Featured Story

Hangin' With ... The Aspire Group Director Of Australian Operations Ben Pincus

Published in SportsBusiness Daily Global on 01 / 30 / 15

The Aspire Group Director of Australian Operations BEN PINCUS is managing a collaborative initiative with the National Rugby League that recently opened the first centralized Fan Relationship Management Center devoted exclusively to outbound sales calls in the history of the NRL. Pincus's team of ...

Read More

Tags: People and Pop Culture

More Stories

07/28/14
La Liga Valencia Partners With CaixaBank

La Liga side Valencia and Spanish bank CaixaBank on Friday signed an agreement in which the bank becomes one of the club's official sponsors for the next three seasons, according to SUPERDEPORTE. Through the agreement, Valencia fans who are registered with CaixaBank will receive tickets for the '14- ...

Tags: Marketing and Sponsorship, Europe

07/28/14
Brentford Partners With Matchbook.com

League Championship side Brentford FC announced a new partnership agreement with sports betting exchange Matchbook.com. Matchbook is now the official betting partner of the club. The Matchbook.com logo will be displayed on Brentford’s home and away kit for the upcoming '14-15 campaign. In add ...

Tags: Marketing and Sponsorship, United Kingdom

07/28/14
Marketplace Roundup

Spanish third division side Cultural Leonesa on Tuesday presented a special edition shirt to be worn in a preseason tournament. The shirts are black but "painted like a tuxedo." That the BBC wrote about a shirt from Spain's third division "is a sign that though the aesthetic value of the shirt has b ...

Tags: Marketing and Sponsorship

07/25/14
Study: 30% Think Nike Was WC Sponsor

Research firm GlobalWebIndex found out that Coca-Cola, McDonald's, Visa and adidas "were the most recognised sponsors of the World Cup in Brazil," achieving recognition among 50%, 39%, 41% and 36% of U.K., U.S. and Brazilian consumers respectively, according to Ben Bold of MARKETING MAGAZINE. Howeve ...

Tags: Marketing and Sponsorship, Brazil

07/25/14
Telstra Partners Wtih A-League All Stars

Football Federation Australia announced that Telstra will be the front of shirt sponsor for the A-League All Stars for its upcoming match against Juventus at ANZ Stadium on Aug. 10. Telstra now joins other A-League All Stars partners which include Foxtel, Destination NSW and the Seven Network ...

Tags: Marketing and Sponsorship, Australia

07/25/14
Boomers Sign Airbnb Sponsorship Deal

The Australian national basketball team "signed online travel booking company Airbnb as its naming rights sponsor" in the lead-up to the FIBA World Cup in Spain, according to Roy Ward of the SYDNEY MORNING HERALD. Basketball Australia "announced the sponsorship on Thursday morning at the Boomers tra ...

Tags: Marketing and Sponsorship, Australia

07/25/14
Franklin Splits With Manager Pickering

Australian Football League side Sydney Swans player Lance "Buddy" Franklin "has taken on a new celebrity agent and is believed to have split with his high-profile manager Liam Pickering on the eve of his first game against Hawthorn," according to Peter Lalor of NEWS LIMITED. The former Hawk came to ...

Tags: Marketing and Sponsorship, Australia

07/25/14
Real's Rodríguez A Marketing Gold Mine

In acquiring Colombian James Rodríguez, Real Madrid has signed not only the World Cup Golden Boot winner, but also a "commercial gold mine," according to Carlos Forjanes of AS. The player represents six brands and it is estimated that he will earn €8.5M ($11.5M) from endorsemen ...

Tags: Europe, Marketing and Sponsorship

07/25/14
Marketplace Roundup

La Liga side Espanyol reached an agreement with Italian designer Amy Gee, which will become the club's official provider of suits and clothing for the players and coaching staff during the '14-15 season ( Espanyol ). ... Bundesliga club Hertha Berlin has extended its partnership with airline Germani ...

Tags: Marketing and Sponsorship

07/24/14
Real Madrid Quickly Sells 900 James Shirts

Real Madrid's signing of James Rodríguez has "generated a fever called 'Jamesmanía' that has been evident beyond the stands" at the Santiago Bernabéu, according to Hugo Téllez of MARCA. Following the team's introduction of Rodríguez at the stadium on Tuesday, ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug