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Indian Cricketer Shikhar Dhawan A Brand In The Making As Corporations Show Interest06 / 18 / 13India's newest batting sensation Shikhar Dhawan's brand value "is on the upswing as some of the major corporate houses are showing a lot of interest in the 27-year-old opener after his on-field exploits," according to the PTI. For the company that manages him, Dhawan is certainly a "brand in the mak... Tags: Marketing and Sponsorship, India |
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Newcastle's Muslims Won't Boycott
EPL club Newcastle United is "unlikely to face the threat of a protest or boycott" from its four Muslim players over the controversial £25M ($40.1M) sponsorship deal with short-term loans company Wonga, according to Jason Mellor of the LONDON TIMES. Concerns have been raised that Newcastle&rsq ...
Euroleague Partners With Spalding
Euroleague basketball revealed a new partnership deal that makes int'l sports equipment company Spalding the global provider of the official ball for both the Turkish Airlines Euroleague and the Eurocup during the next five seasons. Spalding has been working with Euroleague basketball this summer to ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Adidas' contract proposal to Brasileiro club Flamengo includes a promise to sell the club's jerseys in a minimum of 1,500 stores worldwide. The sportswear company will also have a spot on its website dedicated to all the team's merchandise ( LANCENET.com.br, 10/11 ). ... The Spanish Football Feder ...
Aviva Ends U.K. Athletics Deal
British insurance company Aviva will not renew its 13-year sponsorship of British athletics despite the sport's "increased profile following the Olympic successes of Mo Farah and Jessica Ennis," according to Keith Weir of REUTERS. The deal "expires at the end of the year." U.K. Athletics has not nam ...
Chamberlain To Sign Deal With O2
Arsenal FC player Alex Oxlade-Chamberlain is set to "sign a lucrative deal" to become the new poster boy for telecom company O2, according to Sami Mokbel of the London DAILY MAIL. The player's representatives have entered into "formal negotiations" with officials from the company over a seven-figure ...
Tags: Europe, Marketing and Sponsorship
Univ. Partners With ARU Tournament
Bond University signed an agreement with the Australian Rugby Union to become a partner of the Gold Coast Sevens Fever Pitch 2012. The new partnership will see Bond University open its training facilities to the Qantas Australian Men's and Women's Sevens teams and to other teams competing in the 201 ...
Li-Ning Officially Announces Wade Deal
Chinese sportswear company Li-Ning and NBA Miami Heat G Dwyane Wade formally announced a multiyear partnership involving the creation of a new athletic footwear and apparel brand called "Wade." The brand will serve as the centerpiece of Li-Ning's int'l basketball strategy and be shaped by Wade's cre ...
Tags: Marketing and Sponsorship, China
NBA Looks To Capitalize On China Trip
The NBA is “orchestrating its sixth China Games tour to enhance its largest market outside” the U.S., and the Miami Heat and “some of their players hope to cash in on the opportunity as well,” according to Craig Davis in a front-page piece for the South Florida SUN-SENTINEL. ...
Tags: Marketing and Sponsorship, China
Marketplace Roundup
Brasileiro club Flamengo VP Hélio Ferraz revealed that adidas "accepted to modify a couple points" in its contract proposal. The changes left board members of the club enthusiastic, and the deal is "well on its way to being finalized." Ferraz said, "We are advancing in the negotiations and ar ...
Newcastle's Wonga Deal Under Fire
Premier League side Newcastle United’s announcement that it has agreed to a four-year sponsorship deal with loan company Wonga.com, unleashed "a wave of criticism," according to Chris Tighe of the FINANCIAL TIMES. The deal, rumored to be worth £20M ($32M) over four years would be "the bi ...
