Featured Story

Liverpool Unveils Two-Story Flagship Retail Outlet At Anfield

Published in SportsBusiness Daily Global on 08 / 18 / 17

Liverpool's new retail store at Anfield was unveiled this week after Graham Construction "completed the build and fit-out project on the site," according to Billy Wood of BDAILY. The construction firm completed the "turnkey development," provi...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

03/11/16
Sharapova Has Earned 'Benefit Of Doubt'

Maria Sharapova's racket sponsor Head announced it intends to extend its contract "with her following her failed drugs test," according to Ben Rumsby of the London TELEGRAPH. The sportswear company said that Sharapova had "earned the benefit of the doubt" for being caught taking performance-enh ...

Tags: Marketing and Sponsorship

03/11/16
Hyundai Partners With BCCI

Hyundai Motor India, the country’s largest passenger car exporter, "entered into a four-year on-ground sponsorship deal" with the Board of Control for Cricket in India, according to TELEVISION POST. Hyundai is the official partner of the BCCI "for all matches to be played over the period of fo ...

Tags: Marketing and Sponsorship, India

03/11/16
Mud House Wines To Sponsor Rugby Tour

The British & Irish Lions announced Mud House Wines will become an official sponsor of the '17 tour to New Zealand. The brand, made by the U.K.'s largest wine supplier, Accolade Wines, has grown to become the fifth largest New Zealand wine in the U.K ( Lions Rugby ). THE DRINKS BUSINESS's Lauren ...

Tags: Marketing and Sponsorship, New Zealand, United Kingdom

03/11/16
Softbank Partners With B. League

The B. League, Japan's professional basketball league, revealed on Thursday that Softbank Group Corp. "has become the circuit’s top partner," starting with the inaugural '16-17 season, according to JAPAN NEWS HEADLINES. The terms of the contract between Softbank and the league were not disclos ...

Tags: Marketing and Sponsorship, Japan

03/11/16
Marketplace Roundup

Bradley Wiggins ’ cycling team "is to be sponsored by Yorkshire wholesaler Yesss Electrical ." Wiggins "set up his team last year, aiming to further boost the sport" in the U.K. and the deal means that Yesss will become one of its main sponsors for the next three years. The firm’s bran ...

Tags: Marketing and Sponsorship

03/10/16
Tottenham In Kit Deal Talks With Nike

Tottenham is understood to be "deep in discussions" for Nike to become its next kit supplier in what would be at least a £30M ($43M)-a-year deal, according to Charles Sale of the London DAILY MAIL. The current contract with Under Armour, whose football expansion in the U.K. has "not happened a ...

Tags: Marketing and Sponsorship, United Kingdom

03/10/16
BetVictor New Sponsor For Cheltenham Open

BetVictor has been announced as "the new sponsor of the feature event at Cheltenham's Open meeting in November," according to SKY SPORTS. The fixture has been backed by Paddy Power since '03 and "is one of the highlights of the National Hunt season." As Paddy Power has yet to sign up to the British ...

Tags: Marketing and Sponsorship, Europe

03/10/16
Marketplace Roundup

Chinese Super League side Tianjin Teda announced financial services firm Home Credit Group as its first sleeve sponsor ahead of the '16 season. The deal will run for three years and "will see Home Credit’s logo appear on the sleeve of Tianjin Teda shirts during matchdays, and includes addi ...

Tags: Marketing and Sponsorship

03/09/16
Brands React To Sharapova's Failed Test

Maria Sharapova's sponsors "have taken action to suspend deals and even sever links with the former Wimbledon champion after she failed a drugs test at the Australian Open," according to Martyn Ziegler of the LONDON TIMES. Tag Heuer, the luxury watch manufacturer, said that it will not renew its spo ...

Tags: Marketing and Sponsorship, Russia, North America

03/09/16
VW Set To End Shirt Deal With 1860

German car manufacturer Volkswagen will end its shirt sponsorship deal with 2nd Bundesliga side 1860 Munich, according to Nils Lehnebach of SPONSORs. German newspaper "Handelsball" reports that VW will not renew its deal with 1860 Munich, which is set to expire after the season. VW has been the club ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug