Hertz, British MotoGP Extend Deal FA Extends Partnership With Big Cola Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup Cricketer Dhawan A Brand In The Making
Upcoming Conferences and Events
Featured Story
Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '1306 / 20 / 13Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, in... Tags: Marketing and Sponsorship, Europe |
More Stories
British Sports To Launch Marketing Bureau
Britain's Olympic and Paralympic sports "are to pool their commercial rights into an independent company, called the British Sports Marketing Bureau, which is set to launch in the new year, if it is backed by the national governing bodies," according to John Reynolds of MARKETING MAGAZINE. Around 80 ...
Marketplace Roundup
Adidas said that it will "continue to work with more than 300 supplier factories in China, despite a recent contract dispute." Chinese media reported that adidas suppliers were "dissatisfied with compensation offers following contract terminations." Adidas said in a statement: "China has been, and w ...
Lupo Gets Kit Deal With Atlético-MG
Brasileiro club Atlético-MG President Alexandre Kalil revealed that sportswear company Lupo has agreed to a two-year deal worth R$25M ($12M) with the club, according to GAZETA PRESS. Kalil had already mentioned that the club was switching kit suppliers next season "but had not given a compan ...
Tags: Brazil, Marketing and Sponsorship
Tyrrell's Wines, Rabbitohs Agree To Deal
Australia winery Tyrrell’s Wines has signed a two-year agreement to become the National Rugby League's South Sydney Rabbitohs’ official wine partner. Tyrrell’s will have the rights to exclusive pourage across all Rabbitohs corporate events and functions for the next two years, as w ...
Jayco To Sponsor Cycling Australia
Cycling Australia announced that Jayco has re-signed as CA’s national teams’ naming-rights sponsor, with a significant level of investment secured for the sport over the next four years, representing a multimillion dollar deal over an eight year period. Australia National Performance Dir ...
Marketplace Roundup
Basketball Bundesliga (BBL) club ratiopharm Ulm "has extended its sponsorship contract with title sponsor pharmaceutical company ratiopharm for another three years until '16." Specific conditions of the contract "have not been released," however, the club's budget "will reportedly be increased for t ...
TAG Heuer Sponsors RPA
Luxury watch brand TAG Heuer has joined the Rugby Players' Association as the latest commercial partner to sign up in support of the professional rugby players in England. The company becomes the exclusive official watch partner of the RPA as well as title sponsors of the RPA TAG Heuer Six Nations R ...
Repucom To Rename Subsidiaries
Sport+Markt and IFM Sports will be renamed as Repucom in the first half of '13. All three companies are part of the RSMG Insights holding group, which is to unite its world-leading sports marketing research businesses under one global brand. As part of this process, IFM Sports and Sport+Markt’ ...
Marketplace Roundup
The Australian Baseball League and Delta Air Lines revealed that Delta has been named the official int'l air partner of the ABL. The Sydney Blue Sox will display a Delta Air Lines outfield wall sign and home plate wall sign at its ballpark. Batting helmets worn by the Sydney Blue Sox will feature a ...
Panasonic Drops Deal With Ishikawa
Japanese golfer Ryo Ishikawa "lost his major sponsor" when electronics manufacturer Panasonic announced it would not renew a deal with him next month, according to the AFP. Panasonic, forecast to "book a mammoth $9.6B net loss in the current fiscal year in the process of overhauling its business, al ...
Tags: Marketing and Sponsorship, Asia
