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Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

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Tags: People and Pop Culture

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06/23/14
Marketplace Roundup

Nike "will supply the orange shirts worn by the Dutch football team until at least 2026 after agreeing to extend their long-running sponsorship agreement." Nike has sponsored Dutch football since '96, "one of its first major deals in the sport." Nike Football VP Dermott Cleary said, "The Dutch FA wa ...

Tags: Marketing and Sponsorship

06/20/14
Magazines Vie For World Cup Ad Dollars

While TV will "reap most of the benefit" of advertising dollars around the FIFA World Cup, publishers "both online and off are fighting for their share of the windfall, not only covering the matches but also introducing websites, digital magazines ...

Tags: Marketing and Sponsorship

06/20/14
Scottish Football Still Sponsorless

The Scottish Professional Football League has "yet to entice a lead sponsor," and CEO Stewart Regan believes that there "is still a long way to go before Scottish football is back on its feet," according to Scott McDermott of the Scotland DAILY RECORD. The announcement "could be made next week about ...

Tags: Marketing and Sponsorship, United Kingdom

06/20/14
Brazil's SPR Sports Profiled

Pedro Grzywacz's SPR Sports "claims to have built the world’s largest franchise of football club merchandise stores dedicated to one club," according to Joe Leahy of the FINANCIAL TIMES. Brasileiro club Corinthians "is the most popular in São Paulo and the second most popular in Brazil, ...

Tags: Marketing and Sponsorship, Brazil

06/20/14
Marketplace Roundup

German Hockey League (DEL) club Cologne Sharks has extended its shirt sponsorship deal with local utility provider RheinEnergie for another year. The partnership between the club and RheinEnergie will enter its 16th year with the begining of the '14-15 season. The company's logo will remain front an ...

Tags: Marketing and Sponsorship

06/19/14
Lufthansa Signs $6.8M Deal With Frankfurt

German airline Deutsche Lufthansa "has signed a five-year sponsorship deal with Bundesliga club Eintracht Frankfurt," according to BILD. The deal has an estimated value of €5M ($6.8M). In addition to the millions, the club "will receive non-cash benefits such as free flights." Lufthansa "has be ...

Tags: Marketing and Sponsorship, Europe

06/19/14
Nadal Becomes Telefónica Ambassador

Rafael Nadal will be an ambassador for Spanish telecom Telefónica for the next six years, according to SPORT. The idea is for Nadal to represent Telefónica "at the institutional level and its brands (Movistar, O2 and Vivo) in all corners of the world where the telecom has a presence." ...

Tags: Europe, Marketing and Sponsorship

06/19/14
Swansea Extends Deal With Goldenway

EPL side Swansea City has agreed to a two-year shirt sponsorship extension with Chinese finance firm Goldenway Global Group (GWFX) "which is the biggest in the club's history," according to the South Wales EVENING POST. The deal is "thought to be worth" in excess of £4M ($6.7M) to Swansea, "ma ...

Tags: Marketing and Sponsorship, United Kingdom

06/19/14
Marketplace Roundup

The PGA of Australia and Coca-Cola Amatil announced a five-year extension of their partnership. CAA entered into the Australian golf market beginning in '09 ( PGA ). ... The Hong Kong Golf Association has appointed Bushnell as its official supplier. Competitors can loan laser rangefinders during HKG ...

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06/18/14
Murray, Standard Life Agree To Deal

Andy Murray announced a three-year, multi-million dollar endorsement pact with financial services concern Standard Life. The deal, which includes placement of the Scottish-based company’s logo on Murray’s playing sleeve, replaces the one he had with RBS. That deal expired after the Austr ...

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