Featured Story

Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

Read More

Tags: People and Pop Culture, United Kingdom, North America

More Stories

03/19/15
India's Formula E Battery-Powered Vehicle

Indian automobile manufacturing company Mahindra & Mahindra Ltd. and the FIA’s Formula E racing series "are strange bedfellows," according to John D. Stoll of the WALL STREET JOURNAL. Mahindra is India’s biggest sport-utility seller and "best known in the U.S. for its small tractors. ...

Tags: Marketing and Sponsorship, India

03/19/15
Audi Withdraws All Polo Sponsorship

Polo "was dealt a blow on Tuesday" after Audi withdrew its long-standing support from all sponsorship within the sport, according to Gareth A. Davies of the London TELEGRAPH. The news "has left the Hurlingham Polo Association to find new sponsors for the England team," as well as Int'l Day this summ ...

Tags: Marketing and Sponsorship, United Kingdom

03/19/15
CBF Makes $93M In '15 Sponsorships

With the exchange rate of the U.S. dollar "not expected to go below" R$3 before the end of the year, the Brazilian Football Federation (CBF) will make '15 one of the "best financial years," according to Erich Beting of MAQUINA DO ESPORTE. As most of the CBF's sponsorship contracts have been "agreed ...

Tags: Marketing and Sponsorship, Brazil

03/19/15
Tottenham To Wear Charity's Logo

Tottenham is showing its support for the AIA China Youth Football Development program during Saturday's Premier League match with Leicester City at White Hart Lane. Players will wear special edition match shirts featuring the charity's logo that will be auctioned off to raise money to help thousand ...

Tags: Marketing and Sponsorship, United Kingdom

03/19/15
Marketplace Roundup

Second Bundesliga side SV Darmstadt has extended its shirt sponsorship deal with Software AG. The new contract will run until June 30, 2018. The company's logo has been featured on the jersey since '08 ( SV Darmstadt ). ... Australian supermarket retailer Woolworths became the naming rights partner ...

Tags: Marketing and Sponsorship

03/18/15
StarWing Acquires Absolute Sports

Boutique tennis agency StarWing Sports has acquired football agency Absolute Sports Management. Founded three years ago by former IMG agent Lawrence Frankopan, StarWing has as tennis clients Stan Wawrinka, Chris Evert and Borna Ćorić, a promising 18-year-old player. Absolute, which will now be calle ...

Tags: Marketing and Sponsorship, Europe

03/18/15
São Paulo Gets $40M In Sponsorship Deal

Under Armour announced a multi-year technical sponsorship of Brasileiro side São Paulo. Beginning this May, the club's first team and academy teams will be outfitted in Under Armour-designed and manufactured matchday kits and training wear. Authentic and replica product for the club's support ...

Tags: Marketing and Sponsorship, Brazil

03/18/15
Marketplace Roundup

ManU and online gambling site bwin have launched the first football club-based, real money casino app -- the "bwin Manchester United Casino." The app, which has been specially developed by bwin, gives users a 3D casino environment, set against the backdrop of Old Trafford. Users are welcomed to the ...

Tags: Marketing and Sponsorship

03/18/15
Rolex Renews PGA Tour Sponsorship

The PGA Tour on Tuesday announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex i ...

Tags: Marketing and Sponsorship, North America

03/17/15
WRU Signs Two-Year Deal With Admiral

The Welsh Rugby Union has signed the biggest shirt partnership deal in its history, with Welsh-based insurance company Admiral. Admiral's logo is already emblazoned across the chests of Wales' senior national stars, and has been since Nov. '10, but a new partnership has now been agreed until '17. Th ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug