Featured Story

Cho Yang-Ho Named New Head Of 2018 PyeongChang Organizing Committee

Published in SportsBusiness Daily Global on 08 / 01 / 14

South Korean businessman Cho Yang-ho, who led PyeongChang's successful bid for the 2018 Winter Olympics, "has been named as the new president of the organizing committee" for the Games, according to REUTERS. Cho said, "I have decided to take up this position to keep the promise I made with the Inter...

Read More

More Stories

11/20/13
Marketlace Roundup

Audi has been named the main sponsor of the Nordic Combined World Cup and will also be featured in non-competition-based activities ( Audi ). ... The Qatar FA has "signed a four-year partnership with the national subsidiary of Anglo-Dutch multinational oil and gas company Shell." Qatar Shell will be ...

Tags: Marketing and Sponsorship

11/19/13
Airbus Joins Dubai Rugby Sevens Fray

One of the main Dubai Rugby Sevens sponsors, aircraft manufacturers Airbus, "have taken their involvement to a new level" this year, according to GULF NEWS. Along with its role as a sponsor, Airbus "will also be taking part in the event." Airbus "will be among the 213 teams taking part in this year& ...

Tags: Marketing and Sponsorship

11/19/13
Marketplace Roundup

Oakley and F1 team Scuderia Ferrari have signed a new partnership agreement. Oakley and Ferrari will share design philosophies, technical advances, inspiration and innovation over a multi-year period ( Oakley ). ... Automotive Holdings Group "has signed a three-year, major sponsorship deal" with emb ...

Tags: Marketing and Sponsorship

11/18/13
Bolt Blames Doping For Sponsorship Loss

Usain Bolt said on Saturday that "controversy over Jamaica's anti-doping program is scaring off potential sponsors and costing him money," according to Clare Fallon of REUTERS. Bolt: "There is a lot going on with this drug thing that I really feel they need to be clear (about) and clarify because no ...

Tags: Marketing and Sponsorship

11/18/13
Golf's Appeal Goes Long With Sponsors

IMG "is set to break even" on the A$20-25M ($18-23M) "it will spend on Australian golf this year," according to the AUSTRALIAN FINANCIAL REVIEW. As well as the Perth Int'l held in October, IMG "owns the Australian Masters tournament which finished on Sunday and is the promoter of the World Cup of Go ...

Tags: Marketing and Sponsorship, Australia

11/18/13
Firms Want To Use Games For Promos

Ministers are facing demands that British firms supplying goods and services to next year's Commonwealth Games in Glasgow should be allowed to boast of their involvement -- "after it emerged that 151 suppliers to the 2012 Olympic and Paralympic Games are still being gagged by officials," accord ...

Tags: Marketing and Sponsorship, United Kingdom

11/18/13
Microsoft Denies Bernabéu Interest

Microsoft Spain President María Garaña "denied that Microsoft is interested in purchasing a partial title sponsorship of Real Madrid's Santiago Bernabéu stadium," according to MARCA. Garaña indicated that "Microsoft is not interested in such a move." She also indicated ...

Tags: Marketing and Sponsorship, Europe

11/18/13
ManU, Nike Kit Extension Still Unsigned

ManU's worldwide commercial success in splitting up its sponsorships into different regions "has complicated negotiations with Nike" for a potential £1B ($1.6B) kit deal renewal, according to Charles Sale of the London DAILY MAIL. ManU has "been in talks with Nike over the mammoth n ...

Tags: Marketing and Sponsorship, United Kingdom

11/15/13
SAP Expands Hoffenheim Relationship

German data company SAP "has increased its foothold in football and signalled an intention to grow its business in the sports area with an expansion of its relationship with the German Bundesliga football club TSG 1899 Hoffenheim and the addition of German national team manager Oliver Bierhoff as a ...

Tags: Marketing and Sponsorship, Europe

11/15/13
PepsiCo To Remain IPL Title Sponsor

PepsiCo Chair and CEO Indra Nooyi said that the controversies associated with the Indian Premier League are "unfortunate" but Pepsi will continue to be the title sponsor of T20 league, according to the PTI. Nooyi said, "Now if IPL went through controversies, it's unfortunate. Nobody likes any sport ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug