Featured Story

Cristiano Ronaldo Allegedly Using Irish Company To Dodge Spanish Taxes

Published in SportsBusiness Daily Global on 12 / 02 / 16

Cristiano Ronaldo could become "the Spanish tax authorities' next target," according to SPORT. According to El Confidencial, "the Real Madrid star has been invoicing for most of his advertising revenues through an Irish company," Multisports & Image Management Ltd., in which the name of the play...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

05/11/16
Stuttgart Renews Deal With Daimler

Bundesliga club VfB Stuttgart has extended its shirt sponsorship deal with Daimler AG. The automotive corporation reached an early contract extension with the club that will now run until the end of the '18-19 season. As part of the deal, Mercedes-Benz Bank, a subsidiary of Daimler, will stay on the ...

Tags: Marketing and Sponsorship, Europe

05/11/16
SUM To Market CONCACAF Rights

CONCACAF signed a five-and-a-half-year deal with Soccer United Marketing to market and service the confederation’s worldwide sponsorship rights. SUM, which the confederation said was selected following a five-month RFP process circulated to 24 firms, will now represent the rights for CONCACAF& ...

Tags: Marketing and Sponsorship, North America

05/11/16
Liverpool Partners With China's JD.com

JD.com, China's largest online direct sales company announced that Liverpool will be the first U.K. football club to launch on JD.com’s cross-border platform, JD Worldwide. The new store gives football fans across China the opportunity to purchase guaranteed authentic merchandise from the ...

Tags: Asia, Marketing and Sponsorship, United Kingdom

05/11/16
Watford Partners With Dryworld

EPL side Watford announced a three-year deal with independent sportswear brand Dryworld, which will supply its "playing kit and training gear from next season," according to Tom Dutton of the London EVENING STANDARD. Watford "signed a three-year deal with Puma in 2012 and extended the partnership by ...

Tags: Marketing and Sponsorship, United Kingdom

05/11/16
Betfred Sponsors Scottish League Cup

Bookmaker Betfred "is the new title sponsor of the Scottish League Cup," according to the SCOTSMAN. The tournament "will become known as the Betfred Cup." It means "all three major domestic tournaments" are sponsored by bookmakers. Ladbrokes "backs the Scottish leagues and William Hill is the Scotti ...

Tags: Marketing and Sponsorship, United Kingdom

05/11/16
Marketplace Roundup

David Beckham  has signed on as the "first global ambassador of L’Oréal -owned Biotherm Homme in a multi-year partnership." The first campaign advertising the brand's No. 1 moisturizer Aquapower will be released in June but Beckham "will also collaborate on a range of men's ski ...

Tags: Marketing and Sponsorship

05/10/16
Lufthansa Ad Pokes Fun At England Fans

Lufthansa’s advert for Euro 2016 "has poked fun at England’s supporters ahead of this summer’s tournament in France," according to the London GUARDIAN. The advert "begins with two well-dressed supporters sporting England scarves as they wait in the departure lounge of an airport." ...

Tags: Marketing and Sponsorship, Europe

05/10/16
Schalke, Gazprom Renew Deal Until '22

Bundesliga side FC Schalke and its title sponsor, Russian energy company Gazprom, agreed to an early five-year contract extension until June 30, 2022. Gazprom has been Schalke's main sponsor since Jan. '07 and has also featured on the club's jersey since then ( Schalke ). SPONSORs' Nils Lehnebach re ...

Tags: Marketing and Sponsorship, Europe

05/10/16
Guingamp To Unveil New Kit, Sponsor

Ligue 1 side EA Guingamp President Bertrand Desplat announced that the club will use its last match of the season against Nice to “unveil its new kit for next season,” according to Anthony Alyce of ECO FOOT. Desplat said, “We will ...

Tags: Marketing and Sponsorship, Europe

05/10/16
Restricted Ad Breaks Would 'Cripple' BCCI

Experts believe that restricting ad breaks to drinks, lunch and tea intervals for int'l cricket Tests and one-day games "will have a crippling effect on the income of the Board of Control for Cricket in India, and will also impact valuations of current and future broadcast rights," according to Meen ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug