Featured Story

TalkTalk Pledges To Pass On Price Cuts To Customers In BT's Broadband

Published in SportsBusiness Daily Global on 09 / 19 / 14

TalkTalk "has pledged to cut the price of fibre broadband for customers should regulatory proposals over access to BT’s network force the former telecoms incumbent to lower the wholesale cost," according to Daniel Thomas of the FINANCIAL TIMES. TalkTalk CEO Dido Harding said that "prices for f...

Read More

Tags: Media, United Kingdom

More Stories

05/13/14
Marketplace Roundup

Argentine beer brand Quilmes has released a commercial ahead of this summer's World Cup. The spot "shows why the Argentine national team is a threat to win the tournament, citing the team's top players including Lionel Messi, among other reasons." Quilmes sponsors the Argentine national team a ...

Tags: Marketing and Sponsorship

05/12/14
FFA Cup Signs Series Of Sponsors

The Football Federation Australia Cup’s future "has been secured with a series of blue-chip, multi-million-dollar sponsorships to be unveiled," according to David Davutovic of the Sydney DAILY TELEGRAPH. Umbro "will be among four new sponsors announced, with the competition set to kick of ...

Tags: Marketing and Sponsorship, Australia

05/12/14
Marketplace Roundup

Lighting manufacturer Osram released a video detailing the lighting infrastructure at the Arena Corinthians stadium in São Paulo, which will host the opening game of the World Cup. Osram's project includes a 170m x 20m LED panel on the external facade of the stadium. That board will feature ...

Tags: Marketing and Sponsorship

05/09/14
AS Roma, Sky Italia Partner

Serie A side AS Roma "have agreed a deal with Sky Sport Italia that will see the capital club take to the field for their final two games of the season with shirts bearing the media company’s logo," according to FORZA ITALIAN FOOTBALL. AS Roma, which will return to the Champions League next se ...

Tags: Marketing and Sponsorship, Europe

05/09/14
Marketplace Roundup

Ligue 1 side AS Monaco has partnered with French optician Alain Afflelou for the '14-15 season. Alain Afflelou's brand will appear on the chest front pocket of AS Monaco's jersey, the club's equipment and on the LED lightings in the Louis-II stadium. The brand was on the club's jersey for Wednesday' ...

Tags: Marketing and Sponsorship

05/08/14
Sources: Adidas New ManU Favorite

Sources said that adidas is "in pole position to clinch a world record kit deal" with ManU, as a deal worth $102M annually "has all but been agreed, even though current sponsors Nike retain the right to match any offer and extend a partnership" that dates back to '02, according to Lawton & Sale ...

Tags: Marketing and Sponsorship, United Kingdom

05/08/14
Mercedes Revs Up World Cup Campaign

Maximum substance, sovereignty and self-confidence -- those are the attributes that Mercedes-Benz wants to communicate through its World Cup marketing campaign. The campaign slogan “Bereit wie nie” (“Ready like never before”) is a reference to Germany’s national team as ...

Tags: Marketing and Sponsorship, Europe

05/08/14
Pelé Still An Endorsement Stronghold

Despite his "stature as one of history's greatest and most popular athletes, Pelé and a new team of handlers have been scrambling to reverse decades of mismanagement and bad business deals, shoring up a formidable brand in time to bask in the spotlight of international sports when it shines o ...

Tags: Marketing and Sponsorship, South America

05/08/14
Euro Tour Partners With Golf World China

Golf World China is to become an Official Media Partner to The European Tour in China following a three year agreement. The partnership will help further develop The European Tour brand in China, a country which has now hosted 44 European Tour events following last month’s Volvo China Op ...

Tags: Marketing and Sponsorship, Europe, China

05/08/14
Williams Names Cavallino Clothing Supplier

F1 team Williams signed a new agreement with Cavallino Group LLC that will see the U.S.-based automotive lifestyle company become the official clothing supplier for Williams Martini Racing. The growing family-run automotive lifestyle company's expertise ranges from online retail sales, track-side/ev ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug