CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup Commonwealth Bank Re-Ups With CA The Change In Endorsement Contracts Marketing Roundup Value Of EPL Kit Deals Increases By 32%
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CA Renews Carlton & United Partnership, Expects Record Summer Attendance05 / 17 / 13Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi... |
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Virgin Money Extends Marathon Deal
Banking group Virgin Money "has extended its sponsorship of the London Marathon" until at least '17, it said on Monday after the race "brought big crowds" to London's streets, according to Keith Weir of REUTERS. Virgin Money has been the title sponsor of the race since '10, and "set a ...
Nike, Warrior Bidding War Benefits ManU
EPL champions ManU is set for more staggering riches as it emerged that American sportswear companies Nike and Warrior "will fight it out" for the rights to the club’s new kit deal, according to Ian Ladyman of the London DAILY MAIL. ManU -- which won its 20th league title with a 3-0 victory ov ...
ManU Title Merchandise On Sale Early
Memorabilia sellers "converged on Old Trafford" prior to ManU's 3-0 win over Aston Villa Monday, according to Mike Keegan of the MANCHESTER EVENING NEWS. A number of traders "have been quick to attempt to cash in, flogging a variety of items emblazoned with the slogan 'Champ20ns.'" Some Man City fan ...
FASPO Awards Sponsorship Awards
The professional association of sponsorships (FASPO), the umbrella organization of sponsorship business in the German-speaking region, "has awarded, for the 20th time, the International Sponsoring Awards," according to Ingo Rentz of HORIZONT. In the category public sponsoring, Germany-based industri ...
Tags: Marketing and Sponsorship, Europe
Hertha BSC Teams Up With Warsteiner
Second Bundesliga club Hertha BSC "has signed a new exclusive partnership with German brewery Warsteiner," according to DER WESTEN. The new partnership goes into effect at the start of the '13-14 season. In addition, Warsteiner "also extended its cooperation with the Berlin Olympic Stadium." Warstei ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
National Rugby League Cronulla Sharks will announce a stadium naming-rights partner in coming weeks, while apparel sponsor Blades extended its deal until the end of '14. The club "has been without a stadium sponsor since parting with Toyota at the end of last season." Club officials said in February ...
Chelsea Unveils New Kit For '13-14
Chelsea has become "the first Premier League club to unveil their new strip for next season," according to John Drayton of the London DAILY MAIL. Chelsea has "kept it simple and stuck to their tried-and-tested blue kit which takes inspiration from past shirts worn by Chelsea greats." The club crest ...
Singapore Inks Record Apparel Deal
The Singapore Athletic Association has "signed a new apparel sponsor" in Key Power International, the Singapore distributor of U.S. sports apparel company Brooks and Australian compression brand 2XU, according to Chan U-gene of the STRAITS TIMES. The three-year sponsorship deal "starts this year" an ...
Tags: Marketing and Sponsorship, Asia
Marketplace Roundup
The NBA and int'l fashion company Zara announced a new partnership in which Zara will create a collection of NBA boys T-shirts across the Americas, Europe, the Middle East, Africa and Asia. It is the first time the retailer is partnering with a North American sports league. The collection will inclu ...
Emirates Signs 5-Year French Open Deal
The French Open has signed a five-year agreement with Emirates airlines beginning with this year's tournament. Emirates Airline President Tim Clark and French Federation of Tennis President Jean Gachassin announced the deal at a press conference Wednesday at Roland Garros Stadium in Paris. Under the ...
Tags: Marketing and Sponsorship, Europe
