Featured Story

Ryman, Isthmian Football League End U.K.'s Longest-Running Sponsorship

Published in SportsBusiness Daily Global on 01 / 20 / 17

Ryman and the Isthmian Football League are "splitting" with the U.K.'s "longest-running sports sponsorship deal to come to a halt this summer," according to Kieran Gill of the London DAILY MAIL. Dragons' Den "tycoon" Theo Paphitis -- the owner of stationery chain Ryman -- broke the news "after 20 ye...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

07/06/16
Iceland Run Gives Carlsberg Boost

Iceland’s "fairy-tale run" at Euro 2016 "made a name for the team’s traveling fans and provided unexpected payback" for its main backer -- brewer Carlsberg, according to Tariq Panja of BLOOMBERG. The Danish company, whose biggest sponsorship is its $44.5M agreement with the tournament, " ...

Tags: Europe, Marketing and Sponsorship

07/06/16
Marketplace Roundup

Bundesliga side Borussia Dortmund  announced a new deal to continue its "expansion into Asia ." Chinese travel agency Wow Sports , which specializes in sports-related trips, has become the club's "official travel partner in China ." The agreement runs for three years, until the end of ...

Tags: Marketing and Sponsorship

07/05/16
Faraday Future Joins Dragon Racing

U.S.-based Formula E team Dragon Racing agreed to a long-term alliance with Faraday Future. The California-based mobility company, which got its first taste of Formula E as the title sponsor of the Long Beach ePrix earlier this year, will become ...

Tags: Marketing and Sponsorship, North America, Europe

07/05/16
Liverpool Partners With BetVictor

Liverpool announced bookmaker BetVictor as its new training kit partner. The three-year deal will see BetVictor become one of Liverpool’s principal partners, as well as official global online betting partner. BetVictor’s branding will f ...

Tags: Marketing and Sponsorship, United Kingdom

07/05/16
Publicis Groupe Partners With Tencent

Publicis Groupe has signed a global partnership with Chinese Internet "behemoth" and WeChat Owner Tencent, according to Rebecca Stewart of THE DRUM. The holding group's deal with Tencent "will give it access to a large amount of behavioural data" with the aim of providing Publicis clients with "impr ...

Tags: Marketing and Sponsorship, China

07/05/16
La Liga Focuses On Global Brand Push

La Liga has officially rebranded itself for the '16-17 season "with the ending of the BBVA title sponsorship deal," according to Paul Nicholson of INSIDE WORLD FOOTBALL. La Liga and La Liga 2 "are now the official names for the top two tiers of the league." The Spanish bank "has been LaLiga’s ...

Tags: Marketing and Sponsorship, Europe

07/05/16
Marketplace Roundup

Hankook Tire and Real Madrid "signed a sponsorship agreement for three seasons that takes effect July 2016." With the partnership, Hankook "will have perimeter advertising during all home games" at the club’s Santiago Bernabéu Stadium and a range of global marketing rights, includ ...

Tags: Marketing and Sponsorship

07/01/16
Visa Unveils Newest Team Visa Athletes

Visa unveiled two new additions to its Team Visa roster at the grand opening of the Rio 2016 Copacabana Megastore on Thursday. Judokas Yolande Mabika and Popole Misenga, both members of the Refugee Olympic Team, joined Team Visa’s Brazilian Paralympic sprinter Terezinha Guilhermina at the sto ...

Tags: Marketing and Sponsorship, Brazil

07/01/16
Para-Cyclist: U.S. Behind Europe

Jamie Whitmore The U.S. has some catching up to do regarding the treatment of para-athletes, Team USA para-cyclist Jamie Whitmore said. The 40-year-old California native, who will compete in the U.S. Paralympic Cyc ...

Tags: Marketing and Sponsorship, North America

07/01/16
Australia Field Hockey Needs Sponsor

Australia's Olympic field hockey players have "lost the potential for lucrative bonuses for Rio glory due to the financial turmoil of a major sponsor," according to Jon Ralph of the HERALD SUN. Only weeks from Rio, sponsor The Project Group "has had to withdraw" its A$200,000 ($150,000) sponsor ...

Tags: Australia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug