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Adidas Launches Shoes That Double As Transit Passes For Berliners

Published in SportsBusiness Daily Global on 01 / 17 / 18

Dozens of sports shoe enthusiasts "stormed" adidas stores in Berlin on Tuesday to "snatch a pair of shoes launched in collaboration with the public transport network" that incorporate the same pattern as the subway’s seats, "as well as an annual ticket," according to Emma Thomasson of REU...

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Tags: Marketing and Sponsorship, Europe

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