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SpoBiS: Microsoft Pushes Into Sports But Not Interested In Traditional Sponsorships

Published in SportsBusiness Daily Global on 02 / 09 / 16

Microsoft wants to change the way sports entities conduct their business, according to a company exec. Peter Jaeger, senior director DX and a board member of Microsoft Germany, said many clubs, leagues and federations have recognized the possibilities of digital and social media but are not us...

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Tags: Europe, Marketing and Sponsorship

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