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National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

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Tags: Leagues and Governing Bodies, Australia

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05/22/14
Cologne Renews Stadium Rights Deal

Newly promoted Bundesliga club FC Cologne "has extended its stadium naming-rights deal with energy producer RheinEnergie until '18," according to Alexander Haubrichs of EXPRESS. The two parties "signed the contract extension on Tuesday." The contract "is performance based, meaning the club will rece ...

Tags: Marketing and Sponsorship, Europe

05/22/14
Budweiser Unveils World Cup Ad

Budweiser, the official beer sponsor of the World Cup, unveiled the tournament-time components of its global "Rise As One" campaign. The series of football-themed activations, both on-site and around the world, includes the brand's centerpiece TV advertisement for the tournament, "Celebrate As One," ...

Tags: Marketing and Sponsorship, Brazil

05/21/14
Marketplace Roundup

Coca-Cola announced on Wednesday that it is "withdrawing its latest ad campaign after receiving a complaint from a terrorism victims' association." The commercials feature a Basque actor named Gotzon Sánchez who has "publicly and manifestly expressed sympathy for” Herrira, a ...

Tags: Marketing and Sponsorship

05/21/14
ÖFB, Samsung Extend Partnership Until '17

The Austrian Football Federation (ÖFB) "has extended its partnership with Samsung Electronics Austria for another three years," according to 90MINUTEN. The electronics brand will continue to be the title sponsor of the Austrian Cup competition through the end of the '16-17 season. ÖFB Gene ...

Tags: Marketing and Sponsorship, Europe

05/21/14
Atlético Merchandise In High Demand

After Atlético Madrid captured this season's La Liga championship and with the team "looking forward" to Saturday's Champions League final in Lisbon against Real Madrid, the team's official store "has sold all its first-team shirts, except those in the largest sizes," according to F.J. D&iacu ...

Tags: Europe, Marketing and Sponsorship

05/21/14
McDonald's Overhauls Packaging For WC

McDonald's "is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup," according to Lauren Johnson of AD WEEK. The boxes "have a big digital component as the brand wants to appeal to more millennials." The new pa ...

Tags: Marketing and Sponsorship

05/21/14
Marketplace Roundup

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Tags: Marketing and Sponsorship

05/20/14
Welsh Regions Partner With BT Sport

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Tags: Marketing and Sponsorship, United Kingdom

05/20/14
European Tour Extends BMW Deal

BMW has signed a four-year extension to its sponsorship of the European Tour, which will now run through '18. The agreement covers three tournaments on tour -- the PGA Championship at Wentworth Club, the Int'l Open in Germany and the Masters in China. BMW will also remain as the official car to the ...

Tags: Marketing and Sponsorship, Europe

05/20/14
Warrior Partners With Champions Hockey

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