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National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

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Tags: Leagues and Governing Bodies, Australia

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10/20/14
Marketplace Roundup

Bundesliga side VfL Wolfsburg has signed on as a partner of German Formula E team ABT Sportsline. The club's logo will be featured on the rear wing of the car as well as on the rear wheel covers ( VfL Wolfsburg ). ... EPL side Southampton has teamed up with smartphone app Qjacker. The app provides f ...

Tags: Marketing and Sponsorship

10/17/14
La Liga Levante Partners With East United

East United has become the "principal sponsor" of La Liga side Levante for the next three years, according to the EFE. The club will begin wearing the logo of East United, the commercial brand created by Australian and South Korean investor group K 8 Australian Assets PTY, during Saturday's game aga ...

Tags: Europe, Marketing and Sponsorship

10/17/14
RFU Names Samsung Electronics Partner

The Rugby Football Union on Thursday announced a three-year sponsorship deal with Samsung which sees the electronics firm become the consumer electronics and smartphone partner to the RFU and England Rugby Team. Samsung will install more than 700 digital screens throughout Twickenham Stadium, with a ...

Tags: Marketing and Sponsorship, United Kingdom

10/17/14
Red Star Seeking Increased Gazprom Deal

Serbian football club Red Star Belgrade is "in talks with Russia's natural gas company Gazprom to sign a new sponsorship deal" in a move aimed to "overhaul the finances" of the "troubled" club, according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the current sponsorship contract, Gazprom ...

Tags: Marketing and Sponsorship, Europe

10/17/14
Tiger Woods Loses Appeal In Middle East

Is "the lure of the greatest player of his generation not as valuable as it used to to be?" asked James Corrigan of the London TELEGRAPH. Certainly "that appears the case in Middle East." The organizers of both the Abu Dhabi Championship and Desert Classic will not be shelling out the estimated $2M- ...

Tags: Marketing and Sponsorship, Middle East

10/17/14
Marketplace Roundup

Bundesliga club Hannover 96 has agreed to a multi-year cooperation with Turkish Airlines. The airline will be present on LED boards at home games. In addition, the club will fly Turkish Airlines to selected games and training camps ( Hannover 96 ). ... Global pharmaceutical company Actavis has renew ...

Tags: Marketing and Sponsorship

10/16/14
Alcohol, Gambling Ads Rife In Aussie Sport

Australian sport "is rife with the promotion of alcohol, junk food and gambling, with nearly three quarters of sports sponsored by a company that sells those products, a study shows," according to Harriet Alexander of the SYDNEY MORNING HERALD. An audit of the 53 sporting organizations that have re ...

Tags: Marketing and Sponsorship, Australia

10/16/14
Wanderers Criticized For McDonald's Deal

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Tags: Marketing and Sponsorship, Australia

10/16/14
Marketplace Roundup

Euroleague launched a commercial on Tuesday with the slogan "No Jump No Glory" to kick off its new season. The spot is part of the league's new int'l marketing campaign and features Euroleague players Dimitris Diamantidis of Panathinaikos Athens, Emir Preldzic of Fenerbahce Ulker Istanbu ...

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10/15/14
NFL Signs Two New Deals In The U.K.

The NFL has added two new partners to its sponsorship lineup in the U.K. The league told SBD Global that FedEx and the Wall Street Journal have signed on as partners for the remainder of the season until March 31. FedEx will not only be a partner of the league but also have a presence at the two re ...

Tags: Marketing and Sponsorship, United Kingdom, North America, China

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