Featured Story

Watch Brand Omega To Continue Sponsorship Of Team New Zealand For '17 America's Cup

Published in SportsBusiness Daily Global on 05 / 22 / 15

Long-term Team New Zealand sponsor Omega on Thursday announced its continued sponsorship of the team in its challenge for the 35th America's Cup in '17. It is the second major sponsor of the team to renew its commitment in as many weeks along with Emirates. As commemoration of Omega's support for Em...

Read More

Tags: Marketing and Sponsorship, Australia

More Stories

05/05/15
Marketplace Roundup

The FA signed a four-year deal with sticker and trading card company Panini. England completes the Italian company's set of national federations and the team will now appear in Panini collections in its official England kit for the first time since Euro 1996 ( FA ). ... A new agreement with the Iris ...

Tags: Marketing and Sponsorship

05/04/15
Kia Renews Sponsorship With Rafael Nadal

Kia Motors has extended its sponsorship deal with 14-time Grand Slam champion Rafael Nadal until '20, according to YONHAP. The South Korean auto firm said in a press release that, under the renewed five-year contract, the Spanish tennis player "will continue his role as the brand ambassador for Kia ...

Tags: Marketing and Sponsorship

05/04/15
Clubs Increase Effort To Appeal To Women

Twenty-three percent "of the supporters at Premier League games last season were women," up from 19% in the '08-09 campaign, according to Claire Jones of the FINANCIAL TIMES. In the German Bundesliga the figure is 27% -- up from 18% two years ago -- while more than 40% of the TV audience for games o ...

Tags: Marketing and Sponsorship, United Kingdom

05/04/15
Marketplace Roundup

A-League side Melbourne City secured UBET as a major partner for the '15-16 season. The one-year deal positions UBET as the official betting and a major partner for the club, offering a number of benefits including digital integration, signage and exclusive experiential opportunities ( Melbourne ...

Tags: Marketing and Sponsorship

05/01/15
Adidas Director Says 'Hard Sell' Is No Good

Adidas Dir of Global Brand Strategy Stefanie Knoren said that going for the hard sell "will no longer cut it with the increasingly powerful millennial generation," according to Shona Ghosh of MARKETING MAGAZINE. Knoren "described 'consumer-centricity,' where customers expect products to be mark ...

Tags: Marketing and Sponsorship

05/01/15
Emirates Deal Could Protect Prize Money

Protecting the FA Cup prize money is the biggest reason the FA is "prepared to give away what amounts to almost title sponsorship of the tournament" to Emirates Airlines, according to Charles Sale of the London DAILY MAIL. The proposed £30M ($46M), three-year contract for an Emirates FA C ...

Tags: Marketing and Sponsorship, United Kingdom

05/01/15
Marketplace Roundup

The Int'l Triathlon Union announced that it has renewed its World Triathlon Series contract with Lagardère Unlimited until '20. The extension of the contract ensures the existence of the WTS beyond '16, when the current contract is slated to expire, with Lagardère set to ...

Tags: Marketing and Sponsorship

04/30/15
Bayern, Adidas Sign 10-Year Extension

Bayern Munich has "signed a new 10-year extension" with adidas, reported to be worth €900M ($1B), according to Tom Sheen of the London INDEPENDENT. The extension "takes the agreement between the two clubs through to 2030," but represents a figure well below the £750M, 10-year deal ManU si ...

Tags: Marketing and Sponsorship, Europe

04/30/15
European Athletics Creates Marketing Co.

European Athletics announced the creation of a European Athletics marketing company based in Switzerland. The new company is a joint venture with Swiss-based sports marketing agency Tridem Sports. European Athletics is the main shareholder of the new company and will maintain ownership and ...

Tags: Marketing and Sponsorship, Europe

04/30/15
FA In Dubai To Finalize Emirates Cup Deal

The FA is believed to be on the verge of signing a £30M ($46M) sponsorship deal that "would mean its showpiece knockout competition being renamed the Emirates FA Cup," according to Owen Gibson of the London GUARDIAN. No contract "has yet been signed but discussions are believed to be at an adv ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug