Featured Story

Eurosport Launches Service Featuring Top Players Giving Fans US Open Wake-Up Call

Published in SportsBusiness Daily Global on 08 / 30 / 16

As part of its marketing campaign to promote its coverage of the US Open, Eurosport is helping fans across Europe wake up in time to see all the action from the US Open. Fans can choose a concierge style wake-up call from a number of players including Andy Murray, Garbiñe Muguruza, Angelique ...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

03/16/16
Marketplace Roundup

German insurance company Ergo has signed on as an official partner of the DFB-Pokal (German FA Cup) starting with the '16-17 season. The Dusseldorf-based group will receive rights to all 63 games of the competition and become one of only six of ...

Tags: Marketing and Sponsorship

03/15/16
FE’s Manufacturer Support An Advantage

American Formula E team Dragon Racing is benefiting from the series’ manufacturer support in attracting new partners, team Owner & President Jay Penske said. The Dragon Racing team last month announced a new partnership with Panasonic. The agreement, which will run for the remainder of the ...

Tags: Marketing and Sponsorship, North America

03/15/16
ManU Partners With Gulf Oil Int'l

ManU said on Monday it had "cut a three-year partnership deal" with Gulf Oil Int'l, showing the club's appeal as a global brand "bears no sign of waning despite a relatively poor season," according to Martyn Herman of REUTERS. The club, which is "struggling on the pitch and in danger of missing ...

Tags: Marketing and Sponsorship, United Kingdom, Middle East

03/15/16
Huawei Set To Sign Lionel Messi

Lionel Messi is expected to soon announce an endorsement deal with Chinese telecom Huawei, according to MARKETING DEPORTIVO. The contract will reportedly be for two to three years, paying Messi €5M ($5.6M) to €6M ($6.7M) annually. Messi would "become an ambassador of a brand that ...

Tags: Europe, Marketing and Sponsorship

03/15/16
Ooredoo Launches Messi Campaign

Communications company Ooredoo launched a new advertising campaign called "Together We Do Wonders" with global brand ambassador Lionel Messi, according to TRADE ARABIA. Following the success of its "Simply Do Wonders" campaign, the Qatari telecom group "launched this new sequel to the award-winning ...

Tags: Marketing and Sponsorship, Middle East

03/15/16
Sugarpova Remains Unscathed

Maria Sharapova’s failed drug test has "flatlined many of her business partnerships" however the tennis player's confectionery brand received "a much needed boost with the news that it would launch a line of luxury chocolates," according to Tony Connelly of THE DRUM. Sharapova’s sweet br ...

Tags: Marketing and Sponsorship, Europe

03/15/16
Reedie: Sponsors Should Fund Anti-Doping

World Anti-Doping Agency President Craig Reedie "called on sponsors to help fund the fight against doping and promised better protection for whistleblowers," according to the London GUARDIAN. Reedie’s comments echo those made by the former cyclist turned anti-doping campaigner David Millar "in ...

Tags: Marketing and Sponsorship

03/15/16
Marketplace Roundup

The ATP and  Nestlé Skin Health announced a global partnership which sees Nestlé Skin Health brand Daylong become the official sun care brand of the ATP World Tour for a two-year period beginning in '16 ( ATP ). The Badminton World Federation Dubai World Superseries and ...

Tags: Marketing and Sponsorship

03/14/16
Fruity King Set To Beat Out Dafabet

Mobile gaming casino company Fruity King is "set to trump established betting company Dafabet by agreeing a record breaking shirt sponsorship deal" with Scottish Premiership side Celtic, according to Sarad Bade Shrestha of WINNER SPORTS. With its current shirt sponsorship deal with Magners set ...

Tags: Marketing and Sponsorship, United Kingdom

03/14/16
McLaren Retains Johnnie Walker

McLaren "tied down long-time sponsor Johnnie Walker on a multi-year deal, despite earlier speculation suggesting the brand would leave the British team," according to Valentin Khorounzhiy of MOTORSPORT. Diageo brand Johnnie Walker was rumored to instead be joining Force India in the offseason, ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug