Featured Story

Constitutional Judge Backs Bremen State Senate's Proposal Regarding Security Costs

Published in SportsBusiness Daily Global on 07 / 30 / 14

German constitutional judge Peter Müller "has backed the Bremen State Senate in its dispute with the German Football Federation (DFB) and the German Football League (DFL) regarding the financing of police operations ," according to the DPA. Müller said, "Sanction does not replace discussi...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

02/20/14
Marketplace Roundup

The Klitschko Management Group, the marketing agency of brothers Vitali and Wladimir Klitschko, "has teamed up with consulting firm Deutsche Markenarbeit." The cooperation's goal "is to pass along the expertise from the development of the Klitschko brand to others, who plan a career after their care ...

Tags: Marketing and Sponsorship

02/19/14
ERA Becomes French League Cup Sponsor

The French arm of int'l real estate agent franchise ERA "has signed on" to sponsor the French League Cup, according to SOCCEREX. The new deal, "contractual details of which have not been released, will kick in at the final of this year’s competition." ERA "will have its logo at French League C ...

Tags: Marketing and Sponsorship, Europe

02/19/14
Heineken Turns To Foursquare

Heineken, for the next three months, "is going to try to bend it like Lionel Messi (or Beckham of old) with Foursquare, targeting U.S.-based fans of European fútbol," according to Christopher Heine of AD WEEK. The beer producer "is seeing a lack of activity with its proprietary mobile apps" - ...

Tags: Marketing and Sponsorship, North America

02/19/14
CAA Sports Acquires Munich-Based PGM

CAA Sports, which has one of the largest consulting businesses in U.S. golf, "has acquired a Munich-based agency to increase its reach globally," according to Smith & Mullen of SPORTSBUSINESS JOURNAL. The golf division of CAA Sports has established a long list of consulting clients that sponsor ...

Tags: Marketing and Sponsorship, North America, Europe

02/19/14
Williams Partners With Petrobras

Williams signed a new multi-year partnership agreement with Brazilian multi-national energy company Petrobras. This new agreement will see the Williams and Petrobras technical collaboration continue as the two parties work together to develop a new specialist motorsport fuel for use by the team, sta ...

Tags: Marketing and Sponsorship, United Kingdom, Brazil

02/19/14
Sydney FC, Webjet Sign Two-Year Deal

A-League side Sydney FC and Webjet have agreed to a two-year kit sponsorship deal through the '15-16 season. Webjet has been the principal partner of Sydney FC since the start of the '12-13 season. The Webjet partnership will run until the end of the '15-16 season ( Sydney FC ).

Tags: Marketing and Sponsorship, Australia

02/19/14
Marketplace Roundup

Sportradar has expanded its partnership with Football Federation Australia. The sports data and betting monitoring service "will continue as the official data partner of Australia's National Premier Leagues in each state" ( TRIBAL FOOTBALL, 2/18 ). ... League Championship Reading striker Pavel Pog ...

Tags: Marketing and Sponsorship

02/18/14
Attracting Potential Sponsors To MotoGP

Dorna Commercial Area Managing Dir Pau Serracanta said that the most difficult task in attracting new sponsors is convincing them that MotoGP is the right place to be. While MotoGP’s list of official sponsors, Grand Prix title sponsors, suppliers and service providers includes well-known brand ...

Tags: Marketing and Sponsorship, Europe

02/18/14
Spurs Expand To Far East With AIA Deal

AIA CEO Mark Tucker -- "a hell-bent, die-hard, all-consuming Chelsea fan" -- now longs for EPL side Tottenham to win the Champions League, according to Leo Lewis of the LONDON TIMES. With Tottenham Chair Daniel Levy sitting at his side, Tucker said, "It chokes me to say it." At a visceral level, "th ...

Tags: Marketing and Sponsorship, United Kingdom

02/18/14
Report: Ping An Wins CSL Bid

Chinese financial group Ping An "is rumored to have won the bid" as the new sponsor of the Chinese Super League, according to the WANT CHINA TIMES. While the new sponsor, set to replace property developer Wanda Group, will not be announced until later this month, a report said that "Ping An reported ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug