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Renault Sports Launches #EnterTheZone Campaign Ahead Of Melbourne Grand Prix

Published in SportsBusiness Daily Global on 03 / 24 / 17

Renault Sport is using the first Formula 1 Grand Prix of the ’17 season to launch #EnterTheZone, a campaign created by We Are Social to promote Renault Sport’s F1 and Formula E teams and Renault Sport Cars brands. For the launch, the agency developed a long-format branded film, &ldq...

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Tags: Europe, Marketing and Sponsorship

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10/09/15
Marketplace Roundup

A-League side Western Sydney Wanderers announced that Pepper Group will remain as a senior partner for another three seasons. The long-term commitment will see Pepper Group remain on the Wanderers Hyundai jersey sleeve for the next four seasons with news still to come for an exclusive members offer ...

Tags: Marketing and Sponsorship

10/08/15
VW Set To Examine Football Sponsorships

Volkswagen CEO Matthias Müller "has called for radical cost saving measures following the emissions test scandal," according to Frieder Schilling of SPONSORs. All of the company's investments "will be examined, including football sponsorships." Asked about the company's investment in Bundesliga ...

Tags: Marketing and Sponsorship, Europe

10/08/15
Cardiff Devils Sign With Icetime.TV

British Elite Ice Hockey League club Cardiff Devils announced Icetime.tv as its main shirt sponsor for '15-16, according to Terry Phillips of WALES ONLINE. The Welsh-based company will deliver ice hockey content through its online channel, "with fans able to watch live streams from matches."&nb ...

Tags: Marketing and Sponsorship, United Kingdom

10/08/15
HSV Renews Shirt Deal With Emirates

Bundesliga side Hamburg SV "has renewed its shirt sponsorship deal with Emirates until '19," according to the DPA. The Dubai-based airline "extended its contract, which was set to expire at the end of the season, for another three years until June '19." Emirates has been the club's shirt sponsor sin ...

Tags: Marketing and Sponsorship, Europe

10/08/15
Leaders: Omnigon Signs With Infront

Digital media consultancy Omnigon has struck a broad-based strategic partnership with Infront Sports & Media, a prominent Swiss-based sports marketing company. In the deal, the pair will collaborate on joint projects, particularly internationally, and offer a combined solution to sports rightsho ...

Tags: Marketing and Sponsorship, Europe

10/08/15
Steaua Bucharest Partners With NetBet

Romanian side Steaua Bucharest "signed a new sponsorship deal with NetBet," according to SOCCEREX. The one-season agreement "comes after NetBet became the first gaming, betting and poker site to secure a licence in Romania." The partnership "will be activated across multiple platforms, including 'on ...

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10/08/15
Marketplace Roundup

Holland's Eredivisie renewed its football supply partnership with Derbystar for the next four seasons. The league agreed to an extension with Deventrade, the parent company of Derbystar and distributor Sportdirect.com, that will see the Derbystar Brillant APS "used as its official and exclusive ...

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10/07/15
Brands Play Down Losses Of England Exit

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10/07/15
Griffith Univ. To Sponsor 2018 CWG

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