Featured Story

David Beckham To Be Featured In New Edition Of Pro Evolution Soccer

Published in SportsBusiness Daily Global on 08 / 22 / 17

David Beckham signed up "to be exclusively featured in the new edition of Pro Evolution Soccer," according to Amitai Winehouse of the London DAILY MAIL. The former ManU and Real Madrid player will join Usain Bolt, who has also been announced for PES 2018, "in the latest edition of Konami's football ...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/01/17
Marketplace Roundup

Cinkciarz.pl was announced as a global sponsor for this summer's UEFA European U21 Championship in Poland. With 12 teams set to compete in the expanded '17 finals, to be played across six cities this June, currency exchange company Cinkciarz.pl joins brands such as Coca-Cola, McDonald's and ad ...

Tags: Marketing and Sponsorship

01/31/17
Global Sponsorship Spend To Total $62.8B

Chicago-based research firm IEG's 32nd annual year-end industry review and forecast sees steady sponsorship spending growth in '17, with the caveat that caution on the part of brand and corporate marketers could grow into concern as the year progresses. For now, global sponsorship spending is projec ...

Tags: Marketing and Sponsorship

01/31/17
Sport England Unveils New Phase

Sport England has "set its sights on increasing sports participation among women in their fifties and sixties" with the next phase of its "hugely successful 'This girl can'" campaign, according to Nicola Kemp of CAMPAIGN LIVE. The new campaign follows "extensive research with women across the c ...

Tags: Marketing and Sponsorship, United Kingdom

01/31/17
Marketplace Roundup

Bayern Munich announced an exclusive collaboration with Apple Music and renewed its Beats by Dre partnership for '17. Bayern Munich supporters will be able to access exclusive playlists and content, curated especially for Apple Music. The first team playlist is available now. Alongside exclusi ...

Tags: Marketing and Sponsorship

01/30/17
Adidas Releases Eccentric New Ad

Adidas' "divisive" new campaign, "'Original is never finished,' reframes Frank Sinatra through the lens of high fashion, youth culture and jarring visual flourishes," according to CAMPAIGN LIVE. Love it or "hate it, it is certainly unforgettable." Released last week, the spot begins with a seri ...

Tags: Marketing and Sponsorship

01/30/17
Mastercard To Expand Presence In India

Mastercard "is planning to expand its sponsorship presence in India by getting involved in local sporting events," according to the PTI. Mastercard, which currently sponsors sports like golf and football in India, is in talks to finalize the details that are expected to "further enhance its pre ...

Tags: Marketing and Sponsorship, India

01/30/17
Six Nations Draws Affluent Consumers

Rugby is "entering a golden period," according to Craig Tuck of CAMPAIGN LIVE. TV viewing figures for the Premiership "are up 13% and crowds up 10%." The Rugby Football Union "doubled revenues last year" with profits up a record 37%. February's Six Nations tournament is the sports "biggest annu ...

Tags: Marketing and Sponsorship, Europe

01/30/17
Marketplace Roundup

Serena Williams "wasted little time in commemorating her record-breaking 23rd Grand Slam title" in the Open era with a "brand-spanking pair of new red-and-black shoes ." With the number 23 etched into the side, the Nike trainers were "paraded around by the 35-year-old as she soaked up the post-ma ...

Tags: Marketing and Sponsorship

01/27/17
Formula E Enlists Help Of Giants WR Cruz

Formula E has enlisted the help of NFL N.Y. Giants wide receiver Victor Cruz to promote its upcoming race in the "Big Apple." The electric racing series will host its inaugural New York City ePrix on the streets of Brooklyn this summer. The event, scheduled for July 15 and 16, will be the first FIA- ...

Tags: Marketing and Sponsorship, Europe

01/27/17
Six Nations Seeking £100M Sponsorship

A £100M ($126M) world record rugby union sponsorship deal "is being sought" by organizers of the Six Nations, according to Nik Simon of the London DAILY MAIL. The proposed six-year contract "will begin after this year’s tournament" and will amount to £17M ($21.4M) per year. That is ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug