Featured Story

One Championship Ideal For Brands Looking To Connect With Asians, Founder Says

Published in SportsBusiness Daily Global on 03 / 23 / 17

One Championship, an Asia-based MMA promoter, said that it is the "ideal choice for global brands looking to connect with Asians" because "there's nothing more authentic" than MMA, according to Charlotte McEleny of THE DRUM. One Championship has "already managed to amass significant scale in Asia....

Read More

Tags: Asia, Marketing and Sponsorship

More Stories

11/18/15
Marketplace Roundup

Burts Chips announced its sporting sponsorships for '15. The brand will sponsor Premiership rugby side Exeter Chiefs, Motorbase Performance BTCC Team, League Two club Plymouth Argyle and British Basketball League club Plymouth Raiders. In addition to being the exclusive crisp brand availab ...

Tags: Marketing and Sponsorship

11/17/15
Chinese FA Signs Sponsorship Deal

The Chinese FA "signed a new sponsorship deal with the Skyworth Group," according to SOCCEREX. The Shenzhen-based holding company, which "specializes in electronics and technology," will sponsor China's national team until '19. Skyworth is already a sponsor of Chinese Super League club Guangzhou Eve ...

Tags: Marketing and Sponsorship, China

11/17/15
Qatar Airways To Sponsor IPTL

Qatar Airways was named the presenting partner of the Int'l Premier Tennis League, according to FTN NEWS. Founded in '14, IPTL brings together current champions, former players and upcoming talent. It is the "first city-based professional tennis league in the world," played with teams in four A ...

Tags: Marketing and Sponsorship

11/17/15
Inaria Announces Partnership

Performance Sports Group brand Inaria, a football equipment and apparel designer and manufacturer, announced a partnership with Major League Soccer side Toronto FC and Italian int'l Sebastian Giovinco. Giovinco selected Inaria as his provider of training apparel and to develop a new full lifestyle c ...

Tags: Marketing and Sponsorship, North America

11/17/15
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers and German brewery Holstein will expand their partnership. Holstein will increase its presence during Freezers' home games at the Barclaycard Arena. In addition, the brewery's logo will be featured on the players' pants ( Hamburg Freezers ). ... EPL s ...

Tags: Marketing and Sponsorship

11/16/15
Nike Tight-Lipped On Coe As Brand Rep

IAAF President Sebastian Coe's future as a Nike ambassador "is looking increasingly uncertain as he faces questions over doping in athletics and his ties to the brand," according to Shona Ghosh of MARKETING MAGAZINE. Coe became president of the IAAF earlier this year, but "has had to go into crisis ...

Tags: Marketing and Sponsorship

11/16/15
Continental Named AFC Asian Cup Sponsor

Int'l tire manufacturer Continental announced its tire division is to be the official sponsor of the 2019 Asian Football Confederation Asian Cup which will be staged in the UAE. Continental is driving forward the systematic regionalization of its sports sponsorship strategy. The extensive rights pac ...

Tags: Marketing and Sponsorship, Asia

11/16/15
Marketplace Roundup

EPL side West Bromwich Albion announced Air India as the club’s official regional airline sponsor. Air India will be featured on the pitchside LED at The Hawthorns, as well as in the match-day program and other promotional assets at the club ( WBA ). ... The French Football League (LFP) annou ...

Tags: Marketing and Sponsorship

11/13/15
Tag Heuer To Sue Infront Over China Deal

Swiss watch maker Tag Heuer announced that it "will take legal action against marketing agency Infront Sports & Media," according to Nils Lehnebach of SPONSORs. The reasons for Tag Heuer's decision "are complications after signing a deal with Chinese basketball." Last month, Tag Heuer "singed a ...

Tags: Marketing and Sponsorship, Europe, China

11/13/15
Real Madrid, Cepsa Closer To Agreement

The christening of Real Madrid's Santiago Bernabéu stadium "remains on track," according to Kike Marin of EL CONFIDENCIAL. Real Madrid and IPIC-owned energy company Cepsa have reportedly "advanced the operation recently," with the goal of the "final chapter being signed as soon as possible." ...

Tags: Europe, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug