Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Arsenal Is Set To Sign Kit Deal With Adidas
Arsenal’s "long-promised sunny commercial uplands appear to be taking shape as adidas prepares a blockbuster bid" to take over the club's kit deal from rival Nike, according to Matt Scott of the London TELEGRAPH. The Nike shirt deal expires in '13-14, and adidas’ interest "is set at lea ...
Marketplace Roundup
Brasileiro club São Paulo "has signed a new kit deal" with sportswear company Penalty. The agreement will see the Brazilian company replace Reebok as kit supplier of the club starting in '13 ( GOAL.com, 10/26 ). .. The Biathlon World Team Challenge signed a new title sponsorship deal with e ...
Özil Faces Fine If He Wears Adidas
Real Madrid player Mesut Özil "faces being hit" with a £122,000 ($196,600) daily fine if he wears another pair of adidas boots, according to the London DAILY MAIL. After ending his long-running sponsorship contract with Nike, the German int'l midfielder was spotted wearing all-white adid ...
Tags: Europe, Marketing and Sponsorship
Audi To Remain Alpine World Ski Sponsor
The Alpine World Ski Championships in '15 and '17 will again be held under the Audi flag. The company has reached an agreement with the Int'l Ski Federation (FIS) and the European Broadcasting Union, the owner of the rights and partner of the FIS, to assume the presenting sponsorship commitment not ...
Tags: Europe, Marketing and Sponsorship
BBC Worldwide Launches Olympics Campaign
BBC Worldwide, the commercial arm of the corporation, "is running its biggest ever home entertainment campaign, to promote the BBC's role in creating public feelings of 'joy'" during the London Games, according to Matthew Chapman of MARKETING MAGAZINE. The campaign "will support the London 2012 Olym ...
PSV Agrees To Two Commercial Agreements
Eredivisie club PSV Eindhoven "has signed commercial agreements" with Asian insurance company AIA and Dutch glass manufacturer Martin Glas, according to SOCCEREX.com. The partnership with AIA will see the Dutch club travel to Thailand in January during the team's winter break. The agreement is the " ...
Tags: Europe, Marketing and Sponsorship
Marketplace Roundup
Brasileiro club Flamengo and adidas "continued negotiating" the reported 10-year R$465M ($229.3M) kit deal in São Paulo on Thursday. The proposal should be finalized by the end of the week. Flamengo's board will then vote to see if the club accepts the deal ( LANCENET.com.br, 10/25 ). ... S ...
Brazilian Rugby Signs Sponsorship Deal
The Brazilian Rugby Confederation (CBRu) has signed a four-year deal with real estate company Brookfield Incorporações, according to Lucas Turco of MAQUINADOESPORTE.com.br. The sponsorship deal consists of both the men's and women's national teams. However, the company does not have "a ...
Tags: Brazil, Marketing and Sponsorship
Nice Extends Deal With Orange
Ligue 1 club Nice has extended its sponsorship deal with telecom company Orange for another three-years. The two sides have already been partners for 12 years. Orange Southeast France Dir Patrick Figuères and Nice General Dir Julien Fournier signed the contract on Tuesday morning. Terms of th ...
Tags: Europe, Ligue 1, Marketing and Sponsorship
Cambodia F1 Futures Nets Two Sponsors
Group Lease Finance, the flagship holding of Japan-based Asia Partnership Fund, will sponsor the last two of three men's Cambodia F1 Futures events, while entertainment and gaming company NagaWorld will sponsor the first leg, according to H S Manjunath of the PHNOM PENH POST. The $10,000 events are ...
Tags: Marketing and Sponsorship, Asia
