Featured Story

Barcelona's Lionel Messi Makes Global Headlines After Breaking Zarra Goal Record

Published in SportsBusiness Daily Global on 11 / 24 / 14

LIONEL MESSI ’s record-breaking goals against La Liga side Sevilla dominated the sports pages around the world Sunday. In Barcelona, Mundo Deportivo titled a double-page spread “Always Messi,” adding that “Leo beat ZARRA ’s record and with 253 goals is now the greates...

Read More

Tags: People and Pop Culture, Europe

More Stories

06/27/14
Marketplace Roundup

Automotive supplier Continental "signed a deal to become the naming-rights sponsor of a new stadium in Regensburg, Germany." Continental will pay €1M ($1.36M) "to put its name on the new stadium of German 3rd League football club SSV Jahn Regensburg for five years" ( BR, 6/25 ). ... League Tw ...

Tags: Marketing and Sponsorship

06/26/14
Tennis Players Use Bags For Marketing

There is so much gear in tennis these days that players are “hauling an extra bag to the court,” and the sport's top stars often have “sponsorship deals that require them” to do so, according to Tom Perrotta of the WALL STREET JOURNAL. Roger Federer walked onto Wimbledon&rsqu ...

Tags: Marketing and Sponsorship, United Kingdom

06/26/14
Nike Refuses To Reveal McIlroy Details

Nike reportedly will not grant golfer Rory McIlroy's former agent "access to confidential details of its dealings with him," according to Dearbhail McDonald of the BELFAST TELEGRAPH. Nike "has objected to the production of confidential documents in an Irish High Court action" brought by McIlroy agai ...

Tags: Marketing and Sponsorship

06/26/14
Sharapova Featured In Rizzle Kicks Video

Evian "has created a music video by the hip-hop duo Rizzle Kicks" featuring tennis player Maria Sharapova as the "centerpiece of a new Wimbledon-themed viral marketing campaign," according to Ian Griggs of CAMPAIGN LIVE. The original video, which was created by Kameleon and doubles as the vide ...

Tags: Marketing and Sponsorship, United Kingdom

06/26/14
SEA Games Secures NTUC As Sponsor

Singapore's Southeast Asian Games organizing committee "has secured its first Tier One sponsor" for the '15 event, according to Fabius Chen of the STRAITS TIMES. In an announcement made Tuesday afternoon at FairPrice Xtra@Nex, the supermarket chain NTUC FairPrice and FairPrice Foundation "were confi ...

Tags: Marketing and Sponsorship, Asia

06/26/14
Dubai Holding To Sponsor Dubai Run

Investment holding company Dubai Holding "announced a five-year sponsorship agreement with the Dubai Women’s Run" worth Dh5M ($1.4M), according to Ashley Hammond of GULF NEWS. The annual five and 10km event through Jumeirah, which will celebrate a fifth year since its inception on Nov. 7, "wil ...

Tags: Marketing and Sponsorship, Middle East

06/26/14
Sponsors Review Relations With Suárez

Uruguay striker Luis Suárez "could be dropped by adidas as the backlash grows" against him in the wake of the biting incident "that has overshadowed the World Cup," according to Mark Cue of the LONDON TIMES. The boot company held a meeting in Brazil "to decide whether to end its multimillion- ...

Tags: Marketing and Sponsorship

06/26/14
Marketplace Roundup

Bundesliga club Hannover 96 has signed a new shirt sponsorship deal with contruction company Heinz von Heiden. In addition to having its logo on the front of the club's jersey, the three-year deal will provide the company with ad space in camera view, cam carpets and logo presence in the club's surr ...

Tags: Marketing and Sponsorship

06/25/14
Tottenham Partners With Sportfive

Tottenham has signed an advertising partnership with int'l sports marketing agency Sportfive. The agency becomes Tottenham’s exclusive LED advertising sales agency for all Premier League, FA Cup, Capital One Cup and Europa League playoff and group stage matches next season ( Sportfive ).

Tags: Marketing and Sponsorship, United Kingdom

06/25/14
St. Pauli Signs Shirt Sponsorship Deal

Second Bundesliga side FC St. Pauli "has signed a new shirt sponsorship deal with Congstar," according to the HAMBURGER ABENDBLATT. The three-year deal with the subsidiary of telecom company Deutsche Telekom will start with the '14-15 season. Congstar was the club's shirt sponsor between '06-09. St. ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug