Featured Story

Deloitte Signs On As First Sponsor Of 2015 Asean Para Games, Pledges $500,000

Published in SportsBusiness Daily Global on 07 / 08 / 15

Deloitte "has been appointed as the first official sponsor for this year's Asean Para Games," according to the STRAITS TIMES. The professional services company "has pledged" more than $500,000 in sponsorship to the Para Games, which will be held in Singapore for the first time. It "will also be prov...

Read More

Tags: Marketing and Sponsorship, Asia

More Stories

Emirates To Sponsor GCC Club Cup

Emirates Airline has announced that it will be sponsoring the 30th GCC Club Cup, the annual tournament that brings together 12 top football clubs from the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, according to ARABIAN BUSINESS. The sponsorship deal for the Gulf version of Europe's Champion ...

Tags: Marketing and Sponsorship, Middle East

O2 Launches 'Wear The Rose' Campaign

Telecom O2 has launched the most "significant" campaign of its 20-year England Rugby sponsorship, calling on fans to "Wear the Rose" to "show their loyalty ahead of the Six Nations," which kicked off Friday, according to Shona Ghosh of MARKETING MAGAZINE. The year-long campaign will give fans "the c ...

Tags: Marketing and Sponsorship, United Kingdom

Kia Ends Spartak Moscow Sponsorship

Kia Motors has terminated its sponsorship of FC Spartak Moscow after more than five years as the automaker is "optimizing its expenditures." In a statement sent to SBD Global, the company said, "Unfortunately, due to the worsening of market conditions, we were forced to terminate our cooperation wit ...

Tags: Russia, Marketing and Sponsorship, Asia

Infront Acquires Referee Sportsmarketing

Infront Sports & Media is to acquire Dutch sports marketing agency Referee Sportsmarketing from travel management company ATPI. The 100% acquisition is expected to be finalized by April 1. Referee will be integrated into the Infront subsidiary network and rebranded to Infront Netherlands, while ...

Tags: Marketing and Sponsorship, Europe

McDonald's Named AFL 9s Partner

The Australian Football League on Thursday named McDonald’s Australia its official restaurant partner and new naming rights sponsor of the competition's nine-a-side, social version of Australian football, AFL 9s. The four-year agreement will see McDonald's Australia take over naming rights for ...

Tags: Marketing and Sponsorship, Australia

Dalian Wanda Bids $1B For Infront

The Dalian Wanda conglomerate of Chinese billionaire Wang Jianlin has bid around $1B for Infront Sports & Media, according to the BUSINESS TIMES. Wang, who recently " hit the headlines " when he bought a 20% stake in Atlético Madrid, has "confirmed his interest in sports business" by bidd ...

Tags: Asia, Marketing and Sponsorship

Marketplace Roundup

ManU on Thursday announced a multi-year partnership with Mauritius-based mobile operator and IT company Emtel Ltd. As the club's first official triple play and MUTV broadcaster in the country, the new partnership will see Emtel stream ManU content across TV, mobile and Internet platforms in conjunct ...

Tags: Marketing and Sponsorship

New Balance Launches Football Business

Boston-based footwear firm New Balance "is jumping into the world’s biggest sport with the launch of a soccer business under the New Balance name," according to Kurt Badenhausen of FORBES. New Balance "has been firing on all cylinders in recent years with sales up 17% annually" since '10 ...

Tags: Marketing and Sponsorship, United Kingdom, North America

FA Cup Continues Sponsorship Search

The FA Cup "is still without a sponsor, despite the competition -- open to everyone from the top teams down to village pub clubs who play football in their spare time -- kicking off back in August," according to Lara O'Reilly of BUSINESS INSIDER. Previous title sponsor Budweiser pulled out from its ...

Tags: Marketing and Sponsorship, United Kingdom

Baku 2015 Signs Two New Deals

Baku 2015 European Games has announced that food producer Azersun Holding and supermarket chain Bazarstore are now official supporters of the inaugural event. Both companies are household names in Azerbaijan, and will bring enhanced visibility to the Baku 2015 brand. As official supporters of the ev ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug