Featured Story

Scottish Premiership Side Rangers Could Bank £5M From New Retail Deal

Published in SportsBusiness Daily Global on 06 / 26 / 17

Scottish Premiership side Rangers "could bank" up to £5M ($6.36M) from the sale of replica strips and official merchandise in the coming season after "successfully renegotiating" its "controversial retail deal with Sports Direct," according to Matthew Lindsay of the HERALD SCOTLAND. The club w...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

11/11/16
Lidl Extends Reach In Handball

After acquiring the naming sponsorship to the French professional handball league, supermarket chain Lidl has “partnered with the 2017 Int’l Handball Federation Men’s World Championships,” to be played in France, according to Marie Burcklé of SPORTBUZZ BUSINESS. The br ...

Tags: Europe, Marketing and Sponsorship

11/11/16
FIGC Partners With Trenitalia

The Italian Football Federation (FIGC) has "secured a new partnership with the primary train operator in Italy, Trenitalia," according to Shekhar Dhingra of MARKET 4 SPORTS. As a result, the company’s flagship train, the Frecciarossa, will become the official train of the Italian national ...

Tags: Europe, Marketing and Sponsorship

11/11/16
Sharapova Reinstated As Ambassador

Tennis player Maria Sharapova "will be reinstated" as a UN Development Programme goodwill ambassador when her suspension ends next April, and her "readmission to the UN fold is likely to accelerate her rehabilitation further," according to Les Roopanarine of the London GUARDIAN. The UN "discontinued ...

Tags: Marketing and Sponsorship, Europe

11/11/16
Marketplace Roundup

The  England & Wales Cricket Board  agreed to a three-year partnership with athlete analytics company  Catapult  to work together in providing England cricketers with the best scientific support. Under the partnership, England players -- men and women -- will benefit from Cat ...

Tags: Marketing and Sponsorship

11/10/16
FIS Nordic Worlds Sells Out Inventory

The 2017 FIS Nordic World Ski Championships, to be held in Lahti, Finland, "has sold out its sponsorship inventory," according to Holger Rehm of SPONSORs. Swiss agency Tridem Sports, which is marketing the championship's commercial rights on behalf of the European Broadcasting Union, secured Stora E ...

Tags: Marketing and Sponsorship, Europe

11/10/16
DKB Stays On As HBL Title Sponsor

Online bank DKB "will continue to be the naming-rights partner of the German Handball Bundesliga (HBL) after exercising an option to extend the deal," according to Gabriel Wagner of SPONSORs. The extension was announced during the celebrations of the league's 50th anniversary in Berlin on Wednesday. ...

Tags: Marketing and Sponsorship, Europe

11/10/16
Parmalat Partners With Port Adelaide

Australian Football League side Port Adelaide announced global dairy company Parmalat is "joining the major sponsors list at the Power," according to Michelangelo Rucci of THE ADVERTISER. Parmalat will have its Australian-based OAK milk brand "carry the sponsorship with prime position on the ne ...

Tags: Australia, Marketing and Sponsorship

11/10/16
William Hill Set To Sponsor ITV Racing

William Hill is reportedly set to become the sponsor of ITV’s racing coverage from next year in a £10M ($12.4M) deal "due to be announced soon," according to Mark Souster of the LONDON TIMES. The bookmaker is "poised to fill the gap left by Dubai, which backed Channel 4’s prog ...

Tags: Marketing and Sponsorship, United Kingdom

11/10/16
Marketplace Roundup

Barcelona's shirt this season "was well received by its fans, who saw the team recover its traditional vertical stripes ." Marketing Deportivo MD reported that adidas "has taken legal action against Nike, which has been Barcelona's kit supplier since '98-99, and the club as it believes the thinne ...

Tags: Marketing and Sponsorship

11/09/16
Skier To Boycott Race Over Logo Dispute

Norwegian Alpine skier Henrik Kristoffersen "will boycott the season opening race due to a dispute between the Norwegian Ski Federation and Red Bull," according to Gabriel Wagner of SPONSORs. The 22-year-old will not compete in this weekend's season opener in Levi, Finland, because "he is not allowe ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug