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MotoGP Becomes First Motorsport To Partner With Sports Data Company Sportradar

Published in SportsBusiness Daily Global on 12 / 08 / 16

MotoGP announced that starting in '17, the MotoGP, Moto2 and Moto3 seasons will be overseen by Sportradar’s Integrity Services as part of a multi-year integrity partnership. In a first for the motorsport industry, Sportradar will be providing a range of integrity services. The Fraud Detec...

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Tags: Marketing and Sponsorship

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11/18/16
Barcelona Deal Includes Friendly In Japan

Barcelona's new four-year, €220M ($235.2M) sponsorship deal with Asian e-commerce company Rakuten includes an "obligation to play at least one friendly in Japan in the coming years," according to Samuel Marsden of ESPN.com. Club VP Manel Arroyo said that there "would definitely be one game an ...

Tags: Marketing and Sponsorship, Japan

11/18/16
Vogo Sport Gets Financial Backing

French financial services company La Caisse d’Épargne, the official sponsor of Montpellier Hérault Rugby and Montpellier Hérault Handball, and mobile tech company Vogo Sport have partnered to bring MHB and MHR fans “innovative matchdays” with the “Vogo Sp ...

Tags: Europe, Marketing and Sponsorship

11/18/16
Marketplace Roundup

The Croatian Football Federation  and Nike  signed an extension of their partnership agreement through '26. Talks on the extension of an existing contract "have been ongoing since September" when CFF President Davor Šuker visited Nike HQ in Portland. Throughout Croatia’ ...

Tags: Marketing and Sponsorship

11/17/16
Keegan Expands Role With Liverpool

Former Liverpool player Kevin Keegan "is spending extra time acting as an ambassador for the club where he made such a name for himself," according to Charles Sale of the London DAILY MAIL. Keegan, who is "revered at Anfield," is now being used on a "regular basis for commercial duties with sponsors ...

Tags: Marketing and Sponsorship, Europe

11/17/16
Barcelona Partners With Japan's Rakuten

Barcelona sealed "one of the world's largest football shirt sponsorships" after signing a four-year deal worth at least €220M ($235.2M) with Japanese retailer Rakuten, as the value of commercial deals for top-flight teams "continues to rise," according to Ahmed, Lewis & Inagaki of the FINAN ...

Tags: Europe, Marketing and Sponsorship

11/17/16
PSG Inks Deal With Ericsson

Ericsson new partnership with Paris by PSG Paris St. Germain and Swedish telecom Ericsson announced their official partnership, focused on building a new digital experience for the Parisian club. With Ericsson, the club reinforces its status in terms of sports technology. Under the terms ...

Tags: Marketing and Sponsorship, Europe

11/17/16
Marketplace Roundup

Top14 rugby side Stade Toulousain and Air France-owned regional airline HOP! signed a three-year sponsorship agreement. The agreement sees HOP! become an official partner of the club until ’19. In addition to visibility at the club’s Ernest-Wallon stadium, the HOP! logo will appear o ...

Tags: Marketing and Sponsorship

11/16/16
AEG, Toshiba Expand Partnership

AEG and Toshiba expanded their partnership that extends Toshiba’s strategic brand-building initiatives globally across AEG assets and venues in North America and Europe. The multi-year, multi-million-dollar agreement, brokered by AEG Global Partnerships, includes the Mercedes-Benz Arena in Ber ...

Tags: Marketing and Sponsorship

11/16/16
Japan '19 To Generate Record Revenues

The 2019 Rugby World Cup in Japan will generate record sponsorship revenues, according to Murray Barnett, head of commercial, broadcast and marketing at World Rugby, who said the int'l governing body was on the verge of announcing a raft of World Cup sponsorship deals. Murray: "Commercially, from a ...

Tags: Marketing and Sponsorship, United Kingdom

11/16/16
LGT To Sponsor '16, '17 Curling Events

Infront Sports & Media signed a sponsorship agreement with LGT as main sponsor of the World Women’s Curling Championship 2017 in Beijing, China. In addition, the private banking and asset management group is expanding its involvement to include the European Curling Championships for the ne ...

Tags: Marketing and Sponsorship, Asia

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