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JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

04 / 25 / 14

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet...

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Tags: Marketing and Sponsorship, Europe

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09/10/13
IOC Reviewing Sponsorship Program Global

The IOC is in the middle of a review of its worldwide sponsorship program, known as TOP. During a presentation at the 125th IOC session in Buenos Aires, IOC Marketing Commission Chair Gerhard Heiberg said the organization has signed seven of its current sponsors through '20, allowing it to make chan ...

Tags: Marketing and Sponsorship

09/10/13
Formula E Partners With Qualcomm, DHL

The new Formula E electric motor racing series "has signed up technology company Qualcomm and logistics provider DHL as corporate sponsors before its launch next September," according to Keith Weir of REUTERS. Californian company Qualcomm "will be the official technology partner to the championship, ...

Tags: Marketing and Sponsorship, Europe

09/10/13
Telekom To Enter Sports-Betting Market

German telecom company Deutsche Telekom said that "it also wants to offer sports betting in the future," according to DIE WELT. A corresponding license application "is currently under review by the Hesse interior ministry." The project "is still in a very early stage." A Deutsche Telekom spokesperso ...

Tags: Marketing and Sponsorship, Europe

09/10/13
Marketplace Roundup

The British Basketball Association announced it has reached a five-year agreement with The Aspire Sport Marketing Group (U.K.) Ltd. to handle all ticket marketing, ticket sales and fan development for the new league. The BBA plans to commence league operations in late '14, with a goal of building 12 ...

Tags: Marketing and Sponsorship

09/09/13
Ahmed Refusal To Wear Shirt Benefits VB

Australian cricketer Fawad Ahmed "has inadvertently handed VB a 'priceless' marketing coup no amount of money could have bought," according to Jamie Pandaram of the Sydney DAILY TELEGRAPH. The Muslim player's "refusal to wear any Australian cricket uniform featuring the logo of the beer sponsor has ...

Tags: Marketing and Sponsorship, Australia

09/09/13
Barça Signs Deal With United Arab Bank

FC Barcelona VP Javier Faus "stressed the importance" of the Gulf Cooperation Council region to the Spanish club after "announcing a three-year partnership with United Arab Bank at Mirdif City Centre on Sunday," according to Ashley Hammond of GULF NEWS. The agreement with the Sharjah-based bank "fol ...

Tags: Marketing and Sponsorship, Europe

09/09/13
Marketplace Roundup

Turkish Airlines has agreed to a deal with EPL side Aston Villa. The deal "will help Turkish Airlines promote its direct route between Birmingham and Istanbul, where 10 flights depart from Birmingham International Airport on a weekly basis" ( SOCCEREX, 9/6 ). ... Italian Serie A club AS Roma "has ...

Tags: Marketing and Sponsorship

09/06/13
Man City Partners With LG

Man City has named electronics firm LG as its official digital display partner. The two-year deal will see LG provide cutting-edge display technologies to the Etihad Stadium. LG refit Etihad Stadium with more than 360 digital LED screens prior to the '13-14 season. More than 320 flat-screens will al ...

Tags: Marketing and Sponsorship, United Kingdom

09/06/13
Lotus Confirms Emaar Sponsorship

Lotus "has announced a new two-year sponsorship deal with Emaar Properties" ahead of this weekend's F1 Italian Grand Prix, according to CRASH. The agreement with the Dubai-based residential and commercial property investment company "is for two years and will see Emaar enjoy a presence on the team's ...

Tags: Marketing and Sponsorship

09/06/13
AIG To Sponsor Dubai Exiles

UAE rugby club Dubai Exiles agreed to "what is believed to be the most lucrative deal in the history of domestic rugby," according to Paul Radley of THE NATIONAL. The Exiles have announced a three-year, "seven-figure" sponsorship agreement with multi-national insurance and financial services conglom ...

Tags: Marketing and Sponsorship, Middle East

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