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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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Global Airline Sponsorship Reaches $515M
Global sponsorship from the airline industry has now reached $515M per year, according to a new report from Sponsorship Today. The 46-page report, which analyzes more than 260 deals across the world, shows that two carriers, Emirates and Etihad, account for almost half of the entire amount spent glo ...
ManU Announces New Deal With Yanmar
ManU has agreed to a three-year global partnership with Yanmar, Japan’s leading engineering company. The company is one of the world’s leading engine manufacturing companies: It has a greater than 60% share in the world’s sail-boat engine market and produces more than half of all s ...
'Man Of The Match' Trademark For Sale
Bookies and sports pundits have been using the phrase "man of the match" to heap praise on the best player in a match for years, "but they may soon have to pay for the privilege," according to Katherine Rushton of the London TELEGRAPH. OFS Group, the intellectual property company that registered the ...
Parramatta Eels Extend Deal With UNE
The National Rugby League Pirtek Parramatta Eels has re-signed apparel sponsor the University of New England on an upgraded deal for the '13 and '14 seasons. Eels players and the people of western Sydney will be afforded even greater access to sports science courses and facilities with UNE’s ' ...
Competition Will Increase CBF Deals
The Brazilian Football Federation (CBF) "believes it has taken an important step" in inflating the value of sponsorships for clubs in the country, according to Guilherme Costa of MAQUINADOESPORTE.com.br. The CBF said that the inflation will occur because of the creation of a U-20 Copa do Brazil in p ...
Tags: Brazil, Marketing and Sponsorship
PES 2013 Launches Global Campaign
Games publisher Konami is to promote the Pro Evolution Soccer 2013 game with a "global campaign including footballer Cristiano Ronaldo," according to Loulla-Mae Eleftheriou of CAMPAIGN LIVE. Through an urban roof top party populated by a group of "Rooftop Rebels," the new Konami created game, called ...
Tags: Europe, Marketing and Sponsorship
Adidas Golf, Ryder Cup Team Up
Adidas Golf, a brand of the TaylorMade-adidas Golf company, announced it has been selected as an official licensee for the '12, '14 and '18 Ryder Cups, according to Jake O'Reilly of TODAY'S GOLFER. The apparel will "make up an exclusive collection that will feature the Ryder Cup logo." The collectio ...
Football Still Tops For Advertisers
While the Olympics "may be the ultimate sporting event for millions of athletes around the world," corporate sponsors believe that it "pales in comparison to the continuing dominance" of football, according to Simon Zekaria of the WALL STREET JOURNAL. Adidas was the sole sportswear partner of the Lo ...
Li-Ning Signs Five-Year Deal With CBA
Chinese sportswear brand Li-Ning signed a five-year deal to become the official partner of the Chinese Basketball Association. The deal, brokered by Infront Sports & Media, is the biggest sponsorship commitment ever secured for a Chinese sports property. Li-Ning will take on its new role with im ...
Tags: Marketing and Sponsorship, China, Li Ning
Feng Struggling to Attract Sponsors
Jenny Feng Shanshan, the first Chinese golfer of either sex to win one of the big four tournaments, has "not seen the benefits of additional sponsorship" that Li Na enjoyed after winning last year's French Open, according to Richard Castka of the SOUTH CHINA MORNING POST. The 22-year-old said, "I th ...
Tags: China, Marketing and Sponsorship
