Featured Story

Russian Economic Crisis Drives Transfer Market Spending To 14-Year Low

Published in SportsBusiness Daily Global on 03 / 04 / 15

Russian Premier League clubs’ transfer spending in this year’s winter window hit a 14-year low. The Premier League's 16 clubs spent only €6M on transfers between them, the lowest figure for a winter transfer campaign since '01 and a drastic decline from €39M spent in the winter...

Read More

Tags: International Football, Russia

More Stories

02/18/15
European Tour Account Up For Grabs

The European Tour "is preparing to review its creative account, after Saatchi & Saatchi resigned the business it has worked on since 2009," according to Louise McIlwraith of CAMPAIGN LIVE. The agency's last work for the brand will be the upcoming global campaign, "drama on the world stage," due ...

Tags: Marketing and Sponsorship, Europe

02/18/15
Heineken Kicks Off #ChampionTheMatch

Heineken "followed up last year's #ShareTheSofa campaign with a new online platform encouraging people share their match day rituals using the #ChampionTheMatch hashtag," according to Maisie McCabe of CAMPAIGN LIVE. Heineken "will encourage fans to use #ChampionTheMatch when sharing and talking abou ...

Tags: Marketing and Sponsorship, Europe

02/18/15
Horses In Motorcars Star In Betfair Ad

Bookmaker Betfair has launched a campaign "featuring horses in motorcars" ahead of The Cheltenham Festival next month, according to Louise McIlwraith of CAMPAIGN LIVE. Created by WCRS, the integrated campaign spans TV, digital and press, and "builds upon the online sports betting operator's exi ...

Tags: Marketing and Sponsorship, United Kingdom

02/18/15
Marketplace Roundup

Hampshire Cricket announced the renewal of its partnership with Southampton-based law firm Paris Smith. Paris Smith will continue in its role as the official legal partner of Hampshire Cricket & the Ageas Bowl ( Ageas Bowl ). ... Harrogate Spring Water announced it signed a three-year deal with ...

Tags: Marketing and Sponsorship

02/17/15
Adidas Launches Sport 15 Campaign

Adidas has begun a global roll-out of a series of films called Sport 15. Throughout the year, Sport 15 will tell brand stories that aim to motivate young athletes. The first films show adidas endorsers including Barcelona's Lionel Messi, Real Madrid's James Rodriguez and the NBA Chicago Bulls' ...

Tags: Marketing and Sponsorship

02/17/15
Royal Ascot Campaign Draws On Tapestry

Royal Ascot "commissioned handcrafted embroidery as part of a campaign to celebrate the event's history," according to Gurjit Degun of CAMPAIGN LIVE. The campaign, "Like Nowhere Else," has been created by Antidote, focusing on the four areas of Royal Ascot: racing, pageantry, style and fine dining. ...

Tags: Marketing and Sponsorship, United Kingdom

02/17/15
Gorman Looking To Boost Sharks' Coffers

National Rugby League side Cronulla Sharks CEO Lyall Gorman revealed he "could sell a staggered sponsorship at the Sharks which would rely on the club backing itself both on and off the field in order to receive a better financial deal," according to Stuart Honeysett of THE AUSTRALIAN. The Sharks "h ...

Tags: Marketing and Sponsorship, Australia

02/17/15
West Indies Cricket Partners With Joma

The West Indies Cricket Board named Spanish sports brand Joma the West Indies team kit supplier for its men's and women's squads. WICB Commercial Manager Nelecia Yeates said, "What is particularly significant about this partnership with Joma is that they are not a traditional cricket kit supplier, y ...

Tags: Marketing and Sponsorship, North America

02/17/15
Marketplace Roundup

Changan Ford (CAF) announced its title sponsorship of the Chinese FA Super Cup. The deal is a part of CAF’s commitment to the development and growth of football in China. As the new title sponsor of the CFA Super Cup, it will be renamed The Changan Ford 2015 CFA Super Cup ( Ford ). ... The Eur ...

Tags: Marketing and Sponsorship

02/16/15
EPL Clubs In Line For Another Payday

Premier League clubs are set to receive an additional £180M ($277M) bonus in the next few months with EPL CEO Richard Scudamore "poised to renew the league’s sponsorship deal," according to Rob Draper of the London DAILY MAIL. Diageo, maker of Guinness, is a favorite for the rights with ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug