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U.S. Sponsors Could See Better Return During Olympics Without Presence Of Russia

Published in SportsBusiness Daily Global on 12 / 11 / 17

The IOC's ban of Russia from the PyeongChang Games likely means additional medals for Team USA, and the "subsequent ratings bump for NBC telecasts" are likely to please USOC sponsors, according to Kevin Draper of the N.Y. TIMES. A dearth of Russian athletes will "make Americans more competitive an...

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Tags: Marketing and Sponsorship, North America

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