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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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ManU, Toshiba Agree To Deal

ManU gets high-tech medical gear through deal with Toshiba Medical Systems.

Tags: Marketing and Sponsorship, United Kingdom

Marketplace Roundup

The Int'l Biathlon Union has extended its marketing rights contract with Infront Sports & Media for the IBU World Cup and the IBU World Championships Biathlon from '14-18. The contract will be implemented by Infront's subsidiary Infront Austria, located in Salzburg and led by Stefan Krauss and M ...

Tags: Marketing and Sponsorship

Olympians' Trademark Misued By Industry

Trademark registrants are "exploiting the popularity of successful domestic and overseas Chinese athletes" following the London Games by rushing to register the right to use their names, according to XINHUA. The business tactic "is increasingly being questioned in China." The practice is often refer ...

Tags: Marketing and Sponsorship, China

NRL club Extends Deal With Crown Casino

National Rugby League club Melbourne Storm's "cash windfall for the week" has risen $1.5M with Crown Casino signing as a major sponsor for a third year, according to Russell Gould of the HERALD SUN. Thursday's renewal "of Crown's only team sponsorship" is believed to be worth around $1M. The financi ...

Tags: Marketing and Sponsorship, Australia

EADS Partners With F1 Team Caterham

The Caterham F1 Team confirmed that EADS, the aerospace and defense group, has joined the team as an official partner. EADS logos will appear on the CT01 2012 race cars and across the whole team beginning with the Belgian Grand Prix. EADS comprises commercial and military aircraft maker Airbus, the ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

Unleash Solar To Power Adelaide

A-League Adelaide United FC has secured locally based solar company Unleash Solar as the club’s primary sponsor for the upcoming season.The company is committed to providing green alternatives for all Australian households at an affordable price while saving on their energy bills. In this toug ...

Tags: Australia, Marketing and Sponsorship

Coke Running FIFA Mascot Campaign

FIFA sponsor Coca-Cola "will inaugurate its communication plan" for the 2014 World Cup with a campaign created by advertising agency Wieden+Kennedy, according to Felipe Turlão of MEIO&MENSAGEM. The campaign created by the company's São Paulo office will allow Brazilians "to send su ...

Tags: Marketing and Sponsorship, Brazil

Deutsche Bank Stays With PGA Event

The PGA Tour announced Wednesday Deutsche Bank has formally extended its sponsorship of the Deutsche Bank Championship by four years through ‘16. The announcement comes as the tournament celebrates its 10th anniversary this week. Deutsche Bank has been title sponsor since the tournament's Labo ...

Tags: Marketing and Sponsorship, Europe

Rapha Agrees To Deal With Team Sky

Starting in Janunary, Rapha Performance Roadwear will become the official clothing provider of Sky Pro Cycling. Rapha will provide a complete range of clothing and accessories to dress Team Sky. The four-year deal will see Rapha develop a full collection of top-end, high-performance racing and train ...

Tags: Marketing and Sponsorship, Europe

Sony To Showcase Artists At World Cup

As one of FIFA's "six most important partnerships," Sony Music will take advantage of the 2014 World Cup to showcase its artists, according to Paulo Passos of UOL.com.br. The electronics company is "already working on a list" of artists for the World Cup anthem and the shows that will take place dur ...

Tags: Brazil, Marketing and Sponsorship, FIFA World Cup, Sony

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