Featured Story

German Hockey Federation Counts On German Hockey League In Fight For Financial Survival

Published in SportsBusiness Daily Global on 10 / 30 / 14

Related story: DEB Denies Rumors Of Financial Collapse The financially struggling German Hockey Federation (DEB) "is continuing to hope for the support of the German Hockey League (DEL) in its fight for survival," according to SPORT1. The DEL "is expected to return under the um...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

06/06/13
Bolton Drops Sponsor After Fan Backlash

League Championship side Bolton Wanderers "have dropped plans to be sponsored by pay-day loan company QuickQuid after fans protested against the move," according to the BBC. The club said it had taken the decision after "feedback" from fans and discussions with "local and national politicians." A pe ...

Tags: Marketing and Sponsorship, United Kingdom

06/06/13
Marketplace Roundup

Women's football received a major boost last week with the announcement of Concentrix as the new sponsor for girls and women’s league football in Northern Ireland. Initially for a one-year period, the sponsorship deal will involve naming rights of the six senior leagues and the small sided jun ...

Tags: Marketing and Sponsorship

06/05/13
Herbalife Announces Ronaldo Sponsorship

Global nutrition company Herbalife has announced that it will become the official nutrition sponsor of int'l football player Cristiano Ronaldo. The five-year, multi-million dollar contract includes global publicity rights and various joint promotional activities. It also includes the opportunity for ...

Tags: Marketing and Sponsorship

06/05/13
Man City Seals South Africa School Deal

Man City has agreed to a new three-year partnership with South African side Mpumalanga Black Aces FC. The club will become Man City's official regional school of football partner. Man City will deliver coaching programs to South African children as part of the deal ( Man City ). In Manchester, Mike ...

Tags: Marketing and Sponsorship, United Kingdom

06/05/13
Concerns As Under Armour Goes Int'l

As Under Armour prepares to expand overseas, the company "is stepping onto a rougher playing field," according to Kyle Stock of BLOOMBERG. Selling jerseys, workout shirts, sneakers, and cleats outside the U.S. "doesn’t take rocket science; it just takes the cash required to sponsor pro teams a ...

Tags: Marketing and Sponsorship

06/05/13
Emirates Shirt Deal Worth $39M

Real Madrid, the world's most valuable sports team ($3.3B), "has signed a new shirt sponsorship deal with Emirates" that will pay the team $39M annually for five years starting next season, according to Mike Ozanian of FORBES. The deal with the Dubai-based airline "sells Real Madrid short." Yes, Los ...

Tags: Marketing and Sponsorship, Europe

06/05/13
Marketplace Roundup

The Qatar National Bank "has renewed its sponsorship deal" with Ligue 1 Paris St. Germain. The extension will start at the beginning of the '13-14 season and "will include placement of the lender’s logo on the sleeves of the team’s jersey, as well as other branding around the Parc d ...

Tags: Marketing and Sponsorship

06/04/13
Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multi-year deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. on Tuesday. Outside of some hospitality deals, the Cosmo ...

Tags: Marketing and Sponsorship, North America

06/04/13
ManU, City, Blasted For $150 Kids' Kits

Man City and ManU "have been blasted" for charging more than £100 ($153) for kids’ kits, according to Nafeesa Shan of the London SUN. Both clubs "have hiked their prices for outfits made by Nike." It is the first time the total price of a shirt, shorts, socks, badges and printed names "h ...

Tags: Marketing and Sponsorship, United Kingdom

06/04/13
Optus Ends Sponsorship Deal With FFA

Optus "is not renewing its multi-million-dollar sponsorship and digital content rights deal with Football Federation Australia and a deal with the Carlton Football Club" after the No. 2 telecom firm "decided to withdraw from major sporting sponsorships to focus on its core business," according to Mi ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug