Featured Story

Sahara Force India, Sport Bible Agree To £1M Sponsorship Deal

Published in SportsBusiness Daily Global on 05 / 30 / 17

The Sahara Force India Formula 1 team partnered with online media outlet Sport Bible in a sponsorship deal which will see the publication "deliver exclusive content and feature on the team's distinctive pink cars," according to Tony Connelly of THE DRUM. The £1M ($1.28M) partnership launched a...

Read More

Tags: Asia, Marketing and Sponsorship

More Stories

10/24/16
London 2017 Partners With Müller

London 2017 announced Müller as the first national partner of the World Para Athletics Championships and national supplier of the IAAF World Championships London 2017 taking place in London Stadium next summer. It is the first time that the two Athletics World Championships will be held in same ...

Tags: Marketing and Sponsorship, United Kingdom

10/24/16
Shippey Campaign Makes EPL Breakthrough

Premier League football clubs "will have the opportunity to apply for funding to help fans with sensory difficulties in a major breakthrough for the Shippey Campaign," according to Aaron Gourley of FC BUSINESS. BT and the Premier League have teamed up with the Shippey Campaign and disability sports ...

Tags: Marketing and Sponsorship, United Kingdom

10/24/16
Tour De France Signs Century 21

U.S.-based real estate firm Century 21 “has signed a three-year partnership with the Tour de France,” according to JOURNAL DE L’AGENCE. It is the first time Tour organizer Amaury Sport Organisation has “chosen a real estate company as an official partner of the Tour de France ...

Tags: Marketing and Sponsorship, Europe

10/24/16
Marketplace Roundup

Printer company Epson , in a bid to promote its new EcoTank printer, soaked three-time F1 champion Lewis Hamilton , "in (around) 400 litres of ink in a visual ad drive." Created in collaboration with the Mercedes AMG Petronas F1 team, the slot from Citizen Films "hits home the new product ...

Tags: Marketing and Sponsorship

10/21/16
River Plate Partners With Huawei

Argentine first division club River Plate announced that Chinese telecom Huawei has become its newest sponsor, according to XINHUA. The two-year agreement will see the Huawei logo appear on the team's shirt sleeves, as well as on posters inside El Monumental stadium and on "various communication and ...

Tags: Marketing and Sponsorship, Asia, South America

10/21/16
Molson Coors Reviews Carling Account

Molson Coors is reviewing the creative account for Carling, one of the U.K.'s "best-selling lagers," according to Simon Gwynn of CAMPAIGN LIVE. The brewer said that it was looking for an agency that would help maximize the value gained from its partnerships, which include the EPL, Sky and Unive ...

Tags: Marketing and Sponsorship, United Kingdom

10/21/16
Marketplace Roundup

Man City  announced that fashion brand Dsquared2  has joined as the club's exclusive official fashion partner. The multi-year partnership will see Dsquared2, known for its tailoring and denim, dress Man City players in their pre-match uniforms when they travel for Champions League games ...

Tags: Marketing and Sponsorship

10/20/16
Haas F1 Holds Promo Tour Ahead Of USGP

For Haas F1, this weekend's U.S. Grand Prix is more than a regular race, it will be the first time the American-led team is going to compete in front of a home crowd. To mark this special occasion, the team scheduled more than a dozen media events ...

Tags: Marketing and Sponsorship, North America

10/20/16
Everton Partners With Liverpool Hope

EPL side Everton partnered with Liverpool Hope University in a "research partnership to provide insight into fanbase development and commercial growth," according to SOCCEREX. Hope University will offer its academic resources to the club "to suppor ...

Tags: Marketing and Sponsorship, United Kingdom

10/20/16
Tempobet Signs Deal With Arsenal

Online sportsbook Tempobet has "penned a deal to become a regional betting partner for Arsenal," according to INTER GAME. The three-year deal will "give the operator LED advertising coverage at the club’s Emirates Stadium in London for a ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug