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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Sevilla Inks Warrior Sports Deal
Sportswear company Warrior Sports has made its first move into Spanish football with a five-year kit deal with top-flight club Sevilla. The agreement will go into effect in July and will allow Warrior to design the official jerseys of the club, as well as the training uniforms for the next five seas ...
Tags: Europe, Marketing and Sponsorship
Marketplace Roundup
Bundesliga club Bayern Munich has extended its sponsorship deal with German financial institution HypoVereinsbank for another three years" until June 30, 2016 ( FC Bayern Munich ). ... Sports marketing agency BR Sports has signed Brasileiro Atlético-MG player Bernard to its "portfolio of athl ...
Brasileiro Club Deciding On Sponsors
Brasileiro club Santos is "up against time" to figure out which sponsors will be on the team's jersey next season, according to Milton Pazzi Jr. of FOLHA DE S. PAULO. The club's current five sponsors -- Seara, Banco BMG, Netshoes, Marabraz and CSU -- all have deals that expire on Dec. 31. So far "no ...
Tags: Brazil, Marketing and Sponsorship
Pepsi Max To Back FPR's Top Two Cars
Ford Performance Racing has confirmed that both its cars "will wear the colours" of soft drink brand Pepsi Max for the '13 V8 Supercars season, according to SPEED. Ford's leading team in the championship revealed that it has done a deal with PepsiCo Australia and New Zealand to be FPR's "sole naming ...
Tigers Get Stadium Sponsor
English Super League club Casteford Tigers revealed Wish Communications will be the club's new stadium sponsor for the '13 season. The business-to-business communications solution company will have a branding presence within the stadium on its rooflines and perimeter advertising, in addition to its ...
Marketplace Roundup
Watchmaker OMEGA revealed that Chinese golfer Shanshan Feng "has joined its family of brand ambassadors." She is part of a roster that already includes other top golfers such as Greg Norman, Sergio Garcia and Michelle Wie ( GULF NEWS, 12/4 ). ... The German Gymnastics Federation (DTB) has extended ...
Bridgestone OKs Libertadores Deal
South America's most prestigious club competition, the Copa Libertadores, has agreed to a new title sponsorship deal with tire manufacturer Bridgestone, according to MEIO & MENSAGEM. The contract between the Japanese company and CONMEBOL will see the Copa Libertadores renamed the Copa Bridgeston ...
Marketplace Roundup
English rugby league club Bradford Bulls have selected nutrition brand Kinetica Sports as its official nutrition supplier. Kinetica will be branded on players shorts. The Bulls and Kinetica will also participate in cross marketing and promotional activity during the upcoming Super League season ( Ki ...
Bayern Munich Close To Gazprom Deal
Bundesliga club Bayern Munich "is reportedly close to signing a sponsorship deal with Russian energy company Gazprom," according to the SID. Gazprom, which has been the title sponsor of Bundesliga club Schalke 04 since '07, "could sign a multi-million dollar sponsorship deal" with Bayern Munich, whi ...
Tags: Marketing and Sponsorship, Europe
Moët & Chandon Signs Federer
Champagne brand Moët & Chandon has announced Roger Federer as the company's new brand ambassador. To celebrate the partnership, Moët & Chandon teamed with photographer Patrick Demarchelier. In his new role as brand ambassador, Federer will be featured in the company's upcoming adve ...
Tags: Europe, Marketing and Sponsorship
