Featured Story

Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

Read More

Tags: Year End

More Stories

06/10/14
Marketplace Roundup

ManU announced a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm to become the club's official pharmaceutical company in South Korea and Vietnam. ManU imagery will be placed on Cho-A Pharm's products ( ManU ). ... McCain, the largest producer of frozen French fries in Fran ...

Tags: Marketing and Sponsorship

06/09/14
Big Sponsors Put Pressure On FIFA

FIFA World Cup sponsors adidas, Sony, Visa and Coca-Cola on Sunday called on football's rulers to "deal thoroughly with allegations of bribery to secure the 2022 World Cup for Qatar, an issue overshadowing this week's kickoff in Brazil," according to Weir & Shine of REUTERS. With the 2014 World ...

Tags: Marketing and Sponsorship, Middle East

06/09/14
Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Yingli Only Chinese World Cup Sponsor

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Watch Brands Eye World Cup Tie-Ups

Football "is a new frontier for luxury watch companies," according to Robin Swithinbank of the FINANCIAL TIMES. The marketing opportunity "is enormous, but it is not without risk." Smaller budgets mean brands "have to be more creative, finding innovative ways to maximise the return on investment." F ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Marketplace Roundup

Azerbaijan's state energy giant SOCAR "has extended the cooperation contract with Georgia's National Olympic Committee (NOC) for one year." SOCAR "has been the official sponsor of the Georgian NOC for a year" ( AZERNEWS, 6/6 ). ... The Int'l Table Tennis Federation announced a new partnership wi ...

Tags: Marketing and Sponsorship

06/06/14
World Cup Flush With Blue-Chip Marketers

So many "blue-chip marketers are climbing aboard the bandwagon" for the FIFA World Cup that the list "resembles a roster for a premier marketing opportunity like the Olympics or the Super Bowl," according to Stuart Elliott of the N.Y. TIMES. Kia Motors America's World Cup campaign, by the David & ...

Tags: Marketing and Sponsorship, Brazil

06/06/14
MSM Launches LIVSports Ad Campaign

Multi Screen Media "launched an integrated marketing campaign for its newly launched digital sports entertainment brand" -- LIV Sports, according to INDIAN TELEVISION. The campaign "aims at creating awareness about LIV Sports" and positioning it as a premier action and digital sports entertainm ...

Tags: Marketing and Sponsorship, India

06/06/14
Neymar Stars In New Beats By Dre Ad

Beats by Dre on Thursday released a commercial titled "The Game Before the Game" that stars Brazil's Neymar, according to Tim Nudd of ADWEEK. Neymar's "pre-game ritual involves talking to his father, whose pep talks are so inspiring, you'd think an agency copywriter wrote them (well, yeah)." Ot ...

Tags: Marketing and Sponsorship, Brazil

06/06/14
Marketplace Roundup

EPL side Sunderland has announced a three-year extension with online Asian bookmaker TLC188 ( Sunderland ). ... Volleyball Bundesliga club Netzhoppers KW-Bestensee has signed a new shirt sponsorship deal with family owned real estate company Westminster Immobilien. The company's logo will be feature ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug