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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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08/02/13
Marketplace Roundup

Liverpool's kit supplier Warrior Sports "has fallen foul of the club's new guidelines on unacceptable language by telling customers to 'man up' on its website." "Man up" is one of several phrases the Anfield club "deems unacceptable on a list issued to members of staff" as part of a wider education ...

Tags: Marketing and Sponsorship

08/01/13
Adidas Unveils New Messi Cleats

Adidas has kicked off the launch of its next generation of Lionel Messi cleats with "The New Speed of Light" video featuring the four-time FIFA World Player of the Year sporting his adizero F50s. The ad was shot at 1,000 frames per second to give it a distinctive visual display ( adidas ). Th ...

Tags: Marketing and Sponsorship, Europe, South America

08/01/13
Subway Names Pelé Brand Ambassador

Subway announced on Wednesday that former soccer star Pelé has signed a multiyear deal to serve as a worldwide brand ambassador and join the restaurant's deep roster of athlete endorsers. Financial terms of the deal were not disclosed. Subway CMO Tony Pace said that Pelé will be featur ...

Tags: Marketing and Sponsorship

08/01/13
ManU, Pepsi Agree To Asia Sponsorship

ManU and PepsiCo announced a multi-year sponsorship agreement in the Asia-Pacific region on Wednesday. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use ManU branding on its ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/01/13
Pirtek To Sponsor V8 Enduro Cup

V8 Supercars has "secured a naming-rights sponsor" for the Enduro Cup after long-time motorsports supporter Pirtek signed on "to back the mini-championship for the next four years," according to FOX SPORTS. The Pirtek Enduro Cup "will be awarded to the pair of V8 drivers who score the most champions ...

Tags: Marketing and Sponsorship, Europe

08/01/13
Football DataCo Teams With PERFORM

Digital sports media group PERFORM has been appointed by Football DataCo as its official and exclusive supplier of live data to the betting sector in a three-year deal. Football DataCo markets and commercializes official match data for the Premier League, the Football League and the Scottish Profess ...

Tags: Marketing and Sponsorship, United Kingdom

08/01/13
Clipper Fleet Flagship To Lead U.K. Race

Great Britain was named the "new flagship of the Clipper Round the World Race fleet" in London's Trafalgar Square by Sports & Tourism Minister Hugh Robertson on Wednesday, according to Simon Greaves of the FINANCIAL TIMES. Great Britain is "one of 12 identical 72ft third-generation raci ...

Tags: Marketing and Sponsorship, United Kingdom

08/01/13
Marketplace Roundup

French oil and gas company Total has agreed to a two-year deal to become the title sponsor of the Copa Sudamericana, South America's secondary club football competition. Previously "recognized for participation in motor sports, Total is now moving in a different direction in South America." Total Am ...

Tags: Marketing and Sponsorship

07/31/13
Russian PM Slams Aeroflot ManU Deal

Russia Deputy PM Dmitry Rogozin, "renowned for his populist anti-Western stance," spoke out against national airline carrier Aeroflot’s decision to sponsor ManU "rather than plowing funds into domestic sports teams," according to R-SPORT. Rogozin tweeted, "Aeroflot prefers Anglo-Saxon football ...

Tags: Marketing and Sponsorship, Russia, United Kingdom

07/31/13
Bale Fronts $6M Lucozade Campaign

Sport and energy drink manufacturer Lucozade Sport is launching a £4M ($6M) campaign "to educate consumers about how the brand can help improve people's sports performance," according to Loulla-Mae Eleftheriou-Smith of MARKETING MAGAZINE. The campaign features footballers and brand ambassadors ...

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