Featured Story

FA Ends £16M Ladbrokes Sponsorship Over Conflict Of Interest

Published in SportsBusiness Daily Global on 06 / 23 / 17

The FA will "end its sponsorship deal with betting partner Ladbrokes after deciding it is inappropriate to have commercial relationships with gambling companies," according to Martyn Ziegler of the LONDON TIMES. Confirmation of the decision to end the sponsorship deal comes "12 months into a four-ye...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

10/27/16
Charlton Signs Five-Year Deal With Hummel

League One side Charlton Athletic and Danish sports brand hummel agreed to a five-year partnership in which hummel will supply kits for Charlton's first team and academy teams, Charlton Athletic Community Trust and women's team, as well as a range of leisurewear. Starting with the '17-18 season, hum ...

Tags: Marketing and Sponsorship, United Kingdom

10/27/16
Kilmarnock Sponsor Speaks Out

Scottish Premiership club Kilmarnock sponsor QTS warned the company "could withdraw backing" of Kilmarnock unless former Chair Michael Johnston resigns from the board, according to the PA. Almost "1,500 Killie fans have signed a petition for the company secretary to sever his ties with the club ...

Tags: Marketing and Sponsorship, United Kingdom

10/27/16
Adidas Names Ngapeth Ambassador

French volleyball int’l Earvin Ngapeth was announced as adidas’ volleyball ambassador in France, according to Manon Barbay of SPORTS MARKETING. With the partnership, “adidas is dipping its toes into volleyball where the brand has little presence.” The French national volleyba ...

Tags: Marketing and Sponsorship, Europe

10/27/16
Marketplace Roundup

Man City unveiled Valvoline  as its official automotive lubricants partner. The motor oil company signed a multi-year agreement with the club. Supporters will be at the forefront of the partnership as both parties collaborate on a series of marketing campaigns ( Man City ).  The Sec ...

Tags: Marketing and Sponsorship

10/26/16
Adidas To End German Anti-Doping Support

German sportswear compnay adidas "is ending its financial support for the country’s anti-doping agency NADA at the end of the year," according to VANGUARD. Company spokesperson Oliver Brueggen said that it had informed NADA "early in the year it would not be extending the sponsoring contract b ...

Tags: Marketing and Sponsorship, Europe

10/26/16
O2 Renews With Rugby Football Union

Telecom O2 will continue to sponsor rugby in England after extending its partnership with the Rugby Football Union for another five years. The U.K. operator, which has been associated with the sport since '95, said that the new deal would look to leverage digital technology to give fans a bette ...

Tags: Marketing and Sponsorship, United Kingdom

10/26/16
NBA, Müller Expand Partnership

The NBA and Müller announced an expanded partnership that sees Müller become an official marketing partner of NBA Global Games London 2017 featuring the Denver Nuggets versus the Indiana Pacers at The O2 on Jan. 12. As part of the new partnership, Müller is launching two separate on- ...

Tags: Marketing and Sponsorship, United Kingdom

10/26/16
Paris 2024 Signs Lacoste

Lacoste announced a partnership with the Paris 2024 Bid Committee, according to Alexandre Bailleul of SPORTBUZZ BUSINESS. The French clothing brand will become an “official provider” and equip all the teams of the bid committee. At this level of partnership, “Lacoste joins Air Fran ...

Tags: Marketing and Sponsorship, Europe

10/26/16
Marketplace Roundup

Italian ferry firm Grandi Navi Veloci  has agreed to a deal with Serie A side Palermo to "become a new top sponsor of the Sicilian club." The agreement, which will initially run for the '16-17 season, "will see GNV receive considerable in-stadium branding during all Palermo home fixtures and ...

Tags: Marketing and Sponsorship

10/25/16
NBA, New Era Announce Global Partnership

New Era and the NBA announced an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, WNBA and NBA Development League. New Era will exclusively produce caps for marquee NBA events, including the NBA Draft, Conference Finals and NBA Fina ...

Tags: Marketing and Sponsorship, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug