Featured Story

Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

Read More

Tags: People and Pop Culture

More Stories

05/15/14
Arsenal, Citroën Extend Partnership

EPL side Arsenal has signed a new three-year extension with Citroën as the club's official automaker. Their partnership dates back to '08. Citroën will retain branding around Emirates Stadium and continue with a range of new marketing, digital, dealer and promotional activities. Citro ...

Tags: Marketing and Sponsorship, United Kingdom

05/15/14
Arabtec Holding Signs Deal With Man City

Arabtec Holding "signed a three-year deal" to become the regional sponsor of Man City, according to the WAM. City will receive the support of Arabtec, which specializes in the construction of major development projects in the region, "while Arabtec will receive promotional benefits for its brand in ...

Tags: Marketing and Sponsorship, Middle East

05/15/14
Newcastle Jets Partner With Ticketmaster

A-League side Newcastle Jets agreed to a new strategic partnership with Ticketmaster for the provision of membership services. The club will use Ticketmaster's membership system to manage its 10,000 members and 30,000 e-newsletter subscribers. Ticketmaster was appointed the official ticketing agent ...

Tags: Marketing and Sponsorship, Australia

05/15/14
Marketplace Roundup

Calvin Klein will be the official apparel supplier for the Women's Open Championship for the next two years. The deal was brokered by IMG through the Ladies' Golf Union. The Royal Birkdale Golf Club will sell Calvin Klein Golf apparel at the start of this year's Open Championship ( Calvin Klein ). . ...

Tags: Marketing and Sponsorship

05/14/14
Samsung Partners With FA For World Cup

Samsung has partnered with the FA "to provide the entire England football team with its mobile devices" as the U.K. division "seeks to emulate Ellen DeGeneres' famous Oscars selfie," which was taken with a Samsung phone, according to Matthew Chapman of MARKETING MAGAZINE. The deal has Samsung named ...

Tags: Marketing and Sponsorship

05/14/14
CSL, Ford Agree To Partnership

The Chinese Super League "officially announced" Ford and Changan Ford as the premier partner of the CSL through the '17 season, according to the CHINA DAILY. The partnership "marks the first automobile brand to ever sponsor the CSL throughout the league's history." As part of this partnership, Ford ...

Tags: Marketing and Sponsorship

05/14/14
Marketplace Roundup

Stella Artois "is serving up a flurry of content to celebrate becoming the Wimbledon tennis championship’s first beer sponsor." The deal with the All England Lawn Tennis Club runs until '18 and sees the brand "bolster its presence in the sport" after it ended a six-year absence in '13 with a P ...

Tags: Marketing and Sponsorship

05/13/14
PyeongChang Expects $700M From Deals

The organizing committee of the 2018 PyeongChang Winter Games confirmed that the search for domestic sponsorships has been rather slow. However, POCOG President & CEO Kim Jin-sun told SBD Global that he expects sponsorship acquisition for the Games will get into full swing during the second half ...

Tags: Marketing and Sponsorship, Asia

05/13/14
FFA Cup Lands Westfield Sponsorship

Westfield "was on Monday unveiled as the inaugural naming rights partner" of the Football Federation Australia Cup, joining Umbro, which will provide the official ball for the competition, Harvey Norman and NAB as the four new sponsors for the tournament, which kicks off on July 29, according to the ...

Tags: Marketing and Sponsorship, Australia

05/13/14
Pepsi Releasing Football-Inspired Album

Pepsi will release an 11-song "Beats Of The Beautiful Game" album inspired by football. Artists include Kelly Rowland, Janelle Monae, Rita Ora, Don OMar, Santigold, Timbaland, R3hab, Jetta, Pearls Negras, Jolin TsaiYl-ling and Hassan El Shafei. The songs will be accompanied by short films from direc ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug