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Lagardère Sports Launching New Office In Shanghai To Increase Presence In China

Published in SportsBusiness Daily Global on 08 / 23 / 17

Lagardère Sports is launching a new office in Shanghai as part of an effort to substantially increase its operations in the city. The firm has operated in China for over two decades. Lagardère has a longstanding partnership with the Asian Football Confederation, and it recently reache...

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Tags: Marketing and Sponsorship, Asia

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