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Heineken Boosted Formula 1's Sponsorship Revenue By $16.8M In '16

Published in SportsBusiness Daily Global on 10 / 17 / 17

Dutch brewing company Heineken boosted Formula 1's sponsorship revenue by around $16.8M last year, accounts revealed, according to Christian Sylt for the London TELEGRAPH. After "almost two years of negotiations about sponsoring F1," the brewer "got to the finish line" in '16 when it signed a deal t...

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Tags: Europe, Marketing and Sponsorship

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