Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

09/19/13
Marketplace Roundup

The Lawn Tennis Association has announced a four-year extension to its partnership with global financial services business BNP Paribas. The extension will see BNP Paribas remain the sponsor of the Aegon Championships at The Queen’s Club in London, in a partnership which began in '08 ( LTA ). . ...

Tags: Marketing and Sponsorship

09/18/13
Harvey Norman Strikes Deal With FFA

Australia-based retailer Harvey Norman has agreed to a three-year naming rights deal with Football Federation Australia's Friday Night Football. Harvey Norman's deal is in collaboration with LG Electronics. Harvey Norman Friday Night Football will be televised on both Fox Sports and SBS. The deal fo ...

Tags: Marketing and Sponsorship, Australia

09/18/13
KFC, PCM Partner For AYPG 2013

KFC Malaysia and the Paralympic Council of Malaysia have formed a partnership for the upcoming Asian Youth Para Games 2013 next month. KFC Malaysia will be the Sport Partner for AYPG Malaysia 2013, taking up badminton under the AYPG Malaysia 2013 ADOPT-A-SPORT program, aimed at involving companies a ...

Tags: Marketing and Sponsorship, Asia

09/18/13
GroupM Launches Australia Division

Media investment manager GroupM has launched a full-service sponsorship and sports rights division, SponsorCom, "with the aim of helping Australian sporting bodies better monetise the full value of their assets," according to CAMPAIGN ASIA. SponsorCom will take on the Football Federation Australia a ...

Tags: Marketing and Sponsorship, Australia

09/18/13
Marketplace Roundup

Spanish banking group Santander "has brought back" its brand ambassadors in Olympic heptathlete Jessica Ennis-Hill, F1 driver Jenson Button and Rory McIlroy. In two TV ads Ennis-Hill "hears about the cashback and interest offered by the 1|2|3 Current Account and 1|2|3 Credit Card." In other TV ads B ...

Tags: Marketing and Sponsorship

09/17/13
UCI Renews Contract With Santini

The Int'l Cycling Union (UCI) has extended its partnership contract with Santini Maglificio Sportivo for the production of its official jerseys. Under the two-year partnership, Santini will provide the official UCI World Champion jerseys across all disciplines, as well as the World Cup leader jersey ...

Tags: Marketing and Sponsorship, Europe

09/17/13
Marketplace Roundup

German Hockey League (DEL) club Cologne Sharks has signed a sponsorship deal with online betting provider bet-at-home.com for the '13-14 season. The company's logo will be featured on the players' helmets and on boards at the LANXESS arena. Bet-at-home.com will also receive a presence on the club's ...

Tags: Marketing and Sponsorship

09/16/13
Telecom Ooredoo To Sponsor PSG

Qatari telecom firm Ooredoo has announced that it will sponsor Ligue 1 side Paris St. Germain in a deal that will run through '18. A major focus of the agreement will be the development of youth and community sport. Ooredoo and PSG plan to launch a community coaching program across Ooredoo's footpri ...

Tags: Europe, Marketing and Sponsorship

09/16/13
FIFA Signs With With Gazprom, Coca-Cola

Russian state-owned gas company Gazprom "signed a deal Saturday to sponsor FIFA for a four-year period," including when Russia hosts the World Cup in '18, according to R-SPORT. Gazprom CEO Alexei Miller declined to specify how much Gazprom was paying to sponsor FIFA, saying only that "the sum reflec ...

Tags: Marketing and Sponsorship, Russia

09/16/13
Abu Dhabi Airports To Sponsor Al Ain

UAE Pro-League side Al Ain "announced on Sunday a three-year sponsorship deal with Abu Dhabi Airports," according to Thomas Billinghurst of GULF NEWS. The current UAE league champions "are also expected to announce another major sponsorship deal within the coming weeks." Al Ain's tie-up with ADA "ma ...

Tags: Marketing and Sponsorship, Middle East

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug