Featured Story

Cho Yang-Ho Named New Head Of 2018 PyeongChang Organizing Committee

Published in SportsBusiness Daily Global on 08 / 01 / 14

South Korean businessman Cho Yang-ho, who led PyeongChang's successful bid for the 2018 Winter Olympics, "has been named as the new president of the organizing committee" for the Games, according to REUTERS. Cho said, "I have decided to take up this position to keep the promise I made with the Inter...

Read More

More Stories

01/17/14
Marketplace Roundup

The Munich-based BMW Open ATP event "has agreed to a deal with financial services provider FWU to become the tournament's presenting sponsor." In addition, the BMW Open "recently signed a deal with Rolex" ( ABENDZEITUNG MÜNCHEN, 1/15 ). Spanish Basketball League (ACB) side UCAM Murcia Preside ...

Tags: Marketing and Sponsorship

01/16/14
Glasgow '14 Planners Take New Tack

Glasgow 2014 commercial chiefs have been forced to adopt a “flexible” and left-of-field approach to luring in sponsors, but Deputy CEO Ty Speer insists the Games are not suffering from a “hangover” from the 2012 London Olympics. Speer is the man charged with securing the &pou ...

Tags: Marketing and Sponsorship, United Kingdom

01/15/14
Puma Riding Balotelli During World Cup

Puma's multi-year endorsement deal with AC Milan and Italian national team forward Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fr ...

Tags: Marketing and Sponsorship, Europe, Brazil

01/15/14
Rawlings Expands Into Australia

Rawlings Sporting Goods announced a three-year pact with the Australian Baseball League and Baseball Australia, establishing Rawlings as the official baseball, batting helmet and catchers' gear provider for both organizations. Both deals run through the '16-17 season. Rawlings Senior Dir of Global B ...

Tags: Marketing and Sponsorship, Australia

01/15/14
FIFA Renews Deal With Visa Until '22

FIFA and Visa announced the extension of their relationship until '22, which includes the 2018 World Cup in Russia and the 2022 World Cup in Qatar. It also includes more than 40 FIFA events scheduled throughout the time period, including the FIFA Women’s World Cup and the FIFA U20 World Cup ( ...

Tags: Marketing and Sponsorship, Europe

01/15/14
Mineiro Renews Deal, Signs New One

Brasileiro club Atletico Mineiro "has a new sponsor and renewed a deal with an existing partner," according to SOCCEREX. Banco BMG "has renewed its deal to be the club’s major partner while construction company MRV Engenharia will be a new sponsor of the team." Although precise details of the ...

Tags: Marketing and Sponsorship, Brazil

01/15/14
QIPCO To Sponsor Ascot Racecourse

QIPCO Holding "entered into a five-year partnership with Ascot racecourse which will be headlined by sponsorship of the King George VI & Queen Elizabeth Stakes," according to SKY SPORTS. The £1M ($1.6M) King George VI & Queen Elizabeth Stakes sponsored by QIPCO "will become Ascot's thi ...

Tags: Marketing and Sponsorship

01/15/14
Int'l Sponsor Council Picks New Partner

The Int'l Sponsor Council, the trade association representing corporate sponsors, has partnered with security and safety company RIMI Corporate Services, Inc. to provide the sports and entertainment industry with security protection and risk mitigation consulting. ISC President & Chief Sustainab ...

Tags: Marketing and Sponsorship

01/15/14
Cristiano Ronaldo Embracing Social Media

Portugal-based sports agency Gestifute, which represents Cristiano Ronaldo, has used social networks "as its primary tools in maximizing Ronaldo's virtues and minimizing his faults," according to Míchel Martín of MARCA. Gestifute Sports Marketing Manager Pedro Santos said, "Thanks to s ...

Tags: Europe, Marketing and Sponsorship

01/15/14
Marketplace Roundup

Former F1 driver Niki Lauda has agreed to a new hat sponsorship deal with Austrian gambling company Novomatic. Lauda said, "I'm not allowed to talk about financial details of the deal. However, this campaign is certainly unique" ( KURIER, 1/12 ). ... Bundesliga club Bayer Leverkusen has agreed to ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug