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Column: Maria Sharapova's Brand Tainted, But Being Used As Launchpad

Published in SportsBusiness Daily Global on 09 / 20 / 17

Unstoppable, "screams the cover of Maria Sharapova's just-released memoir," according to Oliver Brown of the London TELEGRAPH. This "must be received with at least an arched eyebrow by Serena Williams," who has stopped her on each of the last 18 occasions they have played each other. But it is true ...

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Tags: Europe, Marketing and Sponsorship

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