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HSBC, Adidas, Land Rover Among Returning Sponsors For British & Irish Lions Tour06 / 19 / 13The British & Irish Lions Tour of Hong Kong and Australia is expected to generate a £4M ($6.2M) profit "to be shared by the four home rugby football unions," according to Anuj Gangahar of the FINANCIAL TIMES. With the tour costing about £14M ($21M), "it is no surprise... |
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Adidas Launches New Ligue 1 Ball
Adidas has launched a new version of the official Ligue 1 ball for the second half of the season. The new ball, named "Le 80," celebrates the 80-year anniversary of professional football and its 19 champions. The names of all the league winners can be found on the ball. All Ligue 1 clubs will play w ...
Tags: Ligue 1, Europe, Marketing and Sponsorship
Q&A With SPORTFIVE Deutschland CEO
German and int'l companies spend billions annually on sports sponsorship deals. One of the leading sports marketing companies in Germany, SPORTFIVE Deutschland, helps companies and clubs find the best sponsorship opportunities. SPORTFIVE Deutschland CEO Philipp Hasenbein took time to talk with SBD G ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Austrian-based TV channel ServusTV has become the first official title sponsor of the German Hockey League's (DEL) inaugural Winter Game. The league's first outdoor game, which will be played at the Stadium Nuremberg on Jan. 5, will feature the Nuremberg Ice Tigers and the Eisbären Berlin ( DEL ...
Nike Moves Into Colombia
Colombian club Atlético Nacional has agreed to a kit deal with Nike starting in '13, according to Javier Castillo of LA REPUBLICA. The agreement "marks Nike's entrance into Colombian football" and increases its portfolio of clubs in the region. Nike already has kit deals with Boca Juniors in ...
Corinthians Deal Worth $14.4M Annually
Brasileiro club Corinthians will receive R$30M ($14.1M) annually as part of its new sponsorship deal with bank Caixa Econômica Federal, according to Costa & Zafalon of MAQUINA DO ESPORTE. The jersey deal will run through '14, and the Caixa logo will make its debut on the club's jersey over ...
Tags: Brazil, Marketing and Sponsorship
Nike Sharpens Global Focus
With an agreement "announced Friday to sell its Cole Haan subsidiary , Nike is poised to move on to bigger and better things," according to Allan Brettman of the Portland OREGONIAN. It can probably "be summed up in terms of geography: China, Europe and Brazil." Analysts said that given the "challen ...
Tags: Marketing and Sponsorship, China, Brazil, Europe
Marketplace Roundup
The French Olympic and Sports National Committee (CNOSF) has renewed its sponsorship deal with bank BPCE Group through '16. The bank will remain the official partner of the French Olympic team ( CNOSF ). ... The Realmadrid Foundation and financial services company HSBC have signed an agreement to cr ...
Corinthians Signs Title Sponsor
Brasileiro club Corinthians has signed a title sponsorship deal with Brazilian bank Caixa Econômica Federal, according to MAQUINA DO ESPORTE. Corinthians had been without a main jersey sponsor since April when its deal with pharmaceutical company Hypermarcas expired. Until now the club had agr ...
Tags: Brazil, Marketing and Sponsorship
Turkish Airlines To Leave Barcelona
As a result of Barcelona's deal with Qatar Airways, current Barça sponsor Turkish Airlines will leave the club, according to Javier Matallanas of AS. The official announcement of Qatar Airways' presence on the Catalan club's jersey next season "will provoke the exit" of the Turkish airline co ...
Tags: Europe, Marketing and Sponsorship
NH Hoteles Extends Davis Cup Deal
NH Hoteles has extended its sponsorship of the Davis Cup by BNP Paribas through '15. The agreement was signed in Prague, Czech Republic on Saturday during the 2012 Davis Cup Final at the recently opened NH Prague hotel. NH Hoteles joined the Davis Cup family as an int'l sponsor in '04 ( ITF ). ...
Tags: Europe, Marketing and Sponsorship
