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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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04/26/16
PSV Secures New Shirt Sponsor

Dutch first division side PSV Eindhoven secured Energiedirect.nl as its "new shirt sponsor," according to SOCCEREX. The deal, which will see the energy supplier pay €6M ($6.8M) per year, "will run for three years," beginning at the start of the '16-17 season. Energiedirect.nl is the budget subs ...

Tags: Marketing and Sponsorship, Europe

04/26/16
Marketplace Roundup

The Qatar Stars League confirmed a host of sponsors ahead of the Qatar Cup Football Tournament .  Toyota reaffirmed its commitment to the Qatar Cup competition for another year, as the official vehicle partner for the competition. Al Kass was confirmed as the official broadcaster, Ooredo ...

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04/25/16
Players Ranked By Marketing Potential

ManU midfielder Bastian Schweinsteiger "is the German national team player with the highest marketing potential," according to Michael Witt of BILD. The injured German captain "tops the ranking" ahead of Bayern Munich striker Thomas Müller and Lukas Podolski, who plays for Galatasaray in Turkey ...

Tags: Marketing and Sponsorship, Europe

04/25/16
Visa Europe Partners With Formula E

Visa Europe teamed up with the FIA Formula E Championship to deliver a partnership in eSports. The world’s first all-electric racing series has been running the Race Off series -- where two Formula E drivers race head-to-head and against members of the public, the Race Off Pro Series -- where ...

Tags: Marketing and Sponsorship, Europe

04/25/16
FA Wants Different Kit For Girls

The FA is "pressuring England shirt sponsor Nike to make a football kit that is different for girls" as it seeks to turn the women's game into "big business," according to Matthew Chapman of MARKETING MAGAZINE. FA CEO Martin Glenn revealed how Sue Campbell, the new head of women’s football at ...

Tags: Marketing and Sponsorship, United Kingdom

04/25/16
Marketplace Roundup

League Championship side Bristol City announced its new kit sponsor "after images of next season's home shirt were leaked on social media." Local construction company Lancer Scott signed a four-year deal to become the club's "new headline sponsor" and Robins officials "intended unveiling ne ...

Tags: Marketing and Sponsorship

04/22/16
Joseph: Don't Treat Women Like 'Mugs'

Sport England Business Partnerships Dir Tanya Joseph said that there is a "huge and untapped opportunity" for brands in women's sports, but marketers must not treat them like "mugs," according to Sarah Shearman of MARKETING MAGAZINE. Speaking at Advertising Week Europe, Joseph talked about how ...

Tags: Marketing and Sponsorship, United Kingdom

04/22/16
ManU Extends Swissquote Partnership

ManU's official forex and online financial trading partner Swissquote is extending its global partnership with the club. Swissquote has not only extended the duration of its multi-year agreement, but also expanded its rights. The Swiss-based global ...

Tags: Marketing and Sponsorship, United Kingdom

04/22/16
Marketplace Roundup

Paddy Power Betfair , Europe's biggest bookmaker, is "planning to consolidate" its estimated £40M ($57.3M) annual media spend into one agency . The pitch process is "understood to be at an advanced stage, following the completion of the merger of Paddy Power and Betfair in February." Paddy P ...

Tags: Marketing and Sponsorship

04/21/16
Richmond Suing Sponsor

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Tags: Australia, Marketing and Sponsorship

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