Featured Story

Premier League Clubs Shift From Alcohol Brands To Bookmakers As Shirt Sponsors

Published in SportsBusiness Daily Global on 08 / 16 / 17

Premier League shirt sponsorship has "changed beyond recognition since the days when Queens Park Rangers promoted Classic FM and Blackburn Rovers McEwan's Lager," according to Jack Pitt-Brooke of the London INDEPENDENT. Just as the league has "mode...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

07/27/17
Fulham Signs Grosvenor Casinos As Partner

League Championship side Fulham announced grosvenorcasinos.com as a main team partner. The two-year deal will see the grosvenorcasinos.com logo displayed on the first team's playing shirts as the club's official betting and casino partner. The announcement was made in conjunction with the unveiling ...

Tags: Marketing and Sponsorship, United Kingdom

07/27/17
Nike Unveils Neymar's Signature Boots

Nike unveiled a pair of signature boots that have been "tailor-made" for Barcelona striker Neymar, according to Callum Davis of the London TELEGRAPH. The boots "tell the story of Neymar’s journey to date, mapping out his career for Brazil and for Barcelona, as well as including a number of det ...

Tags: Europe, Marketing and Sponsorship

07/27/17
'This Girl Can' Heading Down Under

Sport England "teamed up" with VicHealth, a health foundation based in Victoria, Australia, for a three-year partnership aimed at "reducing the gender gap in physical activity and helping women overcome their fear of judgment," according to Brittaney Kiefer of CAMPAIGN LIVE. VicHealth will crea ...

Tags: Marketing and Sponsorship, Australia

07/27/17
Marketplace Roundup

Liverpool announced Tibet Water Resources as its official regional water partner in China. The partnership will see Liverpool and Tibet Water "collaborate to create unique experiences for Reds fans and consumers alike." Tibet Water Resources w ...

Tags: Marketing and Sponsorship

07/26/17
Sheffield United Partners With Heineken

League Championship side Sheffield United signed a new pouring rights partnership with beer and cider company Heineken, according to Nick Hill of BDAILY. The three-year pouring rights partnership will see Fosters, John Smiths and Strongbow available on draft and Bulmers and Heineken in bottles acros ...

Tags: Marketing and Sponsorship, United Kingdom

07/26/17
Premier League Shirt Deals Soar To $368M

Premier League clubs "have smashed their own record for combined shirt sponsorship deals," with the 20 teams generating £281.8M ($367.6M) for the '17-18 season, a rise of more than £55M ($71.7M) on last year, according to Alex Miller of SPORTING INTELLIGENCE. The increase "underline ...

Tags: Marketing and Sponsorship, United Kingdom

07/26/17
WC Win Seen As 'Watershed Moment'

The lives of England’s World Cup-winning team and future generations of female cricketers "will be transformed by the victory," leading agents and sport marketing experts said, according to Martha Kelner of the London GUARDIAN. Anya Shrubsole said that it felt like a "watershed moment" fo ...

Tags: Marketing and Sponsorship, United Kingdom

07/25/17
Australian Netball Partners With Samsung

The Australian national netball team will be named the Samsung Diamonds as part of a naming rights deal announced by the electronics company, according to Warren Lynam of NEWS CORP. The announcement followed Samsung's support of Super Netball side Sunshine Coast Lightning. Samsung will be the offic ...

Tags: Australia, Marketing and Sponsorship

07/25/17
Hero Motocorp Renews ISL Deal

Hero MotoCorp renewed its title sponsorship deal with the Indian Super League, which is owned by IMG-Reliance and Star India, for three years, according to Gaurav Laghate of the ECONOMIC TIMES. Football Sports Development Ltd. Chair Nita Ambani announced Hero, which has been the title sponsor for th ...

Tags: Marketing and Sponsorship, India

07/25/17
Marketplace Roundup

Chelsea announced Alliance Tires as its first sleeve sponsor ahead of the new Premier League season. The brand was "launched in Europe earlier this year and is produced by the club's principal partner," Yokohama Tires. The logo will appear on the left arm of the new '17-18 Chelsea shirt and was ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug