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Constitutional Judge Backs Bremen State Senate's Proposal Regarding Security Costs

Published in SportsBusiness Daily Global on 07 / 30 / 14

German constitutional judge Peter Müller "has backed the Bremen State Senate in its dispute with the German Football Federation (DFB) and the German Football League (DFL) regarding the financing of police operations ," according to the DPA. Müller said, "Sanction does not replace discussi...

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Tags: Leagues and Governing Bodies, Europe

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12/17/13
Marketplace Roundup

BMW will not extend its title sponsorship of the Frankfurt Marathon. BMW, which has been the event's title sponsor since '11, will not renew its expiring four-year deal. The contract will run through October ( Frankfurt Marathon ). ... German Touring Car Champion (DTM) team Audi Sport has extended i ...

Tags: Marketing and Sponsorship

12/16/13
Three Agencies Submit New IMG Bids

The IMG auction shifts to its next phase "with three contenders having made second-round bids for the agency," according to Cynthia Littleton of VARIETY. The pool of those pursuing IMG has winnowed to the three: "WME and its private equity partner Silver Lake; Peter Chernin’s Chernin Gro ...

Tags: Marketing and Sponsorship

12/16/13
Golfer Lydia Ko Signs With IMG

New Zealand golfer Lydia Ko "has signed a management and marketing contract" with IMG Worldwide, according to FAIRFAX NZ NEWS. The 16-year-old is ranked fourth in the women's world rankings "after winning last week's Swinging Skirts World Ladies Masters in Taiwan, in just her second tournament ...

Tags: Marketing and Sponsorship, New Zealand

12/16/13
Marketplace Roundup

Liverpool footballer Kolo Toure "has signed a boot deal with Warrior Football." The agreement "will see the Ivorian defender wear" the brand's Skreamer range of football boots. He "joins the likes of Vincent Kompany, Marouane Fellaini and Tim Cahill as an ambassador of the American brand" ( S ...

Tags: Marketing and Sponsorship

12/13/13
Barcelona Lets Intel Go Inside Shirt

Intel has announced a partnership with FC Barcelona that will see the technology firm place its logo on the inside of Barcelona's jersey. Intel CMO Deborah Conrad said, "This is more than a sponsorship to Intel. The technology we are deploying and the programs we are working on together are designed ...

Tags: Marketing and Sponsorship, Europe

12/13/13
BP Teams With IPC

BP has agreed to a partnership with the Int'l Paralympic Committee through the end of '16. BP has previously worked with the 2012 London Paralympics as well as various National Paralympic Committees. The company has also supported national paralympic committees in the U.K., U.S., Angola, Azerbaijan, ...

Tags: Marketing and Sponsorship

12/13/13
Menora Foods To Sponsor WNBL

Australia's Women's National Basketball League announced that Menora Foods, one of Australia's "leading food marketing and distribution businesses, has become its new naming rights sponsor" until the end of the '15-16 season, according to Jon Pierik of THE AGE. Basketball Australia CEO Kristina Kene ...

Tags: Australia, Marketing and Sponsorship

12/13/13
Drogba Partners With Windhoek Lager

Ivorian footballer Didier Drogba "has teamed up with Namibia Breweries-owned beer brand Windhoek Lager for a new Africa-wide advertising campaign," according to SOCCEREX. Drogba is "set to feature in a marketing campaign that will include a television commercial, posters, billboard advertising and p ...

Tags: Africa, Marketing and Sponsorship

12/12/13
Brazil Exec: Sony Should Extend WC Deal

Sony Brazil President Osamu Miura said that Sony "should extend its sponsorship" deal with FIFA and the World Cup beyond next year’s tournament, according to Tariq Panja of BLOOMBERG. Sony’s two-tournament deal ends after the 2014 World Cup in Brazil. Miura said that officials at So ...

Tags: Marketing and Sponsorship

12/12/13
Sponsors Gear Up For 2014 World Cup

As marketing around the 2014 World Cup in Brazil "revs up, one of the biggest headaches for FIFA ... is protecting its six global partners, eight global sponsors and eight local supporters from competitors who break the rules," according to Claudia Penteado of AD AGE. Global partners, which are "in ...

Tags: Marketing and Sponsorship, Brazil

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