Featured Story

Cristiano Ronaldo Allegedly Using Irish Company To Dodge Spanish Taxes

Published in SportsBusiness Daily Global on 12 / 02 / 16

Cristiano Ronaldo could become "the Spanish tax authorities' next target," according to SPORT. According to El Confidencial, "the Real Madrid star has been invoicing for most of his advertising revenues through an Irish company," Multisports & Image Management Ltd., in which the name of the play...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

06/10/16
Marketplace Roundup

Millions of children everywhere "have dreamt of trading places with  Cristiano Ronaldo ," and  Nike  has given an insight into "what it might be like in a  new short film ." The film, " The Switch ," the most expensive shoot Ronaldo has ever done for Nike, "sees a ball boy t ...

Tags: Marketing and Sponsorship

06/09/16
Perform Launches Agency Goal Studios

Perform Media, a division of U.K.-based sports media company Perform Group, is entering the sports agency sector with the launch of Goal Studios. The new digital football agency was born out of Perform brand Goal.com and driven by the emergence of ...

Tags: Marketing and Sponsorship, United Kingdom

06/09/16
Leicester City Looking To Cash In

Just three days after Leicester City "stormed to an unlikely English Premier League title," the club shop put next season’s replica shirts on sale, according to Malcolm Moore of the FINANCIAL TIMES. The new shirts bore a "small but important change: a gold badge on the sleeve to denote th ...

Tags: Marketing and Sponsorship, United Kingdom

06/09/16
Coca-Cola Crashes Out Of Top 10

Coca-Cola, "one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time," according to Daniel Farey-Jones of CAMPAIGN LIVE. Coke has been "a mainstay of the global top 10 by brand value" si ...

Tags: Marketing and Sponsorship

06/09/16
Manly Sponsors Stand By Club

Three of National Rugby League side Manly’s major backers "have thrown their financial and emotional support behind the club as it wades its way through ugly match-fixing allegations and a bitter courtroom battle with its major sponsor," according to Brent Read of THE AUSTRALIAN. The Sea Eagle ...

Tags: Marketing and Sponsorship, Australia

06/09/16
ICC Lands McDonald's As Official Partner

The Int’l Champions Cup has signed McDonald’s as an official partner of its U.S. and European football tournament. As part of the deal, McDonald’s will work with ICC organizer Relevent Sports on a campaign to create fan experiences across the tournament’s 10 U.S.-based matche ...

Tags: Marketing and Sponsorship, North America, Europe

06/09/16
Marketplace Roundup

The Portuguese Football Federation (FPF) "has struck a deal" with CR7 Footwear . The brand, launched last year by national team player Cristiano Ronaldo , "will supply shoes to all Portuguese players and officials whenever they appear at formal events as representatives of the Portuguese nationa ...

Tags: Marketing and Sponsorship

06/08/16
Real President To Seek €200M Per Year

Real Madrid President Florentino Pérez reportedly believes a kit sponsorship of his club is worth €150M ($170.4M), plus €50M ($56.8M) in variables "based on titles the team wins," according to Jesús Galindo of MUNDO DEPORTIVO. Marketing Deportivo said that P&ea ...

Tags: Europe, Marketing and Sponsorship

06/08/16
Yorkshire Coach Rips Dairy Sponsors

County Championship cricket side Yorkshire coach Jason Gillespie "has risked irking club sponsors, by staying true to his vegan principles," according to the PA. Yorkshire is backed by Hawes-based Wensleydale Creamery, "but that has not stopped Gillespie going on record about his hope that one ...

Tags: Marketing and Sponsorship, United Kingdom

06/08/16
Manly At Odds With Sponsor Coco Joy

National Rugby League side Manly’s major jersey sponsor Coco Joy "wants the club to stop using its name and logo, claiming continued exposure is damaging its brand" after the Sea Eagles were linked to match-fixing, according to Margie McDonald of THE AUSTRALIAN. But Manly CEO Joe Kelly sa ...

Tags: Australia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug