CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup Commonwealth Bank Re-Ups With CA The Change In Endorsement Contracts Marketing Roundup Value Of EPL Kit Deals Increases By 32%
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CA Renews Carlton & United Partnership, Expects Record Summer Attendance05 / 17 / 13Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi... |
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Report: Cycling Delivers Audience
Cycling has absorbed some serious body blows recently because of the widespread doping scandal that felled some of the sport's greatest icons, but a report from CyclingNews.com and Repucom finds that sponsors still see the sport as a good way to reach out to a global audience. The CyclingNews/Repuco ...
CA Signs Deal With Australian Bank
Cricket Australia "is poised to announce a new mega deal," estimated to be worth almost A$50M ($51M) over four years, with Commonwealth Bank of Australia, which will make the bank CA's primary sponsor, according to ANI. Overcoming widespread pessimism about the national team's Ashes prospects to sea ...
DTM Extends Tire Deal With Hankook
German Touring Car Championship (DTM) rights holder ITR "has extended its partnership with South Korean tire manufacturer Hankook until at least '16," according to MOTORSPORT TOTAL. The new three-year deal "also includes an option for an additional partnership extension beyond '16." Hankook "has bee ...
Tags: Marketing and Sponsorship, Europe
Thai Brands Vie For Cambodia Kit
The Cambodian team for the Southeast Asian Games will don clothing and competitive gear custom made "by one of the two reputed brands from Thailand," Grandsport and Football Thailand, according to H.S. Manjunath of the PHNOM PENH POST. The Thai sports merchandise companies, which consider Cambodia " ...
Tags: Marketing and Sponsorship, Asia
Marketplace Roundup
Danish brewing company Carslberg has signed on to sponsor the UEFA European Football Championships for the eighth consecutive year ( Carlsberg ). ... India global online fashion and lifestyle brand American Swan will sponsor India Premier League's Pune Warriors. The deal includes promotion through d ...
BP Set For BOA, Commonwealth Deal
BP is "set to sign a major sponsorship deal" which will run across the British Olympic Association, British Paralympic Association and the Glasgow 2014 Commonwealth Games, according to John Reynolds of MARKETING MAGAZINE. The deal is "set to be announced in the coming weeks." It follows BP’s s ...
Foxtel To Stretch Netball Clinics
Foxtel's support for netball "is to stretch from the elite to grassroots after it committed itself to coaching clinics as well as funding for clubs," according to Warren Partland of THE ADVERTISER. Already heavily involved in the sport as the broadcaster of the ANZ Championship and Diamonds' matches ...
Marketplace Roundup
EPL side Arsenal has announced a partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda. The three-year partnership is the first major int'l financial agreement for Arsenal. The partnership will allow Arsenal Soccer School coaches visiting Kenya and Uganda to ...
Octagon Panel Listens To Fans
Octagon has launched the Octagon Sports Panel, a database of sports fans selected to represent the views of fans from different demographic and geographic backgrounds. The sports panel will enable Octagon clients to have the ability to instantly gauge the views or reactions of fans to industry ...
Allianz Opens Up Naming Rights To Fans
German insurance company Allianz will allow fans of Brasileiro club Palmeiras to "decide the name" of the club's new stadium, according to SOCCEREX. Allianz formalized a 20-year naming rights deal for the stadium on Monday, reportedly worth R$300M ($148.9M). Allianz has "the option of extending it ...
