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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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European Shirt Sponsorships Top Record
A study revealed that European football clubs have "broken the €500M ($649M) mark for shirt sponsorship deals for the first time," according to Arne Richter of the DPA. The study, conducted by sport marketing company Sport+Markt, showed that Europe's top football leagues have generated a total ...
Tags: Marketing and Sponsorship, Europe
Adidas To Send Flamengo Official Proposal
Brasileiro club Flamengo's board of directors will receive "in the upcoming days" a 10-year sponsorship proposal from adidas that could be worth as much as R$465M ($228.9M), according to Braga and Mendes of LANCENET.com.br. The club will receive R$35M ($17.2M) starting in '13 with the amount increas ...
Tags: Brazil, Adidas, Marketing and Sponsorship
Marketplace Roundup
Brasileiro club Corinthians has launched a new collection of shirts with player caricatures. The club chose four players that were part of the Copa Libertadores winning side and hired Argentinian caricaturist Gonza Rodriguez to work on the designs. The shirts are on sale for R$59.90 ($29.50) ( MAQU ...
Superclassico Snafu A Sponsor Headache
The cancellation of the Superclassico das Americas return leg has "turned into a major headache" for all the sponsors that invested in the game, according to Daniel Zalaf of MAQUINADOESPORTE.com.br. Last week's match between Argentina and Brazil in Resistencia, Argentina, had to be called off due to ...
Bundesliga Close To Sign New Sponsorship
The German Football League (DFL) "is close to signing a new million-euro deal with logistics company Hermes," according to BILD. The logistics company "will reportedly become the league's sleeve sponsor starting on Jan. 1." The deal "will allegedly bring in €7-8M ($9.1-10.4M) annually," which w ...
Tags: Marketing and Sponsorship, Europe
Marathon Nets Millions In Sponsorship
Standard Chartered Nairobi Int'l Marathon has "received a boost with 13 sponsors pledging KShs 43.7M ($515,900) worth of sponsorship," according to KBC NEWS. The title sponsor, Standard Chartered Bank, "confirmed that it will be spending KShs 80M ($941,000) in putting the event together this year." ...
Tags: Marketing and Sponsorship, Africa
Beşiktaş Istanbul Partners With IMG
Beşiktaş Football Investments Co. Inc. and IMG Doğuş signed a letter of intent to develop sports, fashion and art projects in Istanbul. It marks the first major initiative undertaken by the IMG Doğuş Joint Venture. IMG Chair and CEO Michael Dolan, representing the IMG Doğuş Joint Venture, and B ...
Tags: IMG, Marketing and Sponsorship, Europe
San Lorenzo Changing Top Sponsors
Argentinian top flight club San Lorenzo "looks to be radically changing its marketing plan" in search of more exposure in the Argentinian market, according to MAQUINADOESPORTE.com.br. Club management announced the entrance of truck manufacturer Iveco as a top sponsor replacing security company La Nu ...
BVB Merchandise Vending Machine
Bundesliga club Borussia Dortmund (BVB) "has become the first German football club to set up a merchandise vending machine," according to Tobias Großekemper of RUHRNACHRICHTEN.de. The vending machine, which is located at the Dortmund Airport, is stocked with the club's 20 most sought-after mer ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Belgium Pro League club Standard de Liege has agreed to a sponsorship deal with online betting company Unibet. The company becomes the "official betting partner" of Standard de Liege ( WALFOOT.be, 10/5 ). ... German Hockey League (DEL) club Augsburg Panther agreed to a new partnership with digital ...
