Featured Story

National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

Read More

Tags: Leagues and Governing Bodies, Australia

More Stories

05/14/13
Caixa Agrees To Deal With Coritiba

Caixa Econômica Federal "has further enhanced its presence in Brazilian club football" by agreeing a one-year deal to become the new main shirt sponsor of Brasileiro club Coritiba, according to SOCCEREX. The agreement with government-owned financial institution Caixa is worth a reported R$6M ( ...

Tags: Marketing and Sponsorship, Brazil

05/13/13
Budweiser Airs Fan Film Ahead Of FA Cup

FA Cup sponsor Budweiser showcased "a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream" over the '12-13 tournament, according to Gemma Charles of MARKETING MAGAZINE. The "use of a 120-second ad slot, normally reserved for its World Cup and Super Bowl adve ...

Tags: Marketing and Sponsorship, United Kingdom

05/13/13
Marketplace Roundup

Bundesliga club Werder Bremen "has extended its sponsorship deal with Austrian tourism company Zillertal Tourismus GmbH for another three years" until '15-16. An important part of the deal "is the club's summer training camp in the Zillertal region." The deal also includes "ads on boards at club hom ...

Tags: Marketing and Sponsorship

05/10/13
Waitrose To Sponsor England Cricket

The England Cricket team "will be sponsored by U.K. grocery chain Waitrose" for three years starting in '14, according to Bob Bensch of BLOOMBERG. Waitrose, part of John Lewis Partnership Plc, "will have its logo on all England teams' apparel, advertisements on the cricket grounds and access to team ...

Tags: Marketing and Sponsorship, United Kingdom

05/10/13
Marketplace Roundup

New Zealand-based sports apparel company Canterbury has been confirmed as the official sportswear supplier to the Rugby Players' Association as part of a multiyear partnership ( Canterbury ). ... La Liga club Atletico Madrid's sponsorship deal with the Republic of Azerbaijan "may play a key role in ...

Tags: Marketing and Sponsorship

05/09/13
Badminton England Partners With Adidas

Badminton England announced a new partnership with adidas for the London Grand Prix, part of the Badminton World Federation's Grand Prix Gold event series. The event, which is to take place at the Copper Box on Queen Elizabeth Olympic Park from Oct. 1-6, is the first major badminton partnership for ...

Tags: Marketing and Sponsorship, United Kingdom

05/09/13
Flamengo, Caixa Agree To Shirt Deal

Brasileiro club Flamengo has agreed a one-year deal with government-owned financial institution Caixa "to become its new main shirt sponsor," according to SOCCEREX. Caixa will pay a reported R$25M ($12.4M) "for the right to display its logo on the Rio de Janeiro club’s shirt," with current mai ...

Tags: Marketing and Sponsorship

05/09/13
Globacom To Sponsor Nigerian League

Telecom company Globacom has agreed to a 1.9B naira ($12M) sponsorship deal with the Nigeria Premier League, according to SUN NEWS ONLINE. The deal, announced at the Mike Adenuga Towers in Lagos, will run "for the next three years." In the breakdown of the package, the league would receive the ...

Tags: Marketing and Sponsorship, Africa

05/09/13
Marketplace Roundup

The Caribbean Premier League has signed IMG "to assist in the delivery of the inaugural franchise-based tournament." IMG "will advise on the operational and commercial execution of the tournament," and be responsible for TV production and media distribution ( JAMAICA OBSERVER, 5/8 ). ... Bundeslig ...

Tags: Marketing and Sponsorship

05/08/13
Arsenal, Puma Sign Mega Deal

Arsenal and Puma have "struck an agreement worth in excess of £30M-a-year which could see the five year contract worth £170M ($263M)  in total," according to John Cross of the London DAILY MIRROR. It would mark the "biggest kit deal in English football" and is not expected to be off ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug