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Bundesliga Side Hertha Berlin To Sign $20M Shirt Sponsorship Deal With Bet-At-Home

Published in SportsBusiness Daily Global on 07 / 06 / 15

Bundesliga side Hertha Berlin "will sign a new shirt sponsorship deal with sports betting provider bet-at-home," according to Roberto Lamprecht of BILD. The three-year deal has a reported value of €18M ($19.8M). In addition to the €6M ($6.6M) annually, the club "could receive bonus payment...

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Tags: Marketing and Sponsorship, Europe

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