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Official DFB-Pokal Sponsors Largely Unknown In Germany, Survey Finds

Published in SportsBusiness Daily Global on 05 / 29 / 15

Only a few peope in Germany "know the official sponsors of the DFB Pokal (German Cup)," according to Kathrin Hartmann of SPONSORs. Seventy percent of Germans do not know what companies are the official partners of the competition, according to a survey. The survey was conducted by market research co...

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Tags: Marketing and Sponsorship, Europe

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