Featured Story

Liverpool Unveils Two-Story Flagship Retail Outlet At Anfield

Published in SportsBusiness Daily Global on 08 / 18 / 17

Liverpool's new retail store at Anfield was unveiled this week after Graham Construction "completed the build and fit-out project on the site," according to Billy Wood of BDAILY. The construction firm completed the "turnkey development," provi...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

08/16/17
Stellar Group Partners With U.S. Firm

British football player representation firm Stellar Group set down stakes in the U.S. by partnering with American firm Global Premier Management, which will now become Stellar USA, according to Liz Mullen of the SPORTSBUSINESS JOURNAL. Financial terms were not disclosed. Global Premier Founder Patri ...

Tags: Marketing and Sponsorship, North America

08/16/17
Women Golfers Promoting Korean Firms

South Korea-based business conglomerate Hanwha's logo was written on the cap of In-kyung Kim "when the female golfer raised her trophy for the cameras" at the Women's British Open, according to Park Jae-hyuk of the KOREA TIMES. When Haru Nomura won the Texas Shootout in May, the Korean-Jap ...

Tags: Marketing and Sponsorship, Asia

08/16/17
Marketplace Roundup

Liga MX side Club América released a team-branded wine . Fans will be able to buy a limited-edition wine available in two labels. One has a yellow label and will be called "El Coloso," a reference to the Estadio Azteca. The other, available in a black label, will be called "América" ...

Tags: Marketing and Sponsorship

08/15/17
Mo Farah: 'I Just Feel Like Mo Is Done'

Mo Farah wants to be known as "Mohamed" when he starts "the next chapter of his career," according to the London GUARDIAN. The 34-year-old claimed a silver medal in his last track championship race in London, finishing behind Ethiopia’s Muktar Edris in the 5,000m on Saturday. Farah i ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/17
2017 Solheim Cup Signs Skechers

The 2017 Solheim Cup match between Europe and the U.S. named Skechers its official footwear partner, according to Andy Roberts of GOLF MAGIC. The event will take place in Iowa from Friday-Sunday. Players will wear limited-edition Team Europe and Team USA Skechers GO GOLF shoes. A wome ...

Tags: Europe, Marketing and Sponsorship

08/15/17
Chinese Group Eyes World Team Cup

A Chinese investment group has offered to pay up to $50M annually for commercial rights to the ATP Tour's planned World Team Cup, which would feature up to 24 national teams playing over a week, sources said, according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. The event would "more than double the ...

Tags: Marketing and Sponsorship, Asia

08/15/17
ManU Players Featured In Adidas Ad

ManU's new adidas advert "is as bizarre as you would expect any video involving puppeteers, a rabbit and eight Paul Pogbas to be," according to Will Griffee of the London DAILY MAIL. The one-minute long "Here to Create" commercial features ManU players as they have never been seen in a "di ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/17
Bayern Announces First Sleeve Deal

Bayern Munich announced on Monday its first shirt sleeve sponsorship deal, a six-year contract with Qatar's Hamad Int'l Airport, according to the AFP. The logo of the Qatar Airways-owned airport will be worn by the club during Bundesliga matches fr ...

Tags: Europe, Marketing and Sponsorship

08/15/17
Marketplace Roundup

League Championship side Brentford and London brewer Fuller, Smith & Turner announced a strategic partnership. Fuller's will be an official partner of Brentford in a two-year deal that will see the brand's London Pride beer remain available to fans at Griffin Park. As Brentford's official pr ...

Tags: Marketing and Sponsorship

08/14/17
Adidas Event Attracts 92 Million Live Streams

More than 92 million people have livestreamed events from adidas' Republic of Sports activation event, according to Danielle Long of THE DRUM. The event, which takes place in a "custom-built sports facility," showcases the brand’s "key categories" of football, basketball, running, trainin ...

Tags: Asia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug