Featured Story

IPL Is Scoring Super Bowl Numbers To Give Sponsors The Best Path To Indian Success

Published in SportsBusiness Daily Global on 04 / 24 / 15

The Indian Premier League cricket tournament is now comparable in status to the Super Bowl, and is the primary sponsorship avenue for brands wanting to break into the Indian market, according to sponsorship experts. Now in its eighth season, the latest IPL tournament, which began on April 8, has att...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

04/02/15
COSAFA Signs Castle Lager, Power Horse

The Council of Southern African Football Associations announced the signing of two major sponsors ahead of the COSAFA Cup 2015 to be staged in South Africa from May 17-30. A new sponsorship agreement with Castle Lager will see the beer once again take on the role of brand partner for the COSAFA men& ...

Tags: Marketing and Sponsorship, Africa

04/02/15
Marketplace Roundup

Barcelona and Nichiban entered a sponsorship deal by which the adhesive tape company has become one of the club's regional partners. Nichiban becomes Barcelona's eighth partner in the Asian region, which it manages from its offices in Hong Kong ( Barcelona ). ... Indian Premier League club Kings XI ...

Tags: Marketing and Sponsorship

04/01/15
Adidas To Supply Namibian FA

Namibia FA Secretary General Barry Rukoro said that adidas has replaced Puma as the official supplier of the Namibian national sides' playing gear for the next three years, according to ALL AFRICA. Namibia turned to adidas after severing ties with Puma, which was "ditched after eight years providing ...

Tags: Marketing and Sponsorship, Africa

04/01/15
AFL Port Adelaide Partners With Patties

Australian Football League side Port Adelaide players will sport pie brand Four'N Twenty's logo on their shorts from the opening AFL game this season as part of a new sponsorship deal with Patties Foods Ltd. Patties Foods, the maker of Australia's biggest selling pie, Four'N Twenty, has signed a thr ...

Tags: Australia, Marketing and Sponsorship

04/01/15
Marketplace Roundup

German water brand Adelholzener "has signed a deal" with Bayern Munich defender and former German national team captain Philipp Lahm. Adelholzener "will for the first time launch a nationwide TV-ad campaign, with Lahm in the leading role." He "will also be featured in print, PR and social media ...

Tags: Marketing and Sponsorship

03/31/15
Under Armour Eyes Australian Foray

Under Armour Founder, Chair & CEO Kevin Plank is "talking to Australian landlords with a view to opening flagship stores in major cities within the next 12 months, augmenting wholesale sales through Super Retail Group's Rebel Sport chain," according to Sue Mitchell of the SYDNEY MORNING HERALD. ...

Tags: Australia, Marketing and Sponsorship

03/31/15
Partizan Partners With Telekom Srbija

Serbian club Partizan Belgrade "signed a sponsorship deal with the country's leading operator Telekom Srbija," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the contract, "which will see the Serbian company serve as the club's main sponsor" until the end of '16, Partizan will recei ...

Tags: Marketing and Sponsorship, Europe

03/31/15
AHA Urges EPL To Look Beyond Booze

The Alcohol Health Alliance called on the Premier League to follow the lead of sporting organizations in France "and look outside the alcohol industry for future high profile sponsorship deals," according to Richard Siddle of HARPERS. Alcohol Health Alliance Chair Ian Gilmore wrote to EPL CEO Richar ...

Tags: Marketing and Sponsorship, United Kingdom

03/31/15
Coca-Cola To Buy 10% IPTL Equity Stake

In the first deal of its kind, Coca-Cola "is picking up a 10% equity stake" in tennis player Mahesh Bhupathi-promoted Int'l Premier Tennis League, according to Ratna Bhushan of the ECONOMIC TIMES. An official involved in the developments said, "The part equity-part sponsorship deal, estimated a ...

Tags: Marketing and Sponsorship, India

03/31/15
Puma Signs Global Partnership With FIGC

The Italian Football Federation (FIGC) and Puma announced a new partnership that will see the sports brand operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive master license to ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug