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Hennessy Ends Sponsorship Of Newbury Race; Ladbrokes Expected To Step In

Published in SportsBusiness Daily Global on 12 / 07 / 16

Hennessy has confirmed that "it will no longer sponsor the Newbury race which bears its name and which has become such a familiar landmark in each jumps season," according to Chris Cook of the London GUARDIAN. The 60th Hennessy Gold Cup, won by Native River on Nov. 26, will be the last, as was "wide...

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Tags: Europe, Marketing and Sponsorship

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06/23/16
German FA Selects New Lead Agency

The German FA (DFB) "has selected a new lead agency with Stuttgart-based Strichpunkt," according to Holger Rehm of SPONSORs. The agency "will take charge of the federation's corporate design." Strichpunkt, which also has an office in Berlin and emp ...

Tags: Marketing and Sponsorship, Europe

06/23/16
Holden Keeps Collingwood Waiting

Car manufacturer Holden "is refusing to rule out" dumping Australian Football League side Collingwood as a major sponsor, "with the two parties yet to meet face to face" to discuss club President Eddie McGuire's "controversial comments directed at senior football journalist Caroline Wilson," accordi ...

Tags: Marketing and Sponsorship, Australia

06/23/16
CUB Cuts AFL Contract

Australian Football League clubs "could win the power to negotiate their own beer deals after the competition's most enduring sponsor has significantly cut its multi-million dollar arrangement with the league," according to Caroline Wilson of THE AGE. Carlton United Breweries has reduced its AFL con ...

Tags: Australia, Marketing and Sponsorship

06/23/16
NBA Partners With Al Mana

The NBA and Al Mana Fashion Group announced a partnership that will see the opening of the first NBA stores in the Middle East. The first two NBA stores are scheduled to open in Doha, Qatar, during the '16-17 NBA season, with additional stores in the UAE, Saudi Arabia and Kuwait to follow. The stor ...

Tags: Marketing and Sponsorship, Middle East

06/23/16
Marketplace Roundup

Luxury brand Michael Kors  announced a new partnership with McLaren-Honda , becoming the official partner of the  Formula 1 team. The partnership aims to amplify both brands' embodiment of a fast, jet-set lifestyle. As the team’s official lifestyle partner, Michael Kors brand ...

Tags: Marketing and Sponsorship

06/22/16
McGuire Maintains Control Of Club

Embattled Australian Football League side Collingwood President Eddie McGuire was forced to apologize to his board, but on Tuesday "maintained control of the club despite a backlash from more sponsors over disparaging radio comments aimed at a ­female journalist," according to Greg Brown of THE AUST ...

Tags: Australia, Marketing and Sponsorship

06/22/16
Jaguar Puts Fans On Centre Court

Jaguar UK is using its Wimbledon sponsorship to offer tennis fans a "unique perspective" of Andy Murray on center court with a new VR experience as part of its #FeelWimbledon campaign, according to Tony Connelly of THE DRUM. Jaguar Land Rover brand ambassador Murray "narrates over the 4D c ...

Tags: Marketing and Sponsorship, United Kingdom

06/22/16
Celtic Signs Eze Group As Official Partner

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Tags: Europe, Marketing and Sponsorship

06/22/16
Marketplace Roundup

Second Bundesliga side 1860 Munich renewed its sponsorship deal with truck and bus manufactuer MAN until the end of the '16-17 season. The company has been a partner of the club since '06 and became a premium partner in '14. The club did not release any fiancial details of the deal ( 1860 Munich ...

Tags: Marketing and Sponsorship

06/21/16
Adidas, DFB Extend Kit Deal Until '22

Adidas and the German FA (DFB) on Monday officially renewed their long-term partnership for a further four years, though it was not the long-term deal the German sportswear company was hoping to sign. Adidas will remain the official kit supplier of Germany’s national football teams until &rsqu ...

Tags: Marketing and Sponsorship, Europe

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