Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Corinthians Agree To $145M Nike Deal
Brasileiro club Corinthians has agreed to a contract extension with kit supplier Nike worth R$300M ($145M), according to Reis & Macedo of FOLHA DE S. PAULO. Team President Mário Gobbi confirmed the news in Japan, where the team is playing in the FIFA Club World Cup. Corinthians' current k ...
Tags: Marketing and Sponsorship, Brazil
Palmeiras Land Stadium Sponsorships
Brazilian club Palmeiras "has closed six sponsorship deals" for its new Arena Palestra Itália stadium, according to YAHOO ESPORTE. The São Paulo club, which played top flight football this season but has been regulated to the second division for the '13 season, "has sold six of the 14 ...
Tags: Marketing and Sponsorship, Brazil
Marketplace Roundup
Bundesliga club Bayern Munich "has partnered with the Bavarian Academy for Advertisement, which will offer a new sports marketing program starting in February." Bayern "will support the program and its staff through know-how." Bayern Munich Exec Board Chair Karl-Heinz Rummenigge said, "The program i ...
Fly Emirates Working On PSG Deal
Emirates Airline is "set to follow up" its £150M ($241.5M) sponsorship deal with Arsenal by sealing a new five-year shirt agreement with Paris St. Germain, according to Alam Khan of SPORT 360. The Dubai-based carrier is in "advanced talks" with the Paris club’s Qatari owners to extend it ...
Tags: Marketing and Sponsorship, Europe
Turkish Airways Inks Messi
Turkish Airlines named Lionel Messi as its global brand ambassador at a press conference at the Camp Nou stadium in Barcelona on Thursday. The Barcelona striker joins NBA L.A. Lakers G Kobe Bryant and tennis player Caroline Wozniacki as the company's global brand ambassadors ( Turkish Airlines ). MK ...
Tags: Europe, Marketing and Sponsorship
QSL Launches Online Ticket Service
The Qatar Stars League launched a new online ticket service for all QSL matches, according to THE PENINSULA. For the first time in QSL history, fans can buy tickets in advance online, and can "even see the view from their chosen seat before purchasing." Tickets priced at QR10 ($2.75) and QR20 ($5.50 ...
BES Extends Ronaldo
Portuguese bank Banco Espirito Santo revealed it has extended its sponsorship of Cristiano Ronaldo through '14. The company will retain the rights to use the image of the Real Madrid striker exclusively in all its new launched products in Portugal. Terms of the new agreement were not disclosed. BES ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
The German Field Hockey Federation (DHB) "is looking for a new title sponsor." Hyundai, which has been the federation's title sponsor for eight years, revealed that "it will not extend its sponsorship deal" despite Germany's men's team winning the Gold Medal at the London Games ( SID, 12/6 ). ... ...
F1 Signs On Rolex As Official Timekeeper
Luxury watchmaker Rolex revealed that "it will become F1's official timekeeper starting with the '13 season," according to Norman Fischer of MOTORSPORT TOTAL. As a result of the deal, the Rolex logo "will appear at all racetracks and at several turns during F1 races." Rolex CEO Gian Riccardo Marini ...
Tags: Marketing and Sponsorship, Europe
Li-Ning Faces Complaints Over Logo Ban
Chinese Basketball Association players are “continuing to complain about the mandatory call” to wear league partner Li-Ning’s sneakers and “being fined for violations,” according to Sun Xiaocheng of CHINA DAILY. Li-Ning, which has spent $321M in a five-year endorsement ...
Tags: Marketing and Sponsorship, China, Li Ning
