Featured Story

Serena Williams' Pregnancy Likely To Boost Sponsorship, Experts Say

Published in SportsBusiness Daily Global on 04 / 21 / 17

A pregnant Serena Williams makes the tennis player "even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products," sponsorship industry execs said, according to Ben Klayman of REUTERS. Williams, 35, on Wednesday confirmed her pregnancy. She...

Read More

Tags: Marketing and Sponsorship

More Stories

11/20/15
Ski Jumping Gold Medalists Found Agency

Ski jumping Gold Medal winners Martin Schmitt and Simon Ammann "have founded a sports marketing agency," according to Gabriel Wagner of SPONSORS. The two have become shareholders of ASP Sports Ammann Schmitt & Partner. The focus of the agency "will be in the areas of athlete management, marketin ...

Tags: Marketing and Sponsorship, Europe

11/20/15
Adidas, River Plate Renew Through '21

Adidas extended its partnership with Argentine first division side River Plate "with the most expensive kit deal in Argentinian football history," according to Tony Connelly of THE DRUM. The agreement extends the relationship between the two until '21 in a deal worth $60M, or $10M per season.&n ...

Tags: Europe, Marketing and Sponsorship

11/20/15
Adidas CEO Calls For Changes At FIFA

Adidas CEO Herbert Hainer said that FIFA "should set limits on the term and age of its future presidents" as it seeks to reform after a corruption scandal, according to Emma Thomasson of REUTERS. Hainer's comments are the first "concrete proposals for reform" from the German sportswear company ...

Tags: Europe, Marketing and Sponsorship

11/20/15
Football, Rugby, Cricket Big Business In SA

Sport is big business in South Africa, with the so-called “Big Three” -- football, rugby, and cricket -- being industries by themselves, and generating millions of rands in turnover annually, according to Adam Wakefield of MEDIA UPDATE. Through leagues and tournaments such as the Absa P ...

Tags: Marketing and Sponsorship, Africa

11/20/15
RFU Eases Financial Crisis

The "financial crisis that engulfed" the Russia Football Union "eased slightly with the announcement of gas company Novatek coming on board as a main sponsor," according to Paul Nicholson of INSIDE WORLD FOOTBALL. No figure "was announced for the deal" which will go through the end of '18. Russian S ...

Tags: Marketing and Sponsorship, Russia

11/20/15
Marketplace Roundup

Kia Motors Germany "will continue as the presenting partner of the Berlin Six-Days cycling event in '16." The South Korean car brand "has been the event's presenting partner for 10 years." Kia reportedly "pays a low six-figure sum" for the rights ( SPONSORs, 11/19 ). ... Halifax RLFC signed ...

Tags: Marketing and Sponsorship

11/19/15
Tokyo Sexwale Distributes Manifesto

Shirt sponsorship of national teams "could become a reality" if South Africa’s Tokyo Sexwale wins the FIFA presidency, according to David Owen of INSIDE THE GAMES. A 14-page manifesto distributed by the former anti-apartheid political activist turned mining tycoon includes a pledge to “s ...

Tags: Marketing and Sponsorship, Europe

11/19/15
Bentley Partners With Jockey Club

Bentley has become the official luxury car partner of The Jockey Club in a premium partnership announced Wednesday. Bentley is seeking to attract fans and supporters of British Racing through the new partnership, offering authentic experiences of Bentley models and opportunities for its customers to ...

Tags: Marketing and Sponsorship, United Kingdom

11/19/15
Marketplace Roundup

The Rugby Football League has appointed Essentially Group, part of CSM Sport & Entertainment, as its exclusive global commercial agency. The agency will be tasked with sourcing and negotiating a new principal partner for the England national team for next season. The England-New Zealand series a ...

Tags: Marketing and Sponsorship

11/18/15
McLaren F1 Loses Tag Heuer

Swiss watchmaker Tag Heuer "is to bring to an end its 30-year association with McLaren" come the end of the current F1 season and switch to rival Red Bull, according to Parkes & Rencken of AUTOSPORT. The brand has been featured on the team's cars since the MP4/4 of '85. In a "major cou ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug