Featured Story

Atlético Madrid CEO On Tour With Club In Australia Pursuing Sponsorships

Published in SportsBusiness Daily Global on 07 / 28 / 16

Atlético Madrid CEO Miguel Ángel Gil is attending the team's tour of Australia, according to F.J. Díaz of AS. He "has several work meetings scheduled, one having to do with a possible team sponsorship." The others are related with businesses "that could have ties to At...

Read More

Tags: Europe, Marketing and Sponsorship, Australia

More Stories

01/27/16
Barça Considering U.S.-Based Sponsor

Barcelona is looking in the U.S. "for what it has not been able to renew " with Qatar Airways: a multi-million dollar shirt sponsorship, according to Giménez & Llorens of AS. Barcelona President Josep María Bartomeu, Marketing & Communications VP Manel Arroyo and a team o ...

Tags: Marketing and Sponsorship, Europe

01/27/16
Adidas' IAAF Exit Could Be Start Of Trend

Adidas’ decision to pull its sponsorship of the IAAF "may not have come as a total surprise on paper," according to Katie Deighton of EVENT MAGAZINE. The association was "near enough crippled by the Russian doping scandal last year, only to be kicked down again last fortnight" when report ...

Tags: Europe, Marketing and Sponsorship

01/27/16
IAAF Insists It Will Not Lose Money

IAAF officials believe that the decision by adidas to end its sponsorship deal early "will not leave it out of pocket," according to Ron Lewis of the LONDON TIMES. The company "is understood to have asked to end its contract as one of the body’s leading sponsors" after concerns about the IAAF& ...

Tags: Marketing and Sponsorship, Europe

01/27/16
WBSC Partners With LG

Technology brand LG was selected as the official title sponsor of the World Baseball Softball Confederation Women's Baseball World Cup 2016. The LG WBSC Women's Baseball World Cup 2016 -- the seventh edition of the flagship women's baseball competition -- will be staged in Gijang County, Busan, Sout ...

Tags: Marketing and Sponsorship, Asia

01/27/16
Marketplace Roundup

Somerset County Cricket Club announced that financial advisory firm Cooper Associates will become its ground naming rights partner and the home of Somerset County Cricket Club will now be officially known as "The Cooper Associates County Ground." The five-year agreement builds upon the existing rela ...

Tags: Marketing and Sponsorship

01/26/16
Wales Announces $47M Deal With UA

The Welsh Rugby Union confirmed a new £33M ($47M) deal with kit manufacturer Under Armour, and announced the national team will play Japan later this year, according to Jon Doel of WALES ONLINE. Wales coach Warren Gatland's side will face the team that "set the Rugby World Cup alight at P ...

Tags: Marketing and Sponsorship, Asia

01/26/16
CAA Sports Expands In London

CAA Sports has expanded the reach of its corporate consulting and experiential marketing business by acquiring London-based BrandRapport, a sports marketing firm that counts Jaguar Land Rover and Nestlé among its clients. Those brands, as well as Allianz, Prudential and Samsung, will bec ...

Tags: Marketing and Sponsorship, United Kingdom

01/26/16
Adidas Ends IAAF Sponsorship Deal Early

Adidas, the IAAF's biggest sponsor, has told athletics' world governing body "it is to terminate their sponsorship deal four years early," according to Daly & Roan of the BBC. The sportswear company informed the IAAF of its decision -- "understood to be a direct result of the doping scandal swee ...

Tags: Marketing and Sponsorship, Europe

01/26/16
PKL Rakes In Sponsorship Deals

Pro Kabaddi League teams "are garnering interest from sponsors for the league's third season later this month, and are even claiming that they will be able to surpass their season II sponsorship revenues this year, though the value generated per sponsorship slot would grow marginally for most teams, ...

Tags: Marketing and Sponsorship, India

01/26/16
Marketplace Roundup

Tissot, a member of the Swatch Group, was named the official timekeeper of the Tour de France and all cycling time trials run by Amaury Sport Organisation. The Swiss brand will provide timekeeping systems at all ASO time trials for the next five years ( Tissot ). ... Lacoste will continue as the off ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug