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Puma Posts Video Of Finnish Driver Räikkönen In Sauna To Promote F1 Racing Suits

Published in SportsBusiness Daily Global on 09 / 30 / 16

German sportswear company Puma on Thursday posted a video of Scuderia Ferrari driver Kimi Räikkönen in a sauna on social media. The Finnish F1 world champion is seen relaxing in his Puma racing suit in the steamy environment. Puma strategically launched the video ahead of this weekend's Ma...

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Tags: Marketing and Sponsorship, Asia, Europe

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AFL Criticized Over Uniform Redesign

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04/07/16
Nike Ad Features Blaise Matuidi

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04/07/16
Indian Sponsorships Grew 12.3% In '15

As Indian sports viewers' appetite for other sports grows, advertisers and broadcasters are "seeing value in putting their money behind new formats and leagues," according to Gouri Shah of LIVE MINT. Sports sponsorship in India grew 12.3% to Rs 5,185.4 crore ($779.4M) in '15 from Rs 4,616. ...

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04/07/16
Cargill Foods India, Rising Pune Partner

Cargill Foods India said that "it will be the principal sponsor" of the MS Dhoni-captained Indian Premier League side Rising Pune Supergiants team in the upcoming edition of the IPL, according to Jayashree Bhosale of the ECONOMIC TIMES. The company said that "the proportion of housewives watching cr ...

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04/07/16
Marketplace Roundup

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Louis Tomlinson Wins Kit Competition

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Tags: Marketing and Sponsorship, United Kingdom

04/06/16
Toyota To Sponsor Women's AFL

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São Paulo Signs Partnership With Rock & Ribs

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