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Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

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12/18/14
ACB Estudiantes To Rebrand

Spanish Basketball League (ACB) side Tuenti Móvil Estudiantes will become known as Estudiantes Movistar following the renewal of the club's sponsorship agreement with Spanish telecom Telefónica, according to Guillermo García of MARCA. The agreement "will mean a significant finan ...

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12/18/14
Marketplace Roundup

Energy company Vattenfall "decided to end its title sponsorship after the 20th annual Cyclassics in '15." Vattenfall "did not provide specific details of the deal, but said its value is in the six-digit euro amount range." The one-day cycling race "will start in Kiel on Aug. 23" ( HAMBURGER ABENDBL ...

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12/17/14
Puma, Rihanna Launch Partnership

Athletic-wear maker Puma said Tuesday that it would launch a multi-year partnership with pop star Rihanna "as part of the athletic-apparel maker’s attempt to burnish its faded image ," according to Ellen Emmerentze Jervell of the WALL STREET JOURNAL. The company said that Rihanna wi ...

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12/17/14
UA Expected To Sign Deal With Murray

Sources said that Under Armour, as soon as this week, will announce it is signing tennis player Andy Murray to an endorsement contract, by far the biggest name in the sport the Baltimore-based sportswear company would have inked. Murray's adidas contract expires Dec. 31. His first time wearing any U ...

Tags: Marketing and Sponsorship, United Kingdom

12/17/14
Telecom America Móvil To Sponsor Ferrari

Ferrari F1 announced that it has reached a sponsorship agreement with Mexican-based telecom America Móvil, which has a presence in Latin America and Europe, according to F1 TODAY. The agreement, which assigns to America Móvil the designation of sponsor of Scuderia Ferrari, extends to i ...

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12/17/14
J.P. Morgan Extends Sponsorship At Lord's

Marylebone Cricket Club announced that global financial services firm J.P. Morgan extended its sponsorship of the Media Centre at Lord's for a further two years. J.P. Morgan’s branding will continue to be seen in a number of areas at Lord’s, including prominent advertising throughout t ...

Tags: Marketing and Sponsorship, United Kingdom

12/17/14
Joma To Sponsor Spanish Olympic Team

Spanish brand Joma will supply the Spanish Olympic team in all competitions through the 2020 Tokyo Olympics, according to the EFE. The Spanish Olympic Committee (COE) said that Joma will be the "sponsoring business and exclusive uniform supplier for all competitions in which COE teams participate, f ...

Tags: Europe, Marketing and Sponsorship

12/17/14
Marketplace Roundup

SAP Switzerland has teamed up with the Swiss Ice Hockey Federation for the '14-15 season. As an official sponsor of the federation, SAP Switzerland will be featured on boards and on the ice during several national team games. In addition, the software company will support the SIHF in the area of ana ...

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12/16/14
Omega Keen To Grow Women's Game

“We need a Tiger Woods effect for women’s golf to get it off the ground,” according to Stephen Urquhart, president of Omega, which has just signed a 10-year sponsorship deal with golf’s Ladies European Tour. The deal cements Omega’s footprint in golf, which marks its bi ...

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12/16/14
Areva To End FFA Sponsorship In '15

French nuclear energy firm Areva, "one of the principal sponsors of the French Athletics Federation (FFA)," announced the end of its partnership with the federation “no later than the end of 2015,” according to LE MONDE. The energy firm is the “notable flagship sponsor” of th ...

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