the GAA would be open to selling the naming rights" to Croke Park, according to Ian O'Riordan of the IRISH TIMES. The Sky Arena, perhaps? Duffy was "addressing several ongoing funding issues" for the association, inc...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

08/14/14
Formula E Launches Global Campaign

The organizers of the all-electric FIA Formula E Championship unveiled its new global marketing campaign entitled "Drive the Future" with exactly one month to go until the opening round in Beijing on Sept. 13. Developed in conjunction with creative agency Dare, the new campaign launches Formula ...

Tags: Marketing and Sponsorship, Europe

08/14/14
Scottish Rugby Partners With A.G. Barr

Scottish Rugby announced Scottish soft drink manufacturer A.G. Barr as the club's official soft drink partner. The deal will see the Scotland national team, Scotland 7s team and the country’s two professional clubs, Glasgow Warriors and Edinburgh Rugby, supported for the next two seasons by A. ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/14
Holden Signs New Deal With HRT

A new multi-million dollar deal "will keep V8 legend the Holden Racing Team alive with embattled Australian car manufacturer Holden set to continue as the famous team’s major sponsor," according to James Phelps of the Sydney DAILY TELEGRAPH. Holden will continue its "proud history of touring c ...

Tags: Marketing and Sponsorship, Australia

08/14/14
QBE Insurance Extends AFL Swans Deal

Australian Football League side Sydney Swan's major sponsor QBE Insurance "is extending its multi-million dollar partnership" for another three years until the end of '19, but has warned that "it cannot guarantee its support of the Swans Academy if the rules surrounding how it functions continue to ...

Tags: Marketing and Sponsorship, Australia

08/14/14
Barclays Focuses On Grassroots Football

Barclays "is highlighting the parallels between grassroots football and the peak of the sport with a heart-warming TV advert to try to build excitement ahead of the new Premier League season," according to Sebastian Joseph of MARKETING WEEK. The 60-second spot for the league sponsor "launches on the ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/14
Marketplace Roundup

German Hockey League (DEL) side Cologne Sharks agreed to a partnership with NetCologne. The Cologne-based telecom company was a supporter of the club in the past and has been a longterm partner of its youth teams. NetCologne signed a four-year deal with the club and will become a partner of the firs ...

Tags: Marketing and Sponsorship

08/13/14
Nissan To Combat Brand Indifference

Nissan debuted its "Engineers of Excitement" campaign platform at Tuesday’s UEFA Super Cup match, "kicking off the brand’s lucrative four-year sponsorship of the Champions League with a 10 second teaser of what’s to come," according to THE DRUM. With "innovation and excitement lyin ...

Tags: Marketing and Sponsorship, Europe

08/13/14
EPL Advertisers Launch Year-Long Plans

The upcoming Premier League season will see marketers "picking up where their World Cup strategies left off and building sponsorships around year-long media plans," according to Sebastian Joseph of MARKETING WEEK. Whereas "previous efforts would have been separate to wider advertising campaigns, bra ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/14
Arsenal Partners With Europcar

Arsenal named Europcar an official club partner. Europcar will promote its partnership with the club in territories around the world including South Africa, the U.S., and selected countries in Asia and Latin America and throughout Europe. The three-year partnership will afford Europcar branding at a ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/14
Pauls, Brisbane Roar Extend Partnership

Dairy brand Pauls committed to A-League side Brisbane Roar for a further two years. Pauls has re-committed as the naming-rights sponsor to the Pauls Roar Active Program -- Australia’s biggest grassroots football program -- and the Pauls Family Zone at Suncorp Stadium. The Pauls logo will also ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug