Featured Story

La Liga Side Espanyol Negotiating To Rescind Power8 Sponsorship

Published in SportsBusiness Daily Global on 05 / 26 / 15

La Liga side Espanyol is looking for a quick agreement with Chinese gaming technology provider Power8 "to rescind the sponsorship contract signed a year ago after Power8 failed to make payments," according to Lluís Regàs of DIARIO GOL. Espanyol has presented a judicial claim against ...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

12/17/14
Marketplace Roundup

SAP Switzerland has teamed up with the Swiss Ice Hockey Federation for the '14-15 season. As an official sponsor of the federation, SAP Switzerland will be featured on boards and on the ice during several national team games. In addition, the software company will support the SIHF in the area of ana ...

Tags: Marketing and Sponsorship

12/16/14
Omega Keen To Grow Women's Game

“We need a Tiger Woods effect for women’s golf to get it off the ground,” according to Stephen Urquhart, president of Omega, which has just signed a 10-year sponsorship deal with golf’s Ladies European Tour. The deal cements Omega’s footprint in golf, which marks its bi ...

Tags: Marketing and Sponsorship, Europe

12/16/14
Areva To End FFA Sponsorship In '15

French nuclear energy firm Areva, "one of the principal sponsors of the French Athletics Federation (FFA)," announced the end of its partnership with the federation “no later than the end of 2015,” according to LE MONDE. The energy firm is the “notable flagship sponsor” of th ...

Tags: Marketing and Sponsorship, Europe

12/16/14
Malawi Club Partners Be Forward

Malawi Premier Division side Mighty Wanderers unveiled Japanese car dealers Be Forward "as the team's official sponsors during a ceremony held at the team's Lali Lubani club house," according to Andrew Cane Chilapondwa of ALL AFRICA. Be Forward beat archrivals Big Bullets as well as EPAC, "who were ...

Tags: Marketing and Sponsorship, Africa

12/16/14
Mitsubishi To Back Miguel Ángel Jiménez

Mitsubishi will become the principal sponsor of Spanish golfer Miguel Ángel Jiménez starting next year, according to TEN GOLF. He has reportedly reached a multi-year deal with the automaker to become one of its ambassadors starting in '15. Jiménez will wear polo shirts featuring ...

Tags: Europe, Marketing and Sponsorship

12/16/14
Marketplace Roundup

The Mexican national football team reportedly could use a black jersey during the 2015 Copa América, which will be held next summer in Chile. This was reported by the Todo Sobre Camisetas website, which leaked images of the possible shirts and "assured that they will be El Tri's primary unifo ...

Tags: Marketing and Sponsorship

12/15/14
Sponsors Dropping Michael Schumacher

Former F1 driver Michael Schumacher has been "dumped by wealthy sponsors since the ski accident which left him 'paralysed' and close to death," according to Hall & Awford of the London DAILY MAIL. The seven-time champion is "expected to lose out" on more than £4M ($6.3M) a year as a result ...

Tags: Marketing and Sponsorship, Europe

12/15/14
Murray Makes 'Sponsorship Blunder'

Andy Murray "caused quite a stir by posing for a seemingly innocuous photo with a fan, but he's certainly not the only sports star to make an apparent 'sponsorship blunder,'" according to EUROSPORT. A photo of Murray, which was posted by a fan on Twitter, "apparently revealed significant news for th ...

Tags: Marketing and Sponsorship

12/15/14
Marketplace Roundup

Danish brewery Carlsberg has extended its longstanding sponsorship of Danish side FC Copenhagen by a further five years. Carlsberg has been the main sponsor of the club since '99. The financial terms of the renewal have not been disclosed ( Carlsberg ). ... Barcelona has signed a sponsorship deal wi ...

Tags: Marketing and Sponsorship

12/12/14
Fluminense Faces Talent Exodus

Brasileiro club Fluminense "will have to fill a funding gap to keep players, including league top scorer Fred," after its sponsor of 15 years said it will not renew its contract, according to Tariq Panja of BLOOMBERG. Pedro Daniel, an economist who analyzes the country’s football industry for ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug