Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup
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Emirates Officially Renews Shirt Sponsorship Deal With Ligue 1 Paris St. Germain05 / 20 / 13Ligue 1 champions Paris St. Germain and Dubai airlines Emirates "extended their shirt sponsorship deal by another five years on Friday," according to Julien Pretot of REUTERS. Neither PSG President Nasser al-Khelaifi nor Emirates Exec VP Thierry Antinori "were prepared to reveal the official value o... Tags: Marketing and Sponsorship, Europe |
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Marketplacde Roundup
The French Athletics Federation (FFA) has agreed to a kit deal with Asics. The Japanese athletics equipment company will replace adidas, which had been the FFA's partner for 40 years. The agreement with Asics is for four years, but terms of the deal were not disclosed. The new deal does allow the Fr ...
M&C Saatchi Eyes Brazil, South Africa
Int'l ad agency M&C Saatchi is considering "rolling out" its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to Ben Bold of CAMPAIGN LIVE. CEO David Kershaw indicated that further growth for M&C Sport & Enter ...
RC Lens Asks Fans For Jersey Money
Currently without a sponsor, Ligue 2 club RC Lens wore an "unprecedented jersey" during Friday's match against AS Monaco, according to L'EQUIPE. The club had the name of a website (monrclens.fr) on its chest. The website was launched after the game "and will allow fans to financially contribute to t ...
Tags: Europe, Marketing and Sponsorship
Superbike WC Adds Two Circuits
In a deal brokered by Infront Sports & Media, the eni FIM Superbike World Championship has added two new circuits for '13-15. The event will visit Spain's Jerez de la Frontera Oct. 18-20, which has been confirmed as the final round of the '13 season. The only time that World Superbike has raced ...
Marketplace Roundup
Chelsea footballer John Terry has been dropped by Umbro following "allegations of racial abuse that culminated in a Football Association disciplinary hearing" at Wembley Stadium Monday, according to Matt Scott of the London TELEGRAPH. Terry has been "one of the mainstays" of the kit supplier’s ...
Tata Partners With HRT F1 Team
Tata Global Beverages and its brand Tata Tea’s will partner with Indian F1 driver Narain Karthikeyan and the HRT F1 team for the Indian Grand Prix scheduled for Oct. 26-28. Tata Global Beverages will be extensively promoting the "Tata Tea" brand via this association, with prominent Tata Tea lo ...
Tags: Marketing and Sponsorship, India
Some Seleção Sponsors Unrecognizable
Consulting agency Stochos Sports & Entertainment conducted a study revealing that 40.5% of Brazilians "do not associate any brand" with the Brazilian national football team, according to Cris Simon of EXAME.com. The Brazilian Football Confederation (CBF) has 13 partners: Nike, Ambev, Itaú ...
Tags: Brazil, Marketing and Sponsorship
Marketplace Roundup
Russian PR agency CROS has been named Sochi 2014 Olympic and Paralympic Winter Games supplier in the "public relations services" category. The company will focus on Sochi 2014 communications programs. Working alongside the Organizing Committee they will deliver communication support to promotion cam ...
Possible PSG Deal Worth Up To $518M
Ligue 1 Paris St. Germain has become a top European football club, "thanks to the never ending support from Qatar," according to Christophe Palierse of LESECHOS.fr. Reports of a new deal worth as much as €400M ($518.1M) over four years with the Qatar National Bank, already a sponsor of the club ...
Tags: Europe, Marketing and Sponsorship
Lin Helps NBA Rockets Land New Sponsor
The NBA Houston Rockets signed a three-year marketing agreement with East West Bank in "the latest association" between the team and a company with operations in China, according to Nancy Kercheval of BLOOMBERG. The agreement, "which gives East West in-arena and on-air exposure to fans" through the ...
Tags: Marketing and Sponsorship, North America, China, NBA
