Featured Story

Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

04/07/14
Madrid, ManU Lead Clubs In Jersey Sales

Real Madrid and ManU "have sold the most jerseys in '13, each selling 1.4 million copies," according to BILD. Purely Football "has compiled a top 10 of int'l football clubs based on their jersey sale numbers." Out of Real's 1.4 million sold jerseys, the No. 7 jersey featuring Cristiano Ronaldo's nam ...

Tags: Marketing and Sponsorship, Europe

04/07/14
Pepsi's Messi World Cup Ad 'Toes Line'

Pepsi "isn’t going to let Coca-Cola Co. rule" football's World Cup in Brazil, according to Tariq Panja of BLOOMBERG. Coke’s relationship with FIFA is in its fifth decade, yet Pepsi "is planning its biggest-ever" football campaign, featuring Argentine Lionel Messi among its key performers ...

Tags: Marketing and Sponsorship

04/07/14
Lynx Named Offical Women's Open Club

Lynx has been named the official golf club of the Women's British Open for the next three years, beginning with this year's event July 10-13 at The Royal Birkdale Golf Club. Lynx will be given a 100 square-meter exhibition stand, a hitting bay on the practice range, putting green access and on-cours ...

Tags: Marketing and Sponsorship, United Kingdom

04/07/14
Marketplace Roundup

ManU agreed to a multi-year deal with Korean food company Ottogi to become an official partner in South Korea. ManU's crest and logo will appear on Ottogi products in South Korea ( ManU ). ... Cricket Scotland and life and pensions company Royal London agreed to a naming-rights deal for the one-day ...

Tags: Marketing and Sponsorship

04/04/14
Study: Masters Tops Sponsor Value

A Repucom study has found that The Masters golf tournament is the most valuable vehicle for worldwide golf sponsorship. The '13 Masters generated 25% more value per second for player sponsors than the next closest major, the U.S. Open Championship. A variety of reasons factor into this. The Masters ...

Tags: Marketing and Sponsorship, United Kingdom, North America

04/04/14
HS&E Launches Sustainability Program

Havas Sports & Entertainment has launched an online application, Havas ISE, that helps brands gauge where they stand in relation to global sustainability standards. HS&E and marketing firm ignition will also offer consulting services to enhance an event's sustainability, maximize brand engag ...

Tags: Marketing and Sponsorship

04/04/14
Marketplace Roundup

MediaCom Sport has partnered with Brazilian footballer Neymar. The agency will work with Neymar's management to explore commercial opportunities as part of a three-year agreement ( MediaCom Sport ). ... The WTA announced a five-year presenting sponsorship agreement with Singapore real estate develop ...

Tags: Marketing and Sponsorship

04/03/14
Cameron: 'Rethink' $150 England Kit

British PM David Cameron has backed demands for a “rethink” of the new £90 ($150) England football shirt "amid growing criticism of the manufacturer’s price tag," according to Isaac Leigh of the LONDON TIMES. Cameron’s spokesperson said that Cameron agreed with Sports M ...

Tags: Marketing and Sponsorship, United Kingdom

04/03/14
Spain's ADO Adds Its 12th Sponsor

Spanish travel agency Viajes Barceló became "sponsor No. 12" for Spain's Olympic Sports Association (ADO) for the 2016 Rio Olympics, according to Enrique Ojeda of AS. Viajes Barceló is the "only one of the 12 sponsors that did not sponsor the ADO during the 2012 Olympic cycle." During ...

Tags: Marketing and Sponsorship, Europe

04/03/14
Ex-President Cancels Deal With Club

Former 2nd Bundesliga side 1860 Munich President Dieter Schneider "has canceled his sponsorship deal with the club," according to ABENDZEITUNG MÜNCHEN. The club's beer partner, Hacker-Pschorr, "is also considering not extending its deal." Schneider, who "sold his stake in the club to investor H ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug