William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
Upcoming Conferences and Events
Featured Story
Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
More Stories
NRL Dragons Score Three Sponsors
National Rugby League club St. George Illawarra Dragons have recently signed three new partners for the '13 season: construction company Always and Jeep and Alfa Romeo. Always' association with the club was established midway through the '12 season, and the new deal will make it the sleeve sponsor f ...
Brasileiro Club Coritiba Adds Sponsor
Brasileiro club Coritiba has "agreed to a new partnership" with supplement company Nutrilatina, according to Rodolfo Gomes of MAQUINADOESPORTE.com.br. The agreement is for the next two years until '14. The company will be the official supplement provider of the club, "but it will not have its logo o ...
Tags: Brazil, Marketing and Sponsorship
WFSGI Partners With GlobalSportsJobs
Digital recruitment platform GlobalSportsJobs has been named the official jobs and careers partner of the World Federation of the Sporting Good Industry. The site focuses on the int'l sports industry and provides access to jobs, career advice and networking for professionals throughout the sports se ...
Marketplace Roundup
Spanish second division club Xerez has agreed to a new kit deal with sportswear company Kappa. The Italian company will provide the team with new kits for the next three years, in addition to the end of the current season ( Xerez ). ... French Top 14 rugby club Union Bordeaux Bègles has agree ...
HK Open In Dire Need Of Sponsors
European Tour CEO George O'Grady warned that the Hong Kong Open "faces an uncertain future unless sponsors come to the party," as local institution HSBC said that "it was not interested in backing the tournament," according to James Porteous of the SOUTH CHINA MORNING POST. O'Grady said that the Eur ...
Tags: Marketing and Sponsorship, China
P&G Was Olympics' Top Sponosor
A poll of sponsorship industry professionals undertaken by Sponsorship Today and Think!Sponsorship found that P&G was London 2012′s most effective sponsor. Nearly 40% of respondents to the online poll named P&G as the most-successful Olympic Top Partner compared to nearest rival Coca-C ...
Marketplace Roundup
Bundesliga club TSG 1899 Hoffenheim signed a new partnership deal with online ticket provider viagogo. The sponsorship deal includes extensive advertisement in the areas of online and ticketing, as well as ad space on boards in camera view ( viagogo ). ... Switzerland's NOC Swiss Olympic extended it ...
I-League Fails To Reach Potential
India's I-League, on paper, "is the equivalent of the EPL or Spain's La Liga," but in reality, "it suffers from a fraction of the frenzy associated with these tournaments," according to Binoy Prabhakar of the ECONOMIC TIMES. The I-League is India's "biggest football contest," featuring 14 of the cou ...
Tags: Marketing and Sponsorship, India
London Games A Marketing Coup
The IOC secured nearly $1B from its worldwide sponsorship program in the four-year cycle ending with the London Games, according to Vanessa Kortekaas of the FINANCIAL TIMES. The number is the highest in the organization's history. Marketing agency Brand Rapport Dir Nigel Currie said that for an ...
Tags: Marketing and Sponsorship, Europe
AIG, All Blacks Deal Worth $66M
The New Zealand Rugby Union sponsorship deal with insurance group AIG is "understood to be worth" around NZ$80M ($66M), according to Bevan Hurley of the NEW ZEALAND HERALD. The 5-year deal, worth approximately NZ$15M ($12.4M) a season, was "divulged at a meeting with the All Blacks senior leadership ...
