Man City Confirms Nike Kit Deal Olympics Sponsorship Aided BT, Visa Most Dortmund Sells Record Number Of Jerseys Germany Accuses England Of Copying Kit Marketplace Roundup William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal
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Man City Begins $109M Nike Deal By Wearing New Kit On Its U.S. Tour Stops05 / 22 / 13Nike will pay Man City $18.2M annually, as reported in July , "for the next six years and the club will wear the new kit in both games" against Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to Mark Ogden of the Lon... Tags: Marketing and Sponsorship, United Kingdom, North America |
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Marketplace Roundup
Bundesliga club Fortuna Dusseldorf agreed to a new sponsorship deal with fashion and lifestyle company Breuninger. The three-year deal includes ad space on boards in camera view, classifieds and commercials in the club's media and an extensive hospitality package. The deal was brokered by sports mar ...
Tags: Marketing and Sponsorship, Europe
Palmeiras' Kia Deal Could Be In Trouble
The risk of Brasileiro club Palmeiras dropping to the second division is "putting in doubt the finances" of the club, according to FOLHA DE S. PAULO. The revenue generated by the club "could be seriously affected," if the team drops from the top league. The club's three-year sponsorship deal with Ki ...
Tags: Brazil, Marketing and Sponsorship
Marketplace Roundup
Usain Bolt "may have just landed his dream job." Nissan named the 26-year-old honorary director of excitement. Bolt unveiled a custom-edition of the GT-R, "with interior bits coated in real gold," at the automaker's headquarters in Yokohama, Japan. Nissan said that the car would be "auctioned on eBa ...
FFA, Nike Agreed To 11-Year Deal
Football Federation Australia and Nike have extended their partnership in an 11-year deal that calls for Nike's logo to "appear on the Socceroos jersey throughout the next three World Cup campaigns," according to Dominic Bossi of the SYDNEY MORNING HERALD. The deal's exact figure "has not been relea ...
Newcastle Removes Sports Direct Signs
EPL Newcastle has started tearing down the Sports Direct signs at St. James' Park to "the joy of Newcastle fans around the world," according to the London DAILY MAIL. Fans were "quick to express their delight" at the news on Twitter. Fan @SJ_NUFC wrote, "The beauty that is St James' Park, is once mo ...
Red Bull's $64M Space Jump Investment
Sunday's Red Bull Stratos event, which featured Felix Baumgartner's jump from more than 24 miles, "was a success and will positively impact Red Bull's brand value," according to Christof Kerkmann of HANDELSBLATT. Austrian media outlets reported that Red Bull invested more than €50M ($64.8M) in ...
Tags: Marketing and Sponsorship, Europe
Sunderland Partners With TLC88.com
EPL Sunderland has named TLC88.com the club’s official Asian betting and gaming partner. The two-year deal will offer the team's supporters across Asia a range of online activities including football betting on games in the EPL. Sunderland Int'l Marketing Dir Mike Farnan said, "This is the fir ...
Foster: Athletes Should Reap Rewards
Former Nike marketer and distance runner Brendan Foster said that Olympians should "reap in as many commercial endorsements as they can, while brands should be knocking on the door to replace Aviva as U.K. Athletics sponsor," according to John Reynolds of MARKETING MAGAZINE. Some critics have sugges ...
Marketplace Roundup
The Spanish Football Federation (RFEF) and Nissan have agreed to a sponsorship deal until the 2014 FIFA World Cup in Brazil ( RFEF ). ... Asset Management company Amundi has extended its sponsorship of the Open de France golf tournament through '16 ( Amundi ). ... LNB Pro A club Le Mans SB has agree ...
AIG, New Zealand Rugby Sign Deal
American insurance firm AIG and the New Zealand Rugby Union have agreed to a five-and-a-half-year deal for AIG to sponsor six NZRU rugby teams: the All Blacks, Maori All Blacks, All Blacks Sevens, New Zealand Black Ferns (women’s fifteens), New Zealand Women’s Sevens and New Zealand Unde ...
