Featured Story

Bundesliga Clubs Spend $366M On New Players During Summer Transfer Period

Published in SportsBusiness Daily Global on 09 / 02 / 14

Bundesliga clubs have spent €278.9M ($366M) on 176 players during the summer transfer period ahead of the '14-15 season, according to the DPA. This summer's spending spree "is not far off the league record, which was set ahead of the '12-13 season." In the summer of '12, the clubs spent €2...

Read More

Tags: Europe, Finance

More Stories

01/30/14
South Korean Firms Rev Up Marketing

Major South Korean companies "are ratcheting up their sports marketing efforts by sponsoring upcoming global events in a bid to boost sales and enhance their brand image," according to Kim Tae-jong of the KOREA TIMES. Ahead of the Sochi Winter Olympics, the FIFA World Cup and the 17th Asian Games, m ...

Tags: Marketing and Sponsorship, Asia

01/30/14
Guinness Olympic Ad Taken Off Air

Guinness released the most "tearjerking ad" of the 2014 Sochi Games so far on Monday, "telling the story of an athlete who gave up her spot in the Olympics so her twin sister could take part," according to THE DRUM. AdAge reported that viewers "will have to watch the ad quickly before it disappears ...

Tags: Marketing and Sponsorship, United Kingdom

01/30/14
Marketplace Roundup

The new Skydive Dubai Pro Cycling Team "has received a sponsorship boost" from Audi Dubai in the build-up to next month’s inaugural Dubai Tour. The new sponsorship agreement was announced Wednesday. The Audi sponsorship covers the Skydive Dubai Pro Team’s full '14 race program ( GULF NE ...

Tags: Marketing and Sponsorship

01/29/14
ManU Eyes World Record Shirt Deal

ManU is expected to "secure a world-record shirt deal" worth in excess of £65M ($108M) a year within six months after handing adidas, Warrior and Puma "the opportunity to replace Nike as their kit supplier," according to Mark Ogden of the London TELEGRAPH. ManU’s £23.5M ($39M) annu ...

Tags: Marketing and Sponsorship

01/29/14
Nike, SAFA Announce 5-Year Deal

Nike and the South African FA announced a new five-year kit partnership deal for the men's and women's national teams beginning Feb. 1. Nike will provide a limited-edition kit for Bafana Bafana -- the men's senior national team -- for its int'l friendly against Brazil in Johannesburg on March 5, and ...

Tags: Marketing and Sponsorship, Africa

01/29/14
Barça Signs Deal With Retailer Replay

Retailer Replay has signed a four-year deal with Barcelona to "provide their clothing for both formal and casual occasions," according to Paul Collins of the London DAILY MAIL. Commercial and sponsorship deals are "increasing fashion among the world's biggest clubs as they look to maximise revenue a ...

Tags: Franchises, Marketing and Sponsorship

01/29/14
British Biathlon Union Lands New Sponsor

British biathlon beyond the 2014 Sochi Olympics "has been guaranteed" after Aspen Healthcare Solutions was named a sponsor, according to the BBC. The deal with the Birmingham healthcare supplier is worth £250,000 ($414,000) over four years, "enough to ensure continued support" for Great Britai ...

Tags: Marketing and Sponsorship, United Kingdom

01/29/14
IRFU Bags $27M Kit Deal With Canterbury

The Irish Rugby Football Union has secured a bumper kit deal with Canterbury said to be worth €20M ($27M) over six years, according to Ruaidhri O'Connor of the IRISH INDEPENDENT. The deal "is the biggest of its kind in Irish sport and comes as a major boost to the coffers at Lansdowne Road afte ...

Tags: Marketing and Sponsorship, United Kingdom

01/29/14
Marketplace Roundup

Online printing company flyeralarm has signed a deal to become the official partner of the Austrian Football Federation's (ÖFB) Samsung Cup. The company's logo will be featured on LED boards, interview backdrops and its official website starting with the quarterfinals on April 15-16. The deal w ...

Tags: Marketing and Sponsorship

01/28/14
Barclays Considering EPL Exit

Barclays is considering ending its £40M ($66M)-a-year sponsorship of the Premier League after senior figures at the bank said it had "zero value" in the U.K., according to Kamal Ahmed of the London TELEGRAPH. The bank’s current deal runs until the end of the '15-16 season and members of ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug