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Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

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Tags: Marketing and Sponsorship, Europe

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10/31/12
World Cup 2014 Adds Partner

Glass manufacturer AGC Asahi Glass has agreed to become a new partner of the 2014 FIFA World Cup in Brazil, according to Felipe Turlão of MEIO&MENSAGEM.com.br. The Japanese company agreed to a licensing agreement with FIFA to become the "official licensed glass roof of the 2014 FIFA World ...

Tags: Marketing and Sponsorship, FIFA World Cup, Brazil

10/31/12
Hannover Could Lose Rights Partner

Bundesliga club Hannover 96 could soon lose its stadium naming-rights partner AWD, according to D. Puske-Peleitis of BILD.  Financial services company AWD "will reportedly merge with its parent company Swiss Life and distribute its financial products under the 'Swiss Life Best Select' brand." D ...

Tags: Marketing and Sponsorship, Europe

10/31/12
NRL Warriors Sign New Sponsor

Infant formula maker Fernbaby has become a "key sponsor" of the National Rugby League New Zealand Warriors, according to the NEW ZEALAND HERALD. The agreement is for three years and will see the company sponsoring the Vodafone Junior Warriors in the National Youth Competition in '13 before "becoming ...

Tags: New Zealand, Marketing and Sponsorship

10/31/12
Grêmio Close To Arena Deal

Brasileiro club Grêmio "is close to selling the naming-rights" to its new stadium to Chinese bank ICBC Bank, according to PLACAR. Representatives of the "largest bank in China" arrived in Brazil on Monday to conclude the negotiations. Grêmio President Eduardo Antonini confirmed that "the ...

Tags: Brazil, Marketing and Sponsorship

10/31/12
Marketplace Roundup

AC Milan has agreed to a new sponsorship deal with betting company Cogetech S.p.A. The Italian firm will now be the "premium sponsor" of the club for the '12-13 season ( AC Milan ). ... Ligue 1 club Rheims has agreed to a three-year partnership with telecom company Orange ( L'UNION, 10/30 ). ... S ...

Tags: Marketing and Sponsorship

10/30/12
Santander Reduces Libertadores Deal

Reports that Spanish bank Santander was ending its sponsorship with CONMEBOL are not completely accurate, according to Mauro Zafalon of MAQUINADOESPORTE.com.br. The company will continue to sponsor the Copa Libertadores but "not as the title sponsor." The company released the following statement, "S ...

Tags: South America, Marketing and Sponsorship

10/30/12
Atlanticlux Breaks Ties With DTB

German Davis Cup team title sponsor Atlanticlux "has canceled its sponsorship with immediate effect," according to Gerald Kleffmann of the SÜDDEUTSCHE ZEITUNG. The FWU Group, owner of life insurance company Atlanticlux, broke the news in a letter to German Tennis Federation (DTB) President Karl ...

Tags: Marketing and Sponsorship, Europe

10/30/12
RFU Considers Selling Twickenham Rights

The Rugby Football Union is considering selling the naming rights to Twickenham stadium, as it "moves to boost revenues" ahead of the 2015 Rugby World Cup, according to John Reynolds of MARKETING MAGAZINE. Selling naming rights to arenas has "proved popular with some football clubs and, to a lesser ...

Tags: Marketing and Sponsorship, United Kingdom

10/30/12
Marketplace Roundup

Brazilian airline company TAM "has decided to end" its sponsorship contract with the Brazilian Football Confederation (CBF). The intention of the company is to end its partnership in '13. No reason was given, but an announcement is expected in the coming days ( FOLHA DE S. PAULO, 10/29 ). ... German ...

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10/29/12
Carsguide Partners With ABL

Carsguide.com.au revealed it will become an official sponsor of the Australian Baseball League when its third season kicks off on Thursday. The partnership will see the automobile buying service branding across all six team stadiums, a broadcast presence on the ABL's weekly show on Fox Sports and na ...

Tags: Australia, Marketing and Sponsorship

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