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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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11/06/14
PEAK Renews Agreement With WTA

Active wear and footwear brand PEAK signed on for five more years as the WTA's official performance apparel and shoe partner in the Asia-Pacific region. PEAK will also serve as an official partner of the WTA China Tennis Festivals. PEAK’s sponsorship renewal fits with the company’s bid t ...

Tags: Marketing and Sponsorship, Asia

11/06/14
Sydney FC Partners With Tristar Transport

A-League side Sydney FC signed national logistics provider Tristar Transport as the team’s front of shorts sponsor for the duration of the '14-15 season. Tristar will see its logo appear on the home and away shorts of the squad, starting against Adelaide United at Coopers Stadium on Friday ...

Tags: Marketing and Sponsorship, Australia

11/06/14
Plus Fitness Partners With V8 Supercars

Plus Fitness joined V8 Supercars as a naming rights sponsor of next week’s Phillip Island 400 in Victoria. The Plus Fitness Phillip Island 400 is the penultimate event of the 2014 V8 Supercars season. Plus Fitness will become the official fitness partner of the Phillip Island event and the Syd ...

Tags: Marketing and Sponsorship, Australia

11/06/14
British Open Rebrands With New Logo

The British Open is "rebranding with a new logo and a website redesign that celebrates the long history" of the tournament, according to Bob Harig of ESPN. The new logo "features the iconic trophy, the Claret Jug, which forms the centerpiece of the new brand -- the jug inside the O in Open." Th ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/14
Marketplace Roundup

Handball Bundesliga (HBL) side TBV Lemgo signed a new sponsorship deal with upholstery producer Melegant Design for the '14-15 season. The company will be featured on the back of the team's jersey as well as on boards along the sidelines ( TBV Lemgo ). ... HBL club SG Flensburg-Handewitt has signed ...

Tags: Marketing and Sponsorship

11/05/14
Infront, IBU Redefine Marketing Platform

The Int'l Biathlon Union and its exclusive marketing partner Infront Sports & Media have further enhanced the premium character of the BMW IBU World Cup and IBU World Championships Biathlon and its value for sponsors. Starting from this season onwards, the revised marketing concept, developed in ...

Tags: Marketing and Sponsorship

11/05/14
Dove Creates 'Emotive' Rugby Ad

Dove Men+Care "launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell" reading an adaptation of the Rudyard Kipling poem "If," according to Sara Kimberley of CAMPAIGN LIVE. The spot, created by Fast Track for the sports marketing shop Essentially, "launched ahead of a ...

Tags: Marketing and Sponsorship, United Kingdom

11/05/14
Marketplace Roundup

British Judo on Monday named UFC title sponsor of the 2015 British Open Judo Championships as part of a new partnership. The sponsorship deal will also see UFC take advertising on the British Judo website and social media platforms as well as other advertising opportunities as it looks to promote th ...

Tags: Marketing and Sponsorship

11/04/14
Coca-Cola Named Title Sponsor Of IPTL

Coca-Cola "will be the title sponsor" of the upcoming Int'l Premier Tennis League, which will kick off on Nov. 28 in Manila, according to the PTI. Coca-Cola will "undertake a series of initiatives" to engage with tennis fans across the globe. These "include a special promotion" to select three lucky ...

Tags: Marketing and Sponsorship

11/04/14
Societe Generale Partners With SCC Rugby

European financial services company Societe Generale "secured a two-year deal" to become the title sponsor for the Singapore Cricket Club Int'l Rugby 7s, according to ASIA SPONSORSHIP NEWS. The deal "marks the debut of a major corporate sponsor in the oldest sevens rugby tournament in Asia." The dea ...

Tags: Marketing and Sponsorship, Europe, Asia

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