Featured Story

Cristiano Ronaldo Allegedly Using Irish Company To Dodge Spanish Taxes

Published in SportsBusiness Daily Global on 12 / 02 / 16

Cristiano Ronaldo could become "the Spanish tax authorities' next target," according to SPORT. According to El Confidencial, "the Real Madrid star has been invoicing for most of his advertising revenues through an Irish company," Multisports & Image Management Ltd., in which the name of the play...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

07/13/16
Marketplace Roundup

French Ligue 1 champion Paris St. Germain , which is heading to the U.S. for pre-season Int'l Champions Cup matches this month, announced it will "open a pop-up shop " in L.A. with Parisian boutique Colette . Called " La Galerie by Paris ...

Tags: Marketing and Sponsorship

07/12/16
EPL Close To Hiring New Agency

An agency-of-record assignment and a three-year contract to plan and execute global marketing activation for the EPL "will be decided soon, as an agency beauty contest" for the world’s top football league is in the final round, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. T ...

Tags: Marketing and Sponsorship, United Kingdom, North America

07/12/16
Aldi Extends Partnership With Team GB

Aldi extended its partnership to support Team GB throughout Rio 2016 and on the road to the Tokyo 2020 Olympic Games. As the first official supermarket partner to Team GB, Aldi has already worked with the British Olympic Association. With less than ...

Tags: Marketing and Sponsorship, United Kingdom

07/12/16
Holden To Stick With Collingwood

Holden "is sticking with" Australian Football League side Collingwood despite the Eddie McGuire "drowning" controversy , but has re-directed its funding with a "greater focus on women's football," and community initiatives, according to Daniel Cherny of THE AGE. The car manufacturer had been recons ...

Tags: Marketing and Sponsorship, Australia

07/12/16
Marketplace Roundup

London-based int’l sports, media and digital marketing agency Sports Revolution was “chosen as the agency for planning, implementation and management of the 7DAYS Eurocup and the 7DAYS official snack partnerships of Euroleague Basketball .” Both new partnerships are “d ...

Tags: Marketing and Sponsorship

07/11/16
McLaren Inks New $50M Sponsorship Deal

British F1 team McLaren has secured a new sponsorship deal ahead of its home grand prix in Silverstone with NTT Communications Corp. The ICT solutions and int'l communications company, a subsidiary of Japan's NTT Group, has signed on as the team's official technology partner. NTT Communications will ...

Tags: Marketing and Sponsorship, United Kingdom, Japan

07/11/16
La Liga Weighing Two $39M Offers

La Liga is considering offers of as much as €35M ($39M) a season from "two potential sponsors," a league official said, according to Tariq Panja of BLOOMBERG. Long "overshadowed by its best teams, La Liga is campaigning to become a global brand like England’s Premier League." La Liga ...

Tags: Marketing and Sponsorship, Europe

07/11/16
Usain Bolt New Face Of Enertor

Usain Bolt is the "launch face for sporting insole brand Enertor" in a spot from VCCP that launched over the weekend, according to Shona Ghosh of CAMPAIGN LIVE. The spot begins with a voiceover from an unidentified Usain Bolt, who talks about a young boy deemed "too tall" to be a sprinter. This ...

Tags: Marketing and Sponsorship, Europe

07/11/16
'The Switch' Is Euro's Most Shared Ad

New data released by Unruly revealed that Nike's "The Switch" is the most shared video ad from Euro 2016, according to CAMPAIGN LIVE. The video ad tech company has released a list of the top 10 Euro 2016 ads, "ranked by the number of times they have been shared across social media." T ...

Tags: Marketing and Sponsorship, Europe

07/11/16
Marketplace Roundup

Queensland Cricket announced that Australia’s largest member-based financial services provider CUA agreed to a sponsorship deal to be the principal partner of the Brisbane Heat in the T20 Big Bash League . The three-year sponsorship agreement will see CUA featured prominently on the Heat ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug