Featured Story

Budweiser Rolling Out Olympic-Themed Campaign In Canada During Super Bowl

Published in SportsBusiness Daily Global on 01 / 22 / 18

Labatt and Budweiser during Super Bowl LII will debut a "new advertising campaign in Canada" that puts an Olympic spin on its Bud-branded hockey-goal lights, according to Susan Robertson of the GLOBE & MAIL. Wayne Gretzky is working with the brewer on the new "gold-plated lights," which retail a...

Read More

Tags: Marketing and Sponsorship, North America

More Stories

05/12/17
Bundesliga Launches 'Dreams' Campaign

An online campaign by the German Football League (DFL) inviting Chinese fans to submit their "ultimate football dreams" has attracted more than 50,000 responses, according to Danielle Long of THE DRUM. The Bundesliga Dream campaign, which aims to "bring to life 15 of the 50,000 dreams," attract ...

Tags: Europe, Marketing and Sponsorship, Asia

05/12/17
Sponsors Told To Ignore Bad Press

The chair of UK Athletics lured sponsors to this year’s IAAF World Championships by telling them to "forget what you read in the press," and that people were not dissuaded from attending the event because of the allegations of drug taking that have besmirched the sport. UK Athletics Chair Ed W ...

Tags: Marketing and Sponsorship, United Kingdom

05/12/17
Glenmorangie Appoints Clifford French

Glenmorangie Whisky appointed sport and entertainment agency Clifford French to activate the brand's sponsorship of the 146th Open Championship at Royal Birkdale, according to Hannah Ellison of EVENT MAGAZINE. The Glenmorangie Whisky campaign, "which will include an activation during The Open," ...

Tags: Marketing and Sponsorship, United Kingdom

05/12/17
Epsom Derby Extends Investec Deal

Investec agreed to a five-year extension of its sponsorship of the Derby Festival at Epsom for "five more years, meaning the firm will back the race" until '26, according to SKY SPORTS. The specialist bank and asset manager first sponsored the meeting in '09 and later extended the initial five- ...

Tags: Marketing and Sponsorship, United Kingdom

05/12/17
Marketplace Roundup

Formula E  announced ahead of the Monaco ePrix that Swiss private banking group Julius Baer  "extended its partnership" as the global partner of the series through the '20-21 season. Julius Baer joined the "electric revolution" prior to the inaugural race of the Formula E Championship in ...

Tags: Marketing and Sponsorship

05/11/17
AFL Side Carlton Sponsor Pulls Out

Australian Football League side Carlton President Mark LoGiudice "denied the club could be forced to seek financial aid from the AFL following the impending withdrawal" of its major sponsor, CareerOne, the registered training organization chaired by former AFL CEO Andrew Demetriou, according to Caro ...

Tags: Marketing and Sponsorship, Australia

05/11/17
NRL Clubs Lose Backing Of Key Sponsor

The National Rugby League's cocaine scandal has cost the Cronulla Sharks and the Sydney Roosters more than A$1M ($740,000) in sponsorship, according to Phil Rothfield of the Sydney DAILY TELEGRAPH. Financial adviser Infinity Group Australia reportedly informed the management of both clubs that it ...

Tags: Australia, Marketing and Sponsorship

05/11/17
Everton To End Shirt Deal With Chang

Premier League side Everton confirmed that its long-standing shirt sponsorship deal with Thai beverage company Chang "will end this summer," but the club will maintain its links with the company through a "three-year community partnership agreement," according to Chris Beesley of the LIVERPOOL ECHO. ...

Tags: Marketing and Sponsorship, United Kingdom

05/11/17
Changing Media Habits A Challenge

Rights holders are having trouble keeping up with changing media habits, according to a top exec at Nissan. Nissan GM, Global Brand Strategy Gerhard Fourie said, "Everything is changing and it's changing very quickly. I think to the point where rights holders sometimes have an issue keeping up with ...

Tags: Marketing and Sponsorship, United Kingdom

05/11/17
Tough Mudder Partners With Amazon

Amazon became Tough Mudder's "official online retailer" after agreeing to a new partnership which will see the two brands "work together to create a dedicated digital storefront and a co-branded miniseries for Amazon's digital platforms," according to Tony Connelly of THE DRUM. Amazon will launch a ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug