Featured Story

Budweiser Signs Three-Year Deal With Paris St. Germain, Brand's First In Ligue 1

Published in SportsBusiness Daily Global on 07 / 25 / 16

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

07/19/16
Qatar Considering Naming Rights Deal

Qatar Airways and Barcelona "should soon make their one-year extension official," according to Moisés Llorens of AS. After reaching an agreement last week, "the two parties appear willing to keep negotiating." There "is room for another deal" -- naming rights for Camp Nou "could be back ...

Tags: Marketing and Sponsorship, Europe

07/19/16
Russian Bank To Sponsor World Cup

FIFA, "which has struggled to find commercial partners since it was battered by a corruption scandal last year," named a Russian bank as the first of up to 20 regional World Cup sponsors on Monday, according to Brian Homewood of REUTERS. FIFA said that Alfa Bank would "activate sponsorship init ...

Tags: Marketing and Sponsorship, Russia

07/19/16
ECal Inks Multi-Year Deal With EPL

ECal, an Australian developer of calendar-based digital marketing products, has struck a multi-year deal with the English Premier League to develop the “Premier League Digital Calendar.” The product will allow fans to sync team schedules, local broadcast details, ticketing links, and oth ...

Tags: Marketing and Sponsorship, Australia

07/19/16
Virgin Money Signs With ManU

Newcastle-based bank Virgin Money has been unveiled as ManU’s "latest signing as part of a new partnership," according to Coreena Ford of CHRONICLE LIVE. The bank "struck a four-year deal"  ...

Tags: Marketing and Sponsorship, United Kingdom

07/19/16
Marketplace Roundup

Handball Bundesliga (HBL) club TBV Lemgo reached a new shirt sponsorship deal with Maaß Industriebau . The company's logo will be featured on the back of the team's jersey, below the player number. The club did not reveal the length or financial terms of the deal ( TBV Lemgo ). Handball ...

Tags: Marketing and Sponsorship

07/18/16
Relevent Sports Adds To Sponsor Roster

Relevent Sports named Under Armour, Gatorade, Equinox, Geico, and DHL as sponsors for the 2016 Int'l Champions Cup. Under Armour will be the official ball and apparel provider of the ICC and will supply football product. Gatorade will be the official sports fuel of the ICC. Equinox, Geico, and DHL a ...

Tags: Marketing and Sponsorship, North America

07/18/16
Juventus Releases Statement On Nike

Juventus released a statement on the reports of a €2M ($2.2M) damages payment to Nike "over a third star on the jersey post-Calciopoli," according to FOOTBALL ITALIA. The reports in several Italian papers claimed that Juventus was ordered to pay €2M damages to Nike, its former kit sponsor, ...

Tags: Marketing and Sponsorship, Europe

07/18/16
Lotto Named Ekstraklasa Title Sponsor

Totalizator Sportowy has become the new title sponsor of the Ekstraklasa, which for the start of the '16-17 season "will become known as" the Lotto Ekstraklasa, according to PSN. Under an annual agreement with its new partner, "Polish Ekstraklasa clubs will share" approximately 10M zloty ($2.4M). Th ...

Tags: Marketing and Sponsorship, Europe

07/18/16
Safaribet Set To Sponsor GPL

Sports betting company Safaribet is set to be the title sponsor "of the Ghana Premier League from next season," according to GHANA SOCCERNET. The '15-16 Ghana Premier League has been without a title sponsor and this will come as "a great relief to both the Ghana FA and the Premier League clubs."&nbs ...

Tags: Marketing and Sponsorship, Africa

07/18/16
Marketplace Roundup

Shampoo brand Alpecin , the title sponsor of Giant-Alpecin, became an official partner of the Tour of Britain , the U.K.'s biggest professional cycle race. Alpecin is the latest int'l brand to become a partner of the Tour of Britain, which takes place from Sept. 4-11. In addition to VIP Hospi ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug