Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

10/29/12
Carsguide Partners With ABL

Carsguide.com.au revealed it will become an official sponsor of the Australian Baseball League when its third season kicks off on Thursday. The partnership will see the automobile buying service branding across all six team stadiums, a broadcast presence on the ABL's weekly show on Fox Sports and na ...

Tags: Australia, Marketing and Sponsorship

10/29/12
Santander Will Not Renew Libertadores Deal

The Copa Santander Libertadores (South America's equivalent to the Champions League) will change its name in '13 as the bank will not renew its title sponsorship deal for the event with CONMEBOL, according to MAQUINADOESPORTE.com.br. The financial institution's deal with the South American Football ...

Tags: South America, Marketing and Sponsorship

10/29/12
Arsenal Is Set To Sign Kit Deal With Adidas

Arsenal’s "long-promised sunny commercial uplands appear to be taking shape as adidas prepares a blockbuster bid" to take over the club's kit deal from rival Nike, according to Matt Scott of the London TELEGRAPH. The Nike shirt deal expires in '13-14, and adidas’ interest "is set at lea ...

Tags: Marketing and Sponsorship, United Kingdom

10/29/12
Marketplace Roundup

Brasileiro club São Paulo "has signed a new kit deal" with sportswear company Penalty. The agreement will see the Brazilian company replace Reebok as kit supplier of the club starting in '13 ( GOAL.com, 10/26 ). .. The Biathlon World Team Challenge signed a new title sponsorship deal with e ...

Tags: Marketing and Sponsorship

10/26/12
Özil Faces Fine If He Wears Adidas

Real Madrid player Mesut Özil "faces being hit" with a £122,000 ($196,600) daily fine if he wears another pair of adidas boots, according to the London DAILY MAIL. After ending his long-running sponsorship contract with Nike, the German int'l midfielder was spotted wearing all-white adid ...

Tags: Europe, Marketing and Sponsorship

10/26/12
Audi To Remain Alpine World Ski Sponsor

The Alpine World Ski Championships in '15 and '17 will again be held under the Audi flag. The company has reached an agreement with the Int'l Ski Federation (FIS) and the European Broadcasting Union, the owner of the rights and partner of the FIS, to assume the presenting sponsorship commitment not ...

Tags: Europe, Marketing and Sponsorship

10/26/12
BBC Worldwide Launches Olympics Campaign

BBC Worldwide, the commercial arm of the corporation, "is running its biggest ever home entertainment campaign, to promote the BBC's role in creating public feelings of 'joy'" during the London Games, according to Matthew Chapman of MARKETING MAGAZINE. The campaign "will support the London 2012 Olym ...

Tags: Marketing and Sponsorship, United Kingdom

10/26/12
PSV Agrees To Two Commercial Agreements

Eredivisie club PSV Eindhoven "has signed commercial agreements" with Asian insurance company AIA and Dutch glass manufacturer Martin Glas, according to SOCCEREX.com. The partnership with AIA will see the Dutch club travel to Thailand in January during the team's winter break. The agreement is the " ...

Tags: Europe, Marketing and Sponsorship

10/26/12
Marketplace Roundup

Brasileiro club Flamengo and adidas "continued negotiating" the reported 10-year R$465M ($229.3M) kit deal in São Paulo on Thursday. The proposal should be finalized by the end of the week. Flamengo's board will then vote to see if the club accepts the deal ( LANCENET.com.br, 10/25 ). ... S ...

Tags: Marketing and Sponsorship

10/25/12
Brazilian Rugby Signs Sponsorship Deal

The Brazilian Rugby Confederation (CBRu) has signed a four-year deal with real estate company Brookfield Incorporações, according to Lucas Turco of MAQUINADOESPORTE.com.br. The sponsorship deal consists of both the men's and women's national teams. However, the company does not have "a ...

Tags: Brazil, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug