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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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09/30/13
Marketplace Roundup

The Int'l Cycling Union (UCI) signed a five year agreement with Italian-based REMO for the production of all the UCI’s official uniforms. The agreement was signed in Florence, Italy, by new UCI President Brian Cookson and REMO Founder Martin Havik during the UCI Road World Championships ( UCI ...

Tags: Marketing and Sponsorship

09/27/13
Arsenal, Liverpool Sign With Gatorade

EPL Arsenal announced a three-year sponsorship with Gatorade as its official sports drink and sports nutrition partner on Thursday. The deal will see Arsenal's U21 and U18 teams use Gatorade. Additionally, the deal will see Gatorade and Arsenal sports science teams collaborate on developing specific ...

Tags: Marketing and Sponsorship, United Kingdom

09/27/13
Liverpool Director: Suarez Hurt Brand

EPL Liverpool Managing Dir Ian Ayre said that striker Luis Suarez's racist abuse and biting incidents "have damaged the club's brand," according to Rob Harris of the AP. Ayre, though, said Suarez "has responded well to ... work on his character." Suarez returned on Wednesday against ManU from a 10-g ...

Tags: Marketing and Sponsorship, United Kingdom

09/27/13
UAE FA Partners With Etisalat

Middle East and Africa telecom operator Etisalat on Thursday "signed a new partnership" with the UAE FA, according to EMIRATES 247. Under the new agreement, Etisalat "will become the official partner for the UAE FA and the official sponsor of both the UAE national team and the President's ...

Tags: Marketing and Sponsorship, Middle East

09/27/13
Spanish Handball Backed By Post Office

The Spanish national handball team, "drowning in economic crisis and incapable of profiting from the team's on-court success in recent years, has received a ball of economic oxygen," according to Javier Lafuente of EL PAIS. Spain's postal service "will sponsor the men's and women's national handball ...

Tags: Europe, Marketing and Sponsorship

09/27/13
Sony Six Boss Sees Non-Cricket Potential

Multi Screen Media's sports channel, Sony Six, "has never been a cricket-only channel," according to Urvi Malvania of the Indian BUSINESS STANDARD. Now looking to create an audience for basketball with new initiatives, newly-appointed Sony Six business head PRASANA KRISHNAN tells why "he is o ...

Tags: Marketing and Sponsorship, India

09/27/13
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has signed a partnership with state lottery Lotto Hamburg for the '13-14 season. Lotto Hamburg will use several promotional measures surrounding home games at the O2 World Hamburg ( Hamburg Freezers ). ... German 3rd League football club Stuttgarter K ...

Tags: Marketing and Sponsorship

09/26/13
Carlsberg Releases New EPL Campaign

Carlsberg brewery "has unveiled a global campaign" promoting its three-year deal as the official beer partner of the Premier League, according to Alex Brownsell of MARKETING MAGAZINE. The campaign is "part of its on-going 'That call for a Carlsberg' strategy." Carlsberg "has rolled out a TV an ...

Tags: Marketing and Sponsorship, United Kingdom

09/26/13
HBL, Hummel Extend Partnership Until '17

The Handball Bundesliga (HBL) has extended its partnership with Danish sportswear company hummel for another three years until '17. Hummel, which has been a partner of the HBL since '11, will continue to be the league's official equipment supplier. The partnership also includes several promotio ...

Tags: Marketing and Sponsorship

09/26/13
Marketplace Roundup

U.K. optician Specsavers has agreed to become the official optician and hearing care provider of Rugby League World Cup 2013. It has also agreed to become the official sponsor of the match officials for the tournament. Specsavers' logo will be displayed on the front of the match officials' kit ( Rug ...

Tags: Marketing and Sponsorship

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