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Toyota Sponsoring Overwatch League As 'Launch Partner'

Published in SportsBusiness Daily Global on 01 / 19 / 18

Toyota Motor North America signed on as the newest sponsor of Activision Blizzard's Overwatch League, agreeing to become a "North American launch partner" for the first season. It is the carmaker’s first foray into esports, and the league’s first non-endemic sponsor. Terms are not known....

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Tags: Marketing and Sponsorship, North America

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