Featured Story

La Liga Side Espanyol Negotiating To Rescind Power8 Sponsorship

Published in SportsBusiness Daily Global on 05 / 26 / 15

La Liga side Espanyol is looking for a quick agreement with Chinese gaming technology provider Power8 "to rescind the sponsorship contract signed a year ago after Power8 failed to make payments," according to Lluís Regàs of DIARIO GOL. Espanyol has presented a judicial claim against ...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

12/30/14
Gulf Airlines Turn To Sports Sponsorship

With airlines "keen to promote their brand to win over the ever-competitive passenger segment, major Middle Eastern carriers have increasingly been turning to sports sponsorship as an effective affinity marketing tool," according to Nadia Khan of ARABIAN BUSINESS. In football, cricket, athletics or ...

Tags: Marketing and Sponsorship, Middle East

12/30/14
Atos, Panasonic Partner For Tokyo 2020

Olympic TOP sponsors Atos and Panasonic announced that they will jointly develop technology-based solutions for the Tokyo 2020 Olympic and Paralympic Games. Under this agreement, Atos and Panasonic will each provide their expertise in their respective fields. Together, the two companies will create ...

Tags: Marketing and Sponsorship, Japan

12/30/14
Tinkoff-Saxo Owner Warns Of Team's Demise

Tinkoff-Saxo Owner Oleg Tinkov warned that "he may have to shut down his team if economic sanctions against Russia continue," according to ALL SPORTS. Tinkov questioned why the int'l community, led by the U.S., has "imposed economic sanctions on his homeland." Tinkov "could not resist dropping a bom ...

Tags: Marketing and Sponsorship, Russia

12/29/14
Reporter: Only Sponsors Can Sway FIFA

FIFA’s top-tier sponsors should withdraw their support immediately from the world football governing body which is “mired in corruption allegations” as it harming their brands, according to one of the public faces of the Sunday Times investigatory team that has led the expose on FI ...

Tags: FIFA, Marketing and Sponsorship

12/29/14
Doctors Want Ban On Alcohol Sponsors

Leading British doctors "demanded a ban to prevent alcohol companies from sponsoring sports clubs and events, claiming it encourages underage drinking," according to PRESS TV. They urged U.K. ministers and lawmakers "to ban multimillion-pound deals, which call for players to wear shirts with dr ...

Tags: Marketing and Sponsorship, United Kingdom

12/29/14
Yomiuri Giants To Wear Under Armour

Nippon Professional Baseball club Yomiuri Giants "will be outfitted by Under Armour in 2015, under a new agreement," according to Jeff Barker of the BALTIMORE SUN. The multi-year apparel and accessories partnership "was announced in Tokyo by the team and Dome Corp., which is licensed to sell the Bal ...

Tags: Marketing and Sponsorship, Asia

12/23/14
Russian League Courts New Sponsor

In a bid to improve its dire financial situation, the Russian Football Union (RFS) is close to signing a sponsor contract with Russia's largest brewery, Baltika. However, against the backdrop of senior officials' statements that the organization is in a "pre-bankruptcy" state and its president's job ...

Tags: Marketing and Sponsorship, Russia

12/23/14
Big Brands Are Moving Away From Top 14

Big brands, such as Nike and adidas, are "moving away from Top 14 rugby and are leaving the door open to new, more modest suppliers," according to Bertrand Lagacherie of L’EQUIPE. This season, Top 14 "saw new brands invest" in French rugby, namely BLK, Asics, and Kipsta. After 23 years of part ...

Tags: Marketing and Sponsorship, Europe

12/23/14
Stuttgart Partners With Krombacher, Puma

Bundesliga side VFB Stuttgart "agreed a four-year sponsorship extension with Krombacher," according to ISPORTCONNECT. The German brewery’s current deal with the club runs until '16 "but both parties have decided to extend the partnership until 2020." As part of the deal, Krombacher "will recei ...

Tags: Marketing and Sponsorship, Europe

12/23/14
Repucom Partners With FFF

Repucom signed a major new four-year deal with the French Football Federation, taking their partnership through to '18. Repucom will provide a marketing impact analysis of the teams and competitions linked to the federation. The deal will also include the monitoring and valuation of its partners&rsq ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug