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Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

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Tags: People and Pop Culture, United Kingdom, North America

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08/18/14
Marketplace Roundup

Bundesliga side Hamburg SV has signed a new sponsorship deal with German food company Bahlsen for the '14-15 season. The company's two brands, Leibnitz and Pick Up!, will be visible during home games on boards in camera view. In addition, the brands will be featured on the clothing of the club's you ...

Tags: Marketing and Sponsorship

08/15/14
Sky Deutschland Launches Campaign

The "live broadcast rights to Germany's Bundesliga are the biggest assets of Sky Deutschland," according to Ingo Rentz of HORIZONT. With the new Bundesliga season starting next week, Sky "launched a campaign to promote its mobile streaming service Sky Go." The new campaign "is the continuation ...

Tags: Marketing and Sponsorship, Europe

08/15/14
London Irish Partners With iPro Sport

Premiership rugby side London Irish on Thursday announced isotonic drinks brand iPro Sport as its new community rugby program presenting sponsor and its official isotonic drinks partner. iPro Sport will have naming rights on London Irish rugby camps and clinics and a branding presence in senior team ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/14
Hyundai Ends Hopman Cup Sponsorship

The Hopman Cup "has suffered a massive blow less than six months out from the 2015 tournament, with Hyundai ending its long-running sponsorship of the event," according to Bridget Lacy of the WEST AUSTRALIAN. Hyundai "has been a supporter of the mixed-teams event since its inception 26 years ago and ...

Tags: Marketing and Sponsorship, Australia

08/15/14
Marketplace Roundup

Second Bundesliga club Greuther Fürth has signed an early contract extension to its partnership with brewery Grüner Bier. The brewery extended its partnership with club, which was set to expire at the end of the '14-15 season, until '20 ( Greuther Fürth ). ... Tottenham has formed a y ...

Tags: Marketing and Sponsorship

08/14/14
Formula E Launches Global Campaign

The organizers of the all-electric FIA Formula E Championship unveiled its new global marketing campaign entitled "Drive the Future" with exactly one month to go until the opening round in Beijing on Sept. 13. Developed in conjunction with creative agency Dare, the new campaign launches Formula ...

Tags: Marketing and Sponsorship, Europe

08/14/14
Scottish Rugby Partners With A.G. Barr

Scottish Rugby announced Scottish soft drink manufacturer A.G. Barr as the club's official soft drink partner. The deal will see the Scotland national team, Scotland 7s team and the country’s two professional clubs, Glasgow Warriors and Edinburgh Rugby, supported for the next two seasons by A. ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/14
Holden Signs New Deal With HRT

A new multi-million dollar deal "will keep V8 legend the Holden Racing Team alive with embattled Australian car manufacturer Holden set to continue as the famous team’s major sponsor," according to James Phelps of the Sydney DAILY TELEGRAPH. Holden will continue its "proud history of touring c ...

Tags: Marketing and Sponsorship, Australia

08/14/14
QBE Insurance Extends AFL Swans Deal

Australian Football League side Sydney Swan's major sponsor QBE Insurance "is extending its multi-million dollar partnership" for another three years until the end of '19, but has warned that "it cannot guarantee its support of the Swans Academy if the rules surrounding how it functions continue to ...

Tags: Marketing and Sponsorship, Australia

08/14/14
Barclays Focuses On Grassroots Football

Barclays "is highlighting the parallels between grassroots football and the peak of the sport with a heart-warming TV advert to try to build excitement ahead of the new Premier League season," according to Sebastian Joseph of MARKETING WEEK. The 60-second spot for the league sponsor "launches on the ...

Tags: Marketing and Sponsorship, United Kingdom

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