Featured Story

Pringles To Sponsor ESL One Hamburg In Brand's First Foray Into Esports

Published in SportsBusiness Daily Global on 10 / 23 / 17

Snack brand Pringles announced it will be sponsoring the upcoming ESL One Hamburg competition, according to Graham Ashton of the ESPORTS OBSERVER. Pringles will have on-the-ground activations at the "Major tier" Dota 2 tournament. This is "the first sponsorship of a large-scale esports event fo...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

03/24/17
Marketplace Roundup

The FA of Ireland agreed to a "multi-year partnership" with isotonic drink brand iPro Sport as the FAI's official sports drink. IPro Sport is already the official sports drink to teams in the League Championship, League One and League Two. IPro Sport will provide drinks for the Ireland senior me ...

Tags: Marketing and Sponsorship

03/23/17
One Championship Ideal, Founder Says

One Championship, an Asia-based MMA promoter, said that it is the "ideal choice for global brands looking to connect with Asians" because "there's nothing more authentic" than MMA, according to Charlotte McEleny of THE DRUM. One Championship has "already managed to amass significant scale in Asia. ...

Tags: Asia, Marketing and Sponsorship

03/23/17
Leaders: Citi, AT&T Execs Talk USOC

Citi did not renew its U.S. Olympic Committee sponsorship because its payment card business could not activate the Games without conflicting with global IOC sponsor Visa, Global Managing Dir of Sponsorships & Marketing Tina Davis confirmed Wednesday. “For us, it was in 2015, our [paym ...

Tags: Marketing and Sponsorship, North America

03/23/17
OM Inks Five-Year Kit Deal With Puma

Puma will be the next kit provider for Ligue 1 side Olympique de Marseille, according to RMC SPORT. The German brand, which already works with Arsenal and Bundesliga side Borussia Dortmund, reportedly “signed a five-year contract, starting wi ...

Tags: Marketing and Sponsorship, Europe

03/23/17
Marketplace Roundup

Big businesses that "snap up a slot" in The Everest will be given approval to "splash their brands" on jockey colors as multiple free-to-air networks "wrangle to broadcast" Sydney's new A$10M ($7.7M) race. Racing NSW is "on the brink of giving the green light" to private organizations that "fork ...

Tags: Marketing and Sponsorship

03/22/17
Adidas Aims To Make Products Faster

Adidas has been "testing a store where shoppers can design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art machine within hours," as the German company looks at ways to "respond more quickly" to customer demands, according to Emma Thomasson of REUTERS. The sport ...

Tags: Marketing and Sponsorship, Europe

03/22/17
Inter Milan Partners With SWM Motors

At a ceremony in Chongqing, China, on Tuesday, SWM Motors and Serie A side Inter Milan announced a collaboration which sees SWM Motors become an official partner of the club. The SWM X7 will be the official car of Inter Milan for the greater China area. Former Inter player Marco Materazzi unveiled t ...

Tags: Marketing and Sponsorship, Europe, China

03/22/17
Marketplace Roundup

From the start of next season, Premier League clubs will wear shirts adorned with a new set of names and numbers. The Premier League and official partner Sporting iD worked closely to develop the modern and vibrant designs, featuring updated lettering. In the first change in 10 years, there will ...

Tags: Marketing and Sponsorship

03/21/17
Volta A Catalunya Partners With ASO

Volta a Catalunya Dir Rubén Peris said after reaching an agreement with ASO that the French organizer "is the best possible partner" in the world of cycling, according to the EFE. The deal is for the next five years. ASO will hold the TV and commercial rights to the race throughout the period ...

Tags: Europe, Marketing and Sponsorship

03/21/17
BWF, Total Sign Three-Year Extension

Total will continue to sponsor Badminton World Federation major events for an additional three years, from '19-21. The BWF and the energy firm agreed to a partnership extension, confirming Total's title sponsorship of BWF's flagship tournaments beyond the initial three-year deal that ends next year. ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug