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JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

04 / 25 / 14

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children bet...

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Tags: Marketing and Sponsorship, Europe

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10/10/12
ManU And Real Madrid Top Shirt Sales

ManU and Real Madrid have "sold an average of 1.4 million official replica shirts globally each of the past five years -- more than any other clubs in the world," according to Harris & Miller of SPORTINGINTELLIGENCE. The commercial giants of English and Spanish football wear kits made by Nike an ...

Tags: Marketing and Sponsorship, Europe

10/10/12
Hong Kong Wants Swim Championships

Top swimming official Ronnie Wong Man-chiu is "confident of organising" a HK$95M ($12.3M) budget by Monday to enter a bid for the '16-18 world short-course championships, according to Chan Kim-wa of the SOUTH CHINA MORNING POST. Hong Kong Swimming Association Honorary Secretary Wong said that the as ...

Tags: Marketing and Sponsorship, Asia

10/10/12
Santos Looks To Renew Deal With Pelé

Brasileiro club Santos "is close to renewing" its partnership with Pelé to continue using his image, according to Mauro Zafalon of MAQUINADOESPORTE.com.br. With the contract extension, Santos will continue to have the authorization "to use its most-famous idol" in official initiatives. The ob ...

Tags: Brazil, Marketing and Sponsorship

10/10/12
Red Bull Keeps Marketing Train Moving

Austrian energy drink producer Red Bull has "managed to establish its brand as an integral part of extreme sports and competitive sports marketing," according to WIRTSCHAFTSBLATT.at. Austrian extreme athlete Felix Baumgartner's "daredevil" jump from out of space "could turn this status into a mythos ...

Tags: Marketing and Sponsorship, Europe

10/10/12
Sexing Up Women's Sport

Former England cricketer Ebony Rainford-Brent believes that "sexing up women's sport is key to attracting new female spectators and participants," according to the BBC. Rainford-Brent told BBC Sport that "more needs to be done to attract people to women's sport." She said, "You want women to be attr ...

Tags: Marketing and Sponsorship, United Kingdom

10/10/12
Li-Ning To Announce Wade Deal

Chinese sportswear brand Li-Ning will announce Wednesday morning in China that it has "officially signed" NBA Miami Heat guard Dwyane Wade. Wade said, "This is a great opportunity for me. I can either choose to stick to the status quo or be a trailblazer." It is certainly Li-Ning's "greatest effort ...

Tags: Marketing and Sponsorship, North America, China

10/10/12
Marketplace Roundup

Real Madrid extended its partnership with healthcare company Sanitas for three more season. The two organizations have been working together since '08 ( Real Madrid ). ... The Ivorian Football Federation (FIF) has reached a sponsorship agreement with supermarket chain PROSUMA-Sococé. At the p ...

Tags: Marketing and Sponsorship

10/09/12
Wonga, Newcastle In Sponsorship Talks

Short-term loans company Wonga "is in talks over a shirt sponsorship deal" with Premier League football club Newcastle United, according to Ben Martin of the London TELEGRAPH. The "controversial company" is in discussions to become Newcastle’s next shirt sponsor in a deal that "is expected to ...

Tags: Marketing and Sponsorship, United Kingdom

10/09/12
European Shirt Sponsorships Top Record

A study revealed that European football clubs have "broken the €500M ($649M) mark for shirt sponsorship deals for the first time," according to Arne Richter of the DPA. The study, conducted by sport marketing company Sport+Markt, showed that Europe's top football leagues have generated a total ...

Tags: Marketing and Sponsorship, Europe

10/09/12
Adidas To Send Flamengo Official Proposal

Brasileiro club Flamengo's board of directors will receive "in the upcoming days" a 10-year sponsorship proposal from adidas that could be worth as much as R$465M ($228.9M), according to Braga and Mendes of LANCENET.com.br. The club will receive R$35M ($17.2M) starting in '13 with the amount increas ...

Tags: Brazil, Adidas, Marketing and Sponsorship

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