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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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WRC Gets New Timekeeper In '13
Motorsports governing body FIA "is in talks to replace World Rally Championship's current timekeeper Stage One with SIT," according to Markus Lüttgens of MOTORSPORT-TOTAL.com. Despite the criticism of manufacturers and organizers, FIA has decided to change WRC's official timekeeper. Spanish-bas ...
Tags: Marketing and Sponsorship, Europe
ABL, Russell Brands Agree To Deal
Russell Brands, LLC, has signed a sponsorship deal with the Australian Baseball League for which it will be the official on-field uniform supplier through '15, according to Karl Greenberg of MEDIAPOST.com. ABL teams, which consist of national players from across Australia, Japan, South Korea, Europe ...
Sarpong Quits Ghana FA
Ghana FA sponsorship committee board Chair Kofi Kodua Sarpong has resigned from the position "following alleged disagreements" with FA President Kwesi Nyantakyi, according to GHANAWEB.com. Sarpong is "allegedly angry" with Nyantakyi because the FA boss has unilaterally agreed to a deal with telecom ...
Tags: Africa, Marketing and Sponsorship
Marketplace Roundup
Brasileiro club Flamengo Fiscal Council President Leonardo Ribeiro revealed "the contract with adidas will wait until '13." The club decided to wait before voting on the kit proposal until elections at the club are finished in December ( LANCENET.com.br, 11/7 ). ... Brasileiro club Grêm ...
Balocco To Sponsor Pink Jersey
The organizers of the Giro d'Italia have revealed biscuit producer Balocco will take over as the new sponsor for the race leader's pink jersey for '13 and '14. Ferrero brand Estathè had been the long-term sponsor of the pink jersey. Balocco has been the away strip sponsor of Juventus for the ...
Tags: Marketing and Sponsorship, Europe
NRL Dragons Score Three Sponsors
National Rugby League club St. George Illawarra Dragons have recently signed three new partners for the '13 season: construction company Always and Jeep and Alfa Romeo. Always' association with the club was established midway through the '12 season, and the new deal will make it the sleeve sponsor f ...
Brasileiro Club Coritiba Adds Sponsor
Brasileiro club Coritiba has "agreed to a new partnership" with supplement company Nutrilatina, according to Rodolfo Gomes of MAQUINADOESPORTE.com.br. The agreement is for the next two years until '14. The company will be the official supplement provider of the club, "but it will not have its logo o ...
Tags: Brazil, Marketing and Sponsorship
WFSGI Partners With GlobalSportsJobs
Digital recruitment platform GlobalSportsJobs has been named the official jobs and careers partner of the World Federation of the Sporting Good Industry. The site focuses on the int'l sports industry and provides access to jobs, career advice and networking for professionals throughout the sports se ...
Marketplace Roundup
Spanish second division club Xerez has agreed to a new kit deal with sportswear company Kappa. The Italian company will provide the team with new kits for the next three years, in addition to the end of the current season ( Xerez ). ... French Top 14 rugby club Union Bordeaux Bègles has agree ...
HK Open In Dire Need Of Sponsors
European Tour CEO George O'Grady warned that the Hong Kong Open "faces an uncertain future unless sponsors come to the party," as local institution HSBC said that "it was not interested in backing the tournament," according to James Porteous of the SOUTH CHINA MORNING POST. O'Grady said that the Eur ...
Tags: Marketing and Sponsorship, China
