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Sky Deutschland Records Convincing Ratings For Champions League Broadcasts

Published in SportsBusiness Daily Global on 10 / 02 / 14

German pay-TV operator Sky Deutschland "recorded top ratings for its broadcast of the Champions League matchup between Bayern Munich and CSKA Moscow," according to Fabian Riedner of QUOTENMETER. The game, which kicked off at 6pm, attracted 300,000 viewers and obtained a market share of 4.7% in the t...

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Tags: Media, Europe

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04/17/14
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The WTA announced OCBC Bank as the official card partner for the BNP Paribas WTA Championships Singapore to be held Oct. 17-26 at the S$1.3B ($1B) Singapore Sports Hub. OCBC Bank card members will receive a discount of 7% when they purchase the tickets with their OCBC cards during the pre-sale perio ...

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04/16/14
AC Milan, Japanese Tiremaker Partner

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja ...

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04/16/14
Table Tennis Player Extends Donic Deal

European table tennis champion Dimitrij Ovtcharov "has extended the contract with his equipment supplier Donic for 20 years," according to the DPA. The contract "is reportedly divided into two segments." Ovtcharov's contract as a player "will run through '29." Afterwards the 2012 Olympic Bronze Meda ...

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04/16/14
Singapore Airlines To Sponsor F1 Race

Singapore Airlines "has been unveiled as the new title sponsor of the city-state's Formula One race in September as the carrier bids to promote its brand to motor racing's global television audience," according to Anshuman Daga of REUTERS. The Sept. 19-21 race "will see the carrier's brand promin ...

Tags: Marketing and Sponsorship, Asia

04/16/14
Marketplace Roundup

Austrian Bundesliga football club SK Puntigamer Sturm Graz has signed a new kit deal with Italian sportswear company Lotto Sport. The deal, which will start on July 1, includes all teams of the club and will provide them game and training wear ( Sturm Graz ). ... UST Global, a California-based IT se ...

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04/15/14
ManU Signs Deal With Eurobank

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Rangers Signs Shirt Deal With 32Red

Scottish League 1 side Rangers was "handed a boost off the park after a weekend of disappointment on it" as it clinched a new shirt deal with online gambling company 32Red, according to Gavin Berry of the Scotland DAILY RECORD. The Gibraltar-based British firm "will replace current sponsor Blackthor ...

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Marketplace Roundup

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04/14/14
Subway Considering F1 Sponsorship

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