Featured Story

GAA Dir General Páraic Duffy Says Croke Park Unlikely To Sell Naming Rights

Published in SportsBusiness Daily Global on 04 / 17 / 15

Gaelic Athletic Association Dir General Páraic Duffy has "admitted the GAA would be open to selling the naming rights" to Croke Park, according to Ian O'Riordan of the IRISH TIMES. The Sky Arena, perhaps? Duffy was "addressing several ongoing funding issues" for the association, inc...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

12/04/13
Marketplace Roundup

The Int'l Luge Federation (FIL) and Infront Sports & Media have extended their cooperation ahead of time by a further four years through to '17-18. The partnership recently entered its 15th year with the launch of the '13-14 FIL World Cup season ( Infront ). ... Ligue 1 side OGC Nice has formali ...

Tags: Marketing and Sponsorship

12/03/13
F1 'Premium Playground' For Sponsorship

The 2013 F1 season may have seen the departure from the series of at least two big sponsors -- Vodafone and LG Electronics -- "but the arrival of many other groundbreaking partnerships proves that the series continues to be one of the premium playgrounds for sports sponsorship," accor ...

Tags: Marketing and Sponsorship

12/03/13
Ingolstadt Extends Media-Saturn Deal

German Hockey League (DEL) club ERC Ingolstadt "will extend its sponsorship deal with electronics retail group Media-Saturn," according to Gottfried Sterner of the DONAUKURIER. Media-Saturn Co-Founder and former Exec Chair Leopold Stiefel "confirmed the extension on Friday." He said, "I expect that ...

Tags: Marketing and Sponsorship, Europe

12/03/13
DFL Criticizes Frankfurt's Sponsorship Deal

German Football League (DFL) President Reinhard Rauball "has criticized 2nd Bundesliga side FSV Frankfurt and called for a termination of its sponsorship deal with Saudia Airlines," according to SPIEGEL ONLINE. The reason is that the Saudi Arabia-based airline "is allegedly refusing to transport Isr ...

Tags: Marketing and Sponsorship, Europe

12/03/13
Stewart Ends Relationship With IMG

Three-time F1 champion Jackie Stewart "has ended one of the longest personal business relationships in Formula One by moving to Just Marketing International" after 45 years with IMG, according to Alan Baldwin of REUTERS. Stewart said, "I've been with IMG since 1968. Mark (McCormack) signed me u ...

Tags: Marketing and Sponsorship

12/03/13
Poland Football Could Host Match Abroad

Poland's Ekstraklasa is "planning to host the country's next Super Cup match abroad," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The top tier of Poland's professional football league is considering a location in Western Europe, "primarily to increase its advertising revenues from the ...

Tags: Europe, Marketing and Sponsorship

12/03/13
London 2012 Helped Boost 'Brand Britain'

A new report revealed that the success of the London Olympics "helped Britain overtake Japan to become the world's fourth most valuable nation brand," according to Jessica Winch of the London TELEGRAPH. Valuation consultancy Brand Finance said that the 2012 London Games and the Queen' ...

Tags: Marketing and Sponsorship, United Kingdom

12/03/13
Marketplace Roundup

Adidas announced that every baby born in Brazil Tuesday, the day of the 2014 World Cup ball launch, will be given the chance to receive an adidas Brazuca ball ( adidas ). ... Nike and 2014 World Cup host Brazil "have teamed up" for a new 90-second film which "showcases their new kit for the five tim ...

Tags: Marketing and Sponsorship

12/02/13
Gambling Ads On U.K. TV On Rise

New research has revealed that the U.K. "has witnessed an explosion of TV gambling adverts since a new law entered into force six years ago," according to David Owen of INSIDE WORLD FOOTBALL. In statistics "that will come as little surprise to regular viewers of sport on British commercial tele ...

Tags: Marketing and Sponsorship, United Kingdom

12/02/13
Marketplace Roundup

Second Bundesliga club Arminia Bielefeld has signed a new main, shirt sponsorship deal with shampoo brand Alpecin. The brand, which is owned by family company Dr. Kurt Wolff, will make its debut on the club's jerseys during Monday night's game against FSV Frankfurt. The club finalized the deal with ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug