Featured Story

Football League Agent Fees Fall By 18% During '13-14 Season

Published in SportsBusiness Daily Global on 08 / 29 / 14

The latest publication of Football League clubs' spending on agents' fees has revealed that clubs committed a total of £17.7M to agents during the '13-14 season, a reduction of 18% on the previous year (£21.5M). Championship clubs accounted for £14.7M of the total, with League One ...

Read More

Tags: International Football, United Kingdom

More Stories

03/14/14
Insurance Firm IMQ To Sponsor ACB Bilbao

Medical insurance firm IMQ will be the new principal sponsor of Spanish Basketball League (ACB) side Bilbao Basket through the '17-18 season, according to EL CORREO. Bilbao Basket will debut its new shirts featuring IMQ's logo on March 23 against Real Madrid. The agreement "will mean a ball of oxyge ...

Tags: Europe, Marketing and Sponsorship

03/14/14
Marketplace Roundup

Australian Football League club Melbourne announced China Southern Airlines as its new platinum-plus partner in '14. The world's fourth largest airline will become the cub's second-highest commercial partner. The deal includes brand presence on the club's media backdrop, scroll and parapet signage a ...

Tags: Marketing and Sponsorship

03/13/14
Volkswagen Seeks Clarification Over Ad

Brazil football team sponsor Volkswagen said that it contacted the Brazil Football Federation (CBF) for "clarification over a promotion" by Hyundai "linked to the team’s performance at this year’s World Cup," according to Tariq Panja of BLOOMBERG. The CBF has complained to the South Kore ...

Tags: Marketing and Sponsorship

03/13/14
BT Sponsors Of Rock 'n' Roll Liverpool

BT announced its title sponsorship of the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon. The inaugural event will be held on May 25 and is open to all standards of runners. The course itself is a scenic tour of the city. There will be live bands and DJs playing everything from alte ...

Tags: Marketing and Sponsorship, United Kingdom

03/13/14
Barcelona Wants Nike Renewal

Barcelona and Nike "have started talks to renegotiate their kit deal," which runs through '18, according to J.M. Bertran of SPORT. The "success that Barcelona is giving Nike on a merchandise and marketing level is one of the cards that Barcelona representatives can play to improve the club's positio ...

Tags: Marketing and Sponsorship, Europe

03/13/14
Marketplace Roundup

Swiss national football team head coach and former Bayern Munich head coach Ottmar Hitzfeld "has signed a deal with fashion brand Camp David." Hitzfeld "will beome the new brand ambassador for Camp David Black, which is the brand's classic collection line" ( HORIZONT, 3/10 ). ... Handball Bundes ...

Tags: Marketing and Sponsorship

03/12/14
Sportfive To Activate Joker's FFBB Deal

Sportfive has won a national tender process launched by fruit juice brand Joker, which is part of the Eckes-Granini group. Under the agreement, Sportfive will activate the brand's marketing partnership with the French Basketball Federation (FFBB). Sportfive will provide agency marketing services. A ...

Tags: Marketing and Sponsorship, Europe

03/12/14
CONCACAF Teams Up With MoneyGram

CONCACAF and its commercial partnership agency, Traffic Sports, announced that money transfer and payment services company MoneyGram will become a sponsor of the CONCACAF Champions League. Under terms of the deal, MoneyGram will have exclusivity in the money transfer category, use of CONCACAF Champi ...

Tags: Marketing and Sponsorship, South America

03/12/14
Brazil Complains About World Cup Ad

Brazil’s football federation said an advert campaign by Hyundai, which promises new car buyers an extra year of warranty if the national team wins the World Cup, "breaches its intellectual property rights," according to Tariq Panja of BLOOMBERG. A Hyundai ad playing on the word “hexa,&rd ...

Tags: Marketing and Sponsorship, South America

03/12/14
F1 Logistics Good Business For DHL

The F1 "'circus' has once again started its travel around the world," according to BILD. Four jumbo jets "started their journeys to Australia on Sunday -- three from London and one from Milan." The trip to Melbourne "will take more than 40 hours including a layover." During overseas races like Austr ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug