Featured Story

In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

02/17/14
Martini To Become Williams' Title Sponsor

Italian drinks brand Martini is the "new title sponsor" of the Williams F1 Team, according to MOTORSPORT. The speculation "entered the realm of fact this week when the website grandprix247.com spotted images of Martini-themed Williams team shirts at officially-licensed F1 merchandiser OnPole." The i ...

Tags: Marketing and Sponsorship, United Kingdom

02/17/14
Should Tendulkar Bat For Brands?

India's United Progressive Alliance government "decided to confer" the country's high civilian award, the Bharat Ratna, on retired cricketer Sachin Tendulkar, according to Aabhas Sharma of the Indian BUSINESS STANDARD. Tendulkar "became the first sportsperson to receive the honour." Now, "a fresh de ...

Tags: Marketing and Sponsorship, India

02/17/14
Marketplace Roundup

Gaming technology provider Power8 has become the official club partner of EPL side Fulham. The deal includes Power8 branding on LED perimeter ad boards surrounding the pitch ( Fulham FC ). ... German Hockey League (DEL) club Hamburg Freezers has signed two new sponsorship deals with Bijou Brigitte a ...

Tags: Marketing and Sponsorship

02/14/14
Russian Football Club Closes Down

The Russian second-tier football club Alania Vladikavkaz, based in the Caucasian region of North Ossetia, is to be liquidated after its sponsor, the hydroelectricity company RusHydro, pulled out of a $40M-a-year deal. RusHydro said its decision came after North Ossetia's government, which owns the s ...

Tags: Marketing and Sponsorship, Russia

02/14/14
OUE Ltd. Named Badminton Open Sponsor

Property company OUE Ltd. "is the new title sponsor for this year's Singapore Badminton Open" to be staged from April 8-13, according to Patwant Singh of CHANNEL NEWS ASIA. The company "inked a one-year deal, worth a six-figure sum, with the Singapore Badminton Association." The partnership "was unv ...

Tags: Marketing and Sponsorship, Asia

02/14/14
Tottenham Signs Shirt Deal With AIA

EPL side Tottenham has agreed to a "five-year sponsorship deal with insurance service providers AIA" from the start of the '14-15 season, according to SKY SPORTS. AIA "linked up with Spurs at the start of this season" as FA Cup shirt partner but "will become principal global partner from the start o ...

Tags: Marketing and Sponsorship, United Kingdom

02/14/14
Marketplace Roundup

BMW has extended its partnership with the PGA of Germany. The car brand, which has been a partner of the PGA of Germany since '10, will continue to support Germany's professional golfers as the organization's official car partner ( MARKENARTIKEL, 2/12 ). ... Photovoltaic company GermanPV has signe ...

Tags: Marketing and Sponsorship

02/13/14
Reebok Drops DDB Amid Creative Review

Creative agency DDB, N.Y., is "splitting with Reebok amid a review" of Reebok's global creative business, according to Andrew McMains of AD WEEK. The review is "in its late stages." Sources said that there are "a trio of contenders" in Mother; Goodby Silverstein & Partners; and Venables Bell &am ...

Tags: Marketing and Sponsorship, Europe

02/13/14
ASA Bans Ad Featuring Eric Cantona

An advert for Kronenbourg 1664 featuring former ManU player Eric Cantona "has been banned for misleading consumers," according to Sean Poulter of the London DAILY MAIL. The British TV commercial and associated advertisements "used Cantona to poke fun at the celebrity culture around footballers. ...

Tags: Marketing and Sponsorship, United Kingdom

02/13/14
Marketplace Roundup

Second Bundesliga club FC Ingolstadt "has signed an early contract extension with shirt sponsor Audi." The car brand "will continue its partnership with the club until the end of the '17-18 season." The club said that the deal will also focus on supporting the club's youth teams. Ingolstadt Managing ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug