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Hull City Announces Four-Year Kit Deal With Umbro Beginning In June

04 / 23 / 14

EPL side Hull City and Umbro "have signed a new lucrative four-year partnership deal" beginning in June, according to the HULL DAILY MAIL. The strip for the '14-15 season "is expected to be unveiled in June." It is unclear what club badge will appear on the strip "because of the continued doubt over...

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Tags: Marketing and Sponsorship, United Kingdom

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04/11/14
Etihad To Sponsor Mumbai Indians

Etihad Airways "has signed up as principal sponsor" of Indian Premier League side Mumbai Indians , the Mukesh Ambani -backed team "that won the tournament in the sixth season," according to Aneesh Phadnis of the Indian BUSINESS STANDARD. The sponsorship amount "could not be ascertained." This "i ...

Tags: Marketing and Sponsorship, India

04/11/14
IPL Teams Struggling To Secure Sponsors

IPL franchises. Sponsors, the lifeblood of any sport, are not the same bubbly self as the controversy-ridden Indian Premier League returns for its seventh edition in less than a week's time. Not just the Delhi Daredevils, Kings XI Punjab and newcomers Sunrisers Hyderabad too are strug ...

Tags: Marketing and Sponsorship, India

04/11/14
Marketplace Roundup

Former German national team player Michael Ballack "has extended his brand ambassador deal with online travel website Ab-in-den-Urlaub.de." Ballack, who has been working with the website since '09, "will continue to be featured in its ad campaigns until Dec. '17" ( W&V, 4/10 ). ... Former ManU ...

Tags: Marketing and Sponsorship

04/10/14
IPL Secures Advertisers Ahead Of Season

Advertisers "are jumping on to the Indian Premier League" bandwagon, according to Viveat Susan Pinto of the Indian BUSINESS STANDARD. Perfetti Van Melle , Havells and Amazon "have been brought as on-air associate sponsors " by Multi Screen Media, the official broadcaster of the cricket to ...

Tags: Marketing and Sponsorship, India

04/10/14
Euroleague Game Uses Google Glass

Thursday's Euroleague basketball game between Barcelona and Laboral Kutxa was scheduled to become the first European basketball game to generate content using Google Glass technology. As part of a collaboration between Euroleague and the University of La Salle in Barcelona, fans will be able to view ...

Tags: Europe, Marketing and Sponsorship

04/10/14
Repucom Survey Looks Into Future

A Repucom study found that global sport is expected to see growth and more fan engagement during the next five years. Its greatest challenge will be making sport more appealing to young people. The survey, unveiled to delegates at the SportAccord Convention this week in Turkey, gives an insight into ...

Tags: Marketing and Sponsorship

04/10/14
ICC Seeking Financial Services Partner

The Int'l Cricket Council is calling on companies from the financial services sector to partner with it and the ICC Cricket World Cup 2015 in Australia and New Zealand. This opportunity to become an ICC financial services partner is open to all segments of the financial services sector including ban ...

Tags: Marketing and Sponsorship

04/10/14
Marketplace Roundup

German fashion company s.Oliver "has signed a sponsorship deal" with Ukrainian boxer Wladimir Klitschko. The heavyweight champion "will become an int'l brand ambassador of the company and feature its logo on his shorts and robe for the first time during the fight against Alex Leapai on April 26" ( ...

Tags: Marketing and Sponsorship

04/09/14
Chevrolet To Sponsor ManU-L.A. Friendly

Chevrolet announced that it will sponsor the July 23 friendly between MLS club L.A. Galaxy and ManU at the Rose Bowl in Pasadena, Calif. The Chevrolet FC Cup will mark the first time ManU will play in its Chevrolet-branded kits. Chevrolet will kick off its seven-year kit deal with ManU on July 1. Th ...

Tags: Marketing and Sponsorship, North America, United Kingdom

04/09/14
Huawei Signs PSG Sponsorship Deal

Le Figaro has reported that Chinese telecom equipment and handset maker Huawei has signed a three-year, €3.9M ($5.4M) sponsorship deal with Ligue 1 Paris St. Germain, according to TELECOM PAPER. Huawei will advertise at Parc des Princes stadium and in official PSG stores "as well as supplying t ...

Tags: Marketing and Sponsorship, Europe

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