CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup Commonwealth Bank Re-Ups With CA The Change In Endorsement Contracts Marketing Roundup Value Of EPL Kit Deals Increases By 32%
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CA Renews Carlton & United Partnership, Expects Record Summer Attendance05 / 17 / 13Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi... |
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Real Madrid Extends Adidas Deal
Real Madrid has agreed to extend its contract with kit supplier adidas through the '19-20 season, according to MARCA. The deal will continue to see the German company supply the kits for all of Real Madrid's teams ( MARCA, 9/26 ). DEFENSACENTRAL.com reported that the club will receive €40M ($ ...
Tags: La Liga, Europe, Marketing and Sponsorship
Court Bans Adidas Shoe In Germany
Nike announced that a court in Nuremberg, Germany, “has blocked Adidas from making or selling its ‘adizero primeknit’ in Germany,” according to Allan Brettman of the Portland OREGONIAN. The court "granted Nike’s application for an interim injunction against the Adidas s ...
Tags: Marketing and Sponsorship, Nike, Adidas
MediaCom Sport Expands To New Markets
Specialist sponsorship and strategy team MediaCom Sport is "set to roll out its operation in four key markets in the coming months," starting with Russia this week, according to Arif Durrani of MEDIA WEEK. MediaCom Sport Russia & CIS will open for business in Moscow and "soon be followed by a fu ...
MTN Ghana To Sponsor Accra Golf Open
Telecoms company MTN Ghana, "will seek to expand its sponsorship frontiers for golf this year" by sponsoring the Accra Open Golf Tournament to be hosted by Achimota Golf Club in Ghana, according to the GNA. MTN Ghana CEO Michael Ikpoki said that his company's decision to sponsor the competition "was ...
Tags: Marketing and Sponsorship, Africa
SAP Partners With NFL Team
German software corporation SAP finalized a deal with the NFL San Francisco 49ers to be "a founding partner for its new stadium," according to Eric Young of the S.F. BUSINESS TIMES. The deal makes SAP the team’s "exclusive business software, statistics and performance partner." As part of the ...
IMG And Sergio Tacchini Team Up
Italian tennis and sportswear clothing company Sergio Tacchini agreed to a far-ranging global partnership with IMG. Under terms of the multi-year agreement, IMG will serve as Sergio Tacchini’s licensing agent working with the company to relaunch the brand in major markets around the world thro ...
Tags: Marketing and Sponsorship, Europe, IMG
Marketplacde Roundup
The French Athletics Federation (FFA) has agreed to a kit deal with Asics. The Japanese athletics equipment company will replace adidas, which had been the FFA's partner for 40 years. The agreement with Asics is for four years, but terms of the deal were not disclosed. The new deal does allow the Fr ...
M&C Saatchi Eyes Brazil, South Africa
Int'l ad agency M&C Saatchi is considering "rolling out" its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to Ben Bold of CAMPAIGN LIVE. CEO David Kershaw indicated that further growth for M&C Sport & Enter ...
RC Lens Asks Fans For Jersey Money
Currently without a sponsor, Ligue 2 club RC Lens wore an "unprecedented jersey" during Friday's match against AS Monaco, according to L'EQUIPE. The club had the name of a website (monrclens.fr) on its chest. The website was launched after the game "and will allow fans to financially contribute to t ...
Tags: Europe, Marketing and Sponsorship
Superbike WC Adds Two Circuits
In a deal brokered by Infront Sports & Media, the eni FIM Superbike World Championship has added two new circuits for '13-15. The event will visit Spain's Jerez de la Frontera Oct. 18-20, which has been confirmed as the final round of the '13 season. The only time that World Superbike has raced ...
