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Executive Transactions

Published in SportsBusiness Daily Global on 11 / 26 / 14

The Greek Super League elected Asteras Tripolis President GIORGOS BOROVILOS as president on Monday "after he secured 13 votes out of the 16 teams in the league," with Panthrakikos President DIMITRIS TZELEPIS elected as his deputy ( REUTERS, 11/25 ). ... The NBA announced that JAN MENNEKEN h...

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07/14/14
Marketplace Roundup

Adidas is "no strangers to producing pretty epic football adverts," so it is "no surprise" that the brand released a spot titled "The Final" ahead of Sunday's World Cup final between adidas-sponsored sides Germany and Argentina. The ad calls on "both sets of players to 'give everything a ...

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07/11/14
Sky Signs On As Naming-Rights Partner

Austria's second-tier football league, Erste Liga, "has signed a new title and main sponsorship deal with pay-TV operator Sky Austria," according to 90 MINUTEN. The league "announced the multi-year partnership at its club conference in Vienna" on Thursday. The deal, which also includes naming rights ...

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07/11/14
Adidas Tops Nike In World Cup Final

With adidas sponsoring both teams in Sunday's World Cup final, it "has declared victory over U.S. rival Nike," according to Emma Thomasson of REUTERS. The two companies "dominate" a football kit industry worth more than $5B a year, sharing more than 80% of the market for many products. Adidas will b ...

Tags: Marketing and Sponsorship, Brazil

07/11/14
Guinness Becomes PRO12 Sponsor

Guinness is "the new sponsor of the rugby PRO12," according to the IRISH EXAMINER. The brand takes over sponsorship of the competition from RaboDirect, which "sponsored the competition for the past three seasons." PRO12 CEO John Feehan said, “We are delighted that Guinness, an international br ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
Bath Rugby Makes Dyson Its Main Sponsor

Appliance firm Dyson is to become the new title partner for Premiership side Bath Rugby for the next two seasons, according to Robert Buckland of SWINDON BUSINESS NEWS. The partnership marks the "first of its kind" for Dyson, which is best known for vacuum cleaners. The firm said the "time was right ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
Marketplace Roundup

Bundesliga side FC Schalke has extended its sponsorship deal with home improvement store chain Bauhaus for another year until June 30. Bauhaus will continue to receive logo presence at the Veltins Arena on cam carpets and other ad displays ( Schalke ). ... Bundesliga club Borussia Dortmund has renew ...

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07/10/14
NFL, AB InBev Expand Partnership Globally

The NFL announced an agreement with AB InBev, expanding its rights with the league to a global relationship through the end of the '16 season. As part of the relationship, Budweiser and Bud Light will be the official beer partners of the NFL Int'l Series games in '14 through to the end of the '16 se ...

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07/10/14
Ipswich Teams Up With Greene King

League Championship side Ipswich Town is reuniting with Greene King in a five-year sponsorship deal that will see the pub retailer and brewer pump a six-figure sum into the club. The new partnership will also include a revamping of the bars at Portman Road, including Legends in the Sir Alf Ramsey St ...

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07/10/14
Brands Make Most Of Germany-Brazil Game

Tesco, Paddy Power and adidas "are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil," in the first World Cup semifinal on Tuesday night, according to Maisie McCabe of CAMPAIGN LIVE. On Twitter, Tesco "made a joke referencing the way pool players sometimes place ...

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07/10/14
Atalanta Set To Sign Deal With SuisseGas

Serie A side Atalanta is "set to announce a multi-year front-of-shirt sponsorship deal with SuisseGas," according to SOCCEREX. According to Italian press reports, Atalanta has "agreed to a deal running to the end of 2015." The natural gas firm’s logo "is set to replace that of Axa Insurance on ...

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