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Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

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Tags: Marketing and Sponsorship, Europe

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09/21/12
Billiat Signs New Deal With Adidas

Zimbabwe and Ajax Cape Town winger Khama Billiat "scaled new heights in his growing international profile" when he recently secured a three-year endorsement deal from adidas, according to Petros Kausiyo of the ZIMBABWE HERALD. Billiat becomes the first Zimbabwean player to get an endorsement from adidas, with the int'l company having previously chosen to "only chip in with once-off sponsorship packages." The deal means he will be featured on some of adidas' commercials as well as its various social responsibility programs. Billiat will become the local face of adidas as it seeks "to penetrate the Zimbabwean market."

Tags: Marketing and Sponsorship, Africa

09/21/12
Red Bull Benefits From AT&T Partnership

F1 team Red Bull Racing has been "benefiting from its sponsorship deal with U.S. telecoms company AT&T," according to Mario Fritzsche of MOTORSPORT-TOTAL.com. Red Bull and AT&T started their partnership in May, and Team Principal Christian Horner acknowledged that "this partnership has been ...

Tags: Marketing and Sponsorship, Europe

09/21/12
Nissan Retains Yokohama Stadium Rights

Automaker Nissan is expected to extend its naming-rights contract for Nissan Stadium in Yokohama, Japan, according to KYODO. Nissan will retain the rights to name the 72,000-seat stadium, which was previously called Int'l Stadium Yokohama. Nissan Stadium is home of the Yokohama F. Marinos profession ...

Tags: Marketing and Sponsorship, Japan

09/21/12
Marketplace Roundup

Bundesliga club Schalke 04 extended its sponsorship deal with car manufacturer Volkswagen for another three years. VW, which has been a partner of the club since '08, has provided Schalke 04 with more than 80 vehicles ( VW ). ... Brasileiro club Vasco agreed to a one-game sponsorship deal with Banco ...

Tags: Marketing and Sponsorship

09/20/12
PSG Close To Record Deal

Ligue 1 Paris St. Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a record  €100M ($130M) annual sponsorship deal, according to the AFP. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and ...

Tags: Europe, Marketing and Sponsorship

09/20/12
Badminton Player Signs $7.4M Deal

Badminton player Saina Nehwal signed a three-year deal worth Rs 40 crore ($7.4M) with sports management firm Rhiti Sports, according to Shivani Naik of the INDIAN EXPRESS. The deal makes Nehwal "the highest paid non-cricketer" from India, as well as one of the world's top earners in the sport. Chine ...

Tags: Marketing and Sponsorship, India

09/20/12
England Rugby Unveils New Kits

England rugby ended its long association with Nike on Wednesday when its "new Canterbury kits were unveiled" ahead of November's autumn internationals, according to Nick Pearce of the London TELEGRAPH. The home kit of all-white shirt and shorts and blue socks represents what Canterbury describe as a ...

Tags: Marketing and Sponsorship, United Kingdom

09/20/12
Canterbury Sponsor Gives $100,000

National Rugby League club Canterbury will receive a A$100,000 ($104,800) check from major sponsor Jaycar Electronics as a result of "a promise made over a boozy preseason lunch," according to Chris Barrett of the SYDNEY MORNING HERALD. Jaycar Electronics Managing Dir Gary Johnston was "so convinced ...

Tags: Marketing and Sponsorship, Australia

09/20/12
Investec Renews Tottenham Sponsorship

Specialist bank and asset manager Investec has renewed its shirt sponsorship with Premier League side Tottenham Hotspur for another year. Investec will be displayed on the Tottenham Hotspur shirts for the first time this season on Thursday when Tottenham hosts Lazio for the clubs’ opening matc ...

Tags: Marketing and Sponsorship, United Kingdom

09/20/12
FIFA Makes Confederations Cup VIP Avaialable

VIP packages for the 2013 Confederations Cup "are already on sale," according to PORTAL2014.gov.br. FIFA's hospitality rights holder MATCH Hospitality is responsible for the sale of the different packages, "which are available to companies, families and individuals." The packages range in price from ...

Tags: Brazil, FIFA Confederations Cup, Marketing and Sponsorship

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