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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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04/10/14
Repucom Survey Looks Into Future

A Repucom study found that global sport is expected to see growth and more fan engagement during the next five years. Its greatest challenge will be making sport more appealing to young people. The survey, unveiled to delegates at the SportAccord Convention this week in Turkey, gives an insight into ...

Tags: Marketing and Sponsorship

04/10/14
ICC Seeking Financial Services Partner

The Int'l Cricket Council is calling on companies from the financial services sector to partner with it and the ICC Cricket World Cup 2015 in Australia and New Zealand. This opportunity to become an ICC financial services partner is open to all segments of the financial services sector including ban ...

Tags: Marketing and Sponsorship

04/10/14
Marketplace Roundup

German fashion company s.Oliver "has signed a sponsorship deal" with Ukrainian boxer Wladimir Klitschko. The heavyweight champion "will become an int'l brand ambassador of the company and feature its logo on his shorts and robe for the first time during the fight against Alex Leapai on April 26" ( ...

Tags: Marketing and Sponsorship

04/09/14
Chevrolet To Sponsor ManU-L.A. Friendly

Chevrolet announced that it will sponsor the July 23 friendly between MLS club L.A. Galaxy and ManU at the Rose Bowl in Pasadena, Calif. The Chevrolet FC Cup will mark the first time ManU will play in its Chevrolet-branded kits. Chevrolet will kick off its seven-year kit deal with ManU on July 1. Th ...

Tags: Marketing and Sponsorship, North America, United Kingdom

04/09/14
Huawei Signs PSG Sponsorship Deal

Le Figaro has reported that Chinese telecom equipment and handset maker Huawei has signed a three-year, €3.9M ($5.4M) sponsorship deal with Ligue 1 Paris St. Germain, according to TELECOM PAPER. Huawei will advertise at Parc des Princes stadium and in official PSG stores "as well as supplying t ...

Tags: Marketing and Sponsorship, Europe

04/09/14
Beckham To Back Scotch Whisky Brand

Liquor company Diageo announced that David Beckham is "backing a new global brand called Haig Club Single Grain Scotch Whisky along with TV producer Simon Fuller," according to E.J. Schultz of AD AGE. The whisky was created by distiller House of Haig. Diageo declined to disclose financial terms but ...

Tags: Marketing and Sponsorship, United Kingdom

04/09/14
Marketplace Roundup

Bundesliga club FC Schalke has extended its partnerships with local banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland. The two banks, which have been partners of the club since '03, extended their respective deals for another four years until June 30, 2018 ( FC Schalke ). ... Bundesliga cl ...

Tags: Marketing and Sponsorship

04/08/14
CSK Loses Usha Int'l As Sponsor

In what "could be the first blow" for the MS Dhoni-led Indian Premier League club Chennai Super Kings, associate sponsor Usha Int'l "has decided not to renew its deal" with the franchise associate sponsor, according to Urvi Malvania of the Indian BUSINESS STANDARD. The company's logo "will now be se ...

Tags: Marketing and Sponsorship, India

04/08/14
Repucom: Scott Top Golf Endorser In U.S.

A Repucom study found Australian golfer Adam Scott ranks as the most effective brand and product golf endorser in the U.S. Almost 88% of people in the U.S. who know of Scott agree that he makes an impact on their brand consideration and purchasing intent, the study found. Phil Mickelson also scored ...

Tags: Marketing and Sponsorship

04/08/14
UEFA Signs Sponsorship Deal With Nissan

Nissan "has signed up to become a sponsor" of the UEFA Champions League, according to Bill Wilson of the BBC. The value of the four-year deal has not been revealed, but current sponsor packages are reported to be worth more than £45M ($74.6M) a season. The agreement "is its largest ever sponso ...

Tags: Marketing and Sponsorship, Europe

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