Featured Story

Indonesian Telecom Indosat Partners With Arsenal, Barcelona, Inter Milan

Published in SportsBusiness Daily Global on 09 / 02 / 15

Indonesian telecom Indosat signed official partner deals with Arsenal, Barcelona and Inter Milan, according to Paul Nicholson of INSIDE WORLD FOOTBALL. The two-year deals will deliver "exclusive content, breaking news and video to Indonesian fans." Indonesia is the sixth largest mobile market i...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

05/20/14
Marketplace Roundup

UEFA has appointed IMG Licensing as master licensee for the Euro 2016 as well as the European U21 Championship, the European Women's Championship and the Futsal Euro. The global rights deal will run until '17 with a primary focus on Euro 2016 in France ( IMG ). ... Mobile phone operator TIM "has ren ...

Tags: Marketing and Sponsorship

05/19/14
Barcelona Partners With Black & Decker

Barcelona and tools company Stanley Black & Decker have signed a three-year global sponsorship deal. As an official Barcelona sponsor, Stanley Black & Decker will have image association and digital marketing rights, sponsorship rights for tours and friendlies and hospitality rights at the Ca ...

Tags: Europe, Marketing and Sponsorship

05/19/14
Marketplace Roundup

The German Field Hockey Federation (DHB) has agreed to a new partnership with chemical company BASF. The two parties signed a deal through '20. As part of the deal, BASF's logo will be featured on the collars of the national team and the U21 team and on the teams' training wear. In addition, BASF wi ...

Tags: Marketing and Sponsorship

05/16/14
Cologne, Rewe Close To Extending Deal

Newly promoted Bundesliga club FC Cologne and shirt sponsor Rewe "are reportedly close to extending their contract until '18," according to Alexander Haubrichs of the EXPRESS. Club Finance Dir Alexander Wehrle said, "We are having good talks and hope to announce an agreement in a timely manner." The ...

Tags: Marketing and Sponsorship, Europe

05/16/14
Dutch Lottery Extends Eredivisie Deal

Dutch lottery the VriendenLoterij "has extended its sponsorship" with the Eredivisie domestic league, according to SOCCEREX. The VriendenLoterij "has been a sponsor of the league for nine years already but the new agreement will extend the relationship by a further three." The VriendenLoterij "will ...

Tags: Marketing and Sponsorship, Europe

05/16/14
Liverpool To Renew 188BET Partnership

Liverpool and online sports betting and gaming provider 188BET announced a two-year extension to their partnership, which will see the relationship run until the end of the '15-16 football season, a total of seven seasons. As part of the renewed partnership 188BET will continue to use LFC platforms ...

Tags: Marketing and Sponsorship, United Kingdom

05/16/14
Marketplace Roundup

Second Bundesliga club SV Sandhausen extended its shirt sponsorship deal with Verivox. The Heidelberg-based company will get ad space at home matches including rotating and static boards in TV-relevant areas. Infront brokered the deal ( Infront ). ... The FIA has appointed electricity firm EDF as it ...

Tags: Marketing and Sponsorship

05/15/14
Report: F1 Could Lose Alcohol Sponsors

A leaked report last week from the U.K.'s Labour Party "revealed plans to ban alcohol sponsorship if they take office after next year's General Election," according to PIT PASS. In a pattern "strikingly familiar to the successful effort to ban tobacco sponsorship a broad coalition of European health ...

Tags: Marketing and Sponsorship

05/15/14
Arsenal, Citroën Extend Partnership

EPL side Arsenal has signed a new three-year extension with Citroën as the club's official automaker. Their partnership dates back to '08. Citroën will retain branding around Emirates Stadium and continue with a range of new marketing, digital, dealer and promotional activities. Citro ...

Tags: Marketing and Sponsorship, United Kingdom

05/15/14
Arabtec Holding Signs Deal With Man City

Arabtec Holding "signed a three-year deal" to become the regional sponsor of Man City, according to the WAM. City will receive the support of Arabtec, which specializes in the construction of major development projects in the region, "while Arabtec will receive promotional benefits for its brand in ...

Tags: Marketing and Sponsorship, Middle East

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug