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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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11/11/14
Marketplace Roundup

Basketball Bundesliga (BBL) club Alba Berlin has signed a new partnership with telecom company Otelo. The deal, which will run through the end of the '14-15 season, includes an extensive communications package along with ad presence on LED boards, baselines and on the court ( Alba Berlin ). ... Swis ...

Tags: Marketing and Sponsorship

11/10/14
Scottish Open Secures Funding Until '20

The future of the Scottish Open has been secured until '20 "thanks to extended commitments from the title sponsor and Scottish Government," according to the BBC. The government pledged £1M ($2.5M) per year, while Aberdeen Asset Management "will continue to back the tournament." The announcemen ...

Tags: Marketing and Sponsorship, United Kingdom

11/10/14
Ajax Announces Deals With Ziggo, Hublot

Dutch Eredivisie side Ajax Amsterdam announced an €8M ($9.1M) per year "shirt sponsorship deal with Ziggo and a further partnership with Hublot," according to SOCCEREX. Newly formed cable and media company Ziggo will become the club’s lead partner beginning in January, "with its log ...

Tags: Marketing and Sponsorship, Europe

11/10/14
Sports Sector Becoming Growth Driver In GCC

A new study by A.T. Kearney revealed that the sports industry "is expanding globally at a rate higher than GDP growth," according to the SAUDI GAZETTE. In the Middle East, there "is significant appetite for hosting international sports events and securing media rights and sponsorships." A.T. Kearney ...

Tags: Marketing and Sponsorship, Middle East

11/10/14
Marketplace Roundup

Super League rugby side Wakefield Trinity Wildcats announced a new partnership with Plumbcare.com. As the club's principal partner, it will be featured as the main sponsor on the club's home and away shirts in addition to promotions for fans throughout the club's media platforms ( Wakefield Wildcats ...

Tags: Marketing and Sponsorship

11/07/14
Sauber, Banco Do Brasil Team Up

F1 team Sauber has signed Brazilian Felipe Nasr for the '15 season, according to SAPA. Nasr "will team up with Sweden's Marcus Ericsson, whose move from Caterham was announced earlier in the week." The deal with 22-year-old Nasr "also includes a partnership with Banco do Brasil for the cash-strapped ...

Tags: Marketing and Sponsorship, Europe

11/07/14
BLK Partners With AFL Suns, Giants

Sports apparel brand Beyond Limits Known partnered with Australian Football League side Gold Coast Suns to supply the club with sports apparel for the next four years. BLK will provide the club with its on-field and training kit, with the Gold Coast organization now the largest apparel supplier to t ...

Tags: Marketing and Sponsorship, Australia

11/07/14
Liverpool Owner May Be Discussing Naming Rights

Liverpool Principal Owner John Henry traveled to Dubai for meetings "that could open up sponsorship or naming rights deals between the Anfield club and businesses in the Middle East," according to Andy Hunter of the London GUARDIAN. Henry "has been accompanied on the trip" by former Liverpool CE ...

Tags: Marketing and Sponsorship, United Kingdom

11/07/14
Marketplace Roundup

League Championship side Wolverhampton Wanderers named CCR as its agency of choice to help the club "drive its data-driven marketing strategy" ( THE DRUM, 11/5 ). ... National Rugby League side Manly Sea Eagles unveiled its new jerseys for the '15-16 seasons, announcing Coco Joy as a sleeve sponso ...

Tags: Marketing and Sponsorship

11/06/14
Bridgestone, NFL Team Up For U.K. Game

Related story: NFL Signs Two New Deals In The U.K. The NFL agreed to a partnership with Japanese tire company Bridgestone for Sunday's third and final game of the season at London's Wembley Stadium. NFL Int'l Commercial Dir Marc Reeves told SBD Global that Bridgestone will be ...

Tags: Marketing and Sponsorship, United Kingdom

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