Featured Story

Delta Beverages Severs Ties With Zimbabwe's Premier Soccer League After 6 Years

Published in SportsBusiness Daily Global on 12 / 06 / 16

Outgoing Zimbabwe Premier Soccer League sponsor Delta Beverages "has called for sanity in the administration of the game in order for the corporate world to gain confidence in the system," according to Sikhumbuzo Moyo of the CHRONICLE. Delta Beverages' six-year marriage with the "flagship league" in...

Read More

Tags: Marketing and Sponsorship, Africa

More Stories

11/11/16
Atlético Considering Three Names

Although a decision "has not yet been taken on the naming rights" for Atlético Madrid's new stadium, the club is "currently mulling over three possibilities," according to Alberto R. Barbero of MARCA. Íñigo Aznar, the club's new commercial director, "has narrowed it down af ...

Tags: Europe, Marketing and Sponsorship

11/11/16
F1 Driver Pérez Dumps Sponsor

Mexican Formula 1 driver Sergio Pérez "has dumped one of his sponsors for sending a disrespectful tweet about his compatriots," according to the BBC. He was "incensed" after sunglasses manufacturer Hawkers tweeted in the wake of Donald Trump's victory in the U.S. presidential election th ...

Tags: Marketing and Sponsorship, North America

11/11/16
Barcelona Close To Adding Partner

In Barcelona's exec area "it is beginning to be clear that an announcement of a principal sponsor is close to being made," according to Moisés Llorens of AS. After "many months of meetings and work, Qatar Airways, Amazon and an Asian company -- which has not been identified but is not Ra ...

Tags: Marketing and Sponsorship, Asia

11/11/16
Lidl Extends Reach In Handball

After acquiring the naming sponsorship to the French professional handball league, supermarket chain Lidl has “partnered with the 2017 Int’l Handball Federation Men’s World Championships,” to be played in France, according to Marie Burcklé of SPORTBUZZ BUSINESS. The br ...

Tags: Europe, Marketing and Sponsorship

11/11/16
FIGC Partners With Trenitalia

The Italian Football Federation (FIGC) has "secured a new partnership with the primary train operator in Italy, Trenitalia," according to Shekhar Dhingra of MARKET 4 SPORTS. As a result, the company’s flagship train, the Frecciarossa, will become the official train of the Italian national ...

Tags: Europe, Marketing and Sponsorship

11/11/16
Sharapova Reinstated As Ambassador

Tennis player Maria Sharapova "will be reinstated" as a UN Development Programme goodwill ambassador when her suspension ends next April, and her "readmission to the UN fold is likely to accelerate her rehabilitation further," according to Les Roopanarine of the London GUARDIAN. The UN "discontinued ...

Tags: Marketing and Sponsorship, Europe

11/11/16
Marketplace Roundup

The  England & Wales Cricket Board  agreed to a three-year partnership with athlete analytics company  Catapult  to work together in providing England cricketers with the best scientific support. Under the partnership, England players -- men and women -- will benefit from Cat ...

Tags: Marketing and Sponsorship

11/10/16
FIS Nordic Worlds Sells Out Inventory

The 2017 FIS Nordic World Ski Championships, to be held in Lahti, Finland, "has sold out its sponsorship inventory," according to Holger Rehm of SPONSORs. Swiss agency Tridem Sports, which is marketing the championship's commercial rights on behalf of the European Broadcasting Union, secured Stora E ...

Tags: Marketing and Sponsorship, Europe

11/10/16
DKB Stays On As HBL Title Sponsor

Online bank DKB "will continue to be the naming-rights partner of the German Handball Bundesliga (HBL) after exercising an option to extend the deal," according to Gabriel Wagner of SPONSORs. The extension was announced during the celebrations of the league's 50th anniversary in Berlin on Wednesday. ...

Tags: Marketing and Sponsorship, Europe

11/10/16
Parmalat Partners With Port Adelaide

Australian Football League side Port Adelaide announced global dairy company Parmalat is "joining the major sponsors list at the Power," according to Michelangelo Rucci of THE ADVERTISER. Parmalat will have its Australian-based OAK milk brand "carry the sponsorship with prime position on the ne ...

Tags: Australia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug