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Adidas Launches Shoes That Double As Transit Passes For Berliners

Published in SportsBusiness Daily Global on 01 / 17 / 18

Dozens of sports shoe enthusiasts "stormed" adidas stores in Berlin on Tuesday to "snatch a pair of shoes launched in collaboration with the public transport network" that incorporate the same pattern as the subway’s seats, "as well as an annual ticket," according to Emma Thomasson of REU...

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Tags: Marketing and Sponsorship, Europe

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05/02/17
Marketplace Roundup

Australian Football League side West Coast Eagles announced a partnership with energy company AGL Ltd. The two-year premier partnership includes sponsorship of the players' shorts and digital signage at Domain Stadium ( West Coast Eagles ). Liverpool looks to be "paying homage" to its '95-9 ...

Tags: Marketing and Sponsorship

05/01/17
Football Clubs To Sponsor Roadways

A proposal from Automobile Association execs has "tried to drum up funds for the country's transport infrastructure -- and the plans could entail football clubs sponsoring motorways, such as the M6 and M62," according to Paul Gorst of the LIVERPOOL ECHO. AA President Edmund King and his wife, busine ...

Tags: Marketing and Sponsorship, United Kingdom

05/01/17
Red Stripe Pulls Jamaican League Coverage

Jamaican football side Montego Bay United Chair Orville Powell's "insistence that money owed to his club be paid" has led to sponsor brewer Red Stripe "pulling the plug on broadcast coverage" of the National Premier League, according to Marc Stamp of the JAMAICA STAR. A Red Stripe release on Thursda ...

Tags: Marketing and Sponsorship, North America

05/01/17
Joshua Leading Boxing's New Era

Anthony Joshua's fight with Wladimir Klitschko was "undeniably one of the most exciting heavyweight boxing matches in recent memory," but "spectacle aside, the Brit is fast becoming one of the most marketable athletes boxing has ever seen" and has the potential to "propel the sport into a new commer ...

Tags: Marketing and Sponsorship, United Kingdom

05/01/17
RLWC Names CrownBet Wagering Partner

The 2017 Rugby League World Cup named CrownBet its official wagering partner. CrownBet will receive integration via the tournament’s digital and social media channels and have its support for RLWC2017 recognized across various assets. CrownBet and RLWC2017 will also engage in consume ...

Tags: Marketing and Sponsorship, Australia

05/01/17
Marketplace Roundup

Source: FOOTYHEADLINES.COM Weeks ago, the design of Barcelona's shirt for the '17-18 season was revealed, and on Sunday, "an image of the shirt that features the Rakuten logo was unveiled." Rakuten's deal as ...

Tags: Marketing and Sponsorship

04/28/17
Umbro To Outfit Bournemouth

Premier League side AFC Bournemouth announced Umbro will replace JD Sports as its kit manufacturer in a "club record deal," according to Alex Smith of the London DAILY MIRROR. Manchester-based Umbro will make the club's strip for the next five seasons. Bournemouth, which is sponsored by Mansion Casi ...

Tags: Marketing and Sponsorship, United Kingdom

04/28/17
Joshua Teams Up With Varied Sponsors

From watches and "high-end cars," to sportswear and deodorant, Anthony Joshua's sponsors are "both lucrative and varied," according to Matt Aldridge of the London TELEGRAPH. The heavyweight boxer will "pocket a cool" £15M ($19.4M) for fighting former heavyweight champion Wladimir Klitschko on ...

Tags: Marketing and Sponsorship, United Kingdom

04/28/17
Liverpool Reveals 125th Anniversary Kit

Liverpool’s players "will wear a badge commemorating the club’s 125th anniversary on their new home shirt," according to Chris Bascombe of the London TELEGRAPH. Thursday's launch of the jersey for the '17-18 campaign "revealed a retro style strip -- with shades of the kits famously ...

Tags: Marketing and Sponsorship, United Kingdom

04/28/17
Investec To Extend The Derby Deal

Investec is "on the verge" of signing a 10-year extension to its sponsorship of The Derby in a multi-million-pound endorsement for racing and the world’s "premier classic," according to Mark Souster of the LONDON TIMES. A meeting was held at Epsom on Wednesday, which was "believed to have ...

Tags: Marketing and Sponsorship, United Kingdom

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