Featured Story

Serena Williams Stars In New Gatorade Ad Encouraging Girls To Play Sports

Published in SportsBusiness Daily Global on 11 / 22 / 17

Gatorade "released a new Serena Williams ad that appears to show the tennis star cradling her nearly three-month-old baby," according to E.J. Schultz of AD AGE. It was created by TBWA\Chiat\Day, L.A. The brand used women's style and lifestyle site Refinery29 "for research." In the spot, Williams is ...

Read More

Tags: Marketing and Sponsorship

More Stories

11/07/17
CGE Appoints Salad To Design Website

Commonwealth Games England appointed brand and communication agency Salad to "design and build a first-in-class digital experience that will unite Team England fans in the run up to Gold Coast 2018," according to Rebecca Levy of THE DRUM. Salad -- which won a Lovie Award for the fully responsive rac ...

Tags: Marketing and Sponsorship, United Kingdom

11/07/17
Marketplace Roundup

Australian Football League side West Coast Eagles announced sports apparel brand ISC will become its on-field apparel partner. The company will join the Eagles in '18, when the club moves to Perth Stadium ( West Coast Eagles ). In a "surprise move," Delhi Half Marathon title sponsor Airt ...

Tags: Marketing and Sponsorship

11/06/17
Corinthians, Cia Do Terno Extend Deal

Brasileiro side Corinthians expanded its partnership with menswear chain Cia do Terno, according to SOCCEREX. The deal will see the tailoring company become the club's official front-of-shirt sponsor until at least the end of the '17 season, with seven rounds still remaining. Cia do Terno initially ...

Tags: Marketing and Sponsorship, Brazil

11/06/17
FA Partners With LG Electronics

Visitors to Wembley Stadium and St. George's Park will see an upgrade in terms of technology after a three-year partnership with LG Electronics was struck. The FA's latest partnership -- due to run through Euro 2020 -- sees LG become the first official digital screen partner at both Wembley and SGP, ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/17
UFC Partners With AirAsia

Source: UFC UFC unveiled the MMA outfit’s first-ever airline deal, bringing on AirAsia as a partner for the Asia and Australia regions. The partnership began Saturday around UFC 217 at Madison Square Garden ...

Tags: Asia, Marketing and Sponsorship

11/06/17
Altrad's Company To Back Six Nations

Syrian billionaire Mohed Altrad "is in talks for his construction company to take over as the headline sponsor" of the Six Nations with "immediate effect," according to Nik Simon of the London DAILY MAIL. Tournament execs " are yet to find a replacement for long-term backer RBS ," although NatW ...

Tags: Marketing and Sponsorship, Europe

11/06/17
Marketplace Roundup

Swiss watchmaker Hublot and Chelsea teamed up to launch the Big Bang Chelsea FC watch, which was presented at Stamford Bridge. Hublot has a presence inside Stamford Bridge, where it is featured on LED score display screens and pitchside banners, and through clocks displayed in key areas.The Big ...

Tags: Marketing and Sponsorship

11/03/17
HP, Intel To Sponsor Overwatch League

Activision Blizzard’s Overwatch League sold its first two league-wide sponsorships, securing HP and Intel as endemic hardware suppliers. HP’s Omen by HP brand will be the official PC and monitor of all league competitions, and Intel Core i7 will be the official CPU of the league. Terms o ...

Tags: Marketing and Sponsorship

11/03/17
Brisbane Lions Sign Oaks Hotels & Resorts

Australian Football League side Brisbane Lions launched a new partnership which will see Oaks Hotels & Resorts act as the club's co-major sponsor and official hotel partner for the next two years. Oaks Hotels & Resorts' logo will be featured on the back of the Lions' home jersey and on the f ...

Tags: Marketing and Sponsorship, Australia

11/03/17
NBA Expands Partnership With Nike

The NBA and Nike announced an expansion of their existing partnership that will make Nike the presenting partner of the NBA Mexico City Games 2017 and the NBA London Game 2018. The NBA Mexico City Games 2017 will feature the Brooklyn Nets playing regular season games against the Oklahoma City Thunde ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug