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National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

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Tags: Leagues and Governing Bodies, Australia

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06/10/14
Paddy Power Causes Stir With Ad

Paddy Power "caused a stir over the weekend with a social media stunt that implied it had cleared a section of the Amazon rainforest as part of its World Cup marketing campaign," according to Alex Brownsell of MARKETING MAGAZINE. The bookmaker "posted aerial images of a rainforest which appeared to ...

Tags: Marketing and Sponsorship, United Kingdom

06/10/14
More FIFA Sponsors Speak Out

Hyundai has become the latest top-tier World Cup sponsor to call for a "thorough investigation" into allegations that corruption and bribery played a part in the decision to award the hosting of the '22 event to Qatar, according to Rob Williams of the London INDEPENDENT. In total, five of the six FI ...

Tags: Marketing and Sponsorship, Middle East

06/10/14
Marketplace Roundup

ManU announced a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm to become the club's official pharmaceutical company in South Korea and Vietnam. ManU imagery will be placed on Cho-A Pharm's products ( ManU ). ... McCain, the largest producer of frozen French fries in Fran ...

Tags: Marketing and Sponsorship

06/09/14
Big Sponsors Put Pressure On FIFA

FIFA World Cup sponsors adidas, Sony, Visa and Coca-Cola on Sunday called on football's rulers to "deal thoroughly with allegations of bribery to secure the 2022 World Cup for Qatar, an issue overshadowing this week's kickoff in Brazil," according to Weir & Shine of REUTERS. With the 2014 World ...

Tags: Marketing and Sponsorship, Middle East

06/09/14
Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Yingli Only Chinese World Cup Sponsor

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Tags: Marketing and Sponsorship, Brazil

06/09/14
Watch Brands Eye World Cup Tie-Ups

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Marketplace Roundup

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World Cup Flush With Blue-Chip Marketers

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MSM Launches LIVSports Ad Campaign

Multi Screen Media "launched an integrated marketing campaign for its newly launched digital sports entertainment brand" -- LIV Sports, according to INDIAN TELEVISION. The campaign "aims at creating awareness about LIV Sports" and positioning it as a premier action and digital sports entertainm ...

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