Upcoming Conferences and Events

Featured Story

Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

Read More

Tags: Marketing and Sponsorship, China

More Stories

05/24/16
ECB Unveils Ad Campaign

The England & Wales Cricket Board "overhauled its marketing strategy to promote England’s summer internationals against Sri Lanka and Pakistan with a new dynamic digital out of home" campaign that will relay key moments in the action in real-time, according to Tony Connelly of THE DRUM. Th ...

Tags: Marketing and Sponsorship, United Kingdom

05/24/16
Carlsberg Releases Patriotic Euro Ad

Carlsberg is issuing a "call to arms" for the nation to get behind the England football team for Euro 2016 in its latest ad, according to Gurjit Degun of CAMPAIGN LIVE. The film by Fold7 "shows a man watching a football game in a pub." He turns his attention to the camera and asks "the people o ...

Tags: Marketing and Sponsorship, Europe

05/24/16
Marketplace Roundup

PricewaterhouseCoopers  renewed its sponsorship deal with the Irish Rugby Football Union  "for a further four years." A spokesperson for the company said that "it would not disclose the cost of the deal, which will see it continue as official sponsor of the Ireland U20, Ireland U19 and I ...

Tags: Marketing and Sponsorship

05/23/16
Chinese Buyers Close To Stellar Group

Four Chinese investor groups are reportedly locked in a more than $140M "bidding war for one of the world's most powerful" football agencies, U.K.-based Stellar Group, a sign that "China's appetite for sport is outgrowing trophy club investments," according to Adam Jourdan of REUTERS. A source with ...

Tags: Marketing and Sponsorship, United Kingdom, China

05/23/16
Barcelona Confirms Kit Deal With Nike

Barcelona agreed to extend its deal with kit manufacturer Nike , "with reports in the Spanish media saying it is the most lucrative agreement of its type in the world," according to ESPN. The club said in a statement that "details of the contract would be revealed at the club's next general as ...

Tags: Marketing and Sponsorship, Europe

05/23/16
LTA Launches First Brand Campaign

The Lawn Tennis Association has "launched its first brand campaign to persuade more people to pick up a tennis racquet as the weather warms up," according to Shona Ghosh of CAMPAIGN LIVE. Created with BBH Sport, the "Go hit it" campaign attempts to "move tennis away from its middle-class s ...

Tags: Marketing and Sponsorship, United Kingdom

05/23/16
Marketplace Roundup

Oil and gas company Eni has been unveiled as a major partner of the Italian FA (FIGC), "sponsoring all of the country’s national football teams." The deal, which will run until '18, "will see Eni support the Italian national men’s, ...

Tags: Marketing and Sponsorship

05/20/16
Euro 2016 Sponsors Use Stereotypes

England sponsor Mars this week launched TV campaign "#Believe", created by Abbott Mead Vickers BBDO, which "depicts an army of England fans -- including current players Harry Kane and Jamie Vardy -- swimming the English Channel and emerging on a French beach," according to Simon Gwynn of CAMPAIGN LI ...

Tags: Marketing and Sponsorship, Europe

05/20/16
Mainz, Opel Sign Stadium Rights Deal

German car brand Opel "has signed on as the stadium naming-rights partner of Bundesliga side FSV Mainz," according to Kathrin Hartmann of SPONSORs. Opel signed a five-year deal with the club. As part of the agreement, the club's stadium will be renamed Opel Arena until the end of the '20-21 season. ...

Tags: Marketing and Sponsorship, Europe

05/20/16
Leicester Jersey Demand Jumps For Puma

Puma CEO Bjoern Gulden told a German paper that his company has seen sales of Leicester City football jerseys "rise fifteen-fold as a result of its winning the English Premier League title," according to Victoria Bryan of REUTERS. Puma has provided the kits for Leicester, which was 5,000-1 outsiders ...

Tags: Europe, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug