Featured Story

Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

Read More

Tags: People and Pop Culture

More Stories

11/07/14
BLK Partners With AFL Suns, Giants

Sports apparel brand Beyond Limits Known partnered with Australian Football League side Gold Coast Suns to supply the club with sports apparel for the next four years. BLK will provide the club with its on-field and training kit, with the Gold Coast organization now the largest apparel supplier to t ...

Tags: Marketing and Sponsorship, Australia

11/07/14
Liverpool Owner May Be Discussing Naming Rights

Liverpool Principal Owner John Henry traveled to Dubai for meetings "that could open up sponsorship or naming rights deals between the Anfield club and businesses in the Middle East," according to Andy Hunter of the London GUARDIAN. Henry "has been accompanied on the trip" by former Liverpool CE ...

Tags: Marketing and Sponsorship, United Kingdom

11/07/14
Marketplace Roundup

League Championship side Wolverhampton Wanderers named CCR as its agency of choice to help the club "drive its data-driven marketing strategy" ( THE DRUM, 11/5 ). ... National Rugby League side Manly Sea Eagles unveiled its new jerseys for the '15-16 seasons, announcing Coco Joy as a sleeve sponso ...

Tags: Marketing and Sponsorship

11/06/14
Bridgestone, NFL Team Up For U.K. Game

Related story: NFL Signs Two New Deals In The U.K. The NFL agreed to a partnership with Japanese tire company Bridgestone for Sunday's third and final game of the season at London's Wembley Stadium. NFL Int'l Commercial Dir Marc Reeves told SBD Global that Bridgestone will be ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/14
PEAK Renews Agreement With WTA

Active wear and footwear brand PEAK signed on for five more years as the WTA's official performance apparel and shoe partner in the Asia-Pacific region. PEAK will also serve as an official partner of the WTA China Tennis Festivals. PEAK’s sponsorship renewal fits with the company’s bid t ...

Tags: Marketing and Sponsorship, Asia

11/06/14
Sydney FC Partners With Tristar Transport

A-League side Sydney FC signed national logistics provider Tristar Transport as the team’s front of shorts sponsor for the duration of the '14-15 season. Tristar will see its logo appear on the home and away shorts of the squad, starting against Adelaide United at Coopers Stadium on Friday ...

Tags: Marketing and Sponsorship, Australia

11/06/14
Plus Fitness Partners With V8 Supercars

Plus Fitness joined V8 Supercars as a naming rights sponsor of next week’s Phillip Island 400 in Victoria. The Plus Fitness Phillip Island 400 is the penultimate event of the 2014 V8 Supercars season. Plus Fitness will become the official fitness partner of the Phillip Island event and the Syd ...

Tags: Marketing and Sponsorship, Australia

11/06/14
British Open Rebrands With New Logo

The British Open is "rebranding with a new logo and a website redesign that celebrates the long history" of the tournament, according to Bob Harig of ESPN. The new logo "features the iconic trophy, the Claret Jug, which forms the centerpiece of the new brand -- the jug inside the O in Open." Th ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/14
Marketplace Roundup

Handball Bundesliga (HBL) side TBV Lemgo signed a new sponsorship deal with upholstery producer Melegant Design for the '14-15 season. The company will be featured on the back of the team's jersey as well as on boards along the sidelines ( TBV Lemgo ). ... HBL club SG Flensburg-Handewitt has signed ...

Tags: Marketing and Sponsorship

11/05/14
Infront, IBU Redefine Marketing Platform

The Int'l Biathlon Union and its exclusive marketing partner Infront Sports & Media have further enhanced the premium character of the BMW IBU World Cup and IBU World Championships Biathlon and its value for sponsors. Starting from this season onwards, the revised marketing concept, developed in ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug