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ManU Partners With Film Distributor 20th Century Fox In First-Of-Its-Kind Deal

Published in SportsBusiness Daily Global on 02 / 08 / 16

ManU announced a "new partnership with film distributor 20th Century Fox with a penalty shootout featuring the star of upcoming superhero film Deadpool ," according to Nicholas Megaw of the FINANCIAL TIMES. The deal "is the first of its kind between a football club and a film company," an...

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Tags: Marketing and Sponsorship, United Kingdom

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