Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Ryder Cup Merchandise Sales Boom
The Ryder Cup begins Friday in Medinah, Ill., and merchandise sales on Shop.PGA.com are at record levels. Site visits per day are up 186% and sales have already exceeded any prior year. Sales during the final round of the PGA Championship on Aug. 12 and the Monday following the event resulted in the ...
QREC Re-Signs Oil Company
Qatar Petroleum has extended its association with the Qatar Arabian World Cup "by signing a sponsorship deal for another year" with the Qatar Racing and Equestrian Club, according to the GULF TIMES. QP Public Relations and Communication Head Mohamed Rashid Ali al-Khater and QREC Chair Sheikh Mohamme ...
Betfair Silences U.S. Golf Fans
The European Ryder Cup team is certain to face a "partisan crowd" when they step up to the tee box Friday for the first day of the Ryder Cup against their American rivals in Medinah, Ill., according to the London DAILY MAIL. However, in a bid to prevent the locals from unsettling the likes of Rory M ...
Tags: Marketing and Sponsorship, United Kingdom, North America
Real Madrid Extends Adidas Deal
Real Madrid has agreed to extend its contract with kit supplier adidas through the '19-20 season, according to MARCA. The deal will continue to see the German company supply the kits for all of Real Madrid's teams ( MARCA, 9/26 ). DEFENSACENTRAL.com reported that the club will receive €40M ($ ...
Tags: La Liga, Europe, Marketing and Sponsorship
Court Bans Adidas Shoe In Germany
Nike announced that a court in Nuremberg, Germany, “has blocked Adidas from making or selling its ‘adizero primeknit’ in Germany,” according to Allan Brettman of the Portland OREGONIAN. The court "granted Nike’s application for an interim injunction against the Adidas s ...
Tags: Marketing and Sponsorship, Nike, Adidas
MediaCom Sport Expands To New Markets
Specialist sponsorship and strategy team MediaCom Sport is "set to roll out its operation in four key markets in the coming months," starting with Russia this week, according to Arif Durrani of MEDIA WEEK. MediaCom Sport Russia & CIS will open for business in Moscow and "soon be followed by a fu ...
MTN Ghana To Sponsor Accra Golf Open
Telecoms company MTN Ghana, "will seek to expand its sponsorship frontiers for golf this year" by sponsoring the Accra Open Golf Tournament to be hosted by Achimota Golf Club in Ghana, according to the GNA. MTN Ghana CEO Michael Ikpoki said that his company's decision to sponsor the competition "was ...
Tags: Marketing and Sponsorship, Africa
SAP Partners With NFL Team
German software corporation SAP finalized a deal with the NFL San Francisco 49ers to be "a founding partner for its new stadium," according to Eric Young of the S.F. BUSINESS TIMES. The deal makes SAP the team’s "exclusive business software, statistics and performance partner." As part of the ...
IMG And Sergio Tacchini Team Up
Italian tennis and sportswear clothing company Sergio Tacchini agreed to a far-ranging global partnership with IMG. Under terms of the multi-year agreement, IMG will serve as Sergio Tacchini’s licensing agent working with the company to relaunch the brand in major markets around the world thro ...
Tags: Marketing and Sponsorship, Europe, IMG
Marketplacde Roundup
The French Athletics Federation (FFA) has agreed to a kit deal with Asics. The Japanese athletics equipment company will replace adidas, which had been the FFA's partner for 40 years. The agreement with Asics is for four years, but terms of the deal were not disclosed. The new deal does allow the Fr ...
