Featured Story

David Beckham Stars In Sky Sports Ad Ahead Of '16-17 Premier League Season

Published in SportsBusiness Daily Global on 07 / 22 / 16

David Beckham experiences the excitement, drama and surprises of an entire football season in just 60 seconds in a new advertisement to promote the Premier League on Sky Sports. The advert, which was unveiled on Thursday, sees Beckham head off on a morning jog only to find himself running ...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

03/17/15
Marketplace Roundup

EZTrader announced that it has signed its first ever U.K. partnership deal with EPL side Everton. EZTrader will be the official online trading partner up to the end of the '16-17 season, with an option to extend the agreement beyond that date ( EZTrader ). ... Yorkshire Bank "has been announced as t ...

Tags: Marketing and Sponsorship

03/16/15
Pietersen Return Not A Game Changer

Should England cricket outcast Kevin Pietersen re-sign for Surrey to play T20 Blast cricket this year it is unlikely to boost sales, according to an exec of Surrey Country Cricket Club. Pietersen played for Surrey last year in the shortened version of the game and is rumored to be considering playin ...

Tags: Marketing and Sponsorship, United Kingdom

03/16/15
Fila Sponsors Junior Tennis Championship

Fila announced Friday its sporting equipment sponsorship of the Porto Alegre Junior Tennis Championship, which will begin Monday and "run until March 22," according to MKT ESPORTIVO. Considered the "most important in the youth category in Latin America," the tournament will celebrate its 32nd annive ...

Tags: Marketing and Sponsorship, Brazil

03/16/15
Formula 1 Teams Combining Forces

F1 "has been viewed as an anachronism, running on excess and fossil fuels," according to Kate Walker of the FINANCIAL TIMES. Much of this is "down to title sponsorship." However, things "may now be changing." McLaren CEO Ron Dennis "made waves" this year when he said, "Title sponsorship doesn't exis ...

Tags: Marketing and Sponsorship, Europe

03/16/15
Kia Motors Announces Two Partnerships

Kia Motors announced its "Platinum Sponsor" role for the 2015 Copa América Chile and a new partnership with National Rugby League side Canterbury Bulldogs, according to the FINANCIAL.The Copa América agreement "marks Kia's second consecutive sponsorship" of the tournament, having serve ...

Tags: Marketing and Sponsorship, South America, Australia

03/16/15
Marketplace Roundup

Jarryd Hayne "was set to be a poster boy for ANZ Stadium" before deciding to leave National Rugby League side Parramatta "to pursue his NFL dream." The venue "has some of the biggest names in sport on its books, including Israel Folau, Kieran Jack, Greg Inglis, Brett Emerton, Luke Brooks and Josh Re ...

Tags: Marketing and Sponsorship

03/13/15
TaylorMade Partners With We Are Social

Adidas "appointed We Are Social as the European social agency for its golf brand TaylorMade as it looks to implement a new editorial and art direction strategy," according to Natalie Mortimer of THE DRUM. The agency "will work with TaylorMade-Adidas Golf to produce creative ideas led by social think ...

Tags: Marketing and Sponsorship

03/13/15
NRL Side Manly To Lose Sponsor

The "bad news keeps coming" for National Rugby League side Manly with major sponsor Kaspersky, an antivirus software company, "expected to pull the pin at the end of the season," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sea Eagles "have already lost Daly Cherry-Evans and are b ...

Tags: Marketing and Sponsorship, Australia

03/13/15
PR Firm Ketchum Ends Work For Russia

Public relations firm Ketchum has "ended the bulk of its work" for the Russian Federation in the U.S. and Europe amid "continuing tensions between the country and Western governments," according to Washkuch & Nichols of PR WEEK. The Omnicom Group firm represented the Kremlin through its hosting ...

Tags: Marketing and Sponsorship, Russia

03/12/15
Dragon Racing To Be ‘Fully Sponsored’

Formula E team Dragon Racing is expecting to sell out its sponsorship inventory by the end of the series' inaugural ’14-15 season. The team, which is owned by Jay Penske, has been able to attract interest from a number of potential sponsors as the series makes its U.S. debut this Saturday in M ...

Tags: Marketing and Sponsorship, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug