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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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09/17/14
Marketplace Roundup

Austrian top flight football team Red Bull Salzburg has entered a cooperation with sports marketing agency sporteo. The agency will offer exclusive sponsorship packages. Those packages will include hospitality along with ad space on LED boards during UEFA Europa League matches ( sporteo ). ... Man C ...

Tags: Marketing and Sponsorship

09/16/14
FFA Signs Deal With Sony Australia

Football Federation Australia and Sony Computer Entertainment Australia announced PlayStation 4 as the inaugural official naming rights partner of the National Premier Leagues. The new sponsorship agreement with PlayStation 4 will see the semi-professional member federation-based competitions in Aus ...

Tags: Marketing and Sponsorship, Australia

09/16/14
Hyundai Extends Deal With Ligue 1 Side

Hyundai extended its sponsorship of the Ligue 1 side Olympique Lyonnais "for two more seasons to help raise brand awareness in France and Europe," according to YONHAP. The company said that the extension "will allow it to place its logo on the uniform of athletes and the team's traveling bus as well ...

Tags: Marketing and Sponsorship, Europe

09/16/14
Hero Signs On As PGA Tour Sponsor

Hero MotoCorp "has clinched the title sponsorship of the PGA Tour's golfing event in the biggest-ever worldwide sports sponsorship association for any Indian brand," according to Chanchai Chauhan of THE ECONOMIC TIMES. To be rechristened the Hero World Challenge, the tournament "will be hosted by th ...

Tags: Marketing and Sponsorship, India

09/16/14
Havas Partners With SportCom Ventures

Havas Sports & Entertainment "has secured a strategic partnership with former Coca-Cola senior global sponsorship executive and director general of SportAccord, Vincent Gaillard," according to Chantelle Dietz of EVENT MAGAZINE. Gaillard "recently launched global sports consultancy SportCom Ventu ...

Tags: Marketing and Sponsorship, Europe

09/16/14
Marketplace Roundup

German Hockey League (DEL) club Dusseldorf EG has teamed up with fashion and lifestyle brand Breuninger to become the team's official outfitter. The partnership will run for one season until summer '15 ( Dusseldorf EG ). ... Basketball Bundesliga (BBL) side MHP Riesen Ludwigsburg has signed partners ...

Tags: Marketing and Sponsorship

09/15/14
'Sin City' Movie Sponsors Sampdoria

Serie A side Sampdoria has presented its "new jersey, sponsored by "Sin City 3D," with Frank Miller and Robert Rodriguez," according to FOOTBALL ITALIA. It begins a "collaboration between the club and Lucky Red films, so in future more special edition jerseys could be sponsored by upcoming cinema re ...

Tags: Europe, Marketing and Sponsorship

09/15/14
Provident Renews With Bradford Bulls

Provident Personal Credit gave Super League rugby side Bradford Bulls a "major boost" after "extending their sponsorship" until '17 despite the club's relegation from Super League, according to Ross Heppenstall of the Bradford TELEGRAPH & ARGUS. In Sept. '12, the finance firm agreed to a four-ye ...

Tags: Marketing and Sponsorship, United Kingdom

09/15/14
Julius Baer To Sponsor Formula E

Related stories : Formula E delivers 'spectacular' debut Formula E looking to woo carmakers Swiss private bank Julius Baer said on Friday that "it will be the exclusive global sponsor for the world's first all-electric car racing series, setting itself apart from bigger ...

Tags: Marketing and Sponsorship, Europe

09/15/14
Marketplace Roundup

Premiership Rugby announced Ricoh as an official partner. The long-term partnership will see Ricoh's branding in stadium via perimeter advertising boards for all Premiership Rugby matches, commencing this weekend for the entire '14-15 season. The '15-16 season onward will see Ricoh's branding also a ...

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