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Gaza Protestors Attack Israeli Premier League Side Maccabi Haifa In Austria

Published in SportsBusiness Daily Global on 07 / 25 / 14

Protesters against Israel's military offensive in Gaza attacked Israeli football players "at a friendly match in Austria on Wednesday evening, stopping play five minutes before the end," according to Georgina Prodhan of REUTERS. Salzburg police said on Thursday that around 20 people with flags and p...

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Tags: International Football, Europe

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07/22/14
Spain's La Quiniela Renews With LFP

Spain's La Quiniela, a type of lottery in which fans guess the results of La Liga and Spanish second division games, renewed its partnership with the Spanish Football League (LFP) through the upcoming season. The announcement of the renewal was made at the Vicente Calderon stadium in Madrid, with Sp ...

Tags: Marketing and Sponsorship, Europe

07/22/14
Gatorade Named Glasgow Games Sponsor

The 2014 Commonwealth Games on Monday announced Gatorade as the event's official sports drink. The brand will provide non-carbonated sports drinks and drinks stations for the anticipated 4,500 athletes competing at the Games. Gatorade is the 46th sponsor of the Glasgow 2014 Commonwealth Games, which ...

Tags: Marketing and Sponsorship, United Kingdom

07/22/14
Sponsors Congratulate Rory McIlroy

Nike, Omega and Bose were among the brands to congratulate Rory McIlroy on winning the Open Championship on Sunday, according to Maisie McCabe of MARKETING MAGAZINE. Nike, which signed a $250M, 10-year deal with the golfer at the end of '12, tweeted an image of McIlroy. Where history is put on a ...

Tags: Marketing and Sponsorship, United Kingdom

07/22/14
Marketplace Roundup

Serie A jerseys will "now be allowed to have four sponsors on them after clubs voted to change rules." Until now the teams could "only boast three sponsor slots" on their shirts during match situations. There will now be a "200cm squared area on the back of the team shirt, just below the number, whe ...

Tags: Marketing and Sponsorship

07/21/14
Hero Signs On As Title Sponsor Of ISL

Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, "has signed a three-year deal to be the title sponsor of the Indian Super League," according to IANS. With this sponsorship, the "much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Her ...

Tags: Marketing and Sponsorship, India

07/21/14
1860 Munich Extends Hacker-Pschorr Deal

Second Bundesliga side 1860 Munich "has reportedly reached an agreement with beer partner Hacker-Pschorr to continue their partnership," according to the TZ. Nothing has been signed yet but both parties "have reportedly agreed to extend their deal for several years." The relationship between the clu ...

Tags: Marketing and Sponsorship, Europe

07/21/14
Legia Warsaw Extends Deal With Pepsi

Polish football club Legia Warsaw "has extended its sponsorship with PepsiCo by a further three years," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the deal, the company's Gatorade brand "will become the official sponsor of the Polish club's Football Academy youth project." As pa ...

Tags: Marketing and Sponsorship, Europe

07/21/14
Nike Tells Brazil To Forget World Cup

With the country "still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory" at the 2016 Rio Games, according to Alex Brownsell of MARKETING MAGAZINE. The 60-second film " ...

Tags: Marketing and Sponsorship, Brazil

07/21/14
Marketplace Roundup

Australian Football League side Melbourne Football Club announced a partnership with Akambo Private Wealth for the next three years. Under the arrangement, Akambo Private Wealth will be the official wealth management partner of the club. Components of the partnership include a presence within Melbou ...

Tags: Marketing and Sponsorship

07/18/14
Nissan, City Football Group Team Up

Nissan Motors is to become a global sponsor of Man City owner City Football Group in a five-year deal the two companies announced at the Japanese carmaker's headquarters in Yokohama on Thursday. Financial details of the arrangement were not disclosed. CFG CEO Ferran Soriano said the partnership will ...

Tags: Marketing and Sponsorship, Japan, United Kingdom

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