Featured Story

Constitutional Judge Backs Bremen State Senate's Proposal Regarding Security Costs

Published in SportsBusiness Daily Global on 07 / 30 / 14

German constitutional judge Peter Müller "has backed the Bremen State Senate in its dispute with the German Football Federation (DFB) and the German Football League (DFL) regarding the financing of police operations ," according to the DPA. Müller said, "Sanction does not replace discussi...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

12/06/12
Sevilla Inks Warrior Sports Deal

Sportswear company Warrior Sports has made its first move into Spanish football with a five-year kit deal with top-flight club Sevilla. The agreement will go into effect in July and will allow Warrior to design the official jerseys of the club, as well as the training uniforms for the next five seas ...

Tags: Europe, Marketing and Sponsorship

12/06/12
Marketplace Roundup

Bundesliga club Bayern Munich has extended its sponsorship deal with German financial institution HypoVereinsbank for another three years" until June 30, 2016 ( FC Bayern Munich ). ... Sports marketing agency BR Sports has signed Brasileiro Atlético-MG player Bernard to its "portfolio of athl ...

Tags: Marketing and Sponsorship

12/05/12
Brasileiro Club Deciding On Sponsors

Brasileiro club Santos is "up against time" to figure out which sponsors will be on the team's jersey next season, according to Milton Pazzi Jr. of FOLHA DE S. PAULO. The club's current five sponsors -- Seara, Banco BMG, Netshoes, Marabraz and CSU -- all have deals that expire on Dec. 31. So far "no ...

Tags: Brazil, Marketing and Sponsorship

12/05/12
Pepsi Max To Back FPR's Top Two Cars

Ford Performance Racing has confirmed that both its cars "will wear the colours" of soft drink brand Pepsi Max for the '13 V8 Supercars season, according to SPEED. Ford's leading team in the championship revealed that it has done a deal with PepsiCo Australia and New Zealand to be FPR's "sole naming ...

Tags: Marketing and Sponsorship, Australia

12/05/12
Tigers Get Stadium Sponsor

English Super League club Casteford Tigers revealed Wish Communications will be the club's new stadium sponsor for the '13 season. The business-to-business communications solution company will have a branding presence within the stadium on its rooflines and perimeter advertising, in addition to its ...

Tags: Marketing and Sponsorship, United Kingdom

12/05/12
Marketplace Roundup

Watchmaker OMEGA revealed that Chinese golfer Shanshan Feng "has joined its family of brand ambassadors." She is part of a roster that already includes other top golfers such as Greg Norman, Sergio Garcia and Michelle Wie ( GULF NEWS, 12/4 ). ... The German Gymnastics Federation (DTB) has extended ...

Tags: Marketing and Sponsorship

12/04/12
Bridgestone OKs Libertadores Deal

South America's most prestigious club competition, the Copa Libertadores, has agreed to a new title sponsorship deal with tire manufacturer Bridgestone, according to MEIO & MENSAGEM. The contract between the Japanese company and CONMEBOL will see the Copa Libertadores renamed the Copa Bridgeston ...

Tags: South America, Marketing and Sponsorship

12/04/12
Marketplace Roundup

English rugby league club Bradford Bulls have selected nutrition brand Kinetica Sports as its official nutrition supplier. Kinetica will be branded on players shorts. The Bulls and Kinetica will also participate in cross marketing and promotional activity during the upcoming Super League season ( Ki ...

Tags: Marketing and Sponsorship

12/03/12
Bayern Munich Close To Gazprom Deal

Bundesliga club Bayern Munich "is reportedly close to signing a sponsorship deal with Russian energy company Gazprom," according to the SID. Gazprom, which has been the title sponsor of Bundesliga club Schalke 04 since '07, "could sign a multi-million dollar sponsorship deal" with Bayern Munich, whi ...

Tags: Marketing and Sponsorship, Europe

12/03/12
Moët & Chandon Signs Federer

Champagne brand Moët & Chandon has announced Roger Federer as the company's new brand ambassador. To celebrate the partnership, Moët & Chandon teamed with photographer Patrick Demarchelier. In his new role as brand ambassador, Federer will be featured in the company's upcoming adve ...

Tags: Europe, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug