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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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01/22/14
Marketplace Roundup

Super Rugby side Western Province Rugby announced that "Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years." The Land Rover brand "will be represented on the kit of the Stormers and Western Province in Super Rugby, the Currie Cup and the Vod ...

Tags: Marketing and Sponsorship

01/21/14
Team Sky Signs Deal With Jaguar

Carmaker Jaguar "has signed a two-year agreement to become an official partner of champion cycling outfit Team Sky," according to Brett Gibbons of the BIRMINGHAM POST. The Jaguar brand logo will be featured on the Team Sky racing kit "for the first time during the next two seasons," and the Castle B ...

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01/21/14
Paddy Power Pulls ManU 'Stunt'

Paddy Power "has continued its campaign of cheeky marketing stunts" by placing a waxwork of former ManU Manager Alex Ferguson contained in a glass box outside Old Trafford, with the following sign: "In case of Emergency at Old Trafford, Break Glass," according to Stephen Lepitak of THE DRUM. The stu ...

Tags: Marketing and Sponsorship, United Kingdom

01/21/14
Zoopla Ends West Brom Sponsorship

Property website Zoopla "has confirmed that it will end its sponsorship" with EPL West Brom at the end of the season, according to Sarah Ebner of the LONDON TIMES. Zoopla also made it clear that the decision not to renew the deal with West Brom "is down to the actions" of striker Nicolas Anelka, who ...

Tags: Marketing and Sponsorship, United Kingdom

01/21/14
Lotus Announces Deal With Danish Bank

The Lotus F1 team "announced a new sponsorship deal" with Denmark's Saxo Bank, according to SKY SPORTS. Although the financial terms of the arrangement are unknown, the news "is a welcome and pressure-relieving fillip for the struggling Enstone-based outfit." Despite new recruit Pastor Maldonado bei ...

Tags: Marketing and Sponsorship

01/21/14
Marketplace Roundup

Electronic Arts has signed a long-term agreement with Professional Game Match Officials Ltd. that will see EA SPORTS become the new principal partner for PGMOL up until the end of the '18-19 season. Under the deal, EA's logo will appear on the referee's jerseys ( Premier League ). ... Bundesliga clu ...

Tags: Marketing and Sponsorship

01/20/14
West Brom Sponsor Threatens To Leave

Property website Zoopla is "threatening to axe its multi-million pound shirt deal" with EPL West Brom if striker Nicolas Anelka continues to play for the club "over fears the brand’s Jewish roots are being tarnished by the worsening furore around his controversial ‘quenelle’ goal c ...

Tags: Marketing and Sponsorship, United Kingdom

01/20/14
Arsenal, Chinese Phonemaker Partner

Chinese smartphone maker Huawei "is stepping up its U.K. and European marketing" with a two-year deal with EPL, according to Sarah Vizard of MARKETING WEEK. Huawei hopes the deal "will boost brand awareness in the region." The deal lasts until the end of the '15-16 football season. It will see Arsen ...

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01/20/14
Gomez Part Of Pepsi Football Campaign

Pepsi "has signed a testimonial deal with Serie A Fiorentina striker Mario Gomez to be part of its int'l campaign surrounding this year's World Cup in Brazil," according to W&V. Pepsi "has allocated a total of 19 football players for its campaign ." Lionel Messi and Sergio Agüero (bot ...

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01/20/14
Man City, Jaguar Energy Drink Partner

Jaguar Energy Drink UK announced a new partnership to become the first official U.K and Ireland energy drink partner of Man City. The deal is the brand's first taste of football sponsorship in the U.K. The sponsorship will kick off at the top-of-the-table clash between Man City and Chelsea at the Et ...

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