Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Infront Signs Women's Handball Sponsors
Infront Sports & Media has signed six official sponsorship agreements for the women's European Handball Federation Euro 2012 tournament. Infront has also signed with Toshiba as the data and timing partner. The tournament will take place in the Serbian cities of Belgrade, Novi Sad, Vršac a ...
Tags: Europe, Marketing and Sponsorship
Wade Discusses Li-Ning Endorsement
NBA Miami Heat G Dwyane Wade said his job as a Li-Ning endorser is “just to try to, over the course of time, bring something new, and exciting,” because there is “a part of the world that likes to be different, and they like to be a part of something new and different,” accor ...
Wembley To Sign Naming Deal With EE
British mobile brand EE "is set to be the naming partner of Wembley Stadium," according to John Reynolds of MARKETING MAGAZINE. The FA "has been in the market seeking a commercial partner involving the national stadium." It "is hoping to raise around £8M ($12.8M) a year from a commercial ...
Marketplace Roundup
Bundesliga club Greuther Fürth has increased and extended its partnership with Volkswagen. The new exclusive partnership deal will run for at least two years until '14. The deal includes ad space on boards and various promotional events involving the team's players. In addition, Volkswagen will ...
Paralympians Banking On Speaking Fees
Paralympians who "lit up" the London Games are now "household names" earning up to £10,000 ($16,000) for a speaking engagement, according to Ashling O'Connor of the LONDON TIMES. Wheelchair racer David Weir and swimmer and cyclist Sarah Storey, who both won four Gold Medals at the London Games ...
Ski Jumping Event Signs Partner
German workwear manufacturer engelbert strauss is to become the new presenting partner of the ski jumping event Vierschanzentournee. Infront Sports & Media signed a contract with the industry leader through '14. As the brand’s first step into winter sports, the commitment complements exist ...
Tags: Marketing and Sponsorship, Europe
Heineken Cuts Ties With Grand National
British horse racing's Grand National has "joined a growing sporting scramble for corporate cash" after Heineken's John Smith's beer brand said that it would end its title sponsorship of the world famous steeplechase next year, according to Keith Weir of REUTERS. Competition for sponsors' money "is ...
Infront Boss Confident Of CBA Deal
Infront Sports & Media President & CEO Philippe Blatter "shrugged off financial losses" from the firm's seven-year partnership with the Chinese Basketball Association, according to Sun Xiaochen of the CHINA DAILY. Blatter said that he "believes strongly in the league's future." He said, "I t ...
Tags: Marketing and Sponsorship, China
Marketplace Roundup
Nike will become the kit provider of Ligue 1 club Lille next season. The American company will take over the contract that the club from northern France had signed with Umbro through '16 ( C DU SPORT, 11/24 ). ... Nike has pledged to continue its longstanding partnership with the FA of Singapore. ...
Coca-Cola Enters F1 With Burn Brand
Coca-Cola "will enter F1 with its Burn energy drink brand" after announcing a deal with the Lotus F1 team on Thursday, according to Alan Baldwin of REUTERS. Lotus said in a statement that "the deal was a multi-year agreement with more details to be revealed next year when the partnership begins." Co ...
Tags: Marketing and Sponsorship, United Kingdom, North America, Coca-Cola
