Featured Story

SAP Co-Founder Dietmar Hopp To Become Majority Owner Of TSG Hoffenheim

Published in SportsBusiness Daily Global on 12 / 19 / 14

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c...

Read More

Tags: Franchises, Europe

More Stories

12/08/14
Nigeria Loses Kit Sponsor Adidas

Nigeria is "struggling to find a kit sponsor" after adidas decided not to renew its deal with the country's national football team, according to Oluwashina Okeleji of the BBC. In August, adidas complained that "Nigeria's coach and some players violated contractual obligations by wearing a rival's ki ...

Tags: Marketing and Sponsorship, Africa

12/08/14
Tripp Eyes Partnership With NRL

Having just signed an "audacious" A$40M ($33M) contract to clinch the rights to become the Australian Football League's official betting partner, BetEasy boss Matthew Tripp "is eyeing a similar arrangement" with the National Rugby League, according to Adrian Proszenko of the SYDNEY MORNING HERALD. ...

Tags: Marketing and Sponsorship, Australia

12/08/14
Colombia's Bavaria To Sponsor Dimayor

Colombian brewery Bavaria's Águila brand signed a five-year sponsorship deal with Colombia's professional football league, according to Javier Arana of PORTAFOLIO. The "magic sum" that Bavaria "put on the table was worth a little more than" $40M. This sum "doubles the amount previous sponsor ...

Tags: Marketing and Sponsorship, South America

12/08/14
Marketplace Roundup

A new advert for FIFA 15 features Chelsea's Eden Hazard and Barcelona's Lionel Messi "playing the game against each other." And even though it's "clearly Christmas time, aside from a bunch of singing cakes, decorations and gingerbread men, they're both all alone at home" ( London DAILY MIRROR, ...

Tags: Marketing and Sponsorship

12/05/14
Dragons Announce Partnership Renewals

National Rugby League side St. George Illawarra Dragons announced three multi-year partnership renewals. Jeep agreed to continue its partnership with the club by renewing as the above-number apparel partner for a further two seasons, until the end of the '16 season. The club also announced that&nbs ...

Tags: Marketing and Sponsorship, Australia

12/05/14
Nottinghamshire Partners With John Pye

Nottinghamshire County Cricket Club landed its "largest ever sponsorship deal" after it was announced John Pye Auctions will be the team's official partner for the next two years, according to the NOTTINGHAM POST. For the '15 and '16 campaigns, John Pye Auctions "will have its logo on all three of ...

Tags: Marketing and Sponsorship, United Kingdom

12/05/14
Coca-Cola Appoints WPP For Euro 2016

Coca-Cola appointed a group of WPP agencies "to handle its communications activity" around the UEFA Euro 2016 football tournament, according to Kate Magee of CAMPAIGN LIVE. The group "comprises Possible, Geometry Global and the Spanish creative agency SRA Rushmore." The WPP media shop Media-Com "alr ...

Tags: Marketing and Sponsorship, Europe

12/05/14
Marketplace Roundup

The German Handball Federation (DHB) has extended its partnership with sports rights agency Sportfive for another five years until '20. Sportfive will continue to be the exclusive marketing and media-rights partner of the men's and women's national teams. Sportfive has been a partner of the DHB sinc ...

Tags: Marketing and Sponsorship

12/04/14
Townsville Fire Partners With JBD

Women's National Basketball League side JCU Townsville Fire named Jewellery By Design an official partner until the end of the '15-16 season. Jewellery By Design fills the Fire’s remaining vacancy on its playing singlets alongside James Cook University, BHP Billiton and Mike Carney Toyota. In ...

Tags: Marketing and Sponsorship, Australia

12/04/14
Canon Partners With Rugby World Cup

Canon has joined Rugby World Cup 2015 as an official sponsor. The deal represents the first time that Canon has partnered with the event. Canon will provide all print and copying solutions used by the tournament organizers and will work in partnership with RWCL to deliver a range of image-related i ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug