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Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

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06/10/14
Huawei Re-Signs With Canberra Raiders

National Rugby League club Canberra Raiders has re-signed "major sponsor" Huawei for next season, according to Jon Tuxworth of the SYDNEY MORNING HERALD. The club is "hopeful it will receive its hopes of playing a premiership match against Manly" in the company's home of China as soon as next year. ...

Tags: Marketing and Sponsorship, Australia

06/10/14
Paddy Power Causes Stir With Ad

Paddy Power "caused a stir over the weekend with a social media stunt that implied it had cleared a section of the Amazon rainforest as part of its World Cup marketing campaign," according to Alex Brownsell of MARKETING MAGAZINE. The bookmaker "posted aerial images of a rainforest which appeared to ...

Tags: Marketing and Sponsorship, United Kingdom

06/10/14
More FIFA Sponsors Speak Out

Hyundai has become the latest top-tier World Cup sponsor to call for a "thorough investigation" into allegations that corruption and bribery played a part in the decision to award the hosting of the '22 event to Qatar, according to Rob Williams of the London INDEPENDENT. In total, five of the six FI ...

Tags: Marketing and Sponsorship, Middle East

06/10/14
Marketplace Roundup

ManU announced a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm to become the club's official pharmaceutical company in South Korea and Vietnam. ManU imagery will be placed on Cho-A Pharm's products ( ManU ). ... McCain, the largest producer of frozen French fries in Fran ...

Tags: Marketing and Sponsorship

06/09/14
Big Sponsors Put Pressure On FIFA

FIFA World Cup sponsors adidas, Sony, Visa and Coca-Cola on Sunday called on football's rulers to "deal thoroughly with allegations of bribery to secure the 2022 World Cup for Qatar, an issue overshadowing this week's kickoff in Brazil," according to Weir & Shine of REUTERS. With the 2014 World ...

Tags: Marketing and Sponsorship, Middle East

06/09/14
Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Yingli Only Chinese World Cup Sponsor

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Watch Brands Eye World Cup Tie-Ups

Football "is a new frontier for luxury watch companies," according to Robin Swithinbank of the FINANCIAL TIMES. The marketing opportunity "is enormous, but it is not without risk." Smaller budgets mean brands "have to be more creative, finding innovative ways to maximise the return on investment." F ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Marketplace Roundup

Azerbaijan's state energy giant SOCAR "has extended the cooperation contract with Georgia's National Olympic Committee (NOC) for one year." SOCAR "has been the official sponsor of the Georgian NOC for a year" ( AZERNEWS, 6/6 ). ... The Int'l Table Tennis Federation announced a new partnership wi ...

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World Cup Flush With Blue-Chip Marketers

So many "blue-chip marketers are climbing aboard the bandwagon" for the FIFA World Cup that the list "resembles a roster for a premier marketing opportunity like the Olympics or the Super Bowl," according to Stuart Elliott of the N.Y. TIMES. Kia Motors America's World Cup campaign, by the David & ...

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