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Scottish Cup Sponsor William Hill Removes Rival's Logos In Matchday Program

Published in SportsBusiness Daily Global on 04 / 26 / 17

Scottish Cup sponsor William Hill is at the center of a "row with rival betting companies who back Celtic and Rangers," according to Lindsay Herron of the HERALD SCOTLAND. Celtic's main club sponsor is online bookmaker Dafabet, while Rangers has a similar deal with 32Red. However, "branding of both ...

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Tags: Marketing and Sponsorship, United Kingdom

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