Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Badminton England Partners With Adidas
Badminton England announced a new partnership with adidas for the London Grand Prix, part of the Badminton World Federation's Grand Prix Gold event series. The event, which is to take place at the Copper Box on Queen Elizabeth Olympic Park from Oct. 1-6, is the first major badminton partnership for ...
Flamengo, Caixa Agree To Shirt Deal
Brasileiro club Flamengo has agreed a one-year deal with government-owned financial institution Caixa "to become its new main shirt sponsor," according to SOCCEREX. Caixa will pay a reported R$25M ($12.4M) "for the right to display its logo on the Rio de Janeiro club’s shirt," with current mai ...
Globacom To Sponsor Nigerian League
Telecom company Globacom has agreed to a 1.9B naira ($12M) sponsorship deal with the Nigeria Premier League, according to SUN NEWS ONLINE. The deal, announced at the Mike Adenuga Towers in Lagos, will run "for the next three years." In the breakdown of the package, the league would receive the ...
Tags: Marketing and Sponsorship, Africa
Marketplace Roundup
The Caribbean Premier League has signed IMG "to assist in the delivery of the inaugural franchise-based tournament." IMG "will advise on the operational and commercial execution of the tournament," and be responsible for TV production and media distribution ( JAMAICA OBSERVER, 5/8 ). ... Bundeslig ...
Arsenal, Puma Sign Mega Deal
Arsenal and Puma have "struck an agreement worth in excess of £30M-a-year which could see the five year contract worth £170M ($263M) in total," according to John Cross of the London DAILY MIRROR. It would mark the "biggest kit deal in English football" and is not expected to be off ...
Chevy Eyes China Market With ManU Deal
Chevrolet hopes that football "can do for it in China what baseball did for it in the U.S.," according to Nathan Bomey of the DETROIT FREE PRESS. A year after GM signed a $559M sponsorship "that will put the Chevrolet name on uniforms" of ManU beginning next year, the deal is "beginning to attract c ...
Sports Rights Holders New Breed
Sports Revolution's Creative & Integrated Solutions Dir Josh Robinson penned a piece for BRAND REPUBLIC under the header "The New Breed of Sports Rights Holder." In it, Robinson wrote, "Do a quick Google search for any sports club fan base." One will see that "many ‘unofficial’ fan b ...
Cottbus Extends Shirt Sponsorship Deal
Second Bundesliga club Energie Cottbus has extended its shirt sponsorship deal with European tropical leisure resort Tropical Islands. The contract was extended by the club's marketing partner Infront Sports & Media. The main sponsor package includes Tropical Islands' logo placed on the team shi ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
T-Mobile Czech Republic has "become an official partner of the Czech Olympic team." The partnership has been scheduled until '16, which "means that the operator will accompany Czech athletes" to the 2014 Sochi Games and the 2016 Rio de Janeiro Games ( TELECOM PAPER, 5/6 ). ... The Swiss Ski Federa ...
Polish League Extends T-Mobile Deal
The cash-strapped Polish football league has agreed to a "record breaking new title sponsorship for its top division" with telecom company T-Mobile, according to Krzysztof Baranowski of INSIDE WORLD FOOTBALL. The deal "is an extension of an existing title sponsorship contract but is a significant up ...
Tags: Marketing and Sponsorship, Europe
