Featured Story

Dyke Says FA Will Not Bid For FIFA Events As Long As Blatter Is In Power

Published in SportsBusiness Daily Global on 07 / 23 / 14

Sepp Blatter’s power over FIFA is like that of North Korean dictator Kim Jong-Un, according to FA Chair Greg Dyke, who has called on football’s int'l governing body to introduce fixed terms of office for FIFA’s top execs and said the FA will not bid to host FIFA tournaments as long...

Read More

Tags: International Football, United Kingdom

More Stories

01/03/14
ADIB Extends Arabian Gulf League Deal

Abu Dhabi Islamic Bank has renewed its three-year sponsorship of the Arabian Gulf League. ADIB will continue to serve as the AGL's exclusive banking partner, offering promotions and products geared toward football fans. Fans will be able to participate in various ADIB-sponsored in-stadium activities ...

Tags: Middle East, Marketing and Sponsorship

01/03/14
Judge Rules In Nike's Favor

Nike received an "early Christmas present in its legal dispute with Oakley" involving golfer Rory McIlroy, as U.S. District Court Judge James Selna ruled in favor of Nike on Dec. 18, according to Alex Miceli of GOLF WEEK. The decision "effectively ended the case." Oakley had filed a five-count compl ...

Tags: Marketing and Sponsorship, United Kingdom

12/30/13
Paddy Power Pulls Support Of Rodman

Irish bookmaker Paddy Power "has withdrawn its sponsorship" of former NBA player Dennis Rodman's visits to North Korea, saying that it was "a result of general condemnation of Pyongyang," according to Padraic Halpin of REUTERS. Rodman returned on Monday "from a four-day trip to isolated North Korea ...

Tags: Marketing and Sponsorship, Asia

12/30/13
Columnist Questions Ko's Coaching Switch

Whether "or not you agree" with New Zealand golfer Lydia Ko's "decision to axe the only coach she's ever had, Aucklander Guy Wilson," for U.S.-based "Brit David Leadbetter, the timing is off, it was poorly handled, and we can only hope this is not how Ko is going to operate under the management of I ...

Tags: Marketing and Sponsorship, Australia

12/30/13
NBA Kings Ink Deal With Indian Company

The NBA Sacramento Kings on Thursday announced that they "have agreed to a corporate sponsorship with Indian development company The Krrish Group," according to Ryan Lillis of the SACRAMENTO BEE. The Kings "continue to expand their links" to India following the purchase of the franchise by Kings Man ...

Tags: Marketing and Sponsorship, India, North America

12/30/13
Marketplace Roundup

Star Sports was named the "Official Broadcaster" of Aircel Chennai Open for the next three editions until '16 at the SDAT Tennis Stadium in Chennai from Monday to Jan. 5 ( ORISSA DIARY, 12/28 ). ... The Qatar Tennis Federation "announced ExxonMobil Qatar's title sponsorship of the Qatar Open 2014. ...

Tags: Marketing and Sponsorship

12/24/13
Puma Signs Balotelli To Boot Deal

Puma has signed up Italian striker Mario Balotelli to wear its football boots, part of the "German sportswear company's efforts to strengthen a footwear business that has lost out to rivals Nike and Adidas in recent years," according to REUTERS. Puma, which is 84%-owned by French luxury group Kering ...

Tags: Marketing and Sponsorship, Europe

12/23/13
WICB Partners With NAGICO

The West Indies Cricket Board "announced a three-year sponsorship deal with NAGICO Insurances as the new title sponsor for the regional Super50 one-day cricket tournament," according to the JAMAICA GLEANER. The event "is the WICB's marquee limited-overs event and will be known as the NAGICO Super ...

Tags: Marketing and Sponsorship, North America

12/23/13
Marketplace Roundup

League Two side Accrington Stanley "announced a new kit supply arrangement" with equipment brand Mitre. The new deal covers the rest of the '13-14 season and will see Mitre supply official playing and training kits. Stanley’s new home kit "will debut on Boxing Day at their home match against Y ...

Tags: Marketing and Sponsorship

12/20/13
Samsung Releases Latest Football Video

Samsung released the latest online video in its "Winner Takes Earth" Galaxy 11 campaign featuring Lionel Messi and other football players, and the four-minute video is the "longest thus far," according to Andrew Adam Newman of the N.Y. TIMES. The video shows clips of TV anchors announcing an alien i ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug