Featured Story

SUM To Serve As Commercial Rep For CONCACAF Cup Match

Published in SportsBusiness Daily Global on 09 / 01 / 15

CONCACAF has chosen Soccer United Marketing to serve as commercial representative for the CONCACAF Cup, the playoff match between the U.S. and Mexico. The Oct. 10 match at the Rose Bowl will determine a berth in the '17 FIFA Confederations Cup. It is a commission-based agreement for this single game...

Read More

Tags: Marketing and Sponsorship, North America

More Stories

01/20/15
Lotte Group Teams Up With KSA

Lotte Group Chair Shin Dong-bin pledged active support for the South Korean Ski Association during his visit to PyeongChang City in Gangwon Province. Shin took the 20th presidential post of the Korea Ski Association (KSA) last year. Shin said, "[Lotto Group] will provide the highest level of rewards ...

Tags: Marketing and Sponsorship, Asia

01/20/15
Williams Agrees To Deal With Hackett

Williams Martini Racing has signed a new multi-year agreement with British clothing brand Hackett that will see the brand become the official clothing supplier of the team for the '15 season onward. As part of the agreement Hackett will supply the apparel worn by Williams Martini Racing personnel at ...

Tags: Marketing and Sponsorship, United Kingdom

01/20/15
Marketplace Roundup

Commercial Bank has announced a three-year extension as title sponsor of the Commercial Bank Qatar Masters, which this week takes place in the capital city of Doha, boasting a prize fund of $2.5M. Marking its 10th year as title sponsor of the event, Commercial Bank announced its latest extension wit ...

Tags: Marketing and Sponsorship

01/19/15
Paddy Power Backs Ginola's FIFA Bid

David Ginola, the model, actor, pundit and former footballer, launched "his bid to replace Sepp Blatter as FIFA president in a campaign for Paddy Power," according to Ed Owen of CAMPAIGN LIVE. The campaign, by Lucky Generals and M&C Saatchi PR, wants to "reboot football." Ginola aims to raise &p ...

Tags: Marketing and Sponsorship, United Kingdom

01/19/15
West Ham Seeks Replacement For Aplari

EPL side West Ham is "looking for a new sponsor after partner Alpari (UK) collapsed in the aftermath of the Swiss currency shock," according to Tariq Panja of BLOOMBERG. It is the second time since '08 that the "east London-based team lost a principal sponsor mid-season." The Swiss franc surged foll ...

Tags: Marketing and Sponsorship, United Kingdom

01/19/15
Australian Open To Provide Lift For Kia

This year's Australian Open is expected to deliver major sponsor Kia "the eyeballs of almost a million new car intenders," according to MARKETING MAGAZINE. While new data from Roy Morgan Research suggests that "only one in seven Australians associate the Korean automaker with the event, that figure ...

Tags: Australia, Marketing and Sponsorship

01/19/15
Hero Hockey Unveils New Ad Campaign

The countdown to the third season of the Hero Hockey India League "has begun," according to INDIAN TELEVISION. Star Sports and organizer Hockey India have launched their new campaign, with the tagline "Ladoh Toh Aise" ("Fight Like This"). As part of the new campaign, two commercials in Hindi have be ...

Tags: Marketing and Sponsorship, India

01/19/15
Marketplace Roundup

Supermarket Waitrose has donated £236,000 ($357,400) to the England & Wales Cricket Trust Small Grant Scheme to help more local cricket clubs improve their facilities. The fund had already been established with £500,000 ($757,300) from the England & Wales Cricket Board to help gr ...

Tags: Marketing and Sponsorship

01/16/15
Chelsea Turkish Airlines Deal Stalls

Chelsea's proposed £25M ($37.9M)-a-year shirt sponsorship with Turkish Airlines, "reportedly close to agreement before Christmas, is understood to have stalled," according to Charles Sale of the London DAILY MAIL. Turkish Airlines, which has a "major individual deal with Chelsea striker Didier ...

Tags: Marketing and Sponsorship, United Kingdom

01/16/15
Brumbies Won't Drop Asking Price

Super Rugby League side ACT Brumbies is "refusing to drop the asking price" as it searches for a million dollar naming-rights sponsor and will play the Super Rugby season wearing blank jerseys until it finds a financial partner, according to Chris Dutton of the SYDNEY MORNING HERALD. New Brumbies CE ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug