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Budweiser Signs Three-Year Deal With Paris St. Germain, Brand's First In Ligue 1

Published in SportsBusiness Daily Global on 07 / 25 / 16

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee...

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Tags: Marketing and Sponsorship, Europe, North America

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