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Alcohol Ads Seen 'Once A Minute' During Wales-England Broadcast, Study Finds

Published in SportsBusiness Daily Global on 06 / 28 / 16

People who watched Wales' Euro 2016 game against England on TV "saw alcohol marketing almost once every minute during play, a study has found," according to the BBC. It found pitch-side alcohol sponsor adverts "were seen 78 times per game on average during broadcasts of the two countries' five Group...

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Tags: Europe, Marketing and Sponsorship

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