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MotoGP Becomes First Motorsport To Partner With Sports Data Company Sportradar

Published in SportsBusiness Daily Global on 12 / 08 / 16

MotoGP announced that starting in '17, the MotoGP, Moto2 and Moto3 seasons will be overseen by Sportradar’s Integrity Services as part of a multi-year integrity partnership. In a first for the motorsport industry, Sportradar will be providing a range of integrity services. The Fraud Detec...

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04/21/16
Marketplace Roundup

The Vietnam Olympic Committee named Herbalife Vietnam as the official nutrition sponsor for Vietnamese athletes bound for Rio 2016 . The new agreement marks the continuation of Herbalife's nutrition sponsorship for Vietnam's Olympic athletes, as well as the company's inaugural sponsorship of th ...

Tags: Marketing and Sponsorship

04/20/16
Haas F1 Looking At '2017 And Beyond'

The current F1 season is only three races old, but the Haas F1 Team has already set its sights on next year to pick up additional partners, a team exec said. Sponsorship interest in the team “has picked up” since the start of the season, said Haas F1 Team CMO Adam Jacobs, though no new d ...

Tags: Marketing and Sponsorship, North America

04/20/16
ICC Renews Deal With Emirates Airline

The Int'l Cricket Council and Emirates Airline renewed a deal for an additional seven years which confirms Emirates as a global partner for all ICC events from '16-23. The ICC's relationship with the Emirates dates back to '02. The partnership was strengthened with Emirates becoming the IC ...

Tags: Marketing and Sponsorship, Middle East

04/20/16
MPs Against Wolves' Money Shop Deal

The row over League Championship side Wolverhampton Wanderers' sponsorship deal with the Money Shop "took a new twist" as Wolverhampton MPs Rob Marris and Pat McFadden wrote to club CEO Jez Moxey to say that the deal reflected badly on the city, according to the EXPRESS & STAR. Marris and McFadd ...

Tags: Marketing and Sponsorship, United Kingdom

04/20/16
Copa America Centenario Adds Sponsors

Makita, Samsung and Tag Heuer have all signed on as official partners of the upcoming Copa America Centenario. They join previously announced Anheuser-Busch, Coca-Cola, Delta Air Lines, Nike, Sprint and State Farm as tournament partners. Per the terms of the deals, the partners will receive rights t ...

Tags: Marketing and Sponsorship, United Kingdom

04/20/16
Marketplace Roundup

Formula E has teamed up with London-based catering company Absolute Taste to bring consistency to its VIP hospitality offerings, Emotion Club and Race Suites. The one-year deal took effect with the inaugural Mexico City ePrix on March 12 and includes an option for an additional year ( HJ Mai, SB ...

Tags: Marketing and Sponsorship

04/19/16
Paris ePrix Sets New Revenue Record

Formula E’s inaugural Paris ePrix this weekend will set a new revenue record for local sponsorship deals, helping to fuel a 10-fold increase in the category this season, according to series officials. The race in the French capital has drawn significant local partnership support and is set to ...

Tags: Marketing and Sponsorship, Europe

04/19/16
SAB Extends SA Rugby Deal

South African Breweries "renewed its sponsorships with SA Rugby for another five years, extending the popular Castle Lager brand’s association with rugby to 23 years," according to SPORT 24. The partnership ensures Castle Lager "remains the title sponsor of the incoming series" -- three-Test s ...

Tags: Marketing and Sponsorship, Africa

04/19/16
Phoenix Signs Largest Sponsorship Deal

A-League side Wellington Phoenix signed the "largest sponsorship deal in New Zealand football history," extending its partnership with Huawei for at least another three seasons, according to the NEW ZEALAND HERALD. Huawei first partnered with the club for the '13-14 season "on a three year deal ...

Tags: Marketing and Sponsorship, New Zealand

04/19/16
Pirelli Warning F1 It Could Leave

Sole supplier Pirelli has warned that "it could walk away from Formula One after the current season if the sport fails to ratify tyre testing plans by close of play on Monday," according to Alan Baldwin of REUTERS. Pirelli Motorsport Dir Paul Hembery said that there would "not be enough time to ...

Tags: Europe, Marketing and Sponsorship

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