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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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11/08/13
Turkish Basketball, Infront Partner

The Turkish Basketball Federation has signed a long-term partnership with Infront Sports & Media. The agreement intends to support the sport's development in Turkey, with the core focus on the TBF's BEKO Basketball League -- making Infront the exclusive global marketing and media partner. The pa ...

Tags: Europe, Marketing and Sponsorship

11/08/13
Marketplace Roundup

Real Madrid and Versace have signed an agreement for the Italian company to clothe the coaching staff and players throughout the season ( Real Madrid ). ... Handball Bundesliga (HBL) club Füchse Berlin has signed a new main and shirt sponsorship deal with travel company Spar mit! Reisen. The de ...

Tags: Marketing and Sponsorship

11/07/13
Adidas Looks To World Cup For Boost

In its race with market leader Nike, adidas, the world's No. 2 sporting goods maker, "is stumbling," according to Boston & Germano of the WALL STREET JOURNAL. Adidas' obstacles range "from a faltering expansion in Russia and weakness in the U.S. to a strong euro and low emerging-market currencie ...

Tags: Marketing and Sponsorship

11/07/13
Collingwood's Deal With Emirates Stalls

Australian Football League side Collingwood's 14-year relationship with key sponsor Emirates "is at a crossroads, after the Magpies more than tripled the asking price to extend the airline's uniform deal with the club," according to Mark Hawthorne of THE AGE. Club President Eddie McGuire and Operati ...

Tags: Marketing and Sponsorship, Australia

11/07/13
PSG Partners With Base79

Online video firm Base79 announced a partnership with Paris St. Germain to manage its video content on YouTube at a global and local level. The deal will allow PSG to create, grow and effectively monetize its online video content. Base79 will use its audience-understanding technology to cr ...

Tags: Marketing and Sponsorship, Europe

11/07/13
Rio Olympics Aim For Record Sponsorship

With public money for the 2016 Rio Olympics "getting tougher to find," Brazilian organizers are "scrambling to raise record amounts of local sponsorship revenue to cover any budget shortfall and avoid a government handout," according to Stephen Wade of the AP. Rio Olympics CCO Renato Ciuchini said t ...

Tags: Marketing and Sponsorship, Brazil

11/07/13
Brands Opting Out Of Super Bowl Ads

Combined with the start of the 17-day-long 2014 Sochi Olympics, some big brands like Subway "are choosing to opt out of the biggest night in TV" -- the Super Bowl, according to Richard Feloni of the NATIONAL POST. Subway CMO Tony Pace told Ad Age, "You can make an argument that the total cumulative ...

Tags: Marketing and Sponsorship, North America, Russia

11/07/13
Andy Murray Shuffles Management Team

British tennis star Andy Murray again shuffled his management team this week, bringing on board Lagardère for commercial deals. Lagardère replaces Mahesh Bhuphati, the highly ranked doubles player who briefly managed Murray’s commercial business. Simon Fuller’s XIX Entertai ...

Tags: Marketing and Sponsorship

11/07/13
London Was Landmark For Guerilla Marketing

With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it is time to "consider the state of ambush, or guerrilla, marketing in the sports world," according to David Atkinson o ...

Tags: Marketing and Sponsorship

11/06/13
Marketplace Roundup

Adidas on Wednesday denied its interest in "getting involved with a possible Lionel Messi transfer during the summer." Adidas said in a statement, "Adidas' relationships with its sponsored players are only for advertising. Any athletic decision is solely up to the athlete and his advisers. His tea ...

Tags: Marketing and Sponsorship

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