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England & Wales Cricket Board Chair Graves Opens Door To Pietersen Return

Published in SportsBusiness Daily Global on 03 / 02 / 15

Incoming England & Wales Cricket Board Chair COLIN GRAVES has given England cricket player KEVIN PIETERSEN "a glimmer of hope that he may yet be able to resurrect his England career," according to the AFP. With England toiling at the World Cup and Pietersen having spoken of his eagerness t...

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Tags: People and Pop Culture, United Kingdom

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08/13/14
Marketplace Roundup

Bundesliga club FC Cologne renewed its partnership with Ford for another year until the end of the '14-15 season. Ford will remain the club's car partner and provide players, coaches and club officials with its vehicles. Ford has been a partner of the club since '94 ( Ford ). ... Man City announced ...

Tags: Marketing and Sponsorship

08/12/14
Van Persie Has Top Selling Jersey In EPL

ManU player Robin van Persie’s popularity remains undiminished as the striker was the most popular name to appear on the back of Premier League replica shirts for the second consecutive campaign. Global sales data from Sporting iD shows that the ManU forward was officially the most popular Pre ...

Tags: Marketing and Sponsorship, United Kingdom

08/12/14
Real Sociedad Partners With Qbao.com

Chinese technology firm Qbao.com, which owns Chinese football club Nan Jing Qianbao FC, is the "new principal sponsor" of La Liga side Real Sociedad, which will wear the Qbao.com logo on the front of its shirts this season, according to the EFE. The one-year deal "includes an option for an extension ...

Tags: Marketing and Sponsorship, Europe

08/12/14
Leyton Orient Partners With Goldline

League One side Leyton Orient announced Goldline Cars as the new secondary shirt sponsor for the '14-15 season. The sponsorship agreement will see the Leytonstone-based company’s logo feature on the reverse of the home and away first team shirts as well as the replica kit along with becoming t ...

Tags: Marketing and Sponsorship, United Kingdom

08/12/14
Tennis Player Kvitova Signs With IMG

Wimbledon champion Petra Kvitova "signed a management deal with IMG Worldwide Inc., joining a roster of Grand Slam tennis champions including the best-paid female athletes, Maria Sharapova and Li Na," according to Danielle Rossingh of BLOOMBERG. The Czech clinched her second Wimbledon title and "is ...

Tags: Marketing and Sponsorship

08/12/14
Sport Club Do Recife, Unilife Partner

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Tags: Marketing and Sponsorship, Brazil

08/12/14
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has renewed its main sponsorship deal with 5vorFlug for another two seasons until '16. The travel website will continue to be on the front of the team's jerseys as well as on the left and right shoulders. In addition, 5vorFlug will receive logo presen ...

Tags: Marketing and Sponsorship

08/11/14
Crime Writer To Advertise On Raith Shirts

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Tags: Marketing and Sponsorship, United Kingdom

08/11/14
Mobilis To Sponsor Algerian FA

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Tags: Marketing and Sponsorship, Africa

08/11/14
Marketplace Roundup

Puma released a TV ad featuring Usain Bolt in a hot tub "to launch its new brand platform." The ad is called "calling all troublemakers" and was created by JWT New York. The spot is part of Puma’s new "forever faster" brand platform. In addition to Bolt, the new TV ad "features the footba ...

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