Featured Story

Watch Brand Omega To Continue Sponsorship Of Team New Zealand For '17 America's Cup

Published in SportsBusiness Daily Global on 05 / 22 / 15

Long-term Team New Zealand sponsor Omega on Thursday announced its continued sponsorship of the team in its challenge for the 35th America's Cup in '17. It is the second major sponsor of the team to renew its commitment in as many weeks along with Emirates. As commemoration of Omega's support for Em...

Read More

Tags: Marketing and Sponsorship, Australia

More Stories

11/13/14
Baku 2015 Partners With Motorola

Baku 2015 European Games has teamed up with Motorola Solutions as the Official Radio Communications Supporter of next year’s historic sporting event. As part of the agreement, Motorola Solutions, a leading provider of mission-critical communication solutions and services for public safety and ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Movistar Extends Deal With Spanish Team

Movistar, which has been the main sponsor of the Spanish national team since the Euro 2012 championship in Poland and Ukraine, "has extended its sponsorship to cover the period up to and including the Euro 2016 Championship in France." The new two-year deal "was announced by Telefónica Presid ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Lufthansa To Continue As DFB Partner

Lufthansa extended its partnership with the German FA (DFB) until '18 and will remain an official partner of the DFB. As the official carrier, Lufthansa flies the players, trainers, staff and delegation members of the DFB team to all of their int'l matches and tournaments. The national team will tra ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Threat Of F1 Alcohol Ban Grows

F1 was told to ditch tens of million of pounds of sponsorship from drinks firms "as the sport moves closer to a ban," according to Kevin Eason of the LONDON TIMES. A key group underwritten by the European Union and representing 57 public health organizations from 25 European countries "has demanded ...

Tags: Marketing and Sponsorship

11/13/14
Marketplace Roundup

The German Volleyball Federation (DVV) has signed a new main sponsorship deal with Layenberger Nutrition Group. The company's logo will be featured on the jersey of the federation's national teams through '17 ( DVV ). ... Super League rugby side Wigan Warriors introduced global sportswear manufactur ...

Tags: Marketing and Sponsorship

11/12/14
Lee's Sponsorships In Question

Badminton world No. 1 Lee Chong Wei has been temporarily suspended following an "apparent" doping offense, according to ASIA SPONSORSHIP NEWS. The implications of this Asian scandal "are now beginning to be revealed." One of the repercussions that still remains unclear at this stage, however, "is th ...

Tags: Marketing and Sponsorship, Asia

11/12/14
Coral Partners With Wigan Warriors

Super League rugby side Wigan Warriors announced that it signed a deal with U.K. bookmaker Coral to become its official main sponsor for the '15 season. Coral will be the main shirt sponsor, with its Coral logo appearing on the front of the Wigan Warriors home and away, playing and replica kits. Cor ...

Tags: Marketing and Sponsorship, United Kingdom

11/12/14
Marketplace Roundup

German national football team head coach Joachim Löw and personal care company Beiersdorf have extended their cooperation through '16. Löw will continue to promote and advertise the company's Nivea Men brand ( Beiersdorf ). ... German 3rd League football club Stuttgarter Kickers has signed ...

Tags: Marketing and Sponsorship, Europe

11/11/14
1860 Munich, Macron Sign Kit Deal

Second Bundesliga club 1860 Munich "has decided it will not extend its kit supply deal with Uhlsport," according to Denis Huber of the TZ. The club and Uhlsport "will go separate ways after the '14-15 season." 1860 Munich "has reportedly signed a five-year deal with Italian brand Macron." However, t ...

Tags: Marketing and Sponsorship, Europe

11/11/14
Molson Coors Partners With St. George's

Brewer Molson Coors, "which has bases in High Street and Station Street, has announced that it has secured a new partnership with the Football Association at St. George's Park," according to Rob Smyth of the BURTON MAIL. Molson Coors "inked a four-year deal" with bosses at the £105M ($166.5M) ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug