Featured Story

Bayern Munich's Jérôme Boateng Becomes First Int'l Footballer To Sign With Roc Nation

Published in SportsBusiness Daily Global on 07 / 31 / 15

Bayern Munich's Jérôme Boateng is the first int'l footballer to sign with Roc Nation Sports under a partnership Jay Z's sports agency has formed with a new German sports agency, but he may not be the last. Roc Nation's agreement to represent Boateng, who played for the German national t...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/02/15
Guinness Battles Rivals For EPL Deal

The owner of Guinness "is among a pack of blue-chip companies battling to secure the title sponsorship of the English Premier League" in a deal expected to be worth more than £150M ($226M), according to Mark Kleinman of SKY NEWS. Alcoholic drinks producer Diageo "is working on a bid for the ri ...

Tags: Marketing and Sponsorship, United Kingdom

02/02/15
Colombian FA Extends Allianz Partnership

The Colombian FA (FCF) extended its partnership with insurance company Allianz until after the 2018 World Cup. The sponsorship covers all of the FCF's men's and women's national teams, including the U20, U17, U15, indoor and beach football squads. Major tournaments during this period include this ye ...

Tags: Marketing and Sponsorship, South America

02/02/15
Marketplace Roundup

Bundesliga side Hamburg SV agreed to a partnership with South Korean tiremaker Kumho Tyres. The deal, which started with the second half of the '14-15 Bundesliga season, will run until the end of the '16-17 campaign. Kumho was an official partner of the club from '11-13 ( Hamburg SV ). ... German be ...

Tags: Marketing and Sponsorship

01/30/15
Player Agent To Split From Impact

The "delay in Raheem Sterling signing a new contract with Liverpool coincides with big changes at Impact Sports Management," which represents the England player, according to Charles Sale of the London DAILY MAIL. Agent Aidy Ward "is in the process of leaving Impact to set up his own business and is ...

Tags: Marketing and Sponsorship, United Kingdom

01/30/15
Alpari RU Extends Deal With Zenit

Alpari RU announced that it has extended its sponsor agreement with Russian Premier League side Zenit St. Petersburg. The sponsorship will run until the end of the current Russian Premier League football season. Starting in February, Alpari and FC Zenit’s partnership will be expanded from a re ...

Tags: Marketing and Sponsorship, Russia

01/30/15
Sponsors Pay $200M For Torch Tour

Coca-Cola is joined by carmaker Nissan and Brazilian bank Bradesco "in supporting a tour through 250 towns and cities in South America’s most populous country," according to Tariq Panja of BLOOMBERG. Rio 2016 Marketing Head Renato Ciuchini said that the deals are worth "below" 500M reais ($194 ...

Tags: Marketing and Sponsorship, Brazil

01/30/15
Singapore Open To Return In '16

The Singapore Open, once Asia's richest golf tournament, "will return next year after a three-year absence, but with a vast drop in prize money and without the European Tour on board," according to Patrick Johnston of REUTERS. The $1M Jan. 28-31 event "will be co-sanctioned by the Asian Tour and the ...

Tags: Marketing and Sponsorship, Asia

01/30/15
Marketplace Roundup

Chelsea announced IndusInd Bank as its new official payment card partner in India. The relationship is the first of its kind in India ( Chelsea ). ... Marketing agency JMI has been appointed by Epson as the company returns to the F1 grid as a partner of the Mercedes AMG Petronas F1 Team ( JMI ). ... ...

Tags: Marketing and Sponsorship

01/29/15
Real Madrid's Bernabéu To Be Renamed

During a media event on Tuesday, execs at Spanish energy company Cepsa, which is owned by Abu Dhabi's Int'l Petroleum Investment Co., "finally said that Real Madrid's Santiago Bernabéu will be called the Abu Dhabi Bernabéu," according to Tomás Roncero of AS. The idea to use IPIC ...

Tags: Europe, Marketing and Sponsorship

01/29/15
ASA Clears Beckham's Whisky Ad

David Beckham’s TV ad for whisky brand Haig Club "has been cleared" by the U.K. advertising watchdog, "despite complaints that the former footballer’s endorsement promotes drinking among children," according to Mark Sweney of the London GUARDIAN. The commercial, from Sherlock Holmes dire ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug