Featured Story

Western Province Rugby Renews Sponsorship Deal With Land Rover

Published in SportsBusiness Daily Global on 04 / 25 / 17

Land Rover South Africa renewed its sponsorship of Western Province Rugby, which represents the DHL Stormers and DHL Western Province teams. Land Rover's association with the DHL Stormers and DHL Western Province kicked off in '14 for that year's Super Rugby and Currie Cup tournaments. Sel...

Read More

Tags: Marketing and Sponsorship, Africa

More Stories

04/04/17
Marketplace Roundup

Puma  agreed to a long-term deal to return to sponsoring Bundesliga side Borussia Monchengladbach , "as it seeks to rebuild its credentials as a sports brand." Puma said in a statement that it would start sponsoring Monchengladbach from July '18, "taking over from Italian brand Kappa," which ...

Tags: Marketing and Sponsorship

04/03/17
Caixa To Cut Funding By 20%

One of the main sponsors of Brazilian Olympic sports, financial institution Caixa, "will reduce its transfers to confederations" in the coming Olympic cycle ending in '20, according to Paulo Roberto Conde of FOLHA DE SÃO PAULO. None of the new contracts has been signed yet and "small cha ...

Tags: Marketing and Sponsorship, South America

04/03/17
AFL Side Port Adelaide Signs Greaton

Australian Football League side Port Adelaide "secured major sponsorship" from Chinese-backed developer Greaton, which is spearheading more than A$1.2B ($920M) of hotel and apartment developments in Adelaide and Sydney, according to Renato Castello of THE ADVERTISER. The developer, whose managing di ...

Tags: Australia, Marketing and Sponsorship

04/03/17
Premier League Launches Ad Campaign

The Premier League "launched its first ever ad campaign" to promote its new community program that aims to work with schools to "help educate children across a range of subjects" from math and English to teamwork and sport, according to Tony Connelly of THE DRUM. The Premier League Primary ...

Tags: Marketing and Sponsorship, United Kingdom

04/03/17
Pay War Could Impact Ashes Marketing

Cricket Australia's promotion of next summer's Ashes "could be jeopardised," and a filmed advertisement for the series "stands to be shelved unless a truce can be reached to settle the continuing industrial dispute with the governing body," according to Chris Barrett of the SYDNEY MORNING HERALD. Th ...

Tags: Marketing and Sponsorship, Australia

04/03/17
Marketplace Roundup

Sky  acquired Diagonal View , a social content producer known for online channels including Alltime10s and The Football Daily. The broadcaster "is looking to broaden its engagement with younger, so-called digital first audiences," and give Sky Media an outlet for "offering brand-safe digital ...

Tags: Marketing and Sponsorship

03/31/17
Indy Eleven Signs Turkish Airlines

North American Soccer League club Indy Eleven "signed its first internationally-based sponsor and extended the contract of its primary jersey supporter as the team launches its fourth season," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The franchise named Turkish Airlines i ...

Tags: Marketing and Sponsorship, North America

03/31/17
Ronaldo Launching Men's Denim Brand

Cristiano Ronaldo and his CR7 brand are launching a "men's denim brand that will be available in June" as the Real Madrid player looks to "expand retail distribution in the U.S." for the fall '17 season, according to Aria Hughes of WOMEN'S WEAR DAILY. The line is "designed around the premise of comf ...

Tags: Marketing and Sponsorship, Europe

03/31/17
Glasgow 2018 Appoints Stripe Communications

Glasgow 2018, the multi-sport European Championships event, "appointed Stripe Communications as its digital agency of choice," according to Tony Connelly of THE DRUM. The inaugural event will span 10 days and involves 4,500 European athletes competing across seven sports: aquatics, cycling, gymnasti ...

Tags: Marketing and Sponsorship, United Kingdom

03/31/17
Eurosport Renews Speedo Partnership

Eurosport teamed up with swimwear brand Speedo for a campaign raising awareness of the benefits of incorporating swimming into regular physical training routines. The "Swim2Run" campaign centers on a four-part mini-documentary series produced by Eurosport. It follows the journeys of two casual runne ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug