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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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08/28/14
Marketplace Roundup

Technogym will be the fitness equipment supplier for all athletic preparation centers for the Rio 2016 Olympic Games. Technogym will provide equipment for the main training center at the Olympic Village in Barra da Tijuca, Brazil, and will equip 15 centers and warm-up areas specifically designed for ...

Tags: Marketing and Sponsorship

08/27/14
Perth Partners With Clough, Goodlife

A-League side Perth Glory announced Australian engineering and construction Clough will continue its support for the club. The company re-signed a one-year partnership agreement. Under the agreement, Clough will sponsor the club’s community program which reaches more than 30,000 children per y ...

Tags: Marketing and Sponsorship, Australia

08/27/14
Nexen Tire Expands Marketing In Europe

South Korea’s smallest tiremaker Nexen Tire Corp. said that "it has stepped up football marketing in Europe as part of its strategy to raise brand equity and sales," according to YONHAP. The company, which recently inked a 1.2T won ($1.17B) deal to build a tire production plant in the Czech Re ...

Tags: Marketing and Sponsorship, Asia, Europe

08/27/14
Marketplace Roundup

Real Madrid has unveiled its new "black third kit... featuring dragons." Japanese designer Yohji Yamamoto, "known for collaborations with adidas and Hermes as well as a number of celebrities, is the brains behind the bizarre kit." Real will wear the kit during Champions League play ( London INDEPEN ...

Tags: Marketing and Sponsorship

08/26/14
Cronulla Again Looking For Major Sponsor

National Rugby League side Cronulla officials "will try to convince the top end of town that the club isn't tainted" by the stain of the Australian Sports Anti-Doping Authority doping investigation as it again begins the "unenviable hunt for a new major sponsor," according to Barrett & Walter of ...

Tags: Marketing and Sponsorship, Australia

08/26/14
Roger Federer Highest-Paid Tennis Player

Worldwide tennis sponsorship spending is expected to hit $739M in '14, according to IEG, and "no player secures a bigger piece of the pie" than Roger Federer, according to Kurt Badenhausen of FORBES. His "loaded endorsement portfolio includes 10 brands" like Nike, Wilson, Credit Suisse, Mercedes-Ben ...

Tags: Marketing and Sponsorship, North America

08/26/14
Graeme McDowell To Leave Horizon

Golfer Graeme McDowell is "set to leave Horizon Sports Management to manage his own affairs," but he insisted he is "leaving on good terms when his contract ends" on Dec. 31, according to Brian Keogh of the IRISH TIMES. McDowell joined Horizon from Chubby Chandler’s Int'l Sports Management in ...

Tags: Marketing and Sponsorship, United Kingdom

08/26/14
Stan Wawrinka Re-Signs With Yonex

Yonex has agreed to re-sign tennis player Stan Wawrinka to a deal that is the "most lucrative contract in the Japanese company’s history," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. A source said that the agreement "covers sneakers, apparel and racket," stretches through '18 and wil ...

Tags: Marketing and Sponsorship, Europe

08/25/14
Nike, Adidas Battle For Murray Kit Deal

Andy Murray "is about to sign the biggest kit deal in Scottish sports history," according to Colan Lamont of the Scotland DAILY RECORD. Industry experts believe that Murray's new contract "will dwarf his five-year agreement" with adidas, which runs out in November. Murray "is said to be keeping his ...

Tags: Marketing and Sponsorship, United Kingdom

08/25/14
Man City Partners With MTN Cameroon

Man City announced a new club partnership with telecom provider MTN Cameroon. As part of the two-year deal, MTN will become Man City’s official telecom partner in Cameroon. MTN currently has 10.2 million active subscribers nationwide. MTN acquired wide-ranging licensing rights to use the club ...

Tags: Marketing and Sponsorship, United Kingdom, Africa

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