William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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Marketplace Roundup
Sports and branding solutions company Total Sports Asia revealed a sponsorship with integrated technology and operations company iGATE. The deal will see Total Sports Asia manage golf's annual iGATE CEO Cup in the U.S. ( iGATE ). ... After a 12-year partnership, Spanish cycling team Ciclista Adi and ...
DFL CEO Warns Of Ad Saturation
German Football League (DFL) CEO Christian Seifert "wants to prevent excessive amounts of advertisement in the Bundesliga," according to BILD. Seifert said, "Fans go to the stadium to see a football game and not to see advertisements. Therefore, clubs and sponsors should not take it too far." Seifer ...
Tags: Marketing and Sponsorship, Europe
More Sponsors Drop Armstrong
Anheuser-Busch InBev has joined Nike and RadioShack in dropping "their sponsorship deals with Lance Armstrong," according to Steel & Kassel of the FINANCIAL TIMES. The fallout from the doping scandal surrounding "the disgraced cyclist," once one of the world’s most-endorsed athletes, is es ...
ANFP Agrees To Deal With Gillette
P&G brand Gillette has reached a sponsorship agreement with the Chilean National Association of Professional Football (ANFP) to become the official sponsor of the Chilean national football team. ANFP President Sergio Jadue said, "Gillette is integrating itself in our new category of providers fo ...
Japanese Drink Signs On With ManU
ManU has signed a three-year deal with Japan-based soft drinks manufacturer Kagome. The partnership will last until the end of the ’15-16 season and will see the brand become the club’s official soft drink partner in Japan. Kagome produces a range of vegetable- and fruit-based soft drink ...
Marketplace Roundup
Bundesliga club Fortuna Dusseldorf agreed to a new sponsorship deal with fashion and lifestyle company Breuninger. The three-year deal includes ad space on boards in camera view, classifieds and commercials in the club's media and an extensive hospitality package. The deal was brokered by sports mar ...
Tags: Marketing and Sponsorship, Europe
Palmeiras' Kia Deal Could Be In Trouble
The risk of Brasileiro club Palmeiras dropping to the second division is "putting in doubt the finances" of the club, according to FOLHA DE S. PAULO. The revenue generated by the club "could be seriously affected," if the team drops from the top league. The club's three-year sponsorship deal with Ki ...
Tags: Brazil, Marketing and Sponsorship
Marketplace Roundup
Usain Bolt "may have just landed his dream job." Nissan named the 26-year-old honorary director of excitement. Bolt unveiled a custom-edition of the GT-R, "with interior bits coated in real gold," at the automaker's headquarters in Yokohama, Japan. Nissan said that the car would be "auctioned on eBa ...
FFA, Nike Agreed To 11-Year Deal
Football Federation Australia and Nike have extended their partnership in an 11-year deal that calls for Nike's logo to "appear on the Socceroos jersey throughout the next three World Cup campaigns," according to Dominic Bossi of the SYDNEY MORNING HERALD. The deal's exact figure "has not been relea ...
Newcastle Removes Sports Direct Signs
EPL Newcastle has started tearing down the Sports Direct signs at St. James' Park to "the joy of Newcastle fans around the world," according to the London DAILY MAIL. Fans were "quick to express their delight" at the news on Twitter. Fan @SJ_NUFC wrote, "The beauty that is St James' Park, is once mo ...
