Featured Story

Ladbrokes To Sponsor Horse Racing's Gold Cup At Newbury

Published in SportsBusiness Daily Global on 01 / 24 / 17

U.K.-based betting company Ladbrokes "will pick up the 60-year Hennessy sponsorship of the Gold Cup at Newbury in a five-year deal starting in December," according to Geoffrey Riddle of RACING UK. The bookmaker will sponsor 13 of the 14 races at the two-day Festival, "replacing sponsors such as Auth...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

01/09/17
Adidas Partners With Chinese Athletes

Adidas agreed to partnerships with two Chinese athletes for a new campaign "intended to pave the way for a major retail expansion in the region," according to Tony Connelly of THE DRUM. The brand "recently partnered" with champion freestyle swimmer Ning Zetao and volleyball player Hui Ruoqi for ...

Tags: Marketing and Sponsorship, Europe

01/09/17
Investec Pulls Out Of English Test Deal

Investec "pulled out" of a 10-year, £40M ($49M) deal to sponsor test cricket in England, according to Nick Hoult of the London TELEGRAPH. The South African investment bank "pulled the plug on the deal after the England & Wales Cricket Board sold its shirt sponsorship rights last year" ...

Tags: Marketing and Sponsorship, United Kingdom

01/09/17
Marketplace Roundup

The Australian Rugby Union is "still searching for a major sponsor for Super Rugby less than seven weeks from the start of the new season." ARU COO Rob Clarke said the union was in talks with "two or three" int'l brands over Christmas and "expected to finalise a deal before the competition kicks ...

Tags: Marketing and Sponsorship, Europe

01/06/17
McGregor Sponsor Reportedly Fined

An online trading platform which sponsors UFC fighter Conor McGregor "has reportedly been fined under money laundering laws," according to Tony Connelly of THE DRUM. Binary options trading site 24Option announced a sponsorship deal with McGregor in October. Since partnering, McGregor "has ...

Tags: Marketing and Sponsorship

01/06/17
Everton Signs Unnamed Shirt Sponsor

EPL side Everton will receive a £75M ($93.2M) commercial boost after "securing bumper new sponsorship deals for the club's shirt and training ground," according to Greg O'Keeffe of the LIVERPOOL ECHO. Club CEO Robert Elstone said the ide ...

Tags: Marketing and Sponsorship, United Kingdom

01/06/17
Arsenal Unveils New Emirates Plane

Arsenal took to Instagram on Thursday to reveal its "new transport for Champions League ties, a huge Emirates Airbus A380 with players plastered across the side," according to Ben Nagle of the London DAILY MAIL. Olivier Giroud, Alexis Sánchez, Mesut Özil, Héctor Bellerí ...

Tags: Marketing and Sponsorship, United Kingdom

01/06/17
Marketplace Roundup

The French Professional Football League (LFP) announced French telecom Orange as the naming sponsor for its FIFA 17 esports competition, e-Ligue 1 . Orange is an official partner of all 20 Ligue 1 football clubs as well as the official telecom of the French national football team. Orange is als ...

Tags: Marketing and Sponsorship

01/05/17
Fanatics' NFL Sales Double Across Europe

European football teams have "long looked to the Far East as the next big thing in selling scarves, mugs and especially team shirts," according to Callum Jones of the LONDON TIMES. While the clubs "chase sales" in Asia, an "unexpected rival has turned up on their doorstep." American football, " ...

Tags: Marketing and Sponsorship, Europe

01/05/17
Kevin Hart Promotes Apple Watch Nike+

Nike's "Time is Precious" campaign has been asking exercisers "if they are running or training" for a month, according to Kyle O'Brien of THE DRUM. The shoe company is now "upping the game, featuring comedian and workout enthusiast Kevin Hart" as "The Man Who Kept Running" to promote the new Ap ...

Tags: Marketing and Sponsorship

01/05/17
Reebok Vows To Stand By Rousey

Reebok has "vowed to stand by Ronda Rousey as the UFC star contemplates her career," according to Matt Lawless of the London DAILY MIRROR. The 29-year-old was "stopped inside 48 seconds" at UFC 207 last week when bantamweight champion Amanda Nunes "emphatically beat her" in Las Vegas. It m ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug