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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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04/15/14
Rangers Signs Shirt Deal With 32Red

Scottish League 1 side Rangers was "handed a boost off the park after a weekend of disappointment on it" as it clinched a new shirt deal with online gambling company 32Red, according to Gavin Berry of the Scotland DAILY RECORD. The Gibraltar-based British firm "will replace current sponsor Blackthor ...

Tags: Marketing and Sponsorship, United Kingdom

04/15/14
Marketplace Roundup

Spanish beer brand Cruzcampo released a new commercial ahead of the Spanish national team's participation in this summer's World Cup. The ad is titled "Préstanos Tu Corazon" ("Give Us Your Heart") and encourages fans to ask themselves what they can do for La Roja ( Cruzcampo ). ... Formu ...

Tags: Marketing and Sponsorship

04/14/14
Subway Considering F1 Sponsorship

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Tags: Marketing and Sponsorship

04/14/14
Standard Bank Partners With NFA

Standard Bank Namibia "has agreed a three-year deal" with the Namibia FA to title sponsor a new football competition, according to SOCCEREX. The bank will pay N$3M ($290,000) to support the Standard Bank Super Cup, "an annual one-off match between the league champions and the winners of the Bidvest ...

Tags: Marketing and Sponsorship, Africa

04/14/14
Marketplace Roundup

The German Football Federation (DFB) on Thursday "officially unveiled insurance company Allianz as the naming-rights partner of the women's Bundesliga." In addition to the naming rights, the five-year deal "will include logo presence on the sleeves of all Bundesliga clubs, on ad boards, in the mixed ...

Tags: Marketing and Sponsorship

04/11/14
Etihad To Sponsor Mumbai Indians

Etihad Airways "has signed up as principal sponsor" of Indian Premier League side Mumbai Indians , the Mukesh Ambani -backed team "that won the tournament in the sixth season," according to Aneesh Phadnis of the Indian BUSINESS STANDARD. The sponsorship amount "could not be ascertained." This "i ...

Tags: Marketing and Sponsorship, India

04/11/14
IPL Teams Struggling To Secure Sponsors

IPL franchises. Sponsors, the lifeblood of any sport, are not the same bubbly self as the controversy-ridden Indian Premier League returns for its seventh edition in less than a week's time. Not just the Delhi Daredevils, Kings XI Punjab and newcomers Sunrisers Hyderabad too are strug ...

Tags: Marketing and Sponsorship, India

04/11/14
Marketplace Roundup

Former German national team player Michael Ballack "has extended his brand ambassador deal with online travel website Ab-in-den-Urlaub.de." Ballack, who has been working with the website since '09, "will continue to be featured in its ad campaigns until Dec. '17" ( W&V, 4/10 ). ... Former ManU ...

Tags: Marketing and Sponsorship

04/10/14
IPL Secures Advertisers Ahead Of Season

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Tags: Marketing and Sponsorship, India

04/10/14
Euroleague Game Uses Google Glass

Thursday's Euroleague basketball game between Barcelona and Laboral Kutxa was scheduled to become the first European basketball game to generate content using Google Glass technology. As part of a collaboration between Euroleague and the University of La Salle in Barcelona, fans will be able to view ...

Tags: Europe, Marketing and Sponsorship

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