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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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09/20/12
FIFA Makes Confederations Cup VIP Avaialable

VIP packages for the 2013 Confederations Cup "are already on sale," according to PORTAL2014.gov.br. FIFA's hospitality rights holder MATCH Hospitality is responsible for the sale of the different packages, "which are available to companies, families and individuals." The packages range in price from ...

Tags: Brazil, FIFA Confederations Cup, Marketing and Sponsorship

09/20/12
Marketplace Roundup

As Panasonic Corp. "restructures due to financial problems," the Japan Basketball League team Panasonic Trians, which has been "considered one of the pillars of the sport" in Japan for decades, will dissolve after the '12-13 season ( JAPAN TIMES, 9/19 ). ... German Hockey League (DEL) club EHC Red ...

Tags: Marketing and Sponsorship

09/19/12
Survey: Nike Most Desirable Client

Research commissioned by The Talent Business revealed that Nike is the brand creatives at U.K. agencies "would most like to work with," ahead of Google and Coca-Cola favored second and third, respectively, according to Matthew Chapman of MARKETING MAGAZINE. In contrast, no senior U.K. execs in the a ...

Tags: Marketing and Sponsorship, United Kingdom

09/19/12
Centauro To Sponsor Superclássico

Sportswear company Centauro will sponsor the home and away Superclássico das Américas football series between Brazil and Argentina, according to PARANASHOP.com.br. The two games "between the biggest rivals in South America" will take place Wednesday in Goiânia, Brazil and on ...

Tags: Marketing and Sponsorship, South America

09/19/12
Barça Teams Up With Euro Commission

FC Barcelona has reached an agreement with the European Commission to launch a campaign aimed at helping Europe’s 28 million smokers give up tobacco. "Quit Smoking with Barça" (quitsmokingwithbarca.eu) will harness the success of the European Commission’s “Ex-Smokers are Uns ...

Tags: Europe, Marketing and Sponsorship

09/19/12
Toshiba Is Glasgow Games New Sponsor

Toshiba TEC U.K. Imaging Systems has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games. The company has been named official office automation supporter of the event and its products will be at the heart of the office facilities in the Games' Main Press Centre, venue press ce ...

Tags: Marketing and Sponsorship, United Kingdom

09/19/12
Marketplace Roundup

Second Bundesliga club FC Kaiserslautern extended its sponsorship deal with energy company Pfalzwerke AG for another two years. The exclusive sponsorship includes ad space on boards in camera view, cam carpets behind both goal lines, as well as logo presence inside the Fritz-Walter-Stadium and insid ...

Tags: Marketing and Sponsorship

09/18/12
Global Airline Sponsorship Reaches $515M

Global sponsorship from the airline industry has now reached $515M per year, according to a new report from Sponsorship Today. The 46-page report, which analyzes more than 260 deals across the world, shows that two carriers, Emirates and Etihad, account for almost half of the entire amount spent glo ...

Tags: Marketing and Sponsorship

09/18/12
ManU Announces New Deal With Yanmar

ManU has agreed to a three-year global partnership with Yanmar, Japan’s leading engineering company. The company is one of the world’s leading engine manufacturing companies: It has a greater than 60% share in the world’s sail-boat engine market and produces more than half of all s ...

Tags: Marketing and Sponsorship, United Kingdom

09/18/12
'Man Of The Match' Trademark For Sale

Bookies and sports pundits have been using the phrase "man of the match" to heap praise on the best player in a match for years, "but they may soon have to pay for the privilege," according to Katherine Rushton of the London TELEGRAPH. OFS Group, the intellectual property company that registered the ...

Tags: Marketing and Sponsorship

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