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Serena Williams' Pregnancy Likely To Boost Sponsorship, Experts Say

Published in SportsBusiness Daily Global on 04 / 21 / 17

A pregnant Serena Williams makes the tennis player "even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products," sponsorship industry execs said, according to Ben Klayman of REUTERS. Williams, 35, on Wednesday confirmed her pregnancy. She...

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