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Visa Europe Signs On As Title Sponsor Of London ePrix Races In Late June

Published in SportsBusiness Daily Global on 05 / 28 / 15

The FIA Formula E Championship announced that European payment provider Visa Europe will become the official title sponsor of its final two rounds in London, held at Battersea Park on June 27-28. Following the recent announcement that Visa Europe would be the official payment services partner for th...

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Tags: Marketing and Sponsorship, Europe

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10/28/14
Marketplace Roundup

ManU announced a multi-year partnership with IVC as the club’s first official Chinese wellness partner. As part of the partnership, IVC’s Mate brand series will launch products that carry the ManU crest ( ManU ). ... German automobile club ADAC and car manufacturer Opel have signed an ea ...

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10/27/14
Euro '16 Hospitality Providers Announced

UEFA introduced three suppliers for the hospitality program at Euro 2016: Do&Co, Hédiard and Joël Robuchon. Do&Co -- which provided hospitality services at the last three Euros -- took over Hédiard in June. The French fine grocery purveyor has been chosen by UEFA to delive ...

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10/27/14
Paddy Power Sets Up 'Swap Shop'

Liverpool player Mario Balotelli's half-time shirt swap "proved so controversial in midweek," Paddy Power set up its own "Swap Shop" at Anfield ahead of Liverpool's clash with Hull City, according to Alex Richards of the London DAILY MIRROR. The £16M ($26M) signing from AC Milan "sent fans int ...

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10/27/14
Barça Sets Up Shop In Hong Kong

Barcelona opened its Asian headquarters in Hong Kong in May with an eye to adding commercial partners, and officials hinted that the club's footballers "could soon visit the city," according to the SOUTH CHINA MORNING POST. Barcelona VP Javier Faus said that "the Spanish giants would not be put off ...

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10/27/14
Marketplace Roundup

Arsenal named trading provider Markets.com an official partner. As the club's official forex, CFD and binary trading partner, Markets.com will activate the partnership in a number of territories, with a particular focus on Asia, where the Gunners have made recent preseason tours and have sustained d ...

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10/24/14
Rio Games Sign Uniform Deal With 361

Chinese sports apparel maker 361 "will be the official uniform supplier for the Rio 2016 Olympics," according to XINHUA. The company "will provide more than 106,500 uniforms to technical staff, volunteers, test event personnel and torch relay participants." Financial details of the agreement "were n ...

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10/24/14
Samsung, IPC Extend Partnership

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10/24/14
ManU Players Snub Sponsor Chevrolet

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