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Qualcomm's Wireless Charging Technology Used In Formula E To Hit Market Within 3 Years

Published in SportsBusiness Daily Global on 04 / 02 / 15

Qualcomm expects its wireless charging technology will hit car showrooms within three years, according to a company official. Wireless charging, which is currently being tested in Formula E, will soon appear on tick sheets right next to car color and upholstery, said Graeme Davison, Qualcomm's VP of...

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Tags: Marketing and Sponsorship, North America, Europe

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09/30/14
Marketplace Roundup

Turkish Airlines has agreed to become the title sponsor of the Japanese Professional Basketball League, the BJ-League. Along with the professional league name sponsorship, Turkish Airlines becomes the title sponsor of all other leagues organized by the Japanese Basketball Federation, including the A ...

Tags: Marketing and Sponsorship

09/29/14
NFL Signs Two New Deals For Int'l Series

Related story: Sponsors Sign Up For NFL Int'l Series The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to ...

Tags: Marketing and Sponsorship, Europe

09/29/14
Birmingham Club To Receive Celebrity Cash

Celebrity Big Brother participant White Dee, real name Deirdre Kelly, is "using her new-found wealth" to sponsor Birmingham-based Festival League side Booker Athletic, according to Brett Gibbons of the BIRMINGHAM MAIL. Kelly was reportedly paid £100,000 ($162,500) for her stint in Celebrity Bi ...

Tags: Marketing and Sponsorship, United Kingdom

09/29/14
Tissot To Title Sponsor Aussie MotoGP

MotoGP rights holder Dorna Sports announced that watch brand Tissot will be the title sponsor of this year’s Australian Grand Prix. Tissot has been the timekeeper of the MotoGP World Championship since '01 and a partner of the sport for many years. The title sponsorship agreement means Tissot ...

Tags: Marketing and Sponsorship, United Kingdom

09/29/14
GPL Third Best Sponsored African League

The Ghana Premier League "is the third best sponsored football league on the continent after signing a lucrative deal with First Capital Plus Bank," according to GHANA WEB. The Ghanaian bank paid $10M "for a five-year period to become headline sponsor of the league." Only the South African Premier S ...

Tags: Marketing and Sponsorship, Africa

09/29/14
Marketplace Roundup

Basketball Bundesliga (BBL) side Bayern Munich has extended its partnership with betting provider bwin for another two years until '16. Bwin has been a partner of the club since '11 ( Bayern Munich ). ... Mexican national football team coach Miguel Herrera and retired Mexican referee Marco "Chiquima ...

Tags: Marketing and Sponsorship

09/26/14
Ryder Cup Sponsors Shift Strategies

Marketers from Diageo, HP and Sky are "spending millions to open this year’s Ryder Cup," according to Sebastian Joseph of MARKETING WEEK. Advertisers are expecting "more sporting drama from the showdown at Gleneagles following the nail-biting conclusions of the 2012 and 2010 events." For marke ...

Tags: Europe, Marketing and Sponsorship

09/26/14
TBB Trier, Title Sponsor End Partnership

Basketball Bundesliga (BBL) side TBB Trier and its title sponsor ExtraReisen "have decided to end their partnership," according to VOLKSFREUND. The travel provider, which is owned by ExtraHolding, "entered a two-year partnership with the club in November." The parent company "decided to rethink the ...

Tags: Marketing and Sponsorship, Europe

09/26/14
Ladbrokes Extends Doncaster Sponsorship

The St. Leger, "racing's oldest Classic, and host track Doncaster have received a major boost with news that sponsors Ladbrokes have extended their deal" until '16, according to Marcus Townend of the London DAILY MAIL. It had been feared that the bookmaker "would pull out of backing the race it had ...

Tags: Marketing and Sponsorship, United Kingdom

09/26/14
Wool Industry Makes AFL Push

Australian wool growers want to return football to its farming roots -- and "see woollen jumpers again worn by every local football team," according to Sue Neales of THE AUSTRALIAN. It is part of a scheme "to knit together links the wool ­industry has shared with Australian rules since it was dreamt ...

Tags: Marketing and Sponsorship, Australia

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