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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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08/15/13
Marketplace Roundup

The Brazilian national football team has named OptaPro as its official data partner. Brazil's coaching and analysis staff will use OptaPro's products for team analysis, squad selection and opposition scouting through the 2014 World Cup ( Brazilian National Team ). ... Premium drinks business Diageo ...

Tags: Marketing and Sponsorship

08/14/13
Puma Starts Online Football Community

Puma has "launched a virtual football community that allows fans to engage with football stars including Thierry Henry, Cesc Fàbregas and Sergio Agüero," according to Matthew Chapman of MARKETING MAGAZINE. The Puma Football Club platform "will include star challenges offering fans a chan ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/13
London Irish, Pump Renew Sponsorship

London Irish Rugby Club and Pump Technology have renewed their sponsorship, which will see the Aldermaston-based business and Aviva Premiership club working together until the end of the '17-18 season. The deal between the two organizations is the longest of any sponsorship deal by a club in the Avi ...

Tags: Marketing and Sponsorship, United Kingdom

08/14/13
Sydney FC Signs New Sponsors

A-League Sydney FC’s corporate partnership program "continues to grow with Metcash Food & Grocery (IGA) and StarTrack adding their names to the Sydney FC sponsor portfolio" ahead of the '13-14 season, according to FOUR FOUR TWO. IGA and StarTrack join St. George Bank as tier-two sponsors o ...

Tags: Marketing and Sponsorship, Australia

08/14/13
Marketplace Roundup

Australian Football League Sydney Swans announced a partnership with Supacore as the club's official compression partner. The three-year deal with the Swans will see Supacore supply players with garments to wear during matches, training, recovery and rehabilitation ( Sydney Swans ). ... Basketball B ...

Tags: Marketing and Sponsorship

08/13/13
Aston Villa, Carlsberg Brewery Partner

Premier League side Aston Villa has announced a partnership with Carlsberg brewery, the official beer of the Premier League. The sponsorship will run for three seasons starting with the '13-14 campaign, securing pouring rights for Carlsberg and Carlsberg UK's beer and beverage portfolio at Villa Par ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/13
ECB Apologizes To Jaguar For Criticism

England's national cricket team, "chasing a retraction over Channel 9’s cheat allegations, have issued an apology themselves over one of their players upsetting a sponsor," according to Charles Sale of the London DAILY MAIL. England cricketer Alex Hales annoyed England and Wales Cricket Board ...

Tags: Marketing and Sponsorship, United Kingdom

08/13/13
Marketplace Roundup

An auction of eight game-worn Barcelona jerseys from a friendly against Brasileiro club Santos ended on Saturday. The jerseys "receiving the most interest belonged, in order, to Andres Iniesta, Gerard Pique, Carles Puyol and Sergio Busquets." The auction raised a total of €6,979 ($9,290) "for s ...

Tags: Marketing and Sponsorship

08/13/13
Aon Extends Partnership With NFL

London-based risk management group Aon has extended its partnership with the NFL for games to be played in London during the '13 and '14 seasons. Aon, which has been a partner with the NFL since '12, will serve as the official sponsor of the two sold-out games at London's Wembley Stadium late ...

Tags: Marketing and Sponsorship, North America, United Kingdom

08/12/13
Bradford Signs Deal With Bartercard

English Super League Bradford Bulls Owner Omar Khan Thursday night "hailed a major sponsorship deal with Bartercard that will secure the club’s future for 'the next few years,'" according to Ross Heppenstall of the Bradford TELEGRAPH & ARGUS. Bartercard, the U.K.’s largest business-t ...

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