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New Zealand Rugby Union, Sky TV Sign 'Conditional' Deal For Broadcast Rights

Published in SportsBusiness Daily Global on 10 / 24 / 14

The New Zealand Rugby Union and Sky TV signed "a conditional five-year deal for broadcasting rights from 2016," according to Greg Stutchbury of REUTERS. A final agreement is expected to be signed off by the end of November. NZRU CEO Steve Tew said that no financial details were disclosed "due to the...

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Tags: Media, Australia

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NRL Sharks Finally Lands Sponsor

Tynan Motor Group has "stepped up and offered" to become National Rugby League club Cronulla's major sponsor in a "rare piece of positive news for the embattled club," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sutherland shire car dealership is "prepared to fill the void" for t ...

Tags: Marketing and Sponsorship, Australia

IPL Club To Launch Cricket Kits For Fans

Indian Premier League Chennai team Chennai Super Kings, backed by India Cements, is "planning to launch cricket kits for its fans," according to Gireesh Babu of BUSINESS STANDARD. An India Cements senior official said that the initiative "is expected to bring in" Rs 2 crore ($368,290) to its topline ...

Tags: Marketing and Sponsorship, India

Thiago Silva, IMX Agree To Deal

Ligue 1 Paris St. Germain captain Thiago Silva has "signed an exclusive representation deal" with Brazilian sports marketing agency IMX, according to SPONSORING. IMX is IMG's Brazilian subsidiary. IMG Paris' office will overlook Silva's deals in the French market. Talent VP Cecilia Yoshizawa sa ...

Tags: Europe, Marketing and Sponsorship

Ebony Profiles Dwyane Wade's Business

NBA Miami Heat player Dwyane Wade is “busy building an impressive business empire of his own design, whether it’s inking a sneaker deal in China; endorsing products for various U.S. partners in the beverage, snack, jewelry, or apparel industries; promoting his book ... or just generally ...

Tags: Asia, Marketing and Sponsorship

Project In U.K Looks For Comms Help

Sport England is building a roster of PR and sponsorship agencies to "encourage the public to engage with grassroots sport over the next four years," according to Loulla-Mae Eleftheriou-Smith of PR WEEK. The National Lottery and the Exchequer awarded £1B ($1.5B) of funding to the body in ...

Tags: United Kingdom, Marketing and Sponsorship

Nike, Roma Close To Long-Term Deal

Nike and Serie A club AS Roma are "set to sign a long-term agreement" for the sport’s manufacturer to produce market apparel for the club around the globe, according to Donovan & Panja of BLOOMBERG. Nike will replace BasicNet SpA’s Kappa brand, which has been the team’s technic ...

Tags: Marketing and Sponsorship, Europe

Edgbaston Ground Set For Re-Branding

Birmingham's Edgbaston cricket ground is set to be renamed in a £4M ($6M) bid to "take the city’s name around the world," according to the BIRMINGHAM MAIL. The arena "will be formally known as the City of Birmingham Edgbaston Stadium" under a 10-year sponsorship deal with the council. Th ...

Tags: Marketing and Sponsorship, United Kingdom

Marketplace Roundup:

German Hockey League (DEL) club Augsburg Panther extended its sponsorship deal with hair style chain Top Hair. The family-owned business has been a partner of the club since '97. The Top Hair logo will continue to be featured on the club's jersey and on the ice ( Augsburg Panther ). ... Virgin Activ ...

Tags: Marketing and Sponsorship

ManU Seeks World's Biggest Sponsorship

ManU "may still be smarting from its eviction" in the Champions League, but the club "is hoping to recover financially with what could be the most valuable sponsorship deal in sporting history," according to David Robertson of the LONDON TIMES. Insiders said execs from ManU and Nike will "begin deta ...

Tags: Marketing and Sponsorship, United Kingdom

Red Bull Takes Over DEL's EHC Munich

Austrian energy drink producer Red Bull "has officially entered German hockey and will take over German Hockey League (DEL) club EHC Munich on May 1," according to the SALZBURGER NACHRICHTEN. The shares of current club shareholder Michael Phillips "will be acquired by the company of billionaire Di ...

Tags: Marketing and Sponsorship, Europe

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