Featured Story

Budweiser Signs Three-Year Deal With Paris St. Germain, Brand's First In Ligue 1

Published in SportsBusiness Daily Global on 07 / 25 / 16

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

03/08/16
Marketplace Roundup

The S.League was given a "boost" as local food and beverage company Yeo's  extended its co-title sponsorship to a 13th year. S.League CEO Lim Chin  declined to reveal the value of the "substantial" one-year deal, but said that the terms are "similar to that in previous years." Besides ...

Tags: Marketing and Sponsorship

03/07/16
V8 Supercars Lining Up Naming Sponsor

V8 Supercars will "rejoin the ranks of major sports with title sponsorship" of their main competitions later this year after securing a multi-million dollar naming rights deal, according to Mark Fogarty of the SYDNEY MORNING HERALD. Unlike the Australian Football League, National Rugby League and A- ...

Tags: Marketing and Sponsorship, Australia

03/07/16
Adidas Denies Ending IAAF Sponsorship

Adidas CEO Herbert Hainer "insists the German sportswear company has not cancelled its sponsorship contract" with the IAAF, despite reports to the contrary surfacing earlier this year, according to Daniel Etchells of INSIDE THE GAMES. The BBC claimed in January that adidas was "ending its deal early ...

Tags: Europe, Marketing and Sponsorship

03/07/16
Marketplace Roundup

National Rugby League side  Sydney Roosters  signed financial services company  Infinity Group Australia  as a new commercial partner. Infinity Group Australia joins the Roosters as the club's new goal post and corner post sponsors for the next two years, starting in '16. The clu ...

Tags: Marketing and Sponsorship

03/04/16
ManU Extends Deal With Yanmar

ManU and Japanese engine manufacturer Yanmar announced the extension of their global partnership. To celebrate the renewal, Yanmar unveiled its first ManU and Yanmar dual-branded tractor at an event in Bangkok attended by club ambassador Dwight Yorke. Yanmar is the club's first agricultural veh ...

Tags: Marketing and Sponsorship

03/04/16
FFA Signs Naming Rights Deal With Caltex

Football Federation Australia officials signed a naming-rights sponsorship for the Socceroos with oil firm Caltex, according to Sebastian Hassett of the SYDNEY MORNING HERALD. The deal is worth a reported A$12M ($8.85M) through '20, which is less than the governing body "had been originally hol ...

Tags: Marketing and Sponsorship, United Kingdom

03/04/16
Adidas Closely Monitoring IAAF Progress

Adidas CEO Herbert Hainer said that the sportswear company "is monitoring how world athletics is dealing with a doping scandal while its current sponsorship deal still runs," according to Emma Thomasson of REUTERS. Hainer said, "We have not terminated our contract (with the IAAF). The IAAF (the athl ...

Tags: Marketing and Sponsorship

03/04/16
PepsiCo Signs Four-Year Deal With BCCI

PepsiCo, which pulled out as title sponsor of the Board of Control for Cricket in India-backed Indian Premier League in October, on Thursday "entered into a four-year partnership with the apex cricket body as an associate sponsor" for all its int'l matches at home, according to DNA INDIA. This would ...

Tags: Marketing and Sponsorship, India

03/04/16
Global Reach Of WMM Key To Abbott Deal

The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar ...

Tags: Marketing and Sponsorship, Japan, Europe, United Kingdom, North America

03/04/16
Marketplace Roundup

Carlsberg recreated the "10 best goals" of UEFA Euros , "to celebrate 100 days to go until the tournament kicks off." Carlsberg, the official beer of the event, "teamed up with Youtube stars, the F2 Freestylers , to emulate key moments from Euro matches from the past 40 years." The mini-series o ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug