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Dyke Says FA Will Not Bid For FIFA Events As Long As Blatter Is In Power

Published in SportsBusiness Daily Global on 07 / 23 / 14

Sepp Blatter’s power over FIFA is like that of North Korean dictator Kim Jong-Un, according to FA Chair Greg Dyke, who has called on football’s int'l governing body to introduce fixed terms of office for FIFA’s top execs and said the FA will not bid to host FIFA tournaments as long...

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Tags: International Football, United Kingdom

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Yamaha Signs New Title Sponsorship Deal

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Tags: Marketing and Sponsorship, Europe

Korean Noh Signs With Nike Golf

Emerging South Korean golfer Noh Seung-yul signed a multi-year deal with Nike Golf on Tuesday, according to Kang Seung-woo of the KOREA TIMES. Nike Golf Korea did not release the terms but said that the contract "is speculated to be for at least three years." The deal will see the 21-year-old use Ni ...

Tags: Marketing and Sponsorship, Asia

Nike Expected To Announce McIlroy Deal

Rory McIlroy "cleared the decks" for his expected multimillion-dollar deal with Nike by announcing the end of his five-year relationship with luxury hotel group Jumeirah, according to Roger Blitz of the FINANCIAL TIMES. Nike is gearing up for an announcement, expected next week, that the "hottest ta ...

Tags: Marketing and Sponsorship, Europe

Marketplace Roundup

Juventus has announced a new partnership with Energy Trade International. Under the new deal, the company's logo will be displayed on pitch-side LED screens, interview backdrops and across the club's various communication platforms ( Juventus ). ... Swiss-based insurance company Zurich Versicherung ...

Tags: Marketing and Sponsorship

Atlético Madrid To Sign Shirt Deal

La Liga club Atél tico Madrid "will make official in the coming days" a sponsorship deal worth €12M ($15.8M) annually with Azerbaijan’s tourism authority, according to Manel Bruña of MUNDO DEPORTIVO. The agreement "is practically closed" and will see Azerbaijan’s tour ...

Tags: Marketing and Sponsorship, La Liga, Europe

Tony Parker Leaves Nike For Peak

NBA San Antonio Spurs G Tony Parker is leaving Nike for Chinese sportswear company Peak in a deal worth between €2M ($2.6M) and €3M ($4M) annually, according to Marc Limacher of SPORTUNE. Parker was receiving between €800,000 ($1.05M) and €1M ($1.32M) a year from Nike to wear its ...

Tags: Marketing and Sponsorship, North America

Madrid Extends Chinese Distribution Deal

Real Madrid and digital information security company WISeKey reavealed the extension of an agreement signed last year for the exclusive distribution rights of the club's mobile content in China for the '12-13 season. Under the agreement, WISeKey and its Chinese partners will help Real Madrid monetiz ...

Tags: Marketing and Sponsorship, Europe

Rapha Launches New Team Sky Kit

British clothing manufacturer Rapha has launched a new team kit for Team Sky cycling, as well as 60 items of Sky-branded clothing and accessories, according to Nigel Wynn of CYCLING WEEKLY. Sky has signed Rapha "to produce its team kit for the next four years," and the company launched its replica k ...

Tags: Marketing and Sponsorship, United Kingdom

PSG Chief Confirms QTA Deal

Ligue 1 club Paris St. Germain President Nasser Al-Khelaifi confirmed an image deal between the Parisian club and the Qatar Tourism Authority is in the works, according to FRANCE 3. Al-Khelaifi said, "We are negotiating this contract with QTA. We will make it official this month or in February. This ...

Tags: Marketing and Sponsorship, Europe

Waterhouse Lands $52M NRL Deal

Bookmaker Tom Waterhouse "has blown his competitors out of the water to become the new gambling partner of the National Rugby League in a deal worth close to A$50M ($52M)," according to Chris Roots of the SYDNEY MORNING HERALD. Waterhouse reportedly "paid many times the existing partnership deal hel ...

Tags: Marketing and Sponsorship, Australia

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