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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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11/07/12
Marketplace Roundup

Spanish second division club Xerez has agreed to a new kit deal with sportswear company Kappa. The Italian company will provide the team with new kits for the next three years, in addition to the end of the current season ( Xerez ). ... French Top 14 rugby club Union Bordeaux Bègles has agree ...

Tags: Marketing and Sponsorship

11/06/12
HK Open In Dire Need Of Sponsors

European Tour CEO George O'Grady warned that the Hong Kong Open "faces an uncertain future unless sponsors come to the party," as local institution HSBC said that "it was not interested in backing the tournament," according to James Porteous of the SOUTH CHINA MORNING POST. O'Grady said that the Eur ...

Tags: Marketing and Sponsorship, China

11/06/12
P&G Was Olympics' Top Sponosor

A poll of sponsorship industry professionals undertaken by Sponsorship Today and Think!Sponsorship found that P&G was London 2012′s most effective sponsor. Nearly 40% of respondents to the online poll named P&G as the most-successful Olympic Top Partner compared to nearest rival Coca-C ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/12
Marketplace Roundup

Bundesliga club TSG 1899 Hoffenheim signed a new partnership deal with online ticket provider viagogo. The sponsorship deal includes extensive advertisement in the areas of online and ticketing, as well as ad space on boards in camera view ( viagogo ). ... Switzerland's NOC Swiss Olympic extended it ...

Tags: Marketing and Sponsorship

11/05/12
I-League Fails To Reach Potential

India's I-League, on paper, "is the equivalent of the EPL or Spain's La Liga," but in reality, "it suffers from a fraction of the frenzy associated with these tournaments," according to Binoy Prabhakar of the ECONOMIC TIMES. The I-League is India's "biggest football contest," featuring 14 of the cou ...

Tags: Marketing and Sponsorship, India

11/05/12
London Games A Marketing Coup

The IOC secured nearly $1B from its worldwide sponsorship program in the four-year cycle ending with the London Games, according to Vanessa Kortekaas of the FINANCIAL TIMES. The number is the highest in the organization's history. Marketing agency Brand Rapport Dir Nigel Currie said that for an ...

Tags: Marketing and Sponsorship, Europe

11/05/12
AIG, All Blacks Deal Worth $66M

The New Zealand Rugby Union sponsorship deal with insurance group AIG is "understood to be worth" around NZ$80M ($66M), according to Bevan Hurley of the NEW ZEALAND HERALD. The 5-year deal, worth approximately NZ$15M ($12.4M) a season, was "divulged at a meeting with the All Blacks senior leadership ...

Tags: Marketing and Sponsorship, New Zealand

11/05/12
Brisbane Heat Add Sponsor

Big Bash League Brisbane Heat revealed that it had signed with retailer Betta Home Living to be its major sponsor in the KFC T20 Big Bash League. The company will join principal sponsor Linc Energy as the major backers of the Heat, with both occupying prominent space on the playing and training appa ...

Tags: Australia, Marketing and Sponsorship

11/05/12
Marketplace Roundup

The Nanjing 2014 Youth Olympic Games Organizing Committee revealed that Chinese company Tencent has become the latest tier one sponsor in the category of Internet services. The company already has a strong influence among young fan bases in China and aims to leverage on these audiences to help suppo ...

Tags: Marketing and Sponsorship

11/05/12
McIroy Inks $250M Nike Deal

Golf's world No. 1 Rory McIlroy has signed a deal with Nike that could earn him $250M and make him the second-highest paid British sportsman behind Major League Soccer L.A. Galaxy midfielder David Beckham, according to Malcolm Folley of the London DAILY MAIL. McIlroy has "already earned the first sl ...

Tags: Marketing and Sponsorship, United Kingdom, Nike

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