Featured Story

Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

08/17/12
Frankfurt Extencs Partnership With Stada

German Bundesliga club Eintracht Frankfurt extended its exclusive partnership with pharmaceutical company STADA for the upcoming '12-13 season. STADA, which has been a sponsor of Eintracht Frankfurt since '07-08, will receive in-stadium ad space to promote its Mobilat brand. The deal was brokered by ...

Tags: Marketing and Sponsorship, Europe

08/16/12
Beckham Bodywear Brand Builds Up

The second set of ads for MLS Galaxy F David Beckham’s Bodywear for H&M line launches Thursday and will “coincide with a ‘statue stunt’ planned by the retailer with larger-than-life Beckhams going up” in N.Y., L.A. and San Francisco, according to Samantha Critchell ...

Tags: Marketing and Sponsorship, United Kingdom

08/16/12
Viagogo Partners With European Clubs

Online ticket marketplace viagogo announced partnerships with nine English Premier League clubs, five Bundesliga clubs, two Dutch Eredivisie clubs, one La Liga club and a number of Serie A clubs. The partnership will see the company provide ticketing to some of the biggest clubs in the world, includ ...

Tags: Europe, Marketing and Sponsorship

08/16/12
Daley Likely To Profit Most From Games

Despite missing out on a Gold Medal, diver Tom Daley is the U.K. Olympian most likely to benefit from increased sponsorship earnings as a result of the Games. Advertising agency M&C Saatchi Sport & Entertainment has identified the most valuable British Olympians in terms of their commercial ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

08/16/12
Bolt And Farah In U.K. Ads

The U.K. government issued a new campaign under its "GREAT Britain" banner to thank the athletes, volunteers and the public for what Culture Secretary Jeremy Hunt has called a "truly great Games," according to Loulla-Mae Eleftheriou-Smith of CAMPAIGNLIVE.co.uk. On Wednesday, the Department for Cultu ...

Tags: Europe, Marketing and Sponsorship

08/16/12
Marketplace Roundup

German Bundesliga club Bayer Leverkusen signed a new sponsorship deal with online print provider Primus-Print.de. The deal includes board ad space, logo presence at the BayArena as well as other promotional events inside the stadium and in the VIP area. In addition, Primus-Print.de will be allowed t ...

Tags: Marketing and Sponsorship

08/15/12
Bolt Refuses To Race In U.K.

Six-time Olympic Gold Medal winner Usain Bolt "has refused to compete" in the U.K. again until the country changes its tax laws, according to Andrew Trotman of the London TELEGRAPH. The sprinter "objects to a law that sees him taxed on global sponsorship and endorsement earnings as well as any appea ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/12
Expedia Partners With Football Officials

Travel website Expedia has signed a deal to become "the official sponsor of Professional Game Match Officials Ltd." (PGMO), according to ASIASPONSORSHIPNEWS.com. The one-year deal covers the Barclays Premier League, the npower Football League, The FA Cup, the Capital One Cup and other domestic, prof ...

Tags: Marketing and Sponsorship, United Kingdom

08/15/12
Hamilton, McLaren Close To Extension

McLaren Managing Dir Jonathan Neal revealed that F1 driver Lewis Hamilton is close to an extension with the British racing team, according to Juline Delfosse of AUTOHEBDO.fr. Hamilton, who has been with McLaren since '07, is currently in the middle of negotiations to extend his deal. The team "seems ...

Tags: Marketing and Sponsorship, Europe

08/15/12
Brands Buying Into Paralympics

Brands aiming to capitalize on Olympic fever in the U.K. "are buying up ad packages around Channel 4's coverage of the Paralympic Games," according to Nicola Clark of MARKETINGMAGAZINE. Media agency Carat Managing Dir Tracy De Groose said that there is "a huge amount of advertiser momentum going int ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug