Featured Story

China's TJ Sport Consultation Taking Over Italian-Owned Lampre-Merida Cycling

Published in SportsBusiness Daily Global on 08 / 29 / 16

Chinese company TJ Sport Consultation is the "new license holders" of Italian cycling team Lampre-Merida, according to CYCLING NEWS. TJ Sport Consultation "replaces CGS Cycling as the holding agent to create China's first WorldTour team" from the '17 season. A Chinese naming rights sponsor "is ...

Read More

Tags: Marketing and Sponsorship, China

More Stories

08/12/16
LFP Announces STATS As Stat Provider

The French Professional Football League (LFP) chose U.S.-based statistics company STATS as its official statistics provider and data tracker for all of its competitions for ’16-20. The ’16-17 season marks the launch of a new cycle for t ...

Tags: Marketing and Sponsorship, Europe

08/12/16
Marketplace Roundup

Turkish Super Lig side Galatasaray "unveiled a major partnership agreement with real estate firm Nef ." The club agreed to a three-year deal worth a total of $40M, "which will see Nef's logo appear on the front" of its matchday shirts. The '15-16 season saw Galatasaray play "without a shirt spons ...

Tags: Marketing and Sponsorship

08/11/16
DFL Super Cup Secures Nine Partners

The German Football League (DFL) has secured nine partners for the 2016 German Super Cup, including newcomer UPS. The matchup between Bayern Munich and Borussia Dortmund will take place at Dortmund's Signal Iduna Park on Sunday. The DFL's marketing partner, Lagardère Sports, signed deals with ...

Tags: Marketing and Sponsorship, Europe

08/11/16
ManU, Adidas Benefit From #Pogback

The £89M ($116M) fee for Paul Pogba "may seem excessive but," accompanied by a "well executed marketing assault," adidas and ManU see #Pogback as a sound investment, according to Andy Francis of PR WEEK. Pogba is back, or as the marketing machine at ManU "exclaimed at 59 minutes before ki ...

Tags: Marketing and Sponsorship, United Kingdom

08/11/16
Marketplace Roundup

Tottenham named Fun88 its official betting partner in Asian and Latin American territories for the second time. The two-year agreement will see the club and Fun88 reunite after working together from '12-14. The club operates digital channels in Chinese, Indonesian, Korean, Thai, Malay and S ...

Tags: Marketing and Sponsorship

08/10/16
EA Sports Shells Out $85M On EPL Deal

The Premier League and EA Sports on Monday agreed to expand their partnership, with the video game company becoming the league's lead partner in a deal worth more than $28M per year over the next three seasons. The expanded partnership will provi ...

Tags: Marketing and Sponsorship, Europe

08/10/16
Virgin To Subsidize Southampton Tickets

Football fans traveling to watch their teams play against Premier League side Southampton this season will have their match day tickets subsidized by the club's shirt sponsor, Virgin Media, according to Josh Noble of the FINANCIAL TIMES. Owner ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/16
Rochdale Signs Deal With Crown Oil

League One side Rochdale announced Crown Oil has signed a record-breaking five-year deal with the club to occupy the front-of-shirt sponsorship and naming rights of Spotland Stadium. The five-year agreement, which is the biggest commercial deal in the club's history, will secure a significant six-fi ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/16
West Ham Partners With Florida Firm

Premier League club West Ham United announced a "new three-year partnership with American destination marketing firm, Experience Kissimmee," according to Billy Wood of BDAILY. The deal, which will begin this season, sees the Florida-based firm become the Hammers’ official destination partner w ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/10/16
Marketplace Roundup

Serie A side Torino extended its shirt sponsorship deal with Japanese car brand Suzuki for the '16-17 season. Suzuki has been a partner of the club since the '13-14 and become its shirt sponsor last year ( FC Torino ). Asian-facing sports betting operator TLCBET announced it will become th ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug