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JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

04 / 25 / 14

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet...

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Tags: Marketing and Sponsorship, Europe

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08/07/13
Vauxhall, Irish FA Agree To Extension

The Irish FA has announced a four-year sponsorship extension with British vehicle manufactuer Vauxhall Motors for the Northern Ireland national teams. The sponsorship, which began in '11, will now run through July '18. It will include Euro 2016 qualifiers and the 2018 World Cup in Russia. The deal i ...

Tags: Marketing and Sponsorship, United Kingdom

08/07/13
NatWest Signs Up As T20 Backer

The England and Wales Cricket Board has signed a "ground-breaking" contract with U.K. bank NatWest, according to the PA. NatWest has agreed to not only become the new backer for domestic Twenty20 -- currently sponsored by Friends Provident -- but "all short-format matches" in the U.K., includin ...

Tags: Marketing and Sponsorship, United Kingdom

08/07/13
Marketplace Roundup

Mercedes-Benz has renewed its patron partnership with the PGA of America through '17. The brand became the official patron of the PGA in '10. The extension will allow Mercedes-Benz to be recognized as the official patron and official vehicle of the PGA of America, PGA Championship and Senior PGA Cha ...

Tags: Marketing and Sponsorship

08/06/13
Push Being Made To Cut AFL Car Deals

A "major row is brewing" between the Australian Football League, its players and clubs over "third party car arrangements which have antagonised the league's major sponsor, Toyota," according to Caroline Wilson of THE AGE. AFL salary cap manager Ken Wood, along with Commercial Operations Chief Darre ...

Tags: Marketing and Sponsorship, Australia

08/06/13
PSG Puts Pressure On Kit Supplier Nike

Ligue 1 side Paris St. Germain "is putting pressure on its kit provider Nike to increase the value of the deal," according to Arnaud Hermant of LE PARISIEN. The club is seeking between €20M-€30M ($27M-$40M) annually from Nike. Nike, which currently pays about €6.5M ($9M) a year, "is r ...

Tags: Marketing and Sponsorship, Europe

08/06/13
Marketplace Roundup

Brazilian telecom operator TIM has signed a sponsorship agreement with Brasileiro side Atletico Mineiro through '14. The deal will give TIM logo presence on the players' shirts. Additionally, the company's logo will be used in Atletico Mineiro football club ads and on advertising boards at the club' ...

Tags: Marketing and Sponsorship

08/05/13
Nike Extends Apparel Deal With AIFF

Nike "has extended its apparel sponsorship deal with the All India Football Federation" until '17, according to Mark Baber of INSIDE WORLD FOOTBALL. The new sponsorship deal means Nike "will continue to provide AIFF team kits across all age groups in India." A new kit "will debut as the national tea ...

Tags: Marketing and Sponsorship, India

08/05/13
Marketplace Roundup

Liverpool FC signed a new three-year partnership with Electronic Arts that will make EA Sports the club's official football video gaming partner starting with the '13-14 season. Reds fans will have the opportunity to play FIFA 14 at Anfield for selected fixtures throughout the season. EA Sports Goal ...

Tags: Marketing and Sponsorship

08/05/13
London Irish To Partner With Crest Nicholson

The London Irish Rugby Club and Crest Nicholson have agreed to a four-year sponsorship agreement which also sees the recently listed housebuilder become the club's partner in the redevelopment of its Sunbury training ground. In tandem with the sponsorship agreement, Crest Nicholson and London Irish ...

Tags: Marketing and Sponsorship, United Kingdom

08/02/13
Fulham FC Partners With Brother UK

Information, communications and technology brand Brother UK has agreed to a deal to become Fulham FC’s official technology partner for the '13-14 Premier League season. The partnership sees the U.K. subsidiary of the worldwide company join on a year-long contract, with a view to a possible thr ...

Tags: Marketing and Sponsorship

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