Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup Man City Confirms Nike Kit Deal Olympics Sponsorship Aided BT, Visa Most Dortmund Sells Record Number Of Jerseys Germany Accuses England Of Copying Kit Marketplace Roundup
Upcoming Conferences and Events
Featured Story
Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
More Stories
Nike To Launch England Kit Ad Campaign
England football's new shirt supplier, Nike, will "launch a marketing campaign aimed at persuading fans to put their support for the national team ahead of club allegiance," according to Charles Sale of the London DAILY MAIL. The slogan "Country First Club Second" will be used to help sell the idea ...
IPL Spot-Fixing Hasn't Impacted Brand
Advertisers and sponsors of the Indian Premier League "hope the scandal would not affect viewership of the tournament and impact its brand value," according to the PTI. Multi Screen Media, official broadcaster of the T20 format, said that fixing of matches by players of a particular team "would not ...
Tags: Marketing and Sponsorship, India
NRL Ends Waterhouse Sponsorship Talks
Bookmaker Tom Waterhouse's bid to become an official sponsor to the National Rugby League competition "is dead in the water," according to Lisa Davies of the BRISBANE TIMES. Both parties are "walking away from negotiations" on a deal that was set to cost the bookmaker A$50M ($49M) over five years. N ...
Emirates Renews PSG Shirt Deal
Ligue 1 champions Paris St. Germain and Dubai airlines Emirates "extended their shirt sponsorship deal by another five years on Friday," according to Julien Pretot of REUTERS. Neither PSG President Nasser al-Khelaifi nor Emirates Exec VP Thierry Antinori "were prepared to reveal the official value o ...
Tags: Marketing and Sponsorship, Europe
Man City Seeks New Shirt Sponsor
Man City is seeking to replace Etihad Airways as its shirt sponsor, "but the search is being hampered" by the chaos surrounding former Manager Roberto Mancini's sacking and uncertainty over the club's future, according to Nick Harris of the London DAILY MAIL. According to a source, Man Ci ...
UEFA Signs Sponsorship Deal With SOCAR
UEFA has signed a sponsorship agreement with SOCAR (State Oil Company of Azerbaijan Republic) as official sponsor of UEFA's national team competitions, including the UEFA European Football Championship. As part of this partnership, SOCAR will already be included in the commercial program for this su ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Premier League club FC Fulham signed a "long-term" agreement to have adidas AG (ADS) supply the club's uniforms and apparel. The west London team did not "disclose details of the deal in a statement" ( BLOOMBERG, 5/17 ). ... Bundesliga club Hamburg SV has extended its exclusive partnersh ...
CA Renews Carlton & United Partnership
Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi ...
Beckham Tops SI's International 20 List
After four straight years at No. 1, Roger Federer "has been Fed-exed to No. 2 thanks to David Beckham," according to Daniel Roberts of SPORTS ILLUSTRATED. Beckham "has ducats pouring in from endorsements (certainly not from his paltry salary) new and old." And one smart move about his five-month sti ...
Tags: Marketing and Sponsorship, Europe
Emirates Unveils New Arsenal Campaign
Emirates airlines unveiled a new phase of its global "Share a Smile" campaign in partnership with EPL Arsenal Wednesday, according to PAKISTAN TODAY. With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta, Lukas Podolski, Wojciech Szczęsny and Theo Walcott "share some ...
