Featured Story

TalkTalk Pledges To Pass On Price Cuts To Customers In BT's Broadband

Published in SportsBusiness Daily Global on 09 / 19 / 14

TalkTalk "has pledged to cut the price of fibre broadband for customers should regulatory proposals over access to BT’s network force the former telecoms incumbent to lower the wholesale cost," according to Daniel Thomas of the FINANCIAL TIMES. TalkTalk CEO Dido Harding said that "prices for f...

Read More

Tags: Media, United Kingdom

More Stories

04/02/13
Bajaj Allianz To Sponsor Mumbai Indians

Private sector insurer Bajaj Allianz "may soon join the corporate bandwagon" sponsoring the Indian Premier League "as a principal sponsor of the Mumbai Indians team," according to the PTI. The deal would mark Bajaj Allianz Life Insurance’s second IPL sponsorship, "after being one of the foundi ...

Tags: Marketing and Sponsorship, India

03/29/13
Infiniti Signs Vettel As Performance Dir

Luxury car maker Infiniti has signed F1 driver Sebastian Vettel "as its director of performance," according to Alex Brownsell of MARKETING MAGAZINE. Vettel "made the headlines this week after disobeying team instructions by overtaking fellow Infiniti Red Bull Racing driver Mark Webber to win the Mal ...

Tags: Marketing and Sponsorship, United Kingdom

03/29/13
Marussia Signs Sponsorship Deal

Russian sports car manufacturer Marussia hopes to take advantage of Russia's growing interest in F1 and boost its "tight budget" after signing a sponsorship deal with a Russian betting company on Thursday, according to Gennady Fyodorov of REUTERS. Team CEO Andy Webb did not reveal the financial d ...

Tags: Europe, Marketing and Sponsorship

03/29/13
Marketplace Roundup

ME Bank announced a new partnership with Football Federation Australia. ME Bank has entered into a three-year sponsorship deal with FFA to become the official banking partner of the Hyundai A-League and the official banking partner of FFA’s Grassroots Football Program. FFA, in collaboration wi ...

Tags: Marketing and Sponsorship

03/28/13
Usain Bolt Endorsing Samsung Camera

Samsung has selected Usain Bolt as global endorser for the company's newest product, a mirrorless camera called the Smart Camera NX300. Samsung will also be working with the Usain Bolt Foundation to host the NX Junior Photographers project in Bolt's native country, Jamaica. The project will provide ...

Tags: Marketing and Sponsorship, North America

03/28/13
Puma Terminates Uganda Contract

Sports manufacturer Puma has "reportedly terminated" its contract as the official suppliers of sports kits to Uganda, according to Katende & Bakama of NEW VISION. Most of the kits offered to the country ahead of major events "have not been used for their intended purpose." Officials "usually tak ...

Tags: Africa, Marketing and Sponsorship

03/28/13
Herbalife Partners With Spartak

Herbalife has extended its deal as the official nutrition partner of Russian Premier League club Spartak Moscow for the '13-14 season. Herbalife will continue to provide the club with all its sports nutrition products. The company's logo will be featured on the players' shirts during Russian league ...

Tags: Marketing and Sponsorship, Europe

03/28/13
Bundesliga Extends Deal With SPORTFIVE

DFL Sports Enterprises, which is responsible for all domestic and int'l sales of commercial rights of the Bundesliga, has extended its partnership with sports marketing company SPORTFIVE for an additional four years. SPORTFIVE will be in charge of defined advertising performances surrounding the lea ...

Tags: Marketing and Sponsorship, Europe

03/28/13
Marketplace Roundup

The Basketball Bundesliga (BBL) has agreed to a new long-term partnership with digital solutions company apareo. The BBL will launch a new online presence starting with the '13-14 season. Apareo will be in charge of the design of the league's new website as well as function as its application servic ...

Tags: Marketing and Sponsorship

03/27/13
Coke Extends Olympics Legacy Push

Coca-Cola Great Britain has "extended its partnership" with national sports charity Street Games for three years and is "launching a rejuvenated campaign to strengthen its legacy commitment to improving youth participation with sport" beyond London Games, according to Lara O'Reilly of MARKETING WEEK ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug