Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup Cricketer Dhawan A Brand In The Making Bale Applies For 11 Of Hearts Trademark Marketplace Roundup
Upcoming Conferences and Events
Featured Story
HSBC, Adidas, Land Rover Among Returning Sponsors For British & Irish Lions Tour06 / 19 / 13The British & Irish Lions Tour of Hong Kong and Australia is expected to generate a £4M ($6.2M) profit "to be shared by the four home rugby football unions," according to Anuj Gangahar of the FINANCIAL TIMES. With the tour costing about £14M ($21M), "it is no surprise... |
More Stories
Marketplace Roundup
Juventus has announced a new partnership with Energy Trade International. Under the new deal, the company's logo will be displayed on pitch-side LED screens, interview backdrops and across the club's various communication platforms ( Juventus ). ... Swiss-based insurance company Zurich Versicherung ...
Atlético Madrid To Sign Shirt Deal
La Liga club Atél tico Madrid "will make official in the coming days" a sponsorship deal worth €12M ($15.8M) annually with Azerbaijan’s tourism authority, according to Manel Bruña of MUNDO DEPORTIVO. The agreement "is practically closed" and will see Azerbaijan’s tour ...
Tags: Marketing and Sponsorship, La Liga, Europe
Tony Parker Leaves Nike For Peak
NBA San Antonio Spurs G Tony Parker is leaving Nike for Chinese sportswear company Peak in a deal worth between €2M ($2.6M) and €3M ($4M) annually, according to Marc Limacher of SPORTUNE. Parker was receiving between €800,000 ($1.05M) and €1M ($1.32M) a year from Nike to wear its ...
Madrid Extends Chinese Distribution Deal
Real Madrid and digital information security company WISeKey reavealed the extension of an agreement signed last year for the exclusive distribution rights of the club's mobile content in China for the '12-13 season. Under the agreement, WISeKey and its Chinese partners will help Real Madrid monetiz ...
Tags: Marketing and Sponsorship, Europe
Rapha Launches New Team Sky Kit
British clothing manufacturer Rapha has launched a new team kit for Team Sky cycling, as well as 60 items of Sky-branded clothing and accessories, according to Nigel Wynn of CYCLING WEEKLY. Sky has signed Rapha "to produce its team kit for the next four years," and the company launched its replica k ...
PSG Chief Confirms QTA Deal
Ligue 1 club Paris St. Germain President Nasser Al-Khelaifi confirmed an image deal between the Parisian club and the Qatar Tourism Authority is in the works, according to FRANCE 3. Al-Khelaifi said, "We are negotiating this contract with QTA. We will make it official this month or in February. This ...
Tags: Marketing and Sponsorship, Europe
Waterhouse Lands $52M NRL Deal
Bookmaker Tom Waterhouse "has blown his competitors out of the water to become the new gambling partner of the National Rugby League in a deal worth close to A$50M ($52M)," according to Chris Roots of the SYDNEY MORNING HERALD. Waterhouse reportedly "paid many times the existing partnership deal hel ...
Marketplace Roundup
Ligue 1 club AC Ajaccio, which is currently the only Ligue 1 club without a main sponsor, has agreed to a one match shirt deal with start-up company dealouface.com. The firm will have its name on on the club's jersey for this weekend's game against Paris St. Germain. Terms of the deal "were not disc ...
ESPN, Budweiser Partner Through FA Cup
ESPN is preparing a content marketing push in partnership with FA Cup sponsor Budweiser "as both brands look to exploit the global appeal of the tournament," according to Sebastian Joseph of MARKETING WEEK. The deal builds on last year's agreement between both brands with the launch of a new Budweis ...
Marketplace Roundup
Online sports betting provider Cashpoint, subsidiary of Germany-based gaming corporation Gauselmann Group, has signed on as title sponsor of the German Hockey League (DEL). The long-term sponsorship deal started on Saturday at the league's first outdoor game, the DEL Winter Game, at which Cashpoint ...
