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Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

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06/25/14
Marketplace Roundup

Newly crowned Basketball Bundesliga (BBL) champion Bayern Munich has signed a deal with Ticketmaster to become the club's official ticketing partner starting with the '14-15 season ( Bayern Munich Basketball ). ... L.A.-based CAA Sports Consulting "has acquired experiential marketing firm PGW." CAA ...

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06/24/14
Premier League To Auction For Sponsors

The Premier League "will stage an auction for sponsors for the first time in 12 years, further cutting Barclays’ chances of keeping its name associated with the most popular football league in the world," according to John Reynolds of the London DAILY MAIL. Barclays’ £40M ($68M) an ...

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06/24/14
Wimbledon Most Lucrative Tournament

Wimbledon is "an annual miracle of commercial enterprise" during which the All England Lawn Tennis Club "tears up large sections of the corporate rule book as it puts propriety ahead of profit, clinging as closely as possible to the idea of 'tennis in an English garden,'" according to Richard Evans ...

Tags: Marketing and Sponsorship, United Kingdom

06/24/14
Marketplace Roundup

Newly promoted Bundesliga club FC Cologne "has extended its partnership with Ford until at least '15." Ford Germany President Bernhard Mattes said, "We are looking forward to the Bundesliga and want and certainly will have a future together with the club." Mattes added that "nothing is official yet. ...

Tags: Marketing and Sponsorship

06/23/14
Wimbledon Keeps Eye On Small Ball

Wimbledon is looking to add two new sponsors to its selective roster of commercial partners, and said it could ditch its 77-year broadcast deal with the BBC. The All England Club, the organizers of Wimbledon, currently has 12 sponsors -- a mix of long-standing sponsors such as Slazenger, the ball sp ...

Tags: Marketing and Sponsorship, United Kingdom

06/23/14
Benfica Agree To Adidas Renewal

Portuguese club Benfica "have renewed their global kit supply deal" with adidas through to '21, according to SOCCEREX. Adidas has supplied the Lisbon club’s kit for over 30 years, "except a short break" in the early '90s when the club "sealed deals with Danish firm Hummel and Brazilian brand O ...

Tags: Marketing and Sponsorship, Europe

06/23/14
Sponsors Back Spain After World Cup Loss

Some of the Spanish national team's "main sponsors, including mobile phone company Movistar and oil company Cepsa, have rallied behind the World Cup holders despite their shock exit from the tournament on Wednesday," according to Iain Rogers of REUTERS. Local media reported on Friday that "some spon ...

Tags: Europe, Marketing and Sponsorship

06/23/14
Marketplace Roundup

Nike "will supply the orange shirts worn by the Dutch football team until at least 2026 after agreeing to extend their long-running sponsorship agreement." Nike has sponsored Dutch football since '96, "one of its first major deals in the sport." Nike Football VP Dermott Cleary said, "The Dutch FA wa ...

Tags: Marketing and Sponsorship

06/20/14
Magazines Vie For World Cup Ad Dollars

While TV will "reap most of the benefit" of advertising dollars around the FIFA World Cup, publishers "both online and off are fighting for their share of the windfall, not only covering the matches but also introducing websites, digital magazines ...

Tags: Marketing and Sponsorship

06/20/14
Scottish Football Still Sponsorless

The Scottish Professional Football League has "yet to entice a lead sponsor," and CEO Stewart Regan believes that there "is still a long way to go before Scottish football is back on its feet," according to Scott McDermott of the Scotland DAILY RECORD. The announcement "could be made next week about ...

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