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Snack Brand Walkers Runs Ad Featuring Gary Lineker's Face On Muscular Frame

Published in SportsBusiness Daily Global on 05 / 04 / 16

British snack brand Walkers "took out a full-page ad" in The Sun on Tuesday, which featured "the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame" with "L.C.F.C" tattooed across his chest and wearing "nothing but underwear," according to Omar Oakes of CAMPAIGN...

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Tags: Marketing and Sponsorship, United Kingdom

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