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Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

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Tags: People and Pop Culture, United Kingdom

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ÖFB, Samsung Extend Partnership Until '17

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05/21/14
Atlético Merchandise In High Demand

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McDonald's Overhauls Packaging For WC

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05/21/14
Marketplace Roundup

Nike announced a kit partnership with Ligue 1 side AS Monaco that will run through '19. AS Monaco players Eric Abidal, Layvin Kurzawa, Falcao, Geoffrey Kondogbia and James Rodriguez unveiled the new home kit at La Turbie training center ( AS Monaco ). ... Apparel brand BLK has agreed to a partnershi ...

Tags: Marketing and Sponsorship

05/20/14
Welsh Regions Partner With BT Sport

BT Sport "has bought the naming rights for the Cardiff Arms Park and has increased its profile" within the PRO12 by "securing a sponsorship deal to have its logo on three of the regions' shirts," according to ESPN. BT "already has its logo on the Glasgow Warriors and Edinburgh's shirts and has now s ...

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05/20/14
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05/20/14
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Tags: Europe, Marketing and Sponsorship

05/20/14
Marketplace Roundup

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Barcelona Partners With Black & Decker

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Marketplace Roundup

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