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Chinese Sports Brands See Sales Soar On Annual 'Double 11' Shopping Day

Published in SportsBusiness Daily Global on 11 / 20 / 17

Nov. 11 has "transformed into one of the biggest online and offline shopping days in China," according to Nong Ruowen of YUTANG. The shopping festival “Double 11” was initiated by Alibaba in '09 and celebrated its ninth edition on Nov. 11 this year. As "usual," various retailers and...

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Tags: Marketing and Sponsorship, Asia

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