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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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12/23/13
Marketplace Roundup

League Two side Accrington Stanley "announced a new kit supply arrangement" with equipment brand Mitre. The new deal covers the rest of the '13-14 season and will see Mitre supply official playing and training kits. Stanley’s new home kit "will debut on Boxing Day at their home match against Y ...

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12/20/13
Samsung Releases Latest Football Video

Samsung released the latest online video in its "Winner Takes Earth" Galaxy 11 campaign featuring Lionel Messi and other football players, and the four-minute video is the "longest thus far," according to Andrew Adam Newman of the N.Y. TIMES. The video shows clips of TV anchors announcing an alien i ...

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12/20/13
ZIFA Agrees To Kit Deal With Umbro

The Zimbabwe FA has "reached a kit deal" for the Warriors with Umbro, according to ALL AFRICA. American company Iconix will kit the Warriors for the African Nations Championship (CHAN) which will be held in South Africa between Jan. 11 and Feb. 1. Umbro Sales Dir Donovan Bell said that he "hoped the ...

Tags: Marketing and Sponsorship, Africa

12/20/13
Marketplace Roundup

Volkswagen "has signed a sponsorship deal with the French Football Federation, replacing Citroën as its official automotive partner." The reported five-year, €4M ($5.5M)-a-year deal will run from '14-18 ( LE FIGARO, 12/19 ). ... Handball Bundesliga (HBL) club VfL Gummersbach has sig ...

Tags: Marketing and Sponsorship

12/19/13
WME, Silver Lake Announce IMG Deal

William Morris Endeavor and Silver Lake Partners on Wednesday announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports ...

Tags: Marketing and Sponsorship

12/19/13
IMG Sale Comes With 'Hefty' Debt

The price paid by William Morris Endeavor and Silver Lake to purchase IMG "is far below" the $2.7B initially sought by Forstmann Little, and the deal "comes with a hefty amount of debt" in the neighborhood of $750M, according to Cynthia Littleton of VARIETY. But the acquisition is "transformative fo ...

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12/19/13
Industry Leaders Weigh In On IMG Sale

After the IMG sale to William Morris Endeavor was announced, a number of sports execs weighed in on what it means. Octagon President & CEO Rick Dudley : "The departure of key people is a concern and certainly something we¹re going to keep an eye on. Whether it is people or clients or bu ...

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12/19/13
Marketplace Roundup

Bundesliga side Hamburg SV launched a special competition on its official Facebook page centered on the new Xbox One console. One Hamburg fan will win two front-row seats at the Imtech Arena for the team's match against FSV Mainz on Dec. 21. During the game's halftime break the winner will take on a ...

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12/18/13
PSG Strives To Be Global Brand

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12/18/13
Neymar Signs With Italian Eyewear Brand

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