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Sacked Mexican National Team Manager Herrera Removed From TV Commercials

Published in SportsBusiness Daily Global on 07 / 30 / 15

Former Mexican national football team coach Miguel Herrera, who was fired on Tuesday , "lost more than his position as coach," according to LA AFICIÓN. While coaching the national team, Herrera "lent his growing popularity to the service of several brands that quickly looked for his face to ...

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Tags: Marketing and Sponsorship, North America

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01/06/15
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01/06/15
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01/06/15
Heineken Focusing On Brand Loyalty

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