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Real Madrid Looking To Secure Deal With Naming Rights Sponsor For Santiago Bernabéu

Published in SportsBusiness Daily Global on 12 / 13 / 17

Real Madrid is in Abu Dhabi, where it will compete in the Club World Cup, according to Fermín de la Calle of EL CONFIDENCIAL. Club President Florentino Pérez's "objective is to find" a sponsor willing to pay €400M ($470M) for the naming rights to the Santiago Bernabéu....

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Tags: Marketing and Sponsorship, Europe

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