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McLaren Formula 1 Signs Multi-Year Deal With Global News Network CNBC

Published in SportsBusiness Daily Global on 01 / 24 / 18

McLaren Formula 1 announced a new sponsor in global news network CNBC, "which has switched from the Sauber team after three seasons together," according to Ryan Wood of MOTORSPORT WEEK. McLaren said that the new multi-year deal will be used to "unlock the potential of the network’s powerf...

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Tags: Marketing and Sponsorship

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