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Chinese Sports Brands See Sales Soar On Annual 'Double 11' Shopping Day

Published in SportsBusiness Daily Global on 11 / 20 / 17

Nov. 11 has "transformed into one of the biggest online and offline shopping days in China," according to Nong Ruowen of YUTANG. The shopping festival “Double 11” was initiated by Alibaba in '09 and celebrated its ninth edition on Nov. 11 this year. As "usual," various retailers and...

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Tags: Marketing and Sponsorship, Asia

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Jaguars Partner With Ocean Holidays

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Tags: Marketing and Sponsorship, United Kingdom

11/14/17
Tourism Malaysia Signs Luis Suárez

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Tags: Marketing and Sponsorship, Asia

11/13/17
Premier League Partners With Stonewall

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Tags: Marketing and Sponsorship, United Kingdom

11/13/17
Hugo Boss To Switch From F1 To Formula E

German fashion brand Hugo Boss will end its tie-up with Formula 1 next year "to move into Formula E," CEO Mark Langer said, according to Maria Sheahan of REUTERS. Hugo Boss has been partnered with the Mercedes-AMG Petronas F1 team since '15, "when it ended a decades-long association with McLare ...

Tags: Marketing and Sponsorship

11/13/17
Esports' Millennial Appeal Enticing Sponsors

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Tags: Marketing and Sponsorship

11/13/17
Marketplace Roundup

The Tunisian Football Federation (FTF) entered a four-year commercial agreement with Ooredoo . Under the terms of the contract, the telecom "will have a strong brand presence through LED bands and step-and-repeat boards" at all of Tunisia’s men’s national team fixtures. According to T ...

Tags: Marketing and Sponsorship

11/10/17
England Rugby Renews Deal With Opro

England Rugby renewed its licensing agreement with mouthguard manufacturer Opro. The firm has had a partnership with England Rugby since '12 and the new agreement gives Opro the rights for a further four years, including the 2019 Rugby World Cup. The company will also produce England-brand ...

Tags: Marketing and Sponsorship, United Kingdom

11/10/17
Ram To Sponsor T20 Challenge

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11/10/17
Marketplace Roundup

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