Featured Story

Renault Sports Launches #EnterTheZone Campaign Ahead Of Melbourne Grand Prix

Published in SportsBusiness Daily Global on 03 / 24 / 17

Renault Sport is using the first Formula 1 Grand Prix of the ’17 season to launch #EnterTheZone, a campaign created by We Are Social to promote Renault Sport’s F1 and Formula E teams and Renault Sport Cars brands. For the launch, the agency developed a long-format branded film, &ldq...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

Umbro Opens Food Trucks To Unveil Kits

To celebrate the launch of the new jerseys for Ligue 1 clubs Caen and Nantes and Ligue 2 side Lens kit provider Umbro “is hoping to engage fans with an original campaign using food trucks,” according to Manon Barbay of SPORTS MARKETING. Umbro installed food trucks at Caen, Lens and ...

Tags: Marketing and Sponsorship, Europe

News UK Launches Sun Bets

News UK "partnered with Australian gambling firm Tabcorp to launch Sun Bets, an online betting platform for The Sun," according to Shona Ghosh of CAMPAIGN LIVE. Sun Bets "launches with a multimillion pound campaign created by News UK's in-house agency, Pulse Creative, and fronted by ex-England playe ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

Marketplace Roundup

West Ham United announced a five-year partnership with Heineken . The long-term deal will see Heineken become the club’s official beer and cider partner at the London Stadium on Queen Elizabeth Olympic Park until '21 ( West Ham ).  BETTING ON ASTON : League Championship side&nb ...

Tags: Marketing and Sponsorship

Málaga Partners With Marathonbet

La Liga side Málaga has revealed that online bookmaker Marathonbet will be its main sponsor for the next two seasons, according to Sam Cooke of SBC NEWS. The terms of the deal will ensure that the Marathonbet brand "will feature on the front of Málaga's match and trainin ...

Tags: Marketing and Sponsorship, Europe

Chivas Vows To Improve Chivas TV

It appears that Liga MX side Chivas Guadalajara "has heard the multiple complaints from fans who have subscriptions to Chivas TV," according to LA AFICIÓN. The club said in a statement that the service "was deactivated from Sunday until Tuesday to apply a series of improvements that wi ...

Tags: Marketing and Sponsorship, North America

Super Rugby Sponsor Asteron Pulls Out

Super Rugby naming rights sponsor Asteron Life "has elected to end its support for the competition, dealing Australian rugby a severe financial setback," according to Bret Harris of THE AUSTRALIAN. Asteron Life’s decision not to renew its sponsorship "is expected to result" in a A$300,000 ...

Tags: Australia, Marketing and Sponsorship

EE Launches Joint Campaign With BT

British telecom EE last week launched its first joint campaign with BT, "pushing the new BT Sport app to its mobile customers," according to Shona Ghosh of CAMPAIGN LIVE. The campaign sees long-running EE spokesperson Kevin Bacon "co-presenting a sports show with BT Sports star Rio Ferdinand." ...

Tags: Marketing and Sponsorship, United Kingdom

Emerge Embraces Rio 2016 Hype

With two of Emerge Sports Management’s three clients heading to the Olympic Games, the Rio 2016 hype is something the new female-focused agency is quick to embrace. The agency, a partnership between 100and10% and investment group ESRG announced the signing of Team GB athletes judoka Nekoda Dav ...

Tags: Marketing and Sponsorship, United Kingdom, Brazil

Bahrain Cycling Project Partners With Merida

Bike manufacturer Merida "joined forces with the Bahrain cycling project to create the Bahrain-Merida Pro Cycling Team," according to CYCLING NEWS. Lampre-Merida Manager Brent Copeland "will manage the team next season with Vincenzo Nibali widely expected to be the team’s general classificatio ...

Tags: Marketing and Sponsorship, Middle East

TVR To Sponsor Welsh Side Ebbw Vale

British sports car manufacturer TVR has announced it will become Welsh Championship side Ebbw Vale RFC's "main sponsor for next season," according to Heledd Pritchard of WALES ONLINE. This comes after the company "chose Ebbw Vale as the location of its new factory earlier this year, where it will ma ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug