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Allianz Partners With Formula E, Receives Naming Rights To EVillage Areas

Published in SportsBusiness Daily Global on 02 / 28 / 17

Allianz "partnered with Formula E in a sponsorship agreement which will see the financial services company take on the naming rights to the eVillage entertainment areas at each race event," according to Tony Connelly of THE DRUM. The deal builds on Allianz's "growing sports sponsorship portfolio" an...

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Tags: Marketing and Sponsorship

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