Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

11/18/13
Golf's Appeal Goes Long With Sponsors

IMG "is set to break even" on the A$20-25M ($18-23M) "it will spend on Australian golf this year," according to the AUSTRALIAN FINANCIAL REVIEW. As well as the Perth Int'l held in October, IMG "owns the Australian Masters tournament which finished on Sunday and is the promoter of the World Cup of Go ...

Tags: Marketing and Sponsorship, Australia

11/18/13
Firms Want To Use Games For Promos

Ministers are facing demands that British firms supplying goods and services to next year's Commonwealth Games in Glasgow should be allowed to boast of their involvement -- "after it emerged that 151 suppliers to the 2012 Olympic and Paralympic Games are still being gagged by officials," accord ...

Tags: Marketing and Sponsorship, United Kingdom

11/18/13
Microsoft Denies Bernabéu Interest

Microsoft Spain President María Garaña "denied that Microsoft is interested in purchasing a partial title sponsorship of Real Madrid's Santiago Bernabéu stadium," according to MARCA. Garaña indicated that "Microsoft is not interested in such a move." She also indicated ...

Tags: Marketing and Sponsorship, Europe

11/18/13
ManU, Nike Kit Extension Still Unsigned

ManU's worldwide commercial success in splitting up its sponsorships into different regions "has complicated negotiations with Nike" for a potential £1B ($1.6B) kit deal renewal, according to Charles Sale of the London DAILY MAIL. ManU has "been in talks with Nike over the mammoth n ...

Tags: Marketing and Sponsorship, United Kingdom

11/15/13
SAP Expands Hoffenheim Relationship

German data company SAP "has increased its foothold in football and signalled an intention to grow its business in the sports area with an expansion of its relationship with the German Bundesliga football club TSG 1899 Hoffenheim and the addition of German national team manager Oliver Bierhoff as a ...

Tags: Marketing and Sponsorship, Europe

11/15/13
PepsiCo To Remain IPL Title Sponsor

PepsiCo Chair and CEO Indra Nooyi said that the controversies associated with the Indian Premier League are "unfortunate" but Pepsi will continue to be the title sponsor of T20 league, according to the PTI. Nooyi said, "Now if IPL went through controversies, it's unfortunate. Nobody likes any sport ...

Tags: Marketing and Sponsorship, India

11/15/13
Samsung, NBA Global Games Partner

Samsung has been named the presenting partner of the NBA Global Games Mexico City 2013. The event will feature the Minnesota Timberwolves playing the San Antonio Spurs in a regular-season game in Mexico City on Dec. 4. Samsung will receive prominent brand exposure in Mexico City in the weeks leading ...

Tags: China, Marketing and Sponsorship

11/15/13
BCCI Slashes India's Logo Base Price

The "slowing down of the economy" has hit the Board of Control for Cricket in India "hard," according to Indranil Basu of the TIMES OF INDIA. The board "has been forced to slash the Team India sponsorship's base price" for each Test, ODI and T20 match to Rs 1.5 crore ($238,000) from Rs 2.5 crore, th ...

Tags: Marketing and Sponsorship, India

11/15/13
Brands Pay Tribute To Tendulkar

As Indian cricketer Sachin Tendulkar "gets ready to bid adieu to active cricket, Mumbai's cityscape has been decorated with farewell messages to the batting maestro in various forms, shapes and sizes," according to the Indian BUSINESS STANDARD. From hoardings to banners, the city is splattered ...

Tags: Marketing and Sponsorship, India

11/15/13
Marketplace Roundup

The Belgian FA "has agreed a four-year deal under which French supermarket chain Carrefour will become its main sponsor." The deal commences with the 2014 World Cup in Brazil and runs until July '18, "covering the men’s and women’s national teams and the KBVB’s domestic Cofidis Cup ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug