Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
Upcoming Conferences and Events
Featured Story
Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
More Stories
Bridgestone To Sponsor Libertadores
Tire manufacturer Bridgestone will be named the new title sponsor of the Copa Libertadores (South America's most prestigious football club competition) in a $80M deal in the coming weeks, according to Erich Beting of MAQUINADOESPORTE.com.br. The company is "in the final stages" of finalizing a deal ...
Schumacher Partners With Hörmann
Mercedes F1 driver Michael Schumacher, who will end his career at the end of the season, will be a brand ambassador for the German-based Hörmann Group. The most successful F1 driver of all time and one of Europe's most-successful producers of doors has now agreed on a long-term cooperative part ...
Tags: Marketing and Sponsorship, Europe
RFU, Royal Bank Enhance Deal
Part-nationalized Royal Bank of Scotland "will become the main banker to the English Rugby Football Union under a five-year deal," according to REUTERS. The RFU said that RBS "will also increase its investment in an existing scheme to help local rugby clubs improve facilities such as club houses." T ...
Coke Could Enter F1 Sponsorship Deal
F1 CEO Bernie Ecclestone said that if Coca-Cola enters F1 as a sponsor, it "would do so with one of its energy drink brands," according to F1SA.com. It was reported earlier this year that Coke could be eying F1. Sources said that McLaren could "ultimately win the deal," replacing the British team's ...
La Liga Club Swaps Umbro Kit For Nike
La Liga club Athletic Bilbao will use Nike as its kit provider starting in the '13-14 season, according to the EFE. The club had a deal through '17 with Umbro, but the company was recently sold by Nike, which owned the brand. The kit change will not "have an impact" on the club as Nike will continue ...
Tags: Marketing and Sponsorship, Europe
Bradford Bulls Sign Deal With Provident
Super League rugby club Bradford Bulls announced a four-year £1.2M ($1.9M) sponsorship deal with money-lending firm Provident Financial Group, an agreement "believed to be one of the biggest the Super League has ever seen," according to Hannah Postles of the TELEGRAPH & ARGUS. The news was ...
Dove Men+Care Partners With IRFU
Consumer goods company Unilever is "placing rugby at the heart of its marketing strategy" for its Dove Men+Care range, according to Nicole Kemp of MARKETING MAGAZINE. Under the new deal with the Irish Rugby Football Union, Dove Men+Care will get extensive matchday branding rights at the Aviva Stadiu ...
Still No Jersey Sponsor For France Rugby
The French rugby team's jersey will remain without a sponsor, according to Olivia Derreumaux of LE FIGARO. With the recent six-year sponsorship deal signed between the All Blacks and AIG, France is now the last rugby nation without a shirt sponsor, apart from its kit deal with adidas. But French Rug ...
Tags: Marketing and Sponsorship, Europe
Samsung Teams With Asian Games
Samsung Electronics Co. has signed a sponsorship agreement for the 17th Asian Games Incheon 2014. The company became the longest-running prestige partner, after becoming the sponsor of the Asian Games for five consecutive times, since the 1998 Bangkok Asian Games. Samsung will provide multifaceted s ...
Tags: Asia, Marketing and Sponsorship
Marketplace Roundup
Volkswagen Group Australia will continue its position as the official vehicle of the Australian PGA Championship presented by Coca-Cola. The deal is for two years with an option for a third. It will see Volkswagen continue to supply vehicles for player and tournament transport, as well as for a numb ...
