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Spanish Rugby Federation Names Heineken Title Sponsor Of Country's Top Men's League

Published in SportsBusiness Daily Global on 09 / 19 / 17

The Spanish Rugby Federation (FER) announced Heineken will be the title sponsor of Spain's top men's rugby league, according to the EFE. Liga Heineken "wants to have a greater presence in the media to make the sport more visible and gain fans," which is why it reached a deal with public broadca...

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Tags: Marketing and Sponsorship, Europe

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