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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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11/04/13
New Benefactor For Russian Football

Russia’s second-largest natural gas producer, Novatek, has signed an agreement to become the new sponsor of the Russian Football Union (RFS). Novatek Chair Leonid Mikhelson said, “Football is certainly the most beloved sport in our country.” Novatek is a privately-owned upstart riv ...

Tags: Marketing and Sponsorship, Russia

11/04/13
Scottish FA Signs Two New Deals

The Scottish FA announced two new sponsorship deals that will underpin the future success of the Scotland national teams and supplement the finances of Scottish football. Adidas has extended its existing partnership as official kit supplier until '18. U.K. retailer and distributor of branded sportsw ...

Tags: Marketing and Sponsorship, United Kingdom

11/04/13
Bremen Extends Sponsorship With VW

Bundesliga club Werder Bremen has signed an early extension with its top sponsor Volkswagen until '16, according to BILD. The car manufacturer will transfer about €1.5M ($2M) annually under the new terms, which is around €300,000 ($405,000) more than currently. Players and officials will a ...

Tags: Marketing and Sponsorship, Europe

11/04/13
Marketplace Roundup

The Colombian national team will reveal its shirts for the 2014 World Cup on Thursday. Adidas, the team's shirt sponsor, "has kept everything about the new model a mystery." To "maintain the excitement," neither adidas nor the Colombian Football Federation has provided details ( EL TIEMPO, 11/2 ). ...

Tags: Marketing and Sponsorship

11/01/13
Big Brands Pass On Signing Lydia Ko

In the same week that golfer Lydia Ko "made her boldest statement yet" about playing for New Zealand for life, that very move "could cost her big money," according to Matt Richens of FAIRFAX NZ NEWS. At least a couple of major golfing brands "have passed on signing Ko, partly because they do not bel ...

Tags: Marketing and Sponsorship, Asia

11/01/13
Al Ain, Nike Agree To Sponsorship

UAE Pro League side Al Ain FC has announced a partnership with Nike "through its UAE distributor Sun and Sand Sports," according to Neil Churchill of GULF BUSINESS. Nike "will become the official kit supplier to the UAE side and provide all training equipment to the first team and all subsidiaries o ...

Tags: Marketing and Sponsorship, Middle East

11/01/13
Marketplace Roundup

Chinese telecom firm Huawei has become the official mobile partner of AC Milan. The sponsorship "was aimed at creating synergy" between the two brands and included the use of AC Milan's logo and player images for Huawei's communication and promotion activities ( CHINA DAILY, 10/31 ). ... Bundeslig ...

Tags: Marketing and Sponsorship

10/31/13
FIFA To Offer Regional Sponsorships

For the first time ever, FIFA will offer companies the opportunity to purchase regional sponsorship packages for the 2018 and 2022 FIFA World Cups. FIFA’s new commercial structure will be in place as of '15 for the 2018 and 2022 FIFA World Cups. The top two tiers remain mostly unchanged, with ...

Tags: Marketing and Sponsorship, Europe

10/31/13
Audi Extends Deal With DSV Until '17-18

Audi and the German Ski Federation (DSV) have extended their collaboration until the '17-18 season. The vehicle handover, for which the athletes came together at the new Audi Gebrauchtwagen :plus Center (Audi Used Cars :plus Center) in Munich, marked the beginning of the 30th year of the partnership ...

Tags: Marketing and Sponsorship, Europe

10/31/13
PSG Confirms Deal With Qatar Tourism

Ligue 1 club Paris St. Germain has officially announced its sponsorship deal with the Qatar Tourism Authority, which "will net the Ligue 1 champions up to" €200M ($275.2M) a year, according to Ian Holyman of ESPN. Mooted last season, the agreement "was publicly confirmed on Tuesday making PSG t ...

Tags: Marketing and Sponsorship, Europe

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