Featured Story

Pringles To Sponsor ESL One Hamburg In Brand's First Foray Into Esports

Published in SportsBusiness Daily Global on 10 / 23 / 17

Snack brand Pringles announced it will be sponsoring the upcoming ESL One Hamburg competition, according to Graham Ashton of the ESPORTS OBSERVER. Pringles will have on-the-ground activations at the "Major tier" Dota 2 tournament. This is "the first sponsorship of a large-scale esports event fo...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/27/17
Marketplace Roundup

League Championship side Newcastle United "confirmed that the club's new sponsorship deal will not mean a change in the stadium's name ." The Magpies are "currently in the process of negotiating a new shirt sponsor," with loan company Wonga's deal "set to end this season." But unlike the "controv ...

Tags: Marketing and Sponsorship

02/24/17
Six Nations Jeopardizing Sponsorship Appeal

Six Nations execs have been warned they are "jeopardising their hopes" of securing a £100M ($125.4M) sponsorship deal because of their "archaic stance on reform," according to Nik Simon of the London DAILY MAIL. Despite Georgia being ranked above Italy in the world rankings, CEO John Feehan sa ...

Tags: Europe, Marketing and Sponsorship

02/24/17
S.League Nets Hyundai As Sponsor

Singapore's top football league "pulled off a major coup" by getting South Korea's Hyundai Motors on board as the new co-title sponsor, replacing food and beverage company Yeo Hiap Seng, according to Simon Jennings of REUTERS. The Singapore FA (FAS) said in a statement that Hyundai signed a two ...

Tags: Marketing and Sponsorship, Asia

02/24/17
Marketplace Roundup

Live fantasy sports app Ballr sealed a three-year sponsorship with La Liga . The Singapore-based company will develop a mobile game for fans of Spanish football. The app will allow users to select footballers, whose performances will earn them points that can be converted into prizes. B ...

Tags: Marketing and Sponsorship

02/23/17
Netball Australia Partners With QMS

Outdoor media company QMS confirmed a five-year deal with Netball Australia through its new acquisition, Out & About Media & Marketing, according to Zoe Samios of MUMBRELLA. The news comes "just months after" QMS announced it was looking to spend A$22.4M in digital sport outdoor media a ...

Tags: Australia, Marketing and Sponsorship

02/23/17
Force India Signs Three Deals

Formula 1 team Force India and Hype Energy renewed their partnership through the '17 season, and the team also signed deals with fashion label Farah and digital agency Orange Bus. Hype Energy branding will be featured around the cockpit, on the rearview mirrors and on the rear wing end plates. ...

Tags: Marketing and Sponsorship, India

02/23/17
OL Expects To Seal Parc OL Deal In '16

Ligue 1 side Olympique Lyonnais announced that it expects to “finalize a naming rights sponsorship for its new stadium in the second half of the year” for €6M-€10M ($6.3M-$10.5M), according to Gilles Festor of LE FIGARO. The Parc OL was inaugurated on Jan. 9, 2016, and “i ...

Tags: Europe, Marketing and Sponsorship

02/23/17
Marketplace Roundup

La Liga side Valencia and insurance firm Reale Seguros announced a two-season agreement on Monday, through which the company will become the official insurer of the club. The deal will be effective from July 1 ( Valencia ). World No. 17 tennis player Lucas Pouille joined Stan Wawrinka and M ...

Tags: Marketing and Sponsorship

02/22/17
Land Rover Drops Dan Carter

New Zealand rugby player Dan Carter has been "dropped as a brand ambassador for Land Rover" following his drunk driving "incident" in France last week, according to the NEW ZEALAND HERALD. The former All Black "admitted to drink driving in Paris last week." Carter was "caught drink-driving by French ...

Tags: Australia, Marketing and Sponsorship

02/22/17
Virat Kohli Signs $16.5M Deal With Puma

Virat Kohli has become the first Indian sportsperson to sign a Rs 100 crore ($15M) endorsement deal "with a single brand," according to Mishra & Raol of TNN. The Indian cricket captain "struck an eight-year deal with sports lifestyle brand Puma" worth about Rs 110 crore ($16.5M). Kohli is now se ...

Tags: Asia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug