Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Coritiba's New Campaign Features Alex
Brasileiro club Coritiba "is preparing a new campaign to stimulate fans" to become members of the club, according to Lucas Turco of MAQUINA DO ESPORTE. New signing Alex will be the pitch man for the campaign. The club revealed that the end of the season is usually the "period where there is the most ...
Tags: Brazil, Marketing and Sponsorship
Engenhão Stadium Now A Wi-Fi Facility
As a result of Brasileiro club Botafogo's partnership with telecom company Oi, the Engenhão stadium in Rio de Janeiro is now the "first arena in Brazil" with Wi-Fi, according to MAQUINA DO ESPORTE. The inauguration of the new service in the stadium took place during Saturday's 3-0 win against ...
Tags: Brazil, Marketing and Sponsorship
Marketplace Roundup
Venezuelan drink manufacturer Empresas Polar and Real Madrid have extended their partnership through '15, according to MAQUINA DO ESPORTE. The extension will allow the company to continue using the Real Madrid name in their campaigns in South America. Terms of the deal were not disclosed ( MAQUINA ...
Sponsor Saves Australian Ladies Masters
The Australian Ladies Masters golf tournament will remain on the country's Gold Coast due to Korean golf ball manufacturer Volvik "coming to the rescue as a major sponsor," according to Jim Tucker of the COURIER-MAIL. Tournament Chair Bob Tuohy announced Volvik as the new naming-rights partner along ...
Aegon To Drop Ajax Sponsorship
Insurance group Aegon will stop its shirt sponsorship of Eredivisie club Ajax in the summer of '14, one year earlier than agreed in the contract, according to DUTCHNEWS.nl. Aegon signed a seven-year contract with Ajax in '08, "with an option to end the agreement after five years" ( DUTCHNEWS.nl, 11 ...
Tags: Marketing and Sponsorship, Europe
Western Union Signs Falcão
La Liga Atletico Madrid striker Radamel Falcão García is the new brand ambassador for financial services company Western Union, according to MAQUINADOESPORTE.com.br. Terms of the deal were not disclosed. The Colombian will promote a campaign called "Pass," in which Western Union financ ...
Perth Wildcats Add Sponsor
Australia's National Basketball League Perth Wildcats announced real estate network First National Real Estate as an official sponsor of the club's coaching staff. The one-year sponsorship agreement will see First National Real Estate provide professional development to more than 350 staff members a ...
Chelsea, Sauber Partnership Pays Off
The partnership between the Sauber F1 team and Chelsea FC "created a lot of media buzz and was an innovative step that now is supposed to pay off financially," according to Dominik Sharaf of MOTORSPORT-TOTAL.com. Chelsea CEO Ron Gourlay revealed that the two teams will unveil a common sponsor ...
Marketplace Roundup
Beko Basketball Bundesliga club Eisbären Bremerhaven extended its sponsorship deal with personal service company Job AG through the end of the season ( Eisbären Bremerhaven ). ... Pro cycling team Argos-Shimano extended its contract with title sponsor Shimano. The Japanese component manufa ...
NRL Club Signs Food Brand Four'N Twenty
National Rugby League club Sydney Roosters have formalized an ongoing relationship with food brand Four'N Twenty, which will become the official naming rights partner of the club's membership program. Known as "the great Australian taste," Four'N Twenty is a commonly found pie at major sporting stad ...
