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Watch Brand Omega To Continue Sponsorship Of Team New Zealand For '17 America's Cup

Published in SportsBusiness Daily Global on 05 / 22 / 15

Long-term Team New Zealand sponsor Omega on Thursday announced its continued sponsorship of the team in its challenge for the 35th America's Cup in '17. It is the second major sponsor of the team to renew its commitment in as many weeks along with Emirates. As commemoration of Omega's support for Em...

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Tags: Marketing and Sponsorship, Australia

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11/17/14
Marketplace Roundup

Second Bundesliga side FC St. Pauli has signed a new partnership with health insurance provider Techniker Krankenkasse to become the club's official health partner. The partnership, which will take effect on Jan. 1, will run for three-and-a-half years ( St. Pauli ). ... Wasserman Media Group expande ...

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11/14/14
Iberdrola Renews La Roja Sponsorship

Spanish energy company Iberdrola and the Spanish Football Federation (RFEF) renewed their partnership through Euro 2016, according to AS. Iberdrola President Ignacio Galán and RFEF President Ángel María Villar presented the agreement on Thursday, which includes Iberdrola's spons ...

Tags: Marketing and Sponsorship, Europe

11/14/14
St. Kilda Partners With AMC Cleaning

Australian Football League side St. Kilda Football Club signed a deal with AMC Commercial Cleaning as an official sponsor from '15. AMC Commercial Cleaning joined the club as a corporate partner this year and will be featured on St. Kilda’s media polo sleeves, signage and corporate hospitality ...

Tags: Marketing and Sponsorship, Australia

11/14/14
Germany Has Best 'Brand,' Index Finds

For the first time in six years, the country with the best "brand" in the world is not the U.S. -- it is Germany -- and it "may have its football team to thank for that," according to Lauren Davidson of the London TELEGRAPH. For the "second time in the 10-year history of the Anholt-GfK Roper Nation ...

Tags: Europe, Marketing and Sponsorship

11/14/14
BMW To Sponsor Top FIBT Events

Infront Sports & Media helped the Int'l Bobsleigh & Skeleton Federation (FIBT) sign an agreement in which BMW becomes the official main sponsor of the FIBT World Cup and title sponsor of the FIBT World Championships. The package will integrate the BMW brand at nine races per season and visib ...

Tags: Europe, Marketing and Sponsorship

11/14/14
Sheffield Sponsors Threaten To Walk

League One side Sheffield United sponsors "are threatening to terminate their partnerships if the club goes ahead and signs up former player and convicted rapist Ched Evans," according to Ben Bold of MARKETING MAGAZINE. Official shirt sponsor John Holland Sales and back-of-shirt sponsor DBL Log ...

Tags: Marketing and Sponsorship, United Kingdom

11/14/14
10Ten Talent Launches New Golf Division

10Ten Talent started a new golf division and appointed former European Tour Professional Sam Little to head the venture. The Terry Byrne-run agency represents clients including Pele, Jack Wilshere, Glenn Hoddle and Christian Wade. 10Ten Talent CEO Terry Byrne said, "This is a very exciting time for ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Puma, Austria Extend Partnership

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Tags: Marketing and Sponsorship, Europe

11/13/14
ServusTV Signs On As Game Sponsor

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Tags: Marketing and Sponsorship, Europe

11/13/14
Bayern, Global Premer Soccer Team Up

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