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Chelsea Unveils New $155 Home Kit For '16-17 Season; Price Draws Outrage

Published in SportsBusiness Daily Global on 05 / 05 / 16

Chelsea "unveiled the home kit for next season" but has not had the response it "would have liked," according to Simon Rice of the London INDEPENDENT. The cost of a replica '16-17 Chelsea home kit "has been met with astonishment on social media." The team unveiled the strip it will wear next season,...

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Tags: Marketing and Sponsorship, United Kingdom

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