Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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UEFA Signs Sponsorship Deal With SOCAR
UEFA has signed a sponsorship agreement with SOCAR (State Oil Company of Azerbaijan Republic) as official sponsor of UEFA's national team competitions, including the UEFA European Football Championship. As part of this partnership, SOCAR will already be included in the commercial program for this su ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Premier League club FC Fulham signed a "long-term" agreement to have adidas AG (ADS) supply the club's uniforms and apparel. The west London team did not "disclose details of the deal in a statement" ( BLOOMBERG, 5/17 ). ... Bundesliga club Hamburg SV has extended its exclusive partnersh ...
CA Renews Carlton & United Partnership
Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi ...
Beckham Tops SI's International 20 List
After four straight years at No. 1, Roger Federer "has been Fed-exed to No. 2 thanks to David Beckham," according to Daniel Roberts of SPORTS ILLUSTRATED. Beckham "has ducats pouring in from endorsements (certainly not from his paltry salary) new and old." And one smart move about his five-month sti ...
Tags: Marketing and Sponsorship, Europe
Emirates Unveils New Arsenal Campaign
Emirates airlines unveiled a new phase of its global "Share a Smile" campaign in partnership with EPL Arsenal Wednesday, according to PAKISTAN TODAY. With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta, Lukas Podolski, Wojciech Szczęsny and Theo Walcott "share some ...
NagaWorld To Kit Cambodian Athletes
Entertainment and gaming sector firm NagaWorld "will sponsor off-the-field apparel for the entire Cambodian contingent" during the forthcoming 27th Southeast Asian Games in Myanmar beginning Dec. 11, according to H.S. Manjunath of the PHNOM PENH POST. The sponsorship this year "will include out ...
Tags: Marketing and Sponsorship, Africa
Vauxhall Extends FA Sponsorship
The FA has agreed a new four-year extension as lead partner for all 24 England teams with vehicle manufacturer Vauxhall Motors. The current Vauxhall agreement expires in July '14. The new agreement will run until July '18 -- up to and including the FIFA World Cup Finals in Russia. The Luton-based co ...
Marketplace Roundup
MasterCard has become the official payment card of the Roland-Garros tennis tournament. MasterCard and the French Tennis Federation agreed to a five-year deal. MasterCard will launch the partnership through the Priceless Paris promotion, which will include exclusive offers and experiences at theatre ...
Commonwealth Bank Re-Ups With CA
Cricket Australia and the Commonwealth Bank have finalized a sponsorship extension that will see the bank become the Test team and Test Series partner for the next four Australian seasons beginning with this summer's Ashes Series. The bank will also sponsor the Southern Stars women's team ( CA ). A ...
The Change In Endorsement Contracts
Experts said that "endorsement contracts are undergoing a major shift, and it's due to scandal," according to Daniel Roberts of SPORTS ILLUSTRATED. Former IMG General Counsel Peter Carfagna said, "This whole industry has changed because of ... Lance Armstrong, not so much Tiger or other scandals. He ...
