Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup
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Emirates Officially Renews Shirt Sponsorship Deal With Ligue 1 Paris St. Germain05 / 20 / 13Ligue 1 champions Paris St. Germain and Dubai airlines Emirates "extended their shirt sponsorship deal by another five years on Friday," according to Julien Pretot of REUTERS. Neither PSG President Nasser al-Khelaifi nor Emirates Exec VP Thierry Antinori "were prepared to reveal the official value o... Tags: Marketing and Sponsorship, Europe |
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Competition Will Increase CBF Deals
The Brazilian Football Federation (CBF) "believes it has taken an important step" in inflating the value of sponsorships for clubs in the country, according to Guilherme Costa of MAQUINADOESPORTE.com.br. The CBF said that the inflation will occur because of the creation of a U-20 Copa do Brazil in p ...
Tags: Brazil, Marketing and Sponsorship
PES 2013 Launches Global Campaign
Games publisher Konami is to promote the Pro Evolution Soccer 2013 game with a "global campaign including footballer Cristiano Ronaldo," according to Loulla-Mae Eleftheriou of CAMPAIGN LIVE. Through an urban roof top party populated by a group of "Rooftop Rebels," the new Konami created game, called ...
Tags: Europe, Marketing and Sponsorship
Adidas Golf, Ryder Cup Team Up
Adidas Golf, a brand of the TaylorMade-adidas Golf company, announced it has been selected as an official licensee for the '12, '14 and '18 Ryder Cups, according to Jake O'Reilly of TODAY'S GOLFER. The apparel will "make up an exclusive collection that will feature the Ryder Cup logo." The collectio ...
Football Still Tops For Advertisers
While the Olympics "may be the ultimate sporting event for millions of athletes around the world," corporate sponsors believe that it "pales in comparison to the continuing dominance" of football, according to Simon Zekaria of the WALL STREET JOURNAL. Adidas was the sole sportswear partner of the Lo ...
Li-Ning Signs Five-Year Deal With CBA
Chinese sportswear brand Li-Ning signed a five-year deal to become the official partner of the Chinese Basketball Association. The deal, brokered by Infront Sports & Media, is the biggest sponsorship commitment ever secured for a Chinese sports property. Li-Ning will take on its new role with im ...
Tags: Marketing and Sponsorship, China, Li Ning
Feng Struggling to Attract Sponsors
Jenny Feng Shanshan, the first Chinese golfer of either sex to win one of the big four tournaments, has "not seen the benefits of additional sponsorship" that Li Na enjoyed after winning last year's French Open, according to Richard Castka of the SOUTH CHINA MORNING POST. The 22-year-old said, "I th ...
Tags: China, Marketing and Sponsorship
Marketplace Roundup
Naza Group of Companies has "come on board as the main sponsor for the Sultan of Selangor's Cup football competition" at the Shah Alam Stadium in Malaysia on Sept. 29. The company handed over a sponsorship of RM300,000 ($98,800) to Sultan of Selangor Sultan Sharafuddin Idris Shah. Other sponsors for ...
Nike Replaces Mizuno To Clothe IOC
Nike is "significantly stepping up its association with the Olympic movement" by taking over from Mizuno as official clothing supplier of the IOC, according to David Owen of INSIDETHEGAMES.biz. In its new role, Nike garments will be supplied until the end of '16 – a period including both the 2 ...
Tags: Marketing and Sponsorship, Nike
AFL's Hawks Leave Puma, Sign Adidas
Australian Football League club Hawthorn has agreed to a five-year deal with adidas, ending the team's partnership with Puma. Beginning in November, adidas will supply the Hawks with home, away and clash jerseys, and 1,500 pieces of training kit including singlets, tees, shorts, boots and warm-ups f ...
Tags: Marketing and Sponsorship, Australia, Adidas
Alba Berlin Signs New Shirt Deal
German Basketball Bundesliga (BBL) club Alba Berlin signed a new shirt sponsorship deal with can manufacturer TinTag beginning with the '12-13 season. The two-year deal includes an extensive ad and sponsorship package with the club, as well as the company's logo on the players' chests. In addition, ...
Tags: Marketing and Sponsorship, Europe
