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Citi Open Organizers Use D.C.’s Political Landscape To Promote Annual Tournament

Published in SportsBusiness Daily Global on 07 / 27 / 16

Organizers of Washington’s annual professional tennis tournament are taking advantage of the capital’s political landscape to promote the event to an int’l audience. Citi Open organizers have taken the unique approach of engaging the city’s foreign embassies to reach int&rsqu...

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Tags: Marketing and Sponsorship, North America

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07/18/16
Marketplace Roundup

Shampoo brand Alpecin , the title sponsor of Giant-Alpecin, became an official partner of the Tour of Britain , the U.K.'s biggest professional cycle race. Alpecin is the latest int'l brand to become a partner of the Tour of Britain, which takes place from Sept. 4-11. In addition to VIP Hospi ...

Tags: Marketing and Sponsorship

07/15/16
Puma Kicks Off Arsenal Campaign

Puma on Thursday launched the Arsenal campaign, through its first film for the '16-17 season. "We Are THE Arsenal" offers a global insight into the experience and pride of fans, players -- both past and present. The campaign draws upon Arsenal being first registered with the word "THE" wit ...

Tags: Marketing and Sponsorship, United Kingdom

07/15/16
Bryant In Chinese Food Delivery Ad

Kobe Bryant's latest commercial "is unexpected," according to Angela Doland of ADVERTISING AGE. He is "playing ping pong, badly, in a spot for a Chinese food delivery startup." The ad from McCann Worldgroup Shanghai "shows the retired Lakers star fighting hunger pangs as he botches a table tennis to ...

Tags: Marketing and Sponsorship, China

07/15/16
NBA To Open Café In Barcelona

The NBA is opening a restaurant in Spain with the NBA Café Barcelona to open this fall. It is the first NBA Café in Europe and follows the '14 opening of NBA Café Manila. The league is partnering with Spanish restaurant company AN Grup, which will operate the NBA-themed restaura ...

Tags: Marketing and Sponsorship, Europe

07/15/16
World Rugby Launches New Approach

World Rugby announced details of a new universal approach to its licensing program as the int'l federation launches a request for proposal. The expanded approach will include for the first time all its major properties and brands, including Rugby World Cup and men's and women's World Rugby Sevens Se ...

Tags: Marketing and Sponsorship, United Kingdom

07/15/16
Marketplace Roundup

U.K. car supermarket Motorpoint  has become "the new principal sponsor" for Scottish Premiership side Motherwell . Motorpoint has "agreed to become the headline sponsor" for the club based at Fir Park in Motherwell ahead of the '16-17 season. The Motorpoint branding "will feature" on the ...

Tags: Marketing and Sponsorship

07/14/16
U.K. Advertisers Tap National Pride

From Carlsberg's "patriotic rebranding of 19 pubs throughout England to an ad for Mars showing an armada of English fans crossing the channel to France as if they were invading the country," advertisers tapped national pride to varying degrees for Euro 2016, according to Seb Joseph of THE DRUM. Thou ...

Tags: Marketing and Sponsorship, United Kingdom

07/14/16
Scottish Rugby Partners With Eden Mill

Scottish Rugby announced a new partnership with Eden Mill, Scotland’s first single-site distillery and brewery, which will become the governing body’s first ever official gin partner. Eden Mill will also become the official gin of Glasgow Warriors and Edinburgh Rugby, appearing and ...

Tags: Marketing and Sponsorship, United Kingdom

07/14/16
Barcelona Signs One-Year Extension

Barcelona signed a one-year sponsorship deal with Qatar Sports Investments worth around €40M ($44.4M), according to Moisés Llorens of AS. The deal was signed in London and will see the club continue to have Qatar Airways as its shirt sponsor. The agreement "follows months of negotiation ...

Tags: Europe, Marketing and Sponsorship

07/14/16
Ad Starring Padukone Goes Viral

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