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30% Of Consumers Think Nike Was Official World Cup Sponsor, Research Says

Published in SportsBusiness Daily Global on 07 / 25 / 14

Research firm GlobalWebIndex found out that Coca-Cola, McDonald's, Visa and adidas "were the most recognised sponsors of the World Cup in Brazil," achieving recognition among 50%, 39%, 41% and 36% of U.K., U.S. and Brazilian consumers respectively, according to Ben Bold of MARKETING MAGAZINE. Howeve...

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Tags: Marketing and Sponsorship, Brazil

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