Featured Story

China's TJ Sport Consultation Taking Over Italian-Owned Lampre-Merida Cycling

Published in SportsBusiness Daily Global on 08 / 29 / 16

Chinese company TJ Sport Consultation is the "new license holders" of Italian cycling team Lampre-Merida, according to CYCLING NEWS. TJ Sport Consultation "replaces CGS Cycling as the holding agent to create China's first WorldTour team" from the '17 season. A Chinese naming rights sponsor "is ...

Read More

Tags: Marketing and Sponsorship, China

More Stories

02/23/16
Marketplace Roundup

Juventus midfielder Paul Pogba is set to sign a 10-year sponsorship contract with adidas. He had so far been resisting "choosing a single kit sponsor, but that is due to change." The deal is set to earn him at least €4M ($4.4M) per season, plus numerous bonuses ( FOOTBALL ITALIA, 2/20 ). ...

Tags: Marketing and Sponsorship

02/22/16
Ascot Exec Talks IMG Licensing Deal

Juliet Slot Ascot Racecourse announced earlier this week that it has appointed IMG as its licensing representative in a multi-year deal. As part of the agreement, IMG will create a year-round licensing portfolio ...

Tags: Marketing and Sponsorship, United Kingdom, North America

02/22/16
McLaren F1 Signs With Richard Mille

McLaren signed Richard Mille as its new watch sponsor, "in the wake of its parting of ways with long-time backer TAG Heuer at the end of last season," according to Jonathan Noble of MOTORSPORT. The Woking-based outfit had been with TAG Heuer for 30 years, but the Swiss company "has moved a ...

Tags: Marketing and Sponsorship, United Kingdom

02/22/16
Sky Cycling Hires One Green Bean

Sky Cycling, the broadcaster Sky's portfolio of bicycle-based activities which includes professional racing outfit Team Sky, the Sky Ride and the Sky partnership with British Cycling, has hired One Green Bean as its retained PR and social agency, following a "four-way pitch," according to Anna Reyno ...

Tags: Marketing and Sponsorship, United Kingdom

02/22/16
Juventus Partners With Philips

Serie A side Juventus signed a two-year partnership with Philips that will run until the end of the '16-17 season. The multi-faceted agreement with Philips, which will become Juventus' official lighting partner, will see the firm roll out its plans for innovating the interior of Juventus Stadium whi ...

Tags: Europe, Marketing and Sponsorship

02/22/16
Rich Chinese Splurge On Sportswear

GPS sport watches, compression leggings and hydration packs "are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands," according to Kwok & Master of REUTERS. Extreme ...

Tags: Marketing and Sponsorship, China

02/22/16
Marketplace Roundup

Two-time Olympic and multiple biathlon world champion Magdalena Neuner is the new face of the German corporate running championship B2RUN. For the '16 season, Neuner will act as an ambassador for the leisure sports series ( Infront ). ... KFC and Cricket South Africa announced the extension of ...

Tags: Marketing and Sponsorship

02/19/16
Adidas Angry About Ambush Marketing

Adidas "will take a harder stance in combating ambush marketing after a recent incident," according to Gabriel Wagner of SPONSORs. Currently injured Bayern Munich player Jérôme Boateng wore Nike shoes and pants at the opening of a new club fan store in Munich. Adidas spokesperson Oliver ...

Tags: Marketing and Sponsorship, Europe

02/19/16
Adidas Releases 'Duty To Entertain' Gear

Adidas has "threatened to incur the formidable wrath" of ManU Manager Louis van Gaal "after they began selling a controversial new range" of ManU merchandise, according to Callum Davis of the London TELEGRAPH. The German sportswear brand is just one year into its £750M ($1.07B), 10-year-deal w ...

Tags: Marketing and Sponsorship, Europe

02/19/16
Ryanair In Line To Sponsor World Hurdle

Irish airline Ryanair is reportedly "the front-runner to take over the sponsorship of the World Hurdle at the Cheltenham Festival after the breakdown of last ditch talks between Ladbrokes and the racing industry," according to Mark Souster of the LONDON TIMES. The Irish airline is keen to "adop ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug