Featured Story

AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

04 / 16 / 14

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

08/19/13
Man City, BT Sport Partner

Man City and broadcaster BT Sport have announced a three-year partnership. The deal includes BT Sport broadcasting weekly interviews with players and members of the coaching staff, and access to behind-the-scenes content. Man City's purpose-built pre-match entertainment area will be renamed BT ...

Tags: Marketing and Sponsorship, United Kingdom

08/19/13
Barclays Unveils New EPL Campaign

Barclays is "looking to connect with football fans through its title sponsorship of the Premier League," with a new campaign thanking fans for the "unstinting support" they show to their clubs, according to Alex Brownsell of MARKETING MAGAZINE. A 90-second film called "Thank You," by BBH, was unveil ...

Tags: Marketing and Sponsorship, United Kingdom

08/19/13
Marketplace Roundup

EPL side West Ham United has named Lycamobile its official mobile partner ( West Ham ). ... Basketball Australia has announced a multi-year sponsorship deal with recreational vehicle manufacturer Jayco that will see it sponsor the entire women's basketball team program ( Basketball Australia ). ... ...

Tags: Marketing and Sponsorship

08/16/13
GE Alone In Confronting IOC On LGBT

GE is the only corporate sponsor of the Olympics that is "pressing the International Olympic Committee publicly for action in support of human rights," according to Geidner & Maheshwari of BUZZFEED. The site reached out to each of the Olympic Games' 10 "marquee sponsors, as well as several other ...

Tags: Marketing and Sponsorship, North America

08/16/13
Spurs Fans Critical Of Sponsor Logo

EPL Tottenham fans have taken to social media sites to criticize the color of AIA's logo, "after the club announced the insurance firm will sponsor this season's cup shirts" according to Tom Dutton of the London EVENING STANDARD. The deal "will see the company's red insignia stand in for Spurs' Pre ...

Tags: Marketing and Sponsorship, United Kingdom

08/16/13
Arsenal, Man City Sign Bookmakers

Arsenal has agreed to a three-year sponsorship deal with Bodog, naming it the club's official Asian betting partner. Arsenal recently completed a preseason tour of Indonesia, Vietnam and Japan. The deal will allow Bodog to use Arsenal's database to provide fans in Asia with tailored betting offers a ...

Tags: Marketing and Sponsorship, United Kingdom

08/16/13
Ferguson Retirement Costs ManU Sponsor

Watchmaker Hublot said that Alex Ferguson’s retirement as ManU manager "contributed to its decision to end five years" sponsoring the club, according to Paul Jarvis of BLOOMBERG. Hublot Chair Jean-Claude Biver said, "We had a certain disappointment when I heard that Sir Alex was going to retir ...

Tags: Marketing and Sponsorship, United Kingdom

08/16/13
Austrian Club Signs Naming-Rights Deal

Austrian Bundesliga club FC Admira Wacker Mölding has signed a new stadium naming rights deal with the federal department for sport facilities, Bundessport- und Freizeitzentren (BSFZ). The club was looking for a new naming-rights partner after former title sponsor employment agency Trenkwalder, ...

Tags: Marketing and Sponsorship, Europe

08/16/13
Marketplace Roundup

Bundesliga club Hamburg SV has extended and increased its partnership with cruise line MSC Kreuzfahrten for the '13-14 season. The deal includes several promotional events as well as logo presence at the Imtech Arena. The deal was brokered by sports marketing agency SPORTFIVE ( Hamburg SV ). ... Bun ...

Tags: Marketing and Sponsorship

08/15/13
ManU Partners With Bulova

ManU and Bulova signed a three-year sponsorship agreement to become the club's official timekeeper and global partner. As the club's official timekeeper, Bulova branding will be prominent on the club's scoreboards at Old Trafford, feature on the stadium's digital advertising boards during all E ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug