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Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

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06/03/14
Glasgow 2014 Bosses Ban Fundraisers

The 2014 Commonwealth Games Organizing Committee "has refused licences to all charities hoping to cash in on the flood of people descending on Glasgow for the 11-day event in July -- allowing only its two 'official sponsors' to collect," according to Jane Bradley of the SCOTSMAN. Unicef and the Yout ...

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06/03/14
Adidas Facing Heat Over Advert

Adidas "has been criticised" by an animal rights group "following the release of a new advert promoting the World Cup," according to David Kent of the London DAILY MAIL. Adidas has "filmed a host of football's top stars holding a bloody cow's heart in the advert alongside the slogan: 'During the Wor ...

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06/03/14
Man City, KFC Partner With Thai Youth

Man City announced that it will team up with KFC to help Thailand’s biggest 7-a-side youth football tournament. The KFC Seven Shoot 2014 has been launched to encourage children to play football, and will see over 50,000 youths ages 12-15 participate in 3,000 Thai youth teams. As part of the tw ...

Tags: Marketing and Sponsorship, United Kingdom, Asia

06/03/14
Marketplace Roundup

Banco de Chile released a commercial ahead of the World Cup that features 33 Chilean miners who survived being buried underground in northern Chile for 69 days before being rescued in '10. The Chilean national team has "some pretty hardened fans backing them up -- the miners themselves, who giv ...

Tags: Marketing and Sponsorship

06/02/14
Bobsleigh Federation, Infront Partner

The Int'l Bobsleigh and Skeleton Federation (FIBT) has extended its partnership with Infront through the '17-18 season. The deal includes media rights distribution and production at all FIBT World Cup and World Championship events. Infront will offer live, delayed and highlight footage covering all ...

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06/02/14
Glasgow Games, Leith Group Team Up

The Glasgow Games announced that The Leith Group "has come aboard as official marketing and advertising services provider," acccording to THE DRUM. The Leith Gropu has already "carried out a series of duties for the Commonwealth Games, including handling advertising, the agency has now come on board ...

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Visa Brings Bolt Back For World Cup

Visa "is bringing back the star of its London 2012 activity," Usain Bolt, for the marketing push supporting its sponsorship of the World Cup in Brazil, according to Matthew Chapman of MARKETING MAGAZINE. The first phase of the campaign "will give consumers the chance to win trips to Brazil atte ...

Tags: Marketing and Sponsorship

06/02/14
How Coke Persuades Marketers For Cup

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05/30/14
Puma To Avoid World Cup Push

Puma will not "start its major promotional push until" the upcoming FIFA World Cup is over, as company CEO Björn Gulden "plans a burst of ads later in the summer, counting on impressionable kids to pester their parents for new cleats as they head back to school," according to Aaron Ricadela of ...

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Adidas Launches Campaign In London

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