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Mexican F1 Organizers Put On Cooking Demo Ahead Of Sunday's Spanish Grand Prix

Published in SportsBusiness Daily Global on 05 / 07 / 15

Organizers of the Mexican F1 Grand Prix will put on a cooking demonstration at the Circuit de Barcelona-Catalunya to promote the series' return to Mexico City later this year. Latin America's leading entertainment company and promoter of the Mexican race, CIE, has partnered with Mexican chef Ruben B...

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Tags: Marketing and Sponsorship, Europe, North America

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Basketball Bundesliga (BBL) side Bayern Munich has extended its partnership with betting provider bwin for another two years until '16. Bwin has been a partner of the club since '11 ( Bayern Munich ). ... Mexican national football team coach Miguel Herrera and retired Mexican referee Marco "Chiquima ...

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09/26/14
Ryder Cup Sponsors Shift Strategies

Marketers from Diageo, HP and Sky are "spending millions to open this year’s Ryder Cup," according to Sebastian Joseph of MARKETING WEEK. Advertisers are expecting "more sporting drama from the showdown at Gleneagles following the nail-biting conclusions of the 2012 and 2010 events." For marke ...

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09/26/14
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09/26/14
Ladbrokes Extends Doncaster Sponsorship

The St. Leger, "racing's oldest Classic, and host track Doncaster have received a major boost with news that sponsors Ladbrokes have extended their deal" until '16, according to Marcus Townend of the London DAILY MAIL. It had been feared that the bookmaker "would pull out of backing the race it had ...

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09/26/14
Wool Industry Makes AFL Push

Australian wool growers want to return football to its farming roots -- and "see woollen jumpers again worn by every local football team," according to Sue Neales of THE AUSTRALIAN. It is part of a scheme "to knit together links the wool ­industry has shared with Australian rules since it was dreamt ...

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