Featured Story

AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

04 / 16 / 14

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

10/17/13
Marketplace Roundup

Betting provider BetVictor is the new sponsor of the Queen Mother Champion Chase at Cheltenham in March. BetVictor will also "support two other top two mile chases, the Tingle Creek at Sandown and Exete'rs Haldon Gold Cup as part of the 'Road to Cheltenham'" ( SKY SPORTS, 10/16 ). ... Procter &a ...

Tags: Marketing and Sponsorship

10/17/13
Australian Canoeist: Women In Catch-22

Australian world champion slalom canoeist Jessica Fox wants ''hard-working'' female athletes to get "substantially more support from the corporate world, but says they are at the mercy of an unfortunate Catch-22," according to the AAP. Fox, who became world champion in her C-1 event last month, lame ...

Tags: Marketing and Sponsorship, Australia

10/16/13
Tendulkar To Keep Major Deals

Indian cricketer Sachin Tendulkar, "regarded as a demi-god in India," will hang up his boots after playing his 200th Test match next month, according to Pinto & Mitra of the Indian BUSINESS STANDARD. Will Tendulkar "remain the darling of advertisers as he has been through the years?" His agency ...

Tags: Marketing and Sponsorship, India

10/16/13
McIlroy's Sponsorship Deals Revealed

Proceedings in the Commercial Court in Dublin on Monday revealed that golfer Rory McIlroy "negotiated sponsorship contracts over the past two years" with a value of up to $129M, according to Colm Keena of the IRISH TIMES. Horizon Sports Management, with which he signed agreements in '11 and '13 ...

Tags: Marketing and Sponsorship, United Kingdom

10/16/13
NHL Expands Int'l Merchandising

The NHL has enlisted int'l licensees and retailers to broaden its merchandise offerings to hockey fans in Eastern Europe, Russia, Sweden, Germany, Finland and the U.K. Sales of merchandise in countries outside North America have steadily increased since '06, with average annual growth of 18% and rev ...

Tags: Marketing and Sponsorship, North America

10/16/13
Marketplace Roundup

The German Table Tennis Association (TTBL) has partnered with sports marketing agent Jung von Matt/sports. In addition to advertising measures, Jung von Matt/sports will work on commercialization and sponsoring concepts for the TTBL ( TTBL ). ... Infront Sports & Media has been appointed as the ...

Tags: Marketing and Sponsorship

10/15/13
McIlroy Takes Former Agent To Court

Golfer Rory McIlroy "has begun a legal action in the Republic of Ireland against his former agent, Dublin-based Horizon Sports Management," according to the BBC. The details of the case were not outlined at Dublin High Court on Monday, "but it is understood to involve a multi-million euro dispute o ...

Tags: Marketing and Sponsorship, United Kingdom

10/15/13
RSE Ventures Opening Hong Kong Office

The N.Y.-based sports, entertainment and technology company RSE Ventures co-founded by Matt Higgins and NFL Miami Dolphins Owner Stephen Ross "is opening an office in Hong Kong by the end of October," according to Christopher Botta of the SPORTSBUSINESS JOURNAL. RSE Asia’s first venture is the ...

Tags: Marketing and Sponsorship, Asia

10/15/13
Cricket Australia Accused Of Censorship

Cricket Australia has refused to run an advertisement telling fans that "alcohol and sport don't mix" on the grounds it thinks they mix perfectly well, according to Amy Corderoy of the SYDNEY MORNING HERALD. Healthway, the main sponsor of the Western Australian Cricket Association, "was offered adv ...

Tags: Marketing and Sponsorship, Australia

10/15/13
Marketplace Roundup

Bundesliga side Hannover 96 has renewed its partnership with Coca-Cola through '16. Coca-Cola Zero will be distributed for all home games in the Bundesliga and the DFB Cup at the HDI Arena ( Hannover 96 ). ... Glasgow 2014 unveiled ICON as the official provider of signage services for next summer's ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug