William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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Telkom Extends With PSL
South Africa state-owned communications company Telkom has agreed to a five-year sponsorship deal with Telkom Knockout trophy, a "competition amongst 16 South African Premier Soccer League teams," according to VENTURES-AFRICA.com. Terms of the contract were not disclosed. The agreement extends the p ...
Tags: Africa, Marketing and Sponsorship
Newcastle's Muslims Won't Boycott
EPL club Newcastle United is "unlikely to face the threat of a protest or boycott" from its four Muslim players over the controversial £25M ($40.1M) sponsorship deal with short-term loans company Wonga, according to Jason Mellor of the LONDON TIMES. Concerns have been raised that Newcastle&rsq ...
Euroleague Partners With Spalding
Euroleague basketball revealed a new partnership deal that makes int'l sports equipment company Spalding the global provider of the official ball for both the Turkish Airlines Euroleague and the Eurocup during the next five seasons. Spalding has been working with Euroleague basketball this summer to ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Adidas' contract proposal to Brasileiro club Flamengo includes a promise to sell the club's jerseys in a minimum of 1,500 stores worldwide. The sportswear company will also have a spot on its website dedicated to all the team's merchandise ( LANCENET.com.br, 10/11 ). ... The Spanish Football Feder ...
Aviva Ends U.K. Athletics Deal
British insurance company Aviva will not renew its 13-year sponsorship of British athletics despite the sport's "increased profile following the Olympic successes of Mo Farah and Jessica Ennis," according to Keith Weir of REUTERS. The deal "expires at the end of the year." U.K. Athletics has not nam ...
Chamberlain To Sign Deal With O2
Arsenal FC player Alex Oxlade-Chamberlain is set to "sign a lucrative deal" to become the new poster boy for telecom company O2, according to Sami Mokbel of the London DAILY MAIL. The player's representatives have entered into "formal negotiations" with officials from the company over a seven-figure ...
Tags: Europe, Marketing and Sponsorship
Univ. Partners With ARU Tournament
Bond University signed an agreement with the Australian Rugby Union to become a partner of the Gold Coast Sevens Fever Pitch 2012. The new partnership will see Bond University open its training facilities to the Qantas Australian Men's and Women's Sevens teams and to other teams competing in the 201 ...
Li-Ning Officially Announces Wade Deal
Chinese sportswear company Li-Ning and NBA Miami Heat G Dwyane Wade formally announced a multiyear partnership involving the creation of a new athletic footwear and apparel brand called "Wade." The brand will serve as the centerpiece of Li-Ning's int'l basketball strategy and be shaped by Wade's cre ...
Tags: Marketing and Sponsorship, China
NBA Looks To Capitalize On China Trip
The NBA is “orchestrating its sixth China Games tour to enhance its largest market outside” the U.S., and the Miami Heat and “some of their players hope to cash in on the opportunity as well,” according to Craig Davis in a front-page piece for the South Florida SUN-SENTINEL. ...
Tags: Marketing and Sponsorship, China
Marketplace Roundup
Brasileiro club Flamengo VP Hélio Ferraz revealed that adidas "accepted to modify a couple points" in its contract proposal. The changes left board members of the club enthusiastic, and the deal is "well on its way to being finalized." Ferraz said, "We are advancing in the negotiations and ar ...
