Featured Story

World Surf League Receives Interest From New Partners After Shark Attack

Published in SportsBusiness Daily Global on 08 / 04 / 15

The World Surf League has received massive interest from potential new media and commercial partners after the shark attack on Australian Mick Fanning. “Our phones have been ringing non-stop,” said Dave Prodan, VP of Communications for the WSL. While declining to name any of the int...

Read More

Tags: Marketing and Sponsorship, North America, Australia

More Stories

07/20/15
Wasps Expands Two Circles Role

Two Circles extended its relationship with Aviva Premiership club Wasps and will play a role in helping it achieve its goal of re-establishing Wasps as one of the major clubs in Europe. Wasps recently made its ambitions clear through the move to Coventry and the Ricoh Arena, where it is able to buil ...

Tags: Marketing and Sponsorship, United Kingdom

07/20/15
EPL Sponsors Urged To Pull Out

Premier League sponsors and broadcasters "have been told to pull out of football unless progress is made in providing facilities for disabled fans," according to the BBC. Britain's "most successful" Paralympic swimmer Chris Holmes "made the call during the second reading of The Accessible Sports G ...

Tags: Marketing and Sponsorship, United Kingdom

07/20/15
Sponsors Demand FIFA Reforms

Two top sponsors of FIFA and its World Cup tournaments "ratcheted up pressure" on the global football body for major reforms as a corruption scandal casts a "lengthening shadow" over the sport, according to Simon Evans of REUTERS. Coca-Cola and McDonald's "both made it clear that they are deeply unh ...

Tags: Marketing and Sponsorship

07/20/15
Marketplace Roundup

Coca-Cola-owned beverage company Arca Continental, the second-largest bottler in Latin America, and Liga MX club Santos Laguna announced that Arca Continental will return to sponsor the club in a three-year deal. The agreement includes an option to extend the partnership after the first three years ...

Tags: Marketing and Sponsorship

07/17/15
Sportradar Takes Over BTD Group

Sports data and digital content provider Sportradar "has taken over Munich-based service provider BTD Group," according to Nils Lehnebach of SPONSORs. Sportradar, which was founded in '97, "took over 100% of BTD and its three subsidiaries." BTD and its divisions had an accumulated value of €75, ...

Tags: Marketing and Sponsorship, Europe

07/17/15
Jets Partner With Greater Building Society

A-League side Newcastle Jets announced that it joined forces with customer-owned banking organization the Greater Building Society for a major community partnership.The Greater has committed to be the major sponsor of the Jets' new community engagement strategy and platform to be known as "JETS: CON ...

Tags: Australia, Marketing and Sponsorship

07/17/15
Gosling's Partners With America's Cup

Gosling's has been named the official rum and ginger beer of the 35th America's Cup, which includes two years of America's Cup World Series events, building up to the final races to be staged in Bermuda in '17. As an official partner, all of Gosling's products will be available at America's Cup even ...

Tags: Marketing and Sponsorship

07/17/15
Liverpool Launches '15-16 Away Kit

Former Liverpool player Robbie Fowler "took to the Gold Coast skies to launch the club's new away kit with an exhilarating skydive," according to Matt Woosnam of the London DAILY MAIL. Fowler jumped out of a plane as he unveiled the kit, produced by New Balance for the upcoming season, "in style." T ...

Tags: Marketing and Sponsorship, United Kingdom

07/17/15
Marketplace Roundup

Bundesliga club Werder Bremen signed an early contract extension with Landmann until the end of the '17-18 season. The manufacturer of grill and barbeque equipment has been a parnter of the club since '14 ( Werder Bremen ). ... German 3rd League football club Dynamo Dresden "has extended its sponsor ...

Tags: Marketing and Sponsorship

07/16/15
Sportradar Signs Deal With RFPL

Sportradar announced a multi-year data partnership with the Russian Football Premier League. Sportradar will become the league’s official sports data partner as of the upcoming '15-16 season and will be granted the right to collect, archive and distribute official data to both the media and be ...

Tags: Marketing and Sponsorship, Russia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug