Featured Story

Glazer Family To Raise More Than $150M By Selling 8 Million Manchester United Shares

Published in SportsBusiness Daily Global on 07 / 31 / 14

The Glazer family is selling about 5% of its holding in ManU, "taking advantage of the club’s rising share price" on the back of its £750M ($1.2B) kit supply deal with adidas, according to Roger Blitz of the FINANCIAL TIMES. ManU "will begin a roadshow next week" offering 8 million Class...

Read More

Tags: Europe, United Kingdom

More Stories

07/29/14
EPL Shirt Deal Worth A Record $325M

ManU’s £47M ($80M)-per-year shirt sponsorship deal with Chevrolet has helped boost the combined shirt sponsorship income of the Premier League’s 20 clubs to a record £191.35M ($325M) for the '14-15 season. ManU’s world-record deal was agreed and signed in '12 on terms o ...

Tags: Marketing and Sponsorship, United Kingdom

07/29/14
Marketplace Roundup

The Basketball Bundesliga (BBL) has reached a deal with sports betting app btty to become the league's official betting partner starting with the '14-15 season. Btty is a product of the Ruleo Alpenland GmbH, and the deal will take effect on Friday. The multi-year deal will provide btty with extensiv ...

Tags: Marketing and Sponsorship

07/28/14
Daimler Chair Criticizes Bernie Ecclestone

Mercedes parent company Daimler Chair Dieter Zetsche "has pointed the finger" at F1 CEO Bernie Ecclestone "in the wake of the unpopular German Grand Prix," according to the FRANKFURTER ALLGEMEINE ZEITUNG. Zetsche thinks Ecclestone's "approach to marketing the sport is on the wrong track." He said, " ...

Tags: Marketing and Sponsorship, Europe

07/28/14
Real Hits Back At DFB Over Logo Dispute

Supermarket chain Real "has hit back at the German Football Federation (DFB)," according to FOCUS ONLINE. The chain "has filed a request with the patent office to delete the DFB's jersey logo as a trademark." The DFB "generates several million euros annually through the licensing of the logo." The r ...

Tags: Marketing and Sponsorship, Europe

07/28/14
Content Marketing Key To Aon, ManU Deal

For Aon, a new partnership with ManU "will go even further in answering the big question challenging the company's marketing department: What, exactly, does the company do?" according to Michael Sebastian of AD AGE. That is why content marketing is a key component of Aon's eight-year, $240M sponsors ...

Tags: Marketing and Sponsorship, United Kingdom

07/28/14
Rodríguez Shirt Sales Reportedly Worth $34M

Real Madrid has "reportedly sold an incredible 345,000 James Rodríguez replica shirts" since signing the player last week, according to Simon Rice of the London INDEPENDENT. Figures from Euromericas Sport Marketing indicated that in the 48 hours after Rodríguez was introduced by Real M ...

Tags: Europe, Marketing and Sponsorship

07/28/14
La Liga Valencia Partners With CaixaBank

La Liga side Valencia and Spanish bank CaixaBank on Friday signed an agreement in which the bank becomes one of the club's official sponsors for the next three seasons, according to SUPERDEPORTE. Through the agreement, Valencia fans who are registered with CaixaBank will receive tickets for the '14- ...

Tags: Marketing and Sponsorship, Europe

07/28/14
Brentford Partners With Matchbook.com

League Championship side Brentford FC announced a new partnership agreement with sports betting exchange Matchbook.com. Matchbook is now the official betting partner of the club. The Matchbook.com logo will be displayed on Brentford’s home and away kit for the upcoming '14-15 campaign. In add ...

Tags: Marketing and Sponsorship, United Kingdom

07/28/14
Marketplace Roundup

Spanish third division side Cultural Leonesa on Tuesday presented a special edition shirt to be worn in a preseason tournament. The shirts are black but "painted like a tuxedo." That the BBC wrote about a shirt from Spain's third division "is a sign that though the aesthetic value of the shirt has b ...

Tags: Marketing and Sponsorship

07/25/14
Study: 30% Think Nike Was WC Sponsor

Research firm GlobalWebIndex found out that Coca-Cola, McDonald's, Visa and adidas "were the most recognised sponsors of the World Cup in Brazil," achieving recognition among 50%, 39%, 41% and 36% of U.K., U.S. and Brazilian consumers respectively, according to Ben Bold of MARKETING MAGAZINE. Howeve ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug