Hertz, British MotoGP Extend Deal FA Extends Partnership With Big Cola Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup Cricketer Dhawan A Brand In The Making
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Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '1306 / 20 / 13Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, in... Tags: Marketing and Sponsorship, Europe |
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Watchmaker Longines has become the first top partner of the Int'l Equestrian Federation (FEI) after agreeing to a long-term sponsorship deal. The deal makes Longines the official top partner, timekeeper and watch of the FEI. Longines will take on several FEI properties including the tile sponsorship ...
Tags: Marketing and Sponsorship, China, Europe
Rafael Nadal To Leave IMG
Tennis player Rafael Nadal is "preparing to join Roger Federer and leave IMG Worldwide ... just as it announces the recruitment of Novak Djokovic, the world No. 1, to its portfolio of sporting stars," according to Neil Harman of the LONDON TIMES. When Federer "declined to sign the new contract offer ...
Tags: Marketing and Sponsorship, Europe, Asia, IMG
ATP Partners With Emirates
Dubai-based airline Emirates agreed to a five-year sponsorship with the ATP Thursday that will make it the official airline of the ATP World Tour as well as the new title sponsor of the ATP rankings beginning Tuesday. As part of the deal, Emirates will also become the official platinum partner of th ...
Tags: Marketing and Sponsorship, Middle East, North America, Europe, Australia
Asian Tour Will Play In Indonesia
The Indonesian Golf Association, Asian Tour and IMG have signed a three-year deal to stage the Indonesian Open beginning in '13, according to the JAKARTA POST. The new partnership "will focus on elevating the stature of the Indonesian Open to one of the most prestigious national championships" on th ...
Tags: Marketing and Sponsorship, Asia
Aussie Footballer Leaves Nike For Adidas
Nike has "lost its No. 1 footballer" after Australian Football League Hawthorn standout Lance Franklin signed with rival adidas, according to Daryl Timms of the HERALD SUN. Franklin had worn Nike shoes "since he made his debut" in '05. His new deal with adidas "is worth about A$150,000 ($155,000) a ...
PSG, QTA Sign Commercial Partnership
Ligue 1 club Paris Saint-Germain has "clinched a massive deal with the Qatar Tourism Authority" that will bring the league leaders "more than €150M ($200M) over each of the next four seasons," according of Ian Holyman of ESPN. It is not a sponsorship agreement but a "vast publicity campaign int ...
Tags: Marketing and Sponsorship, Europe
Delta Air Lines Signs On As WBC Partner
U.S. tourism marketing organization Brand USA and Delta Air Lines have signed on as global partners for the 2013 World Baseball Classic. Both sponsors will be incorporated into all aspects of the event, with full integration across the seven venues of the tournament and on all media platforms worldw ...
F1 Marketers Look At Drivers, Teams
F1 marketers said both drivers and teams are "important" when considering sponsorships, according to AUTO BILD. Santander Sponsorship Manager Pablo de Villota said, "The drivers are very important. They are the heroes of the sport. They are the reason why people buy tickets. However, teams are also ...
Tags: Marketing and Sponsorship, Europe
Nine Sponsors For NRL, A-League Clubs
National Rugby League side Newcastle Knights and A-League club Newcastle Jets have revealed nine new sponsorship deals and renewals for '13. McDonald's has agreed to a two-year extension of its sponsorship of both clubs, which includes the naming rights of the McDonald's Family Hill at Hunter Stadiu ...
F1 Sponsors Have Many Influences
The drivers of F1 teams McLaren and Ferrari "are from the four most-important countries" for sponsor Santander, a fact that is "sheer coincidence," according to Rencken & Haidinger of MOTORSPORT TOTAL. How big is the influence of sponsors in F1? This question is "as current as ever as many teams ...
Tags: Marketing and Sponsorship, Europe
