Hertz, British MotoGP Extend Deal FA Extends Partnership With Big Cola Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup Cricketer Dhawan A Brand In The Making
Upcoming Conferences and Events
Featured Story
Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '1306 / 20 / 13Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, in... Tags: Marketing and Sponsorship, Europe |
More Stories
Emirates Shirt Deal Worth $39M
Real Madrid, the world's most valuable sports team ($3.3B), "has signed a new shirt sponsorship deal with Emirates" that will pay the team $39M annually for five years starting next season, according to Mike Ozanian of FORBES. The deal with the Dubai-based airline "sells Real Madrid short." Yes, Los ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
The Qatar National Bank "has renewed its sponsorship deal" with Ligue 1 Paris St. Germain. The extension will start at the beginning of the '13-14 season and "will include placement of the lender’s logo on the sleeves of the team’s jersey, as well as other branding around the Parc d ...
Emirates Inks Jersey Deal With Cosmos
Emirates airline has agreed to a multi-year deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. on Tuesday. Outside of some hospitality deals, the Cosmo ...
ManU, City, Blasted For $150 Kids' Kits
Man City and ManU "have been blasted" for charging more than £100 ($153) for kids’ kits, according to Nafeesa Shan of the London SUN. Both clubs "have hiked their prices for outfits made by Nike." It is the first time the total price of a shirt, shorts, socks, badges and printed names "h ...
Optus Ends Sponsorship Deal With FFA
Optus "is not renewing its multi-million-dollar sponsorship and digital content rights deal with Football Federation Australia and a deal with the Carlton Football Club" after the No. 2 telecom firm "decided to withdraw from major sporting sponsorships to focus on its core business," according to Mi ...
Ali, Adidas Team Up For Apparel Line
Muhammad Ali Enterprises "has teamed up with Double D, the exclusive worldwide licensee for adidas combat sports," in a multi-year partnership brokered and managed by IMG Licensing, according to FIBRE2FASHION. Double D is aligning with "'The Greatest' to launch a collection of technical apparel and ...
Bayreuth Basketball Club Gets New Name
Basketball Bundesliga (BBL) club BBC Bayreuth "will change its name starting with the '13-14 season," according to the SID. The new name of the team "will be medi Bayreuth." The Bayreuth-based medical company "has signed on as the team's new title sponsor." It "will be first renaming of the club in ...
Tags: Marketing and Sponsorship, Europe
Brazil Social Battleground For Adidas
Adidas "is to challenge Nike’s dominance of Brazil" ahead of the 2014 World Cup "with a barrage of social media activity," according to Sebastian Joseph of MARKETING WEEK. Adidas is "developing activities and programs for its social newsroom teams that it says will make it 'ever-present' aroun ...
Tags: Marketing and Sponsorship, Brazil
Hibs Sign Four-Year Kit Deal With Nike
Scottish Premier League club Hibernian has "signed a new four-year kit deal with Nike," according to the HERALD SCOTLAND. Nike will replace Puma and "will supply all Hibs' first-team strips as well as training gear" through '17. The new contract "will begin with the unveiling of the team's new home ...
Publicist Signs Agreement With Neymar
David Beckham's publicist, Simon Oliveira, signed an image-rights agreement with Neymar that makes Brazil's most marketable football player "the first client of his new sports investment group," according to Tariq Panja of BLOOMBERG. Oliveira, who remains part of Beckham's management team, said ...
Tags: Marketing and Sponsorship, Europe
