William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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Nuremberg Tries To Find Stadium Sponsor
The football stadium in Nuremberg, Germany "is looking for a naming-rights sponsor after its previous contract with easyCredit expired in July," according to Westgate & Werzinger of BILD. Without a naming-rights partner, the stadium operator, Stadium Nuremberg Operating GmbH, "loses thousands of ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
ONE World Sports has extended its agreement with Infront Sports & Media, the exclusive global marketing partner of the Chinese Basketball Association. Under the new multi-year, multi-screen agreement, OWS continues to be the exclusive distributor of CBA Professional League games in North America ...
Murray Could Net Millions From Open Win
Andy Murray's commercial earnings could "potentially triple as he catapulted himself into an elite sports sponsorship league occupied by stars such as David Beckham and Lewis Hamilton," after winning the U.S. Open Monday night, according to Lisa O'Carroll of the London GUARDIAN. Murray is now a targ ...
Hong Kong Open Seals Sponsor UBS
Swiss bank UBS will return as title sponsor of the Hong Kong Open as organizers Tuesday asked the government "for extra cash to attract marquee players," according to Alvin Sallay of the SOUTH CHINA MORNING POST. European Tour spokesperson Vicky Jones confirmed a deal had been struck with UBS just a ...
Tags: Marketing and Sponsorship, Asia
Marketplace Roundup
Dutch Eredivisie club Vitesse Arnheim "signed a new sponsorship deal" with Russian gas producer Gazprom. The company's logo will be featured on the players' chests. Gazprom replaces Simpel.nl, "which stopped negotiations at the beginning of the season." The duration of the contract is not known yet" ...
Paralympians Have Mainstream Appeal
Sponsorship experts said that Team GB Paralympians Jonnie Peacock, David Weir and others now "have mainstream appeal and will attract similar size sponsorship deals to Olympians, but the stars will need to cash in now," according to John Reynolds of MARKETING MAGAZINE. The exploits from the likes of ...
FA Not Looking For Wembley Sponsor
Contrary to published reports, the Football Association "will not be selling naming rights" to London's Wembley Stadium, according to the PA. Talks are taking place with "a number of potential commercial partners," as the FA look to maximize revenue from the world famous arena, which will host this ...
Tags: Europe, Marketing and Sponsorship
Pau Gasol Hires New Agent
Los Angeles Lakers F Pau Gasol has ended his relationship with his agents Arturo Ortega and Enrique Rodriguez, "who until now were responsible for representing and conducting negotiations for the player," according to SPORT.es. It appears that "a number of investments and risky moves" with Gasol's m ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
The Spanish Basketball Federation (FEB) and Nike have agreed to a sponsorship deal to run through '16. Nike will take over for Li Ning, which had previously outfitted the Spanish squad. Some of the players that attended the announcement of the new deal included basketball players Marc Gasol, Pau Gas ...
Samsung Renews Chelsea Deal
Samsung Electronics "took up an option" to renew its £15M ($23.9M) yearly jersey sponsorship with Chelsea FC through '15, according to Tariq Panja of BLOOMBERG. The UEFA Champions League winners originally "signed a partnership agreement" with the South Korean electronics manufacturer in '05. ...
Tags: Marketing and Sponsorship, Europe
