Featured Story

Premiership Rugby Renews Partnership With Land Rover For Four Years

Published in SportsBusiness Daily Global on 08 / 26 / 16

Premiership Rugby announced it renewed its partnership with Land Rover for a further four years. Land Rover has been the official vehicle partner of Premiership Rugby since '04. Land Rover will continue investing in all levels of the game, from grassroots to elite, and will support the Land Rover Pr...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

02/26/16
Marketplace Roundup

Barcelona and UNICEF on Thursday agreed to extend their partnership through '20. In the club's 10th year working with UNICEF, Barcelona will increase its annual donation to the charity from €1.5M ($1.65M) to €2M ($2.2M) ( Barcelona ). ... Serie A side Juventus expanded ...

Tags: Marketing and Sponsorship

02/25/16
Mexico GP Plans To Keep F1esta Going

Organizers of the Mexican F1 Grand Prix expect an even bigger crowd for this year’s race after increasing the venue's capacity to keep the party going. The return of Mexico City on the F1 calendar last year was hailed a success as more than 3 ...

Tags: Marketing and Sponsorship, North America

02/25/16
EPL Referee Cuts Ties With Agency

EPL referee Mark Clattenburg has been forced to "sever ties with a football agency that also represents players amid concerns about a potential conflict of interest ," according to James Ducker of the LONDON TIMES. Senior referees officials "had reacted with dismay to the news" that Clattenbur ...

Tags: Marketing and Sponsorship, United Kingdom

02/25/16
Under Armour Ad Features ManU's Depay

Under Armour released the second installment of its global "Rule Yourself" campaign with two new TV spots featuring Dutch ManU player Memphis Depay and members of the U.S. women’s gymnastics team, according to Minda Smiley of THE DRUM. Called "It’s What You Do in the Dark That ...

Tags: Marketing and Sponsorship

02/25/16
Domino's, BeIN Sports Renew Partnership

To celebrate the return of the Champions League, Domino’s “renewed its partnership with beIN Sports,” the principal broadcaster of the competition, according to MEDIA SPORTIF. Customers who order from Domino’s "Football Night" menu will benefit "from an offer to watch the Tue ...

Tags: Europe, Marketing and Sponsorship

02/25/16
Marketplace Roundup

Emirates has extended its sponsorship of Durham County Cricket Club for another seven years taking it through to the end of the '22 season. The new deal sees Emirates continue as the main sponsor of the club and the Chester-le-Street based stadium will now be known as Emirates Riverside ( Durham CCC ...

Tags: Marketing and Sponsorship

02/24/16
Deals Hard To Find For Olympic Athletes

Australia’s Olympic athletes are "facing the sobering reality that the huge sponsorship dollars that filled their predecessors’ pockets are vanishing," according to Robert Craddock of the Brisbane COURIER-MAIL. Swimmers such as Grant Hackett and Ian Thorpe "comfortably" earned four or fi ...

Tags: Marketing and Sponsorship, Australia

02/24/16
V8 Supercars Signs Hino

Australian truck brand Hino has taken a major partnership position with the V8 Supercars Championship. Hino will take a prominent position throughout the next three seasons as the official light and medium duty truck and bus sponsor. The newly named "Hino Hub" (previously known as the Tech Centre) w ...

Tags: Marketing and Sponsorship, Australia

02/24/16
NRL Video Bunker Seeking Sponsor

The National Rugby League is seeking a sponsor for its "state-of-the-art video referees bunker to help justify" its reported A$2M ($1.44M)-a-season price tag, according to Stuart Honeysett of THE AUSTRALIAN. NRL Head of Football Todd Greenberg and referees boss Tony Archer unveiled the new facility ...

Tags: Marketing and Sponsorship, Australia

02/24/16
Scottish Rugby Signs Kit Extension

Scottish Rugby agreed to a four-year extension with its official kit supplier Macron that will see the Scotland national team wear its shirts until the end of June '21. The new agreement shows a substantial increase in Macron's investment in Scottish Rugby and sees the kit supply contract combine wi ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug