William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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Atlanticlux Breaks Ties With DTB
German Davis Cup team title sponsor Atlanticlux "has canceled its sponsorship with immediate effect," according to Gerald Kleffmann of the SÜDDEUTSCHE ZEITUNG. The FWU Group, owner of life insurance company Atlanticlux, broke the news in a letter to German Tennis Federation (DTB) President Karl ...
Tags: Marketing and Sponsorship, Europe
RFU Considers Selling Twickenham Rights
The Rugby Football Union is considering selling the naming rights to Twickenham stadium, as it "moves to boost revenues" ahead of the 2015 Rugby World Cup, according to John Reynolds of MARKETING MAGAZINE. Selling naming rights to arenas has "proved popular with some football clubs and, to a lesser ...
Marketplace Roundup
Brazilian airline company TAM "has decided to end" its sponsorship contract with the Brazilian Football Confederation (CBF). The intention of the company is to end its partnership in '13. No reason was given, but an announcement is expected in the coming days ( FOLHA DE S. PAULO, 10/29 ). ... German ...
Carsguide Partners With ABL
Carsguide.com.au revealed it will become an official sponsor of the Australian Baseball League when its third season kicks off on Thursday. The partnership will see the automobile buying service branding across all six team stadiums, a broadcast presence on the ABL's weekly show on Fox Sports and na ...
Santander Will Not Renew Libertadores Deal
The Copa Santander Libertadores (South America's equivalent to the Champions League) will change its name in '13 as the bank will not renew its title sponsorship deal for the event with CONMEBOL, according to MAQUINADOESPORTE.com.br. The financial institution's deal with the South American Football ...
Arsenal Is Set To Sign Kit Deal With Adidas
Arsenal’s "long-promised sunny commercial uplands appear to be taking shape as adidas prepares a blockbuster bid" to take over the club's kit deal from rival Nike, according to Matt Scott of the London TELEGRAPH. The Nike shirt deal expires in '13-14, and adidas’ interest "is set at lea ...
Marketplace Roundup
Brasileiro club São Paulo "has signed a new kit deal" with sportswear company Penalty. The agreement will see the Brazilian company replace Reebok as kit supplier of the club starting in '13 ( GOAL.com, 10/26 ). .. The Biathlon World Team Challenge signed a new title sponsorship deal with e ...
Özil Faces Fine If He Wears Adidas
Real Madrid player Mesut Özil "faces being hit" with a £122,000 ($196,600) daily fine if he wears another pair of adidas boots, according to the London DAILY MAIL. After ending his long-running sponsorship contract with Nike, the German int'l midfielder was spotted wearing all-white adid ...
Tags: Europe, Marketing and Sponsorship
Audi To Remain Alpine World Ski Sponsor
The Alpine World Ski Championships in '15 and '17 will again be held under the Audi flag. The company has reached an agreement with the Int'l Ski Federation (FIS) and the European Broadcasting Union, the owner of the rights and partner of the FIS, to assume the presenting sponsorship commitment not ...
Tags: Europe, Marketing and Sponsorship
BBC Worldwide Launches Olympics Campaign
BBC Worldwide, the commercial arm of the corporation, "is running its biggest ever home entertainment campaign, to promote the BBC's role in creating public feelings of 'joy'" during the London Games, according to Matthew Chapman of MARKETING MAGAZINE. The campaign "will support the London 2012 Olym ...
