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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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07/22/13
Hsieh Offered $1.6M Sponsorship Deal

Taiwanese tennis champion Hsieh Su-wei "tapped into her homeland's deep political insecurities after word spread that she was willing to become a citizen of China," according to Dan Levin of the N.Y. TIMES. That is, "if she gets the right endorsement contract." A Chinese liquor c ...

Tags: Marketing and Sponsorship, Asia, China

07/22/13
Marketplace Roundup

Japanese electronic company Panasonic has renewed its contract with Brazilian football player Neymar. The 21-year-old will appear in new advertisements for both B2C and B2B solutions that will be rolled out in 193 countries and regions, starting in Japan on Monday ( Cohn & Wolfe ). ... German Ho ...

Tags: Marketing and Sponsorship

07/19/13
Cissé Misses Tour Due To Sponsor Row

EPL Newcastle player Papiss Demba Cissé's position with the club "is becoming increasingly untenable" after he "failed to travel with his team-mates to their training camp in Portugal because of his reluctance to wear Wonga-branded playing kit," according to George Caulkin of the LONDON TIMES ...

Tags: Marketing and Sponsorship, United Kingdom

07/19/13
Murray Could Earn $75M In Endorsements

BrandRapport sports marketing exec Nigel Currie said that tennis player Andy Murray's Wimbledon championship will be worth about £50M ($75M) as global consumer companies such as Gillette and Coca-Cola "will consider bidding for Murray's signature," according to Danielle Rossingh of BLOOMB ...

Tags: Marketing and Sponsorship, United Kingdom

07/19/13
Tennis Player To Sign Deal With Brewery

Taiwanese tennis player Hsieh Su-wei "has reached a preliminary agreement with Taiwan Tobacco and Liquor Co. to endorse Taiwan Beer," according to the TAIPEI TIMES. TTLC Chair Hsu An-hsuan said that the deal, which will reportedly pay Hsieh NT$5M ($167,000) a year, "could be signed by the end of the ...

Tags: Marketing and Sponsorship, Asia

07/19/13
Yonex Drops Caroline Wozniacki

Tennis player Caroline Wozniacki is "no longer under contract with Yonex," according to Matt Cronin of TENNIS. A report in Danish tabloid Ekstra Bladet stated that Yonex was "upset with Wozniacki for playing with a blacked-out racquet this spring and negated their contract." The racquet was "presume ...

Tags: Marketing and Sponsorship, Europe

07/19/13
Marketplace Roundup

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Tags: Marketing and Sponsorship

07/18/13
Arsenal Vietnam Sponsor Draws Criticism

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07/18/13
Li Ning Suspends Deal With Powell

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