Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

03/13/14
Marketplace Roundup

Swiss national football team head coach and former Bayern Munich head coach Ottmar Hitzfeld "has signed a deal with fashion brand Camp David." Hitzfeld "will beome the new brand ambassador for Camp David Black, which is the brand's classic collection line" ( HORIZONT, 3/10 ). ... Handball Bundes ...

Tags: Marketing and Sponsorship

03/12/14
Sportfive To Activate Joker's FFBB Deal

Sportfive has won a national tender process launched by fruit juice brand Joker, which is part of the Eckes-Granini group. Under the agreement, Sportfive will activate the brand's marketing partnership with the French Basketball Federation (FFBB). Sportfive will provide agency marketing services. A ...

Tags: Marketing and Sponsorship, Europe

03/12/14
CONCACAF Teams Up With MoneyGram

CONCACAF and its commercial partnership agency, Traffic Sports, announced that money transfer and payment services company MoneyGram will become a sponsor of the CONCACAF Champions League. Under terms of the deal, MoneyGram will have exclusivity in the money transfer category, use of CONCACAF Champi ...

Tags: Marketing and Sponsorship, South America

03/12/14
Brazil Complains About World Cup Ad

Brazil’s football federation said an advert campaign by Hyundai, which promises new car buyers an extra year of warranty if the national team wins the World Cup, "breaches its intellectual property rights," according to Tariq Panja of BLOOMBERG. A Hyundai ad playing on the word “hexa,&rd ...

Tags: Marketing and Sponsorship, South America

03/12/14
F1 Logistics Good Business For DHL

The F1 "'circus' has once again started its travel around the world," according to BILD. Four jumbo jets "started their journeys to Australia on Sunday -- three from London and one from Milan." The trip to Melbourne "will take more than 40 hours including a layover." During overseas races like Austr ...

Tags: Marketing and Sponsorship, Europe

03/12/14
Alonso The Most Marketable F1 Driver

Ferrari driver Fernando Alonso is F1's most marketable driver ahead of the start of the '14 season, according to Repucom's Celebrity DBI report. Public perception of Alonso ranks him higher than any other F1 driver. Great Britain's Lewis Hamilton is the second most marketable while Brazilian Felipe ...

Tags: Marketing and Sponsorship, Europe

03/12/14
Marketplace Roundup

Bundesliga side FC Schalke has extended its premium partnership with sausage producer Böklunder for another three years. Böklunder, which has been a partner of the club since '01, extended its contract until June 30, 2017 ( FC Schalke ). ... German Hockey League (DEL) club Hamburg Freezers ...

Tags: Marketing and Sponsorship

03/11/14
Ford Ends Champions League Sponsorship

U.S. automaker Ford will end its 21-year sponsorship with the Champions League after the final in Lisbon, Portugal in May, UEFA announced. The partnership dates back to the '92-93 season, and saw the launch of several new Ford models, including the new Ford Mustang, to be unveiled in Lisbon ( UEFA ) ...

Tags: Marketing and Sponsorship, North America, United Kingdom

03/11/14
Adidas, Nike Battle For Football Market

Adidas and Nike "are squaring up for a marketing battle" at this summer's World Cup "to match the fierce on-field rivalry of nations like Brazil and Argentina," according to Weir & Thomasson of REUTERS. The sportswear companies "dominate" a football kit industry worth more than $5B annually. The ...

Tags: Marketing and Sponsorship

03/11/14
TTOC, Adidas Sign Deal

The Trinidad and Tobago Olympic Committee has announced a multi-year agreement with adidas for several of the committee's Olympic teams. Adidas will provide a monetary contribution in addition to supplying equipment and gear to Trinidad and Tobago’s teams over the next several years. The teams ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug