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AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

04 / 16 / 14

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja...

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Tags: Marketing and Sponsorship, Europe

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10/01/12
Marketplace Roundup

South Korean Swimmer Park Tae-hwan's management agency of five years said that "it will not retain the freestyler after their current contract expires at the end of this month." The sports management wing of South Korea's top mobile carrier SK Telecom said that it has decided to not renew its sponso ...

Tags: Marketing and Sponsorship

09/28/12
Swiss Watchmakers Feud At Ryder Cup

One Ryder Cup battle is "shaping up to be more acrimonious than any golf match," according to Doug Ferguson of the AP. That's because two Switzerland watch companies are feuding. Last year, the PGA of America abruptly ended its 17-year sponsorship with Rolex and signed a five-year deal with Omega, " ...

Tags: Marketing and Sponsorship

09/28/12
ACB, KIA Extend Sponsorship Deal

The Spanish Basketball League (ACB) and automaker Kia have agreed to extend their partnership for another three years. With the new agreement, Kia will be the official sponsor of all ACB competitions until '15. The deal also makes Kia the official car of all ACB competitions. The partnership between ...

Tags: Europe, Marketing and Sponsorship

09/28/12
Marketplace Roundup

Singapore Airlines has been named the official airline of the Singapore Indoor Stadium in a deal brokered by World Sport Group. The sponsorship includes the airline's signage throughout the SIS and branding opportunities on the stadium's website. The airline also has the right to feature the SIS eve ...

Tags: Marketing and Sponsorship

09/27/12
London Mascots Don't Pull Their Weight

British toymaker Hornby “suffered dire sales in their London 2012 merchandise this summer,” sending the company’s shares "tumbling by more than a third,” according to James Thompson of the London INDEPENDENT. A key problem is “understood to have been a distinct lack of ...

Tags: Marketing and Sponsorship, United Kingdom

09/27/12
BMW Renews Contract For Dubai

BMW has signed a new three-year deal to sponsor the final event on The European Tour’s Race to Dubai. As official car provider, the sponsorship will be activated by BMW's Dubai importer, AGMC, Sharjah and the Northern Emirates, which will supply 48 chauffeur-driven BMW 7 Series for the transpo ...

Tags: Marketing and Sponsorship, Middle East

09/27/12
Ryder Cup Merchandise Sales Boom

The Ryder Cup begins Friday in Medinah, Ill., and merchandise sales on Shop.PGA.com are at record levels. Site visits per day are up 186% and sales have already exceeded any prior year. Sales during the final round of the PGA Championship on Aug. 12 and the Monday following the event resulted in the ...

Tags: Marketing and Sponsorship

09/27/12
QREC Re-Signs Oil Company

Qatar Petroleum has extended its association with the Qatar Arabian World Cup "by signing a sponsorship deal for another year" with the Qatar Racing and Equestrian Club, according to the GULF TIMES. QP Public Relations and Communication Head Mohamed Rashid Ali al-Khater and QREC Chair Sheikh Mohamme ...

Tags: Marketing and Sponsorship, Middle East

09/27/12
Betfair Silences U.S. Golf Fans

The European Ryder Cup team is certain to face a "partisan crowd" when they step up to the tee box Friday for the first day of the Ryder Cup against their American rivals in Medinah, Ill., according to the London DAILY MAIL. However, in a bid to prevent the locals from unsettling the likes of Rory M ...

Tags: Marketing and Sponsorship, United Kingdom, North America

09/27/12
Real Madrid Extends Adidas Deal

Real Madrid has agreed to extend its contract with kit supplier adidas through the '19-20 season, according to MARCA. The deal will continue to see the German company supply the kits for all of Real Madrid's teams ( MARCA, 9/26 ). DEFENSACENTRAL.com reported that the club will receive €40M ($ ...

Tags: La Liga, Europe, Marketing and Sponsorship

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