Featured Story

Football League Agent Fees Fall By 18% During '13-14 Season

Published in SportsBusiness Daily Global on 08 / 29 / 14

The latest publication of Football League clubs' spending on agents' fees has revealed that clubs committed a total of £17.7M to agents during the '13-14 season, a reduction of 18% on the previous year (£21.5M). Championship clubs accounted for £14.7M of the total, with League One ...

Read More

Tags: International Football, United Kingdom

More Stories

01/16/13
H&M Hopes To Score With Tennis Tie-Up

Swedish retail clothing company H&M signed a long-term partnership with world No. 6 tennis player Tomas Berdych. The Czech will work with the H&M design team on a tennis collection to be released at a later date. The partnership will see H&M clothing worn on court by a top-ranking tennis ...

Tags: Marketing and Sponsorship, Europe

01/16/13
Puma Named AFCON Official Fan Supplier

Puma has agreed to a partnership with the Orange Africa Cup of Nations, South Africa 2013 to become the official fan supplier. The partnership will see the first merchandise developed and distributed before the first fixture between South Africa and Cape Verde on Jan. 19 and will continue throughout ...

Tags: Marketing and Sponsorship, Africa

01/16/13
Marketplace Roundup

Carlsberg brewery has signed a three-year contract to replace Budweiser as the official beer of the Premier League through '16. The partnership will see Carlsberg receive use of official designations, match-day access and hospitality and content for online and social media channels ( Carlsberg ). .. ...

Tags: Marketing and Sponsorship

01/15/13
Nike Makes McIlroy Signing Official

Rory McIlroy has signed a multi-year agreement with Nike Golf, the company announced at a news conference in Abu Dhabi, UAE. McIlroy now represents Nike in clubs, ball, footwear, glove, apparel, headwear and accessories. He is making his debut as a Nike athlete this week at the Abu Dhabi HSBC Golf C ...

Tags: Marketing and Sponsorship, United Kingdom, North America

01/15/13
Azarenka Signs Multi-Year Red Bull Deal

World No. 1 tennis player Victoria Azarenka, of Belarus, has agreed to a multi-year endorsement deal with Red Bull, which makes her "the first tennis player signed by the beverage giant," according to Kristi Dosh of ESPN. The deal adds to Azarenka's "growing stable of corporate partners," which incl ...

Tags: Marketing and Sponsorship, Europe

01/15/13
Marketplace Roundup

The Australian Rugby Union announced Samsung as the new official mobile and tablet partner of the Qantas Wallabies, the men's national rugby union team. The partnership includes all consumer electronic devices across the Qantas Wallabies and Super Rugby competition until the end of '15 ( ARU ). ... ...

Tags: Marketing and Sponsorship

01/14/13
Adidas Unveils New Tennis Apparel Line

U.K. tennis player Laura Robson was "offered an unusual distraction" when she appeared on the world's first mirror tennis court created by adidas to promote its first collection of tennis attire by English fashion designer Stella McCartney, according to Liv Lee of the London DAILY MAIL. Robson was j ...

Tags: Marketing and Sponsorship, United Kingdom, Australia

01/14/13
NBA, Adidas Reveal London Partnership

The NBA and adidas have expanded their relationship to make the league's official global uniform and apparel provider the presenting partner of NBA London Live 2013. As presenting partner, adidas will have branding in-arena including two logos prominently featured on the court, and will also conduct ...

Tags: United Kingdom, Marketing and Sponsorship, NBA, Adidas

01/14/13
BMW To Sponsor FFR

BMW Replaces Renault As Official Automobile Partner Of French Rugby

Tags: Marketing and Sponsorship, Europe

01/14/13
Behind The Scenes At Aussie Open

When the players walk out on court in Melbourne for the Australian Open, "the sweat businesses put in to create the stage for the showdown" will still be visible, according to Gillian Duncan of THE NATIONAL. To whom the responsibility for all of the behind-the-scenes work falls "depends on the tourn ...

Tags: Australia, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug