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Adidas Director Says Advertising 'Needs To Create Value'

Published in SportsBusiness Daily Global on 05 / 01 / 15

Adidas Dir of Global Brand Strategy Stefanie Knoren said that going for the hard sell "will no longer cut it with the increasingly powerful millennial generation," according to Shona Ghosh of MARKETING MAGAZINE. Knoren "described 'consumer-centricity,' where customers expect products to be mark...

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Tags: Marketing and Sponsorship

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