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Cristiano Ronaldo Allegedly Using Irish Company To Dodge Spanish Taxes

Published in SportsBusiness Daily Global on 12 / 02 / 16

Cristiano Ronaldo could become "the Spanish tax authorities' next target," according to SPORT. According to El Confidencial, "the Real Madrid star has been invoicing for most of his advertising revenues through an Irish company," Multisports & Image Management Ltd., in which the name of the play...

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Tags: Europe, Marketing and Sponsorship

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La Liga Expands Nike Partnership

La Liga's extension on Tuesday of its int’l partnership with Nike will not only continue the deal, but also see the partnership evolve to include promotion of the league and grassroots work. La Liga Sales & Marketing General Dir Adolfo Bara said that the emphasis was on finding a "sports p ...

Tags: Marketing and Sponsorship, Europe, Asia, North America

Euroleague Signs With Chipita

Euroleague Basketball announced it signed a partnership agreement with baked goods company Chipita, which will see its flagship brand 7DAYS become the naming partner of the EuroCup for the next three years. The new name and logo of the competition were unveiled during the '16-17 Season Tip-off ...

Tags: Marketing and Sponsorship, Europe

Seca Backing New Formula E Team

China's "hand in the fledgling Formula E circuit" was strengthened with mainland-based sports marketing and management firm Seca throwing its "weight behind a team" for the '16-17 season, according to Mathew Scott of the SOUTH CHINA MORNING POST. Seca Founder & CEO Sheng Li said, "We think it's ...

Tags: Marketing and Sponsorship, China

Messi Sentence Could Rattle Sponsors

The future commercial viability of Lionel Messi "is under threat after he, along with his father, were handed a 21-month prison sentence as a long-winded Spanish tax fraud case comes to a close," according to John McCarthy of THE DRUM. The decision "could threaten both the Argentinian’s value ...

Tags: Marketing and Sponsorship, Europe

Rodriguez Joins Calvin Klein Campaign

James Rodriguez has proven that he is not only a great football player, "but also a hot underwear model," according to Maria G. Valdez of the LATIN TIMES. The 24-year-old, who plays for Real Madrid and is the captain of the Colombian national team, "has nabbed a new gig off the field and in front of ...

Tags: Marketing and Sponsorship, South America

Marketplace Roundup

Man City "extended its partnership with specialist business development firm, Zhong An Holdings, in China." The company "has worked with City on developing commercial relationships, media and marketing activity in the region." This includes footbal ...

Tags: Marketing and Sponsorship

Audi Tops List Of Spenders During Euro

German TV channels ARD, ZDF and Sat.1 "have generated advertising income of more than €45M ($50M) during Euro 2016," according to Kathrin Hartmann of SPONSORs. The biggest spender has been German car brand Audi. The Ingolstadt-based company has spent €1.77M ($1.96M) to advertise its R8 mod ...

Tags: Marketing and Sponsorship, Europe

Euro Sponsors Facing Ambush Marketing

While the nations at Euro 2016 "have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure," according to Chadwick & Fenton of THE MEDIA ONLINE. Sponsors such as Coca-Cola, McDonald's and Carlsberg "spend multiple milli ...

Tags: Marketing and Sponsorship, Europe

Melbourne City Signs Nissan As Partner

Nissan and A-League side Melbourne City FC entered into a partnership that will see the carmaker become the official automotive partner of the club. The partnership is the first of its kind in the A-League and W-League, following Football Federation Australia's regulations allowing clubs t ...

Tags: Australia, Marketing and Sponsorship

Downer Secures Auckland Nines Rights

Australasian engineering and infrastructure group Downer secured the naming rights to the National Rugby League Auckland Nines for '17 and '18. The first three editions of Auckland's showpiece summer event attracted a total in-stadia audience of 247,840 people, and a TV audience of 1.4 million. The ...

Tags: Marketing and Sponsorship, New Zealand

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