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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Marketplace Roundup

The Spanish Football Federation (RFEF) and Nissan have agreed to a sponsorship deal until the 2014 FIFA World Cup in Brazil ( RFEF ). ... Asset Management company Amundi has extended its sponsorship of the Open de France golf tournament through '16 ( Amundi ). ... LNB Pro A club Le Mans SB has agree ...

Tags: Marketing and Sponsorship

10/15/12
AIG, New Zealand Rugby Sign Deal

American insurance firm AIG and the New Zealand Rugby Union have agreed to a five-and-a-half-year deal for AIG to sponsor six NZRU rugby teams: the All Blacks, Maori All Blacks, All Blacks Sevens, New Zealand Black Ferns (women’s fifteens), New Zealand Women’s Sevens and New Zealand Unde ...

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10/15/12
Bundesliga Gambling Money Under Threat

The football Bundesliga "fears to lose millions in sponsorship money from the gambling industry," according to Stefan Merx of the WALL STREET JOURNAL DEUTSCHLAND. Bayern Munich Marketing Dir Andreas Jung appraises the additional sponsorship money the 1st and 2nd Bundesliga could receive from the gam ...

Tags: Marketing and Sponsorship, Europe

10/15/12
Marketplace Roundup

IMG Worldwide has acquired a majority share in global provider of live sports data Enetpulse. Enetpulse, which is the worldwide distributor of official live scoring data for the ATP and the WTA, will become the data arm of IMG Media ( IMG ). ... The Indonesian Ministry of Tourism & Creative Econ ...

Tags: Marketing and Sponsorship

10/12/12
Chelsea, Grand Royal Whisky Partner

Chelsea FC has signed a deal with a Myanmar-based whiskey brand to become the club's official whiskey, according to John Reynolds of MARKETING MAGAZINE. The club claims it to be "the first time an advertising deal has been agreed between Myanmar and a western brand." The agreement involves Myanmar-b ...

Tags: Marketing and Sponsorship, United Kingdom

10/12/12
Canada Soccer Partners With Bell

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Tags: Marketing and Sponsorship, North America

10/12/12
Rubio Joins Adidas For $100M

Adidas and NBA Minnesota Timberwolves PG Ricky Rubio, of Spain, have agreed on a 12-year $100M partnership, according to ELCONFIDENCIAL.com. Reports of a possible deal first surfaced in the spring, but nothing had been made official until now. Adidas' two other big NBA stars under contract are Chica ...

Tags: Europe, Marketing and Sponsorship, North America

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Telkom Extends With PSL

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Tags: Africa, Marketing and Sponsorship

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Newcastle's Muslims Won't Boycott

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