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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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10/29/13
Marketplace Roundup

National Rugby League club Sydney Roosters is "set to become the third Australian football team to sign a sponsorship deal with global online secondary ticketing company viagogo." It "is the club's first new sponsorship deal signed since Syndey beat Manly in the NRL grand final in early October" ( ...

Tags: Marketing and Sponsorship

10/28/13
Chime Communications Buys JMI For $76M

London-based Chime Communications on Friday announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is ...

Tags: Marketing and Sponsorship, United Kingdom

10/28/13
ManU Signs $485M Kit Deal With Nike

ManU has reportedly signed a huge £300M ($485M) "kit sponsorship deal with sportswear giants Nike," according to Sam Adams of the London MIRROR. The contract "would equal the Premier League record deal signed between Chelsea and adidas earlier this year." The deal "would potentially bolster th ...

Tags: Marketing and Sponsorship, United Kingdom

10/28/13
Marketplace Roundup

Logistics company DHL and the Int'l Rugby Board announced that DHL will be the official logistics partner of Rugby World Cup 2015. The partnership will see DHL assume responsibility for the logistics of one of the biggest int'l sporting events ( IRB ). ... The South African Rugby League has received ...

Tags: Marketing and Sponsorship

10/27/13
Microsoft Could Sponsor Real's Stadium

Microsoft Founder Bill Gates' "sudden attachment to Spain is not just his 6% investment" in Spanish construction company FCC, according to Agustín Marco of EL CONFIDENCIAL. Sources "close to Real Madrid" indicated that Microsoft is "negotiating to put its name on Real's Santiago Bernabé ...

Tags: Marketing and Sponsorship, Europe

10/25/13
Juventus To Leave Nike For Adidas

Serie A side Juventus has announced a six-year kit deal with adidas worth €139.5 ($192M) beginning in the '15-16 season. The club will retain current kit sponsor Nike through the '14-15 season. Adidas will manage all of Juventus' licensing and merchandising activities for £6M ($8.2M) per ...

Tags: Marketing and Sponsorship, Europe

10/25/13
Barcelona, Gatorade Sign Partnership

Barcelona will begin a new three-year, global partnership with Gatorade starting with the club's "El Clásico" match Saturday against Real Madrid. Under the partnership, Gatorade products and equipment will be available on the Camp Nou sidelines, in the locker room and at press conferences. Ba ...

Tags: Europe, Marketing and Sponsorship

10/25/13
Marketplace Roundup

Second Bundesliga club FC Kaiserslautern has extended its partnership with Coca-Cola for another three years. The soft drink producer will continue to provide fans at home games with its wide portfolio of non-alcoholic beverages ( FC Kaiserslautern ). ... The Spanish Football League (LFP) has announ ...

Tags: Marketing and Sponsorship

10/24/13
RLWC 2013 Signs Two New Deals

Rugby League World Cup 2013 has signed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group. EZE will appear on pitch-side perimeter boards on match days. The agreement also includes extensive hospitality rights ( RLWC 2013 ). Car rental brand Hertz revealed that Hertz UK ...

Tags: Marketing and Sponsorship, United Kingdom

10/24/13
NRL To Drop Bookmaker Partnerships

The Australian Rugby League Commission "is almost certain" to go into the '14 season without a preferred wagering partner, "perhaps ending forever such a relationship between bookmakers and rugby league," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Negotiations between the National R ...

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