Upcoming Conferences and Events

Featured Story

Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

Read More

Tags: Marketing and Sponsorship, China

More Stories

06/11/15
KNVB Reviewing Nike Sponsorship Deal

The Dutch FA (KNVB) said that it was reviewing its '96 national team sponsorship deal with Nike "after corruption allegations by U.S. investigators against a U.S. sportswear company with details matching a Nike deal in Brazil ," according to Thomas Escritt of REUTERS. The FBI said that "it had foun ...

Tags: Marketing and Sponsorship, Europe

06/11/15
Marketplace Roundup

The Austrian Hockey Federation (ÖEHV) extended its partnership with Saxoprint for two more years. The printing provider, which has become a partner of the ÖEHV ahead of the 2015 Int'l Ice Hockey Federation World Championships, used its option to stay on as a partner until '17 ( ÖEHV ) ...

Tags: Marketing and Sponsorship

06/10/15
PepsiCo, Champions League Team Up

PepsiCo has become the latest global partner of the UEFA Champions League, and the competition's first in the soft drinks category. The U.S. food and beverage corporation formally announced the deal on Tuesday. PepsiCo will use its Lay's, Gatorade and Pepsi brands to lead its association with the Eu ...

Tags: Marketing and Sponsorship, Europe, North America

06/10/15
New Aussie Rugby Jersey Slammed Online

There are "few things likely to incite the rage of rugby supporters quicker than a jersey re-design," according to Georgina Robinson of the SYDNEY MORNING HERALD. Except, that is, a Rugby World Cup jersey re-design, "which is 10 times more vulnerable to mass nostalgia and guaranteed to attract ...

Tags: Marketing and Sponsorship, Australia

06/10/15
FIFA: Sponsors Avoid Major Fallout

FIFA sponsors such as Visa, adidas, Coca-Cola and Budweiser appear to have "avoided major fallout" from FIFA's bribery scandal, according to Georg Szalai of the HOLLYWOOD REPORTER. More than a week after the arrest of high-level FIFA execs at a Zurich hotel, "American and British consumer perception ...

Tags: Marketing and Sponsorship, Europe

06/10/15
Companies Sponsor Several Clubs

A sponsorship of only one football club today has "become rare" in Brasileiro football -- smaller logos on several clubs' jerseys is "a rule that is becoming more and more common," according to Duda Lopes of MAQUINA DO ESPORTE. For example, the taxi app 99Taxis sponsors five Brasileiro sides, which ...

Tags: Marketing and Sponsorship, Brazil

06/10/15
Marketplace Roundup

Bundesliga side Borussia Dortmund "has reportedly extended its deal with South Korean tire company Hankook." The company agreed to a new two-year deal through '16-17. Hankook will remain a second-tier, Champion Partner of the club and pays an estimated €1.2M ($1.35M) annually ( SPONSORs, 6/9 ...

Tags: Marketing and Sponsorship

06/09/15
Enterprise Inks Deal With Europa League

Enterprise Rent-A-Car will become a global partner of the UEFA Europa League, according to a source close to the deal. The U.S.-based car rental company will sign a three-year deal with European football's governing body for the '15-18 rights cycle. As an official partner of the UEFA’s second ...

Tags: Marketing and Sponsorship, Europe, North America

06/09/15
SSE Becomes Women's FA Cup Sponsor

The Women's FA Cup has a new partner after agreeing to a four-year title sponsorship deal with energy firm SSE. The tournament is the largest cup competition for female footballers in England, with 259 teams entering the '14-15 installment. The agreement with SSE marks another step forward in raisin ...

Tags: Marketing and Sponsorship, United Kingdom

06/09/15
ManU Is First Billion-Dollar Football Brand

A report by Brand Finance reveals that ManU has become "the world's first billion-dollar footballing brand," with Man City and Chelsea performing better than Arsenal, according to Tom Edwards of the London TELEGRAPH. The Brand Finance list, which measures a team's "brand power" and its ability to m ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug