Featured Story

GAA Dir General Páraic Duffy Says Croke Park Unlikely To Sell Naming Rights

Published in SportsBusiness Daily Global on 04 / 17 / 15

Gaelic Athletic Association Dir General Páraic Duffy has "admitted the GAA would be open to selling the naming rights" to Croke Park, according to Ian O'Riordan of the IRISH TIMES. The Sky Arena, perhaps? Duffy was "addressing several ongoing funding issues" for the association, inc...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

10/10/14
Marketplace Roundup

Barcelona and beer brand Estrella Damm extended their sponsorship through the end of the '17-18 season. Estrella Damm will remain Barcelona's official beer in most of the world and will continue to have a presence at the Camp Nou ( Barcelona ). ... A-League side Perth Glory announced Smales Jeweller ...

Tags: Marketing and Sponsorship

10/09/14
Nissan Could Strike Deals In China, India

Sports brands wishing to strike a sponsorship deal with Nissan have to meet five simple criteria, according to its chief marketer Roel de Vries, who said the Japanese car maker could strike future sponsorship deals in China and India. De Vries was speaking at London’s Leaders Sport Business Su ...

Tags: Marketing and Sponsorship, United Kingdom, Japan

10/09/14
LFP Debuts Ad Medium 'Sockatyes'

The Spanish Football League (LFP) presented the "Sockatyes" agreement in which more than 20 La Liga and Spanish second division clubs will display the Asian sponsor on their players’ socks. The first club to use them will be Atlético Madrid, in its match against Espanyol on Oct. 19 at t ...

Tags: Marketing and Sponsorship, Europe

10/09/14
Insurer Pelayo Renews With La Roja

Insurance company Pelayo Seguros renewed its partnership as the official insurance provider of Spain's national football team through Euro 2016, according to AS. The agreement with the Spanish Football Federation (RFEF) now includes sponsorship of the U21 national team and the women's national team. ...

Tags: Marketing and Sponsorship, Europe

10/09/14
Marketplace Roundup

Nissan announced Man City and Ivory Coast midfielder Yaya Touré as its newest global ambassador. The deal will see him work alongside Nissan's global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships ( Nissan ). ... Watchmaker Longines announced its official partnership ...

Tags: Marketing and Sponsorship

10/08/14
Bielsa Boosts Jersey Sales In Argentina

Not happy monopolizing the top spot in Ligue 1 -- ahead of Paris by 7 points -- Olympique de Marseille head coach Marcelo Bielsa, nicknamed "El Loco," himself is “boosting Marseille jersey sales” in Argentina, according to SO FOOT. The club's website reports a player agent on site saying ...

Tags: South America, Marketing and Sponsorship

10/08/14
Beckham Unveils Haig Club Whisky

David Beckham "has unveiled Haig Club, a single grain whisky which he helped to create" at an event over the weekend, according to Gemma Charles of MARKETING MAGAZINE. The whisky, which was developed by Beckham and his agent, Simon Fuller, alongside drinks company Diageo, "will now be available in b ...

Tags: Marketing and Sponsorship, United Kingdom

10/08/14
ICC Partners With Matua Wines

The Int'l Cricket Council announced New Zealand wine brand Matua Wines as "the official partner" for the 2015 Cricket World Cup from February-March, according to the PTI. As part of the deal, Matua products "will be supplied at all venues in New Zealand and it will also be the official wine in the K ...

Tags: Marketing and Sponsorship, New Zealand

10/08/14
Real Partners With Colombian University

Former Spanish footballer and Real Madrid Dir of Institutional Relations Emilio Butragueño signed an alliance with Colombian university Sergio Arboleda to "deepen sports research through master's degrees," according to the EFE. The courses in sports administration, the first of which will be ...

Tags: Marketing and Sponsorship, Europe, South America

10/08/14
Marketplace Roundup

Mobile device manufacturer Yezz signed an agreement as shirt sponsor with Ligue 1 side Lille. Infront Sports & Media secured the partnership that will run during the '14-15 season. Yezz's logo will be integrated on the sleeve of the club's jerseys ( Infront ). ... Bundesliga side TSG 1899 Hoffen ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug