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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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10/31/13
Marketplace Roundup

The Handball Bundesliga (HBL) and Lufhansa airline have announced that they will not continue their partnership deal surrounding the DHB-Pokal (German Cup) Final 4 event. After six years, the two parties were unable to agree on an extension of their collaboration ( HBL ). ... Window and door ma ...

Tags: Marketing and Sponsorship

10/31/13
Heineken Extends Champions League Deal

Heineken "has extended its sponsorship of the Champions League, Europe's premier club football competition, for three years," according to Philip Blenkinsop of REUTERS. The Dutch beer maker, whose flagship Heineken brand has been a sponsor since '05, and UEFA said that "they had agreed" to ...

Tags: Marketing and Sponsorship, Europe

10/31/13
Pieth: Sponsors Should Lean On FIFA

FIFA reformer Mark Pieth has said that "sponsors should take a bigger interest" in the way football's world governing body is run, according to Brian Homewood of REUTERS. During a presentation to the "Play the Game" conference in Aarhus, Denmark, Pieth added that the Swiss government ...

Tags: Marketing and Sponsorship, Europe

10/30/13
Huawei Says Raiders Deal Won't Be Impacted

Chinese telecom company Huawei "has reaffirmed its sponsorship deal" with the National Rugby League Canberra Raiders "will not be impacted should the federal government refuse to overturn a ban on the Chinese company tendering for work on the National Broadband Network," according to Jon Tuxworth of ...

Tags: Marketing and Sponsorship, Australia

10/30/13
Austrian Football League To Lose Sponsors

The two naming-rights partners of the Austrian football Bundesliga, which is called the tipp3-Bundesliga powered by T-Mobile, "are reportedly considering not extending their expiring deals with the league at the end of the season," according to Alexander Krei of DWDL. Austrian sports betting provide ...

Tags: Marketing and Sponsorship, Europe

10/30/13
ASC Chair To Boost Support For Women

Australian Sports Commission Chair John Wylie "is taking the direct approach to boost corporate support for women's sport," according to Nicole Jeffery of THE AUSTRALIAN. Wylie declared this month that "the focus on troubled major men's sports was obscuring the strong performance of female athletes, ...

Tags: Marketing and Sponsorship, Australia

10/30/13
FA Signs Deal With Input Media

The FA has signed a new five-year deal with London-based sports independent Input Media to provide coverage around England Internationals at Wembley and highlights programs for the FA Cup. Under the new agreement, Input Media will continue to provide a range of production and technical services to t ...

Tags: Marketing and Sponsorship, United Kingdom

10/30/13
BIG Partnership Lands SPFL PR Contract

Public relations firm BIG Partnership "has secured the contract to work for the Scottish Professional Football League," according to Greig Cameron of the HERALD SCOTLAND. Separately, it was also confirmed the Glasgow agency "has recently amicably wound down its nine-year working relationship with Ce ...

Tags: Marketing and Sponsorship, United Kingdom

10/30/13
Marketplace Roundup

Handball Bundesliga (HBL) club SG Flensburg-Handewitt has signed a new partnership deal with fashion company Carl Gross. The fashion company will become the club's official outfitter and provide team, coaching staff and officials with classic outfits consisting of a dark-blue suit, white button-up s ...

Tags: Marketing and Sponsorship

10/29/13
Gazprom Linked To Bulgarian Football Club

Bulgarian football club Lokomotiv Plovdiv "has announced it is on the verge of signing a new partnership agreement with the Gazprom petrol station," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. NIS Petrol Exec Dir Ivan Kostadinov denied the news. The Gazprom petrol station network "h ...

Tags: Marketing and Sponsorship, Europe

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