Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Man City Partners With Hugo Boss
EPL champions Manchester City "agreed a new partnership" with fashion house Hugo Boss to supply its suits for official club engagements and cup finals, according to Adam Shergold of the London DAILY MAIL. Citizens Manager Roberto Mancini "is a huge fan of the brand and is often seen browsing the lat ...
Nike Agrees To Deal With Pepe
Real Madrid defender Pepe has agreed to a sponsorship deal with Nike, according to Hugo Cerezo of MARCA. The U.S. company has signed the Portuguese player for the coming years in a deal that will see the defender "become one of its key faces, particularly in Portugal, where the negotiations were car ...
Tags: Marketing and Sponsorship, La Liga
Marketplace Roundup
Scotland's rugby team has "unveiled the change kit" that the team will wear to take on New Zealand next month at Murrayfield. Predominantly light blue, the shirt "features a white chest panel, with a saltire on the lower half, and saltire detailing on the sleeves." The main sponsor is still the Roya ...
Newcastle Ends Virgin Sponsorship Early
EPL Newcastle United will have a new sponsor on its "famous black and white shirts next season" after it called an early end to its deal with U.K.-based bank Virgin Money, according to Keith Weir of REUTERS. The contract with Virgin Money, agreed to in January, was reportedly worth only £3M ($ ...
Dwyane Wade To Endorse Li-Ning
NBA Miami Heat's Dwyane Wade has "officially departed Jordan Brand for Beijing-based footwear and apparel company Li-Ning," according to a source cited by Jared Zwerling of ESPN.com. Wade "had been with Jordan Brand” since ’10, and his contract expired on Oct. 1. Rumors “started he ...
Tags: Marketing and Sponsorship, China
Toulouse Extends Deal With Orange
Ligue 1 club Toulouse FC has "extended its sponsorship deal" with telecom company Orange for another three years, according to TOULECO.fr. The two organizations have been partners since '96. Terms of the deal were not disclosed, but Orange South Dir Pierre Clement hinted the company is paying more f ...
Tags: Ligue 1, Europe, Marketing and Sponsorship
Chippa United Agree To Vodacom Deal
Telecom company Vodacom and South African Premier Soccer League newcomers Chippa United have agreed to a R500,000 ($59,747) deal, according to Ramatsiyi Moholoa of the SOWETAN. The one-year deal was signed by the Chilli Boys with the "giant telecommunications company's Western Cape provincial branch ...
Tags: Africa, Marketing and Sponsorship
Hyundai Extends A-League Deal
Football Federation Australia and Hyundai Motor Company Australia have announced that the automotive manufacturer's naming-rights partnership with the Hyundai A-League will continue for an additional four years until '16. Hyundai's partnership with the FFA extends across the whole of the sport, incl ...
FIFA Goes Retro To Promote World Cup
FIFA will "use retro sponsors’ ads for the first time in a campaign to promote the 2014 World Cup," according to Joseph & Bacon of MARKETING WEEK. FIFA will use "posters, logos and adverts from past World Cups to promote tickets and merchandise for the next World Cup in Brazil." The govern ...
Tags: Marketing and Sponsorship, Europe
Sky Media Network To Market Ozil
Sky Media Network will consult professional football player Mesut Özil with the selection of sponsors and advertising partners in the future. The focus of the partnership is on the development of a marketing and promotion strategy for the 41-time German football national team player and Real Ma ...
Tags: Europe, Marketing and Sponsorship
