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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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09/24/14
Sports Drink Makers Should Be Banned

A study carried out in Melbourne concluded that sports drink manufacturers and makers of nutritional supplements "should be banned from sponsoring sporting events," according to Ian Griggs of MARKETING MAGAZINE. While not as bad as tobacco, alcohol or fast food, Simon Outram and Bob Stewart of the I ...

Tags: Marketing and Sponsorship, United Kingdom

09/24/14
McLaren Says Johnnie Walker Staying On

McLaren F1 has "hit back at reports it is set to lose Johnnie Walker as a sponsor," according to F1 TODAY. It was reported on Sunday that, with F1 CEO Bernie Ecclestone securing the brand as a new F1 sponsor, Johnnie Walker will "now depart the beleaguered British grandee." McLaren said that the rep ...

Tags: Europe, Marketing and Sponsorship

09/24/14
Marketplace Roundup

EPL side West Ham announced a new partnership with online bookmaker and casino Winner.co.uk, which will see it become the club's partner for the '14-15 season. The deal grants Winner.co.uk the exclusive right to display its advertising on the club's LED boards at all West Ham home games ( West Ham ...

Tags: Marketing and Sponsorship

09/23/14
SOCAR To Sponsor Baku 2015

The State Oil Company of the Republic of Azerbaijan (SOCAR) sign ed an agreement to become an official partner of the Baku 2015 European Games. The deal will see Baku 2015 branding on every SOCAR forecourt and outlet across the country to raise awareness of the event. SOCAR will also promote the E ...

Tags: Marketing and Sponsorship, Europe

09/23/14
Yogurt Brand Partners With LFP

The Spanish Football League (LFP) "entered into a new three-year partnership with yoghurt brand Yogures Pascual," according to SOCCEREX. A central element of the partnership will be a healthy eating initiative called "Energy to succeed," which will be promoted alongside player images and the LFP log ...

Tags: Marketing and Sponsorship, Europe

09/23/14
Real Reportedly Near Naming-Rights Deal

Related stories: Architecture Firm Describes Bernabéu Plans Reveal President Unveils Planned Renovations Real Madrid is "close to signing the most spectacular economic agreement by a football club in history," according to J.L. Calderón of MARCA. The ...

Tags: Marketing and Sponsorship, Europe

09/23/14
Marketplace Roundup

Premiership rugby side Bath Rugby named business consultancy Nine Feet Tall its business training partner. The partnership will include business training for team leaders to improve matchday experience ( Bath Rugby ). ... League Championship side Leeds United named vehicle management company LeasePl ...

Tags: Marketing and Sponsorship

09/22/14
Russian Club Seeks Help Finding Sponsor

The struggling Russian Premier League football squad Torpedo Moscow is looking for a shirt sponsor and hoping for assistance from the Moscow city government, which reportedly owns a 75% stake in the club. Meanwhile, another top-flight club, CSKA, signed a sponsorship deal with a local bank. A spokes ...

Tags: Marketing and Sponsorship, Russia

09/22/14
Designers Find Opportunities In Golf Wear

Marks and Spencer S tyle Dir Belinda Earl, one of the most powerful women in British fashion, plays golf, "and in this pursuit dresses for all the unpredictabilities of the course," according to Andrea Felsted of the FINANCIAL TIMES. Earl said, "Golf brings out a whole new opportunity." Golf fashi ...

Tags: Marketing and Sponsorship, United Kingdom

09/22/14
McLaren Loses Whisky Deal To F1 CEO

McLaren "suffered a crippling" £155M ($253M) sponsorship blow, according to Byron Young of the London DAILY MIRROR. F1 CEO Bernie Ecclestone "walked away with the massive Johnnie Walker deal" it had hoped to land. The former champions "had been searching for a new title sponsor for over 18 mon ...

Tags: Marketing and Sponsorship, United Kingdom

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