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Nike, Roger Federer Collaborate To Create Gallery, Pop-Up Shop In N.Y.

Published in SportsBusiness Daily Global on 08 / 24 / 17

Nike is "celebrating the legacy of Roger Federer through a gallery and pop-up shop" in N.Y. this week, according to Peter Verry of FOOTWEAR NEWS. It is the brand's "first activation curated in this manner for the tennis icon." The space will be located inside boutique retailer Kith's Soho storefront...

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Tags: Europe, Marketing and Sponsorship

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