Featured Story

Fernando Alonso Reportedly Tells Ferrari He Wants To Leave Team At The End Of '14

Published in SportsBusiness Daily Global on 09 / 23 / 14

Scuderia Ferrari driver FERNANDO ALONSO "has reportedly told the Italian team that he intends to leave the squad at the end of the season," according to KRONE. Italy's "Gazzetta dello Sport" reported that Alonso "has informed the team of his intentions after he set conditions that were unacceptabl...

Read More

Tags: People and Pop Culture, Europe

More Stories

04/05/13
Samsung Opts Out Of Diamond League

Samsung has “opted not to renew its deal” with the Int'l Association of Athletics Federation’s Diamond League “for the forthcoming season, leaving the world governing body with precious little time to find a replacement before action gets underway,” according to Simon H ...

Tags: Marketing and Sponsorship, United Kingdom

04/05/13
Centerplate Acquires The Lindley Group

U.S. food vendor Centerplate, an event hospitality partner at North American sports stadiums, entertainment venues and convention centers, has merged with U.K. hospitality-services provider The Lindley Group. Terms of the deal were not disclosed. Jointly, the new company will continue to provid ...

Tags: Marketing and Sponsorship, United Kingdom, North America

04/05/13
Murray Signs Deal With XIX Globosport

Andy Murray's management team, XIX Entertainment, has "announced an intriguing new partnership" with Indian tennis standout Mahesh Bhupathi's management company, Globosport, to "explore business opportunities in China and India," according to Kevin Mitchell of the London GUARDIAN. Murray "is the fir ...

Tags: Marketing and Sponsorship, Asia

04/05/13
HTC Partners With Sky Deutschland

Mobile phone producer HTC, which recently signed a sponsorship deal with the UEFA Champions League, "agreed to a partnership with Sky Deutschland," according to Manuel Weis of QUOTENMETER. Sky's ad agency Sky Media Network revealed Wednesday the "goal of the partnership is the activation of HTC's 'O ...

Tags: Marketing and Sponsorship

04/05/13
ISU To Lose Main Speed Skating Sponsor

The Int'l Skating Union "will lose its main sponsor for speed skating, Dutch energy company Essent, after the 2014 Sochi Winter Games," according to the SID. Essent revealed Wednesday that "it will not extend its sponsorship deal with the organization, which is set to expire in March." Ess ...

Tags: Marketing and Sponsorship, Europe

04/05/13
Marketplace Roundup

Icons.com will launch a trading card collection featuring Barcelona footballer Lionel Messi on April 12. Each pack of cards costs £0.75 ($1.14) and will contain five glossy picture cards of Messi, with a total of 104 cards in the collection. The cards will also give fans a chance to win&n ...

Tags: Marketing and Sponsorship

04/04/13
Pepsi Inks New 5-Year, $73M IPL Deal

Pepsi "is betting on India’s annual cricket tournament to arrest at least five years of decline in market share and close the gap with leader Coca-Cola" in the South Asian nation’s soft drink market, according to Adi Narayan of BLOOMBERG. Pepsi India Beverage Marketing at Purchase VP Dee ...

Tags: Marketing and Sponsorship, India

04/04/13
Arsenal Signs Partnership With Telkomsel

Arsenal FC has agreed to a partnership with Indonesian mobile phone service operator Telkomsel making it the official mobile network of Arsenal in Indonesia. The partnership will see Telkomsel support the club's visit to Jakarta in July. Telkomsel's 125 million customers will be given exclusive acce ...

Tags: Marketing and Sponsorship, United Kingdom

04/04/13
Mastercard Uses Mascots In Campaign

MasterCard will release a campaign during next week's UEFA Champions League quarterfinals "highlighting its role sponsoring player mascots for the first time," according to James Swift of MARKETING MAGAZINE. The work, "a series of 12 chronological idents," was created by ad firm McCann London, which ...

Tags: Marketing and Sponsorship, Europe

04/04/13
Chinese Super League, Carlsberg Partner

The world's fourth-biggest brewer, Carlsberg, will be the exclusive beer partner of the Chinese Super League through '16. Carlsberg China has teamed with IMG Worldwide to help promote the brand in its country. Financial terms of the transaction were not disclosed. CSL GM Zhu Qilin said, "The CSL nee ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug