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Brands Hope To Carry Rugby World Cup Momentum Into Upcoming Six Nations

Published in SportsBusiness Daily Global on 02 / 05 / 16

O2 Head of Sponsorship Gareth Griffiths said that the brand has seen a "huge surge in interest in its rugby activity since the World Cup," meaning this year’s Six Nations could be a "particularly enticing prospect," according to Matthew Chapman of MARKETING MAGAZINE. Griffiths: "We sell priori...

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Tags: Marketing and Sponsorship, United Kingdom

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