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Cho Yang-Ho Named New Head Of 2018 PyeongChang Organizing Committee

Published in SportsBusiness Daily Global on 08 / 01 / 14

South Korean businessman Cho Yang-ho, who led PyeongChang's successful bid for the 2018 Winter Olympics, "has been named as the new president of the organizing committee" for the Games, according to REUTERS. Cho said, "I have decided to take up this position to keep the promise I made with the Inter...

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FIBA WC Sponsorships Nearly All Sold

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Tags: Marketing and Sponsorship, Europe

Sports Giants Vy For China Youths

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Marketplace Roundup

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Tags: Marketing and Sponsorship

Copa Do Brasil Gets New Title Sponsor

The Brazilian Football Confederation (CBF) has agreed to a new title sponsorship deal for the Copa do Brasil, according to MAQUINA DO ESPORTE. The agreement will see Brasil Foods' brand Perdigão take over the naming rights of the competition from previous title sponsor Kia. Brazil's second la ...

Tags: Marketing and Sponsorship, Brazil

FC Barcelona Extends Etisalat Deal

FC Barcelona and UAE-based telecoms Etisalat have agreed to extend their partnership through June 30, 2017, according to MUNDO DEPORTIVO. The extension will see the company serve as premium sponsor of the Catalan side in a a number of countries including Nigeria, Ivory Coast, Togo, Benin, Niger, Gab ...

Tags: La Liga, Marketing and Sponsorship, Europe

Pearson Loses Sponsors Despite Gold Medal

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Tags: Marketing and Sponsorship, Australia

Barclays Replaces Lloyds As BOA Partner

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Tags: United Kingdom, Marketing and Sponsorship

Virgin Active Signs Laura Robson

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Tags: Marketing and Sponsorship, United Kingdom

ManU Sponsor Rumored To Be Qatar Firm

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'Big Phil' Becomes Ambev Ambassador

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