Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

10/08/12
Superclassico Snafu A Sponsor Headache

The cancellation of the Superclassico das Americas return leg has "turned into a major headache" for all the sponsors that invested in the game, according to Daniel Zalaf of MAQUINADOESPORTE.com.br. Last week's match between Argentina and Brazil in Resistencia, Argentina, had to be called off due to ...

Tags: South America, Marketing and Sponsorship

10/08/12
Bundesliga Close To Sign New Sponsorship

The German Football League (DFL) "is close to signing a new million-euro deal with logistics company Hermes," according to BILD. The logistics company "will reportedly become the league's sleeve sponsor starting on Jan. 1." The deal "will allegedly bring in €7-8M ($9.1-10.4M) annually," which w ...

Tags: Marketing and Sponsorship, Europe

10/08/12
Marathon Nets Millions In Sponsorship

Standard Chartered Nairobi Int'l Marathon has "received a boost with 13 sponsors pledging KShs 43.7M ($515,900) worth of sponsorship," according to KBC NEWS. The title sponsor, Standard Chartered Bank, "confirmed that it will be spending KShs 80M ($941,000) in putting the event together this year." ...

Tags: Marketing and Sponsorship, Africa

10/08/12
Beşiktaş Istanbul Partners With IMG

Beşiktaş Football Investments Co. Inc. and IMG Doğuş signed a letter of intent to develop sports, fashion and art projects in Istanbul. It marks the first major initiative undertaken by the IMG Doğuş Joint Venture. IMG Chair and CEO Michael Dolan, representing the IMG Doğuş Joint Venture, and B ...

Tags: IMG, Marketing and Sponsorship, Europe

10/08/12
San Lorenzo Changing Top Sponsors

Argentinian top flight club San Lorenzo "looks to be radically changing its marketing plan" in search of more exposure in the Argentinian market, according to MAQUINADOESPORTE.com.br. Club management announced the entrance of truck manufacturer Iveco as a top sponsor replacing security company La Nu ...

Tags: South America, Marketing and Sponsorship

10/08/12
BVB Merchandise Vending Machine

Bundesliga club Borussia Dortmund (BVB) "has become the first German football club to set up a merchandise vending machine," according to Tobias Großekemper of RUHRNACHRICHTEN.de. The vending machine, which is located at the Dortmund Airport, is stocked with the club's 20 most sought-after mer ...

Tags: Marketing and Sponsorship, Europe

10/08/12
Marketplace Roundup

Belgium Pro League club Standard de Liege has agreed to a sponsorship deal with online betting company Unibet. The company becomes the "official betting partner" of Standard de Liege ( WALFOOT.be, 10/5 ). ... German Hockey League (DEL) club Augsburg Panther agreed to a new partnership with digital ...

Tags: Marketing and Sponsorship

10/05/12
Toulouse Gets Original For Sponsorships

Ligue 1 club FC Toulouse "has to use its imagination" if it wants to bring in new financial partners, according to Gilles Souillés of LA DEPECHE DU MIDI. Although longtime partner Orange extended its deal with the club, the end to construction company Idec's sponsorship, which brought the clu ...

Tags: Ligue 1, Marketing and Sponsorship, Europe

10/05/12
Gillette Partners With Tunisian Football

Gillette "has partnered" with the Tunisian Football Federation (FTF) to become the official team sponsor, according to ESPACEMANAGER.com. The sponsorship agreement runs through Oct. '13. It is the first time in Gillette's history that it has signed "such a sponsorship deal with a national team from ...

Tags: Africa, Marketing and Sponsorship

10/05/12
Global Sponsorships And Events Strategies

Marketing to a global audience through sports sponsorships involves a three-tier strategy, said SAP Exec Chris Burton: the league, the tournament and the individual. Most important to this strategy is keeping a consistent message across all three tiers and all markets around the world, he added d ...

Tags: Marketing and Sponsorship, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug