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Scottish Side Rangers Chair Says Club Is Open To Shirt Deal With Mike Ashley

Published in SportsBusiness Daily Global on 03 / 27 / 17

A "sensational summer deal" could end the "bitter dispute" between Mike Ashley and Scottish Premiership side Rangers over a branded merchandise contract which saw the club earn only seven pence for every £1 ($1.25) of goods sold by Ashley’s Sports Direct group, according to Roddy Forsyth...

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Tags: Marketing and Sponsorship, United Kingdom

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EE Launches Joint Campaign With BT

British telecom EE last week launched its first joint campaign with BT, "pushing the new BT Sport app to its mobile customers," according to Shona Ghosh of CAMPAIGN LIVE. The campaign sees long-running EE spokesperson Kevin Bacon "co-presenting a sports show with BT Sports star Rio Ferdinand." ...

Tags: Marketing and Sponsorship, United Kingdom

Emerge Embraces Rio 2016 Hype

With two of Emerge Sports Management’s three clients heading to the Olympic Games, the Rio 2016 hype is something the new female-focused agency is quick to embrace. The agency, a partnership between 100and10% and investment group ESRG announced the signing of Team GB athletes judoka Nekoda Dav ...

Tags: Marketing and Sponsorship, United Kingdom, Brazil

Bahrain Cycling Project Partners With Merida

Bike manufacturer Merida "joined forces with the Bahrain cycling project to create the Bahrain-Merida Pro Cycling Team," according to CYCLING NEWS. Lampre-Merida Manager Brent Copeland "will manage the team next season with Vincenzo Nibali widely expected to be the team’s general classificatio ...

Tags: Marketing and Sponsorship, Middle East

TVR To Sponsor Welsh Side Ebbw Vale

British sports car manufacturer TVR has announced it will become Welsh Championship side Ebbw Vale RFC's "main sponsor for next season," according to Heledd Pritchard of WALES ONLINE. This comes after the company "chose Ebbw Vale as the location of its new factory earlier this year, where it will ma ...

Tags: Marketing and Sponsorship, United Kingdom

Marketplace Roundup

Online gambling company Fruity King "has reportedly emerged as the front runner" in the race to become Everton 's new shirt sponsor and it "could be poised to agree what would be the biggest shirt sponsorship deal in the Toffees' history."  ...

Tags: Marketing and Sponsorship

Bayern Signs Global Deal With EA Sports

Bayern Munich has added a new global partner to its sponsorship roster after signing a long-term agreement with EA Sports. The Bundesliga club announced the new partnership with the U.S. video game developer on Monday in N.Y. Bayern Munich and EA Sports will work together on cross-marketing and cont ...

Tags: Marketing and Sponsorship, Europe, North America

ANZ To Sponsor NZ Netball

ANZ and Netball New Zealand announced that ANZ will continue its commitment to the advancement of netball as a sponsor of New Zealand’s new ANZ Netball Elite League for the next three years. ANZ has been a principal sponsor of the ANZ Championship for its nine years of competition since ' ...

Tags: Marketing and Sponsorship, Australia

Juventus Signs Deal With Sisal

Serie A club Juventus signed a partnership with betting company Sisal Matchpoint in a regional sponsorship deal, according to SOCCEREX. Sisal will become "the official Italian betting partner of the club, in a single season deal." The betting company will receive brand exposure inside the ...

Tags: Europe, Marketing and Sponsorship

Everton Inks Deal With William Hill

William Hill penned a two-year deal with EPL side Everton to become the club's official European betting partner, according to Ted Menmuir of SBC NEWS. Beginning with the upcoming season, the new partnership will see Everton link up with Willi ...

Tags: Marketing and Sponsorship, United Kingdom

PSG Sponsors Taking Advantage Of Tour

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Tags: Marketing and Sponsorship, North America

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