Featured Story

Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

Read More

Tags: Year End

More Stories

07/04/14
Marketplace Roundup

Fubon Financial Holdings "will sponsor the Taiwan leg of the LPGA tour" through '16. Since '11, the tournament had been hosted by the Sunrise Golf & Country Club in Taoyuan County under a three-year contract with the U.S.-based LPGA, but Sunrise Chair Hsu Tien-ya "decided this year to end the sp ...

Tags: Marketing and Sponsorship

07/03/14
PyeongChang, The North Face Partner

The organizing committee for the 2018 PyeongChang Olympics has signed its second sponsor in as many days, agreeing to a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after the PyeongChang organizing committee signed its first domestic sponsor in South Korean telecom KT ...

Tags: Marketing and Sponsorship, Asia

07/03/14
Stewards' Cup Renamed For $8,600

One of horse racing’s "most longstanding race-titles has been killed off after 174 years at the insistance of a new sponsor in exchange for a one-year deal" and an extra £5,000 ($8,600), according to Chris Cook of the London GUARDIAN. The Stewards’ Cup, "famed as the cavalry charge ...

Tags: Marketing and Sponsorship, United Kingdom

07/03/14
Djokovic Strenghens Presence In China

Serbian tennis player Novak Djokovic has relaunched his brand on leading Chinese social media network Weibo. His presence is aided by Shanghai-based social media agency Mailman Group. Since key social media channels like Facebook and Twitter are blocked in China, fans have turned to Chinese social m ...

Tags: Marketing and Sponsorship, China

07/03/14
Hibernian FC Renews Deal With Crabbie's

Scottish Championship side Hibernian FC signed a new three-year deal with drink firm Crabbie's, which will see the firm "sponsor Easter Road’s Famous Five Stand," according to David Hardie of the EDINBURGH NEWS. The company "saw three years as the Capital club’s main sponsor come to an e ...

Tags: Marketing and Sponsorship, United Kingdom

07/03/14
Marketplace Roundup

Second Bundesliga club FSV Frankfurt has signed an early contract extension to its partnership with offset printing E. Sauerland. The two parties agreed to extend the deal, which was set to run until the end of the '16 season, for another six years until June 30, 2022. As the club's exclusive print ...

Tags: Marketing and Sponsorship

07/02/14
Tennis Sponsors Flocking To Kyrgios

Australian tennis player Nick Kyrgios "has something very marketable, and the commercial offers are piling in," according to Neil Harman of the LONDON TIMES. Racket manufacturer Yonex "is ready to make Kyrgios its highest-paid athlete." Yonex has Lleyton Hewitt and Stanislas Wawrinka "among its grea ...

Tags: Marketing and Sponsorship, United Kingdom

07/02/14
PyeongChang Signs First Domestic Partner

It "may have taken some time, but the 2018 Winter Olympics finally have their first domestic sponsor," according to the AP. The PyeongChang Organizing Committee said on Tuesday that South Korean telecom firm KT Corp. "has agreed to become the Games' first Korean partner." The announcement "follows m ...

Tags: Marketing and Sponsorship, Asia

07/02/14
Man City Teams With Vietnamese Bank

Man City has agreed to a new two-year partnership with Vietnamese retail bank Saigon Hanoi Commercial Joint Stock Bank. SHB will become City's official affinity card partner in Vietnam, Laos and Cambodia. The deal will see the launch of a Man City debit card in the region. Man City branding promotin ...

Tags: Marketing and Sponsorship, United Kingdom

07/02/14
Stenson To Promote Jumeirah Golf Estates

World No. 2 golfer Henrik Stenson signed a two-year deal with Jumeirah Golf Estates "to become the venue’s ambassador for golf and residential development," according to GULF NEWS. The 38-year-old Swede "will support the facilities’ domestic and global marketing activity, including perso ...

Tags: Marketing and Sponsorship, Middle East

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug