Featured Story

Cristiano Ronaldo Signs Six-Year Image Rights Deal With Peter Lim's Mint Media

Published in SportsBusiness Daily Global on 06 / 30 / 15

Cristiano Ronaldo has agreed to a six-year image rights deal with Media Mint, a company owned by Singaporean businessman Peter Lim, according to Tim Hanlon of REUTERS. It marked "another step into the football world" for Lim, who bought La Liga club Valencia last year and is part owner of Salford Ci...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/06/15
Infront Acquires Referee Sportsmarketing

Infront Sports & Media is to acquire Dutch sports marketing agency Referee Sportsmarketing from travel management company ATPI. The 100% acquisition is expected to be finalized by April 1. Referee will be integrated into the Infront subsidiary network and rebranded to Infront Netherlands, while ...

Tags: Marketing and Sponsorship, Europe

02/06/15
McDonald's Named AFL 9s Partner

The Australian Football League on Thursday named McDonald’s Australia its official restaurant partner and new naming rights sponsor of the competition's nine-a-side, social version of Australian football, AFL 9s. The four-year agreement will see McDonald's Australia take over naming rights for ...

Tags: Marketing and Sponsorship, Australia

02/06/15
Dalian Wanda Bids $1B For Infront

The Dalian Wanda conglomerate of Chinese billionaire Wang Jianlin has bid around $1B for Infront Sports & Media, according to the BUSINESS TIMES. Wang, who recently " hit the headlines " when he bought a 20% stake in Atlético Madrid, has "confirmed his interest in sports business" by bidd ...

Tags: Asia, Marketing and Sponsorship

02/06/15
Marketplace Roundup

ManU on Thursday announced a multi-year partnership with Mauritius-based mobile operator and IT company Emtel Ltd. As the club's first official triple play and MUTV broadcaster in the country, the new partnership will see Emtel stream ManU content across TV, mobile and Internet platforms in conjunct ...

Tags: Marketing and Sponsorship

02/05/15
New Balance Launches Football Business

Boston-based footwear firm New Balance "is jumping into the world’s biggest sport with the launch of a soccer business under the New Balance name," according to Kurt Badenhausen of FORBES. New Balance "has been firing on all cylinders in recent years with sales up 17% annually" since '10 ...

Tags: Marketing and Sponsorship, United Kingdom, North America

02/05/15
FA Cup Continues Sponsorship Search

The FA Cup "is still without a sponsor, despite the competition -- open to everyone from the top teams down to village pub clubs who play football in their spare time -- kicking off back in August," according to Lara O'Reilly of BUSINESS INSIDER. Previous title sponsor Budweiser pulled out from its ...

Tags: Marketing and Sponsorship, United Kingdom

02/05/15
Baku 2015 Signs Two New Deals

Baku 2015 European Games has announced that food producer Azersun Holding and supermarket chain Bazarstore are now official supporters of the inaugural event. Both companies are household names in Azerbaijan, and will bring enhanced visibility to the Baku 2015 brand. As official supporters of the ev ...

Tags: Marketing and Sponsorship, Europe

02/05/15
Garrard Becomes Ascot Trophy Supplier

Ascot Racecourse announced that Garrard has been designated the official supplier of trophies, silverware and glassware at Ascot Racecourse in a three-year deal. Ascot Commercial Dir Juliet Slot: "Garrard’s design of the five new pure gold plated sterling silver cups, which they are now busy c ...

Tags: Marketing and Sponsorship, United Kingdom

02/05/15
Qatar Airways, Barcelona Present New Ad

Qatar Airways and Barcelona on Wednesday launched a new marketing campaign supporting the three-year partnership between the airline and the club. Qatar Airways' new spot, its second featuring Barcelona, is titled "The FCB Holiday." The ad stars players Lionel Messi, Neymar, Gerard Piqué ...

Tags: Europe, Marketing and Sponsorship

02/05/15
British Cycling Names New Sponsors

Organizers of the British Cycling Championships have announced a "number of new sponsors ahead of the event coming to Lincolnshire in June," according to Andy Phillips of the LINCOLNSHIRE ECHO. Accounting firm Duncan and Toplis, estate agency Pygott & Crone, construction contractor Willmott Dixo ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug