Featured Story

SAP Co-Founder Dietmar Hopp To Become Majority Owner Of TSG Hoffenheim

Published in SportsBusiness Daily Global on 12 / 19 / 14

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c...

Read More

Tags: Franchises, Europe

More Stories

07/01/14
Barça Teams With Appliance Brand Beko

Barcelona and Turkish appliance manufacturer Beko announced a four-year deal in which Beko's logo will appear on the sleeve of the new Barcelona jersey and training kit. Beko will become the first commercial brand featured on the sleeve of the Barcelona jersey ( Barcelona ). In Barcelona, Sergi Sol& ...

Tags: Europe, Marketing and Sponsorship

06/30/14
Marketplace Roundup

U.S. bicycle brand Specialized partnered with La Course by Le Tour de France organizer the Amaury Sport Organization. The inaugural La Course will be held on the final day of this year's Tour de France (La Course). ... Regional health insurance company AOK Niedersachsen has acquired the naming right ...

Tags: Marketing and Sponsorship

06/30/14
100Plus Puts Name On Singapore Hub

The National Stadium at Singapore's new S$1.3B ($1B) Sports Hub has agreed to a S$2M ($1.6M) sponsorship deal with isotonic drink 100Plus, according to David Ee of the STRAITS TIMES. 100Plus "joins two other major sponsors" signed by the Sports Hub Pte Ltd. (SHPL) -- OCBC Bank and Great Eastern. 100 ...

Tags: Marketing and Sponsorship, Asia

06/30/14
Sunderland Signs New Adidas Kit Deal

EPL side Sunderland signed a new six-year kit deal with adidas -- and it now wants "to develop the club’s image globally," according to Mark Douglas of CHRONICLE LIVE. Sunderland has negotiated the longest deal in the club’s history with adidas -- and has "hailed the deal as important" ...

Tags: Marketing and Sponsorship, United Kingdom

06/30/14
Borussia Dortmund, Evonik Extend Deal

Bundesliga side Borussia Dortmund's main sponsor Evonik Industries is extending its sponsorship agreement with the club to June 30, 2025. Evonik will be taking a direct stake in Borussia Dortmund through the planned capital increase, and will be acquiring 9.06% of its capital stock, which will lead ...

Tags: Marketing and Sponsorship, Europe

06/30/14
Suárez Loses 888poker Endorsement Deal

Poker brand 888 has canceled its sponsorship deal with Uruguay striker Luis Suárez after he "was banned from all football-related activity for four months for biting an opponent during a World Cup match," according to REUTERS. Suárez "became one of the online gambling company’s b ...

Tags: Marketing and Sponsorship

06/30/14
Teka To Sponsor Madrid Basketball

German appliance maker Teka will "become a new sponsor of the Real Madrid basketball team," according to AS. The agreement "is expected to be completed and made public this week." In addition to having its name appear on the Real Madrid shirt, the deal will mean Real will receive €2.5M ($3.4M) ...

Tags: Marketing and Sponsorship, Europe

06/30/14
Marketplace Roundup

The Super Aguri Formula E team has named insurance company Amlin its new title sponsor ( Amlin ). ... Second Bundesliga club FSV Frankfurt has agreed to a partnership with the Taiwan Consulate in Frankfurt. The deal includes ad space on boards in camera view, cam carpets and logo presence in media a ...

Tags: Marketing and Sponsorship

06/27/14
FIFA Cracks Down On Ambush Marketing

FIFA is cracking down on ambush marketers to protect its official sponsors and partners. Prior to the start of this year’s World Cup in Brazil, FIFA forced the host country to pass legislation that allows it to be more aggressive in combating ambush marketing. The reason for such drastic measu ...

Tags: Marketing and Sponsorship, Europe, Brazil

06/27/14
Italian NPC Signs Athlete Career Program

Adecco Italy and the Italian Paralympic Committee have signed a new cooperation agreement, valid until '20, related to the Athlete Career Program. The partnership, which follows the agreement signed between Adecco and the Int'l Paralympic Committee, aims to bring elite athletes together with compani ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug