Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Marathon Nets Millions In Sponsorship
Standard Chartered Nairobi Int'l Marathon has "received a boost with 13 sponsors pledging KShs 43.7M ($515,900) worth of sponsorship," according to KBC NEWS. The title sponsor, Standard Chartered Bank, "confirmed that it will be spending KShs 80M ($941,000) in putting the event together this year." ...
Tags: Marketing and Sponsorship, Africa
Beşiktaş Istanbul Partners With IMG
Beşiktaş Football Investments Co. Inc. and IMG Doğuş signed a letter of intent to develop sports, fashion and art projects in Istanbul. It marks the first major initiative undertaken by the IMG Doğuş Joint Venture. IMG Chair and CEO Michael Dolan, representing the IMG Doğuş Joint Venture, and B ...
Tags: IMG, Marketing and Sponsorship, Europe
San Lorenzo Changing Top Sponsors
Argentinian top flight club San Lorenzo "looks to be radically changing its marketing plan" in search of more exposure in the Argentinian market, according to MAQUINADOESPORTE.com.br. Club management announced the entrance of truck manufacturer Iveco as a top sponsor replacing security company La Nu ...
BVB Merchandise Vending Machine
Bundesliga club Borussia Dortmund (BVB) "has become the first German football club to set up a merchandise vending machine," according to Tobias Großekemper of RUHRNACHRICHTEN.de. The vending machine, which is located at the Dortmund Airport, is stocked with the club's 20 most sought-after mer ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Belgium Pro League club Standard de Liege has agreed to a sponsorship deal with online betting company Unibet. The company becomes the "official betting partner" of Standard de Liege ( WALFOOT.be, 10/5 ). ... German Hockey League (DEL) club Augsburg Panther agreed to a new partnership with digital ...
Toulouse Gets Original For Sponsorships
Ligue 1 club FC Toulouse "has to use its imagination" if it wants to bring in new financial partners, according to Gilles Souillés of LA DEPECHE DU MIDI. Although longtime partner Orange extended its deal with the club, the end to construction company Idec's sponsorship, which brought the clu ...
Tags: Ligue 1, Marketing and Sponsorship, Europe
Gillette Partners With Tunisian Football
Gillette "has partnered" with the Tunisian Football Federation (FTF) to become the official team sponsor, according to ESPACEMANAGER.com. The sponsorship agreement runs through Oct. '13. It is the first time in Gillette's history that it has signed "such a sponsorship deal with a national team from ...
Tags: Africa, Marketing and Sponsorship
Global Sponsorships And Events Strategies
Marketing to a global audience through sports sponsorships involves a three-tier strategy, said SAP Exec Chris Burton: the league, the tournament and the individual. Most important to this strategy is keeping a consistent message across all three tiers and all markets around the world, he added d ...
Marketplace Roundup
Tokyo 2020 named All Nippon Airways as an official partner. ANA will collaborate extensively with the previously announced sponsors, ASICS, DESCENTE, JTB, Mizuno and Kinki Nippon Tourist. ANA is an official partner and official airline partner of the Japan Olympic Committee ( Tokyo 2020 ). ... Frank ...
Football League At Risk Of Shortfall
The English Football League is facing "considerable commercial problems," as energy company npower is "due to pull the plug" on its title sponsorship when its three-year deal expires at the end of the season, according to Charles Sale of the London DAILY MAIL. The exclusive renewal negotiating perio ...
