Featured Story

Dyke Says FA Will Not Bid For FIFA Events As Long As Blatter Is In Power

Published in SportsBusiness Daily Global on 07 / 23 / 14

Sepp Blatter’s power over FIFA is like that of North Korean dictator Kim Jong-Un, according to FA Chair Greg Dyke, who has called on football’s int'l governing body to introduce fixed terms of office for FIFA’s top execs and said the FA will not bid to host FIFA tournaments as long...

Read More

Tags: International Football, United Kingdom

More Stories

11/13/13
Legia Signs Fortuna, Extends With Adidas

Polish Ekstraklasa champion Legia Warsaw "has signed up betting group Fortuna as its new main sponsor" and has extended its partnership with adidas, according to SOCCEREX. Fortuna has agreed to a "three-year deal" beginning in January. Fortuna's branding will be featured "on the front of ...

Tags: Marketing and Sponsorship, Europe

11/13/13
Marketplace Roundup

Motorcycle manufacturer Hero Motocorp Ltd. "announced its association with the Junior Hockey World Cup," to be held in New Dehli, as the title sponsor. Hero Motocorp is an Int'l Field Hockey Federation (FIH) partner and the title sponsor for all FIH events taking place in India until ...

Tags: Marketing and Sponsorship

11/12/13
ManU Most Influential Football Brand

ManU has been named "the most influential football club brand in the world, ahead of their arch rivals Liverpool," according to the London INDEPENDENT. ManU was "praised for their huge commercial presence and for being the best at maximising retail partnerships." Judges "casting their eye over sport ...

Tags: Marketing and Sponsorship, United Kingdom

11/12/13
Boris Becker Partners With Doyen Global

Former tennis player Boris Becker has signed with Doyen. Becker will partner with the new global agency with a focus on developing the company's presence in tennis. Becker said, "The team at Doyen has worked with some of the very top talent globally and we will both mutually benefit from working clo ...

Tags: Marketing and Sponsorship

11/12/13
Marketplace Roundup

Cricket Australia has named Hardys its official wine supplier in a three-year deal. Hardys plans to run a national ad campaign throughout the upcoming cricket season ( CA ). ... German telecom company Deutsche Telekom, which is the title sponsor of Bayern Munich, will equip the Allianz Arena with st ...

Tags: Marketing and Sponsorship

11/11/13
Adidas Favored For SAFA Deal

The South African FA "has started the process of finding a new technical sponsor for the federation after parting ways with Puma," with adidas emerging as favorites to sign a deal with the national football controlling body, according to Ramatsiyi Moholoa of SOWETAN LIVE. Insiders said that adidas, ...

Tags: Marketing and Sponsorship, Africa

11/11/13
BCCI Issues Team Sponsorship Tender

Nine months after "a bitter split" with long-time sponsors Sahara, the Board of Control for Cricket in India on Saturday "invited tenders for the sponsorship rights of the Indian team for all the board," Int'l Cricket Council and Asian Cricket Council events from January-March '17, according to the ...

Tags: Marketing and Sponsorship, India

11/11/13
Fenjiu Group Acquires CBA Club

Shanxi Fenjiu Group Deputy General Manager Li Weiping announced Sunday that "the listed wine corporation has 100% ownership" of Chinese Basketball Association club Shanxi Zhongyu, according to XINHUA. Li declined to reveal the transfer fee but said, "Our decision was based on the appraisal pric ...

Tags: Marketing and Sponsorship, China

11/11/13
Marketplace Roundup

Bundesliga club Borussia Dortmund has signed a new partnership deal with cruise line AIDA. The Evonik Football School has recently held its first seven-day football camp for 7-13 year olds on board of the AIDAsol cruise ship. The next cruise dates for the club's Evonik Football School are already se ...

Tags: Marketing and Sponsorship

11/08/13
ECB Signs With Royal London

The England and Wales Cricket Board has "signed a four-year contract with Royal London to become the headline sponsor of all domestic one-day cricket from next season," according to SKY SPORTS. Royal London, which is described as the U.K.'s "largest mutual life and pensions company," will back one-d ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug