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Serena Williams Stars In New Gatorade Ad Encouraging Girls To Play Sports

Published in SportsBusiness Daily Global on 11 / 22 / 17

Gatorade "released a new Serena Williams ad that appears to show the tennis star cradling her nearly three-month-old baby," according to E.J. Schultz of AD AGE. It was created by TBWA\Chiat\Day, L.A. The brand used women's style and lifestyle site Refinery29 "for research." In the spot, Williams is ...

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Tags: Marketing and Sponsorship

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06/19/17
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