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President Of Dugout Believes Social Media Platform Is Beginning To Take Off

Published in SportsBusiness Daily Global on 12 / 15 / 17

When it launched last November, Dugout "turned heads," with "high-profile clubs" such as Man City, Liverpool, Paris St. Germain, Barcelona and AC Milan among its initial investors, according to Thomas Hobbs of MARKETING WEEK. The idea behind Dugout "is to bring fans access to the world of footb...

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Tags: Europe, Marketing and Sponsorship

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06/15/17
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Real Madrid and adidas presented the team's kit for the '17-18 season. On the home shirt, the white color is combined with a light blue, with the three adidas stripes only running along the shoulders. At the bottom of the shirt there is a small embossed stamp with the years 1902-2017, as a nod t ...

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06/14/17
Visa To Showcase New Tech At Confed Cup

Top-tier FIFA partner Visa will use its sponsorship of the upcoming Confederations Cup to "showcase its latest payment technologies, including the broader roll-out of its payment ring," according to Tony Connelly of THE DRUM. The "enhanced payment experiences" will be available at stadiums throughou ...

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06/14/17
Virat Kohli Renews Deal With MRF

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Tags: Marketing and Sponsorship, India

06/14/17
Nike Partners With National Geographic

Nike partnered with National Geographic to create a documentary film chronicling the brand’s Breaking2 attempt , according to Tony Connelly of THE DRUM. The film, which currently has the working title "Breaking2," will tell the story of Nike's attempt earlier this year to "propel one of ...

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06/14/17
Marketplace Roundup

Premier League side Watford reportedly signed a three-year sponsorship deal with online brokerage FxPro . FxPro will be the front-of-shirt sponsor for the club. The broker is returning to sports sponsorships after "previously supporting Formula ...

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06/13/17
GoDaddy CEO Attends F1 Canadian GP

GoDaddy CEO Blake Irving was at Sunday's Formula 1 Canadian Grand Prix in Montreal as a guest of the McLaren team, according to a source familiar with the matter, at a time when entities in F1 are increasingly trying to land U.S.-based sponsors. Arizona-based GoDaddy sponsored Danica Patrick for nea ...

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06/13/17
Brownlees Featured In Aldi Campaign

British triathletes Alistair and Jonny Brownlee "try to get one up on each other" in supermarket brand Aldi's new summer campaign to promote its "competitive pricing," according to Omar Oakes of CAMPAIGN LIVE. Dubbed by Aldi as "the most competitive brothers in the world," the Brownlees ap ...

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06/13/17
Maroons Seek Shirt Sponsor

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06/13/17
Marketplace Roundup

League One side Bolton Wanderers confirmed a "lucrative" two-year sponsorship deal with gambling firm BetFred . The company will have its "logo emblazoned on the front of the club’s shirt for the next two seasons and will also take up additional branding at the Macron Stadium." BetFred repl ...

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06/12/17
Marketplace Roundup

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